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Retail (ecommerce) Websites: Do Bricks-and-Mortar Stores Really Need One?
Everyone says your shop needs a website. So why do nearly two-thirds of independent retailers make less than 10% of their revenue online?
Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.
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This is part one of a two-part series, and it takes on one of the least questioned bits of received wisdom in retail: you need a website, full stop, end of sentence. I work with a lot of bricks-and-mortar shops, and I've seen first-hand the blood, sweat and tears…
The skinny
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