Making Prospects Comfortable Enough to Buy from You

Top Secrets of Marketing & Sales · Mar 29, 2022 · 4m

Last week, we talked about the entry-level awareness that's required before you can start selling to anyone. This week, we'll kick it up a notch. Let's discuss the type of awareness you'll need to create if you want to make a name for yourself, become a recognized force in your market, and generate sales consistently. It's about making prospects comfortable enough to buy from you. In our last episode, we talked about moving from total obscurity to recognition. This means going from "I don't know who you are" to "Hey, I know you!" in the mind of the prospect. That basic level of awareness is…