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Build Systems Before Your Business Becomes a Junk Drawer
In this episode of The One Small Change Podcast, Yvonne McCoy talks with business coach Cathy Smith about the shift from helping everyone to serving the right people. They discuss purpose, clear messaging, shiny object syndrome, collaboration, delegation, and the costly habit of giving away work before clients recognize its value.
Guest Bio:
Cathy Smith is a business coach for coaches. After 25 years in business and marketing, primarily with product-based businesses, she shifted into coaching and developed a focus on helping coaches build businesses they love. Her work helps coaches connect…
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