Latest / Ecommerce Playbook: Numbers, Struggles & Growth
How One Methodology Runs 170+ Brands
What if your agency published every opinion, every framework, and every strategy they use to grow your brand? That's exactly what CTC just did.
The Canon is a decade of ecommerce methodology distilled into seven categories: technology, forecasting, marketing measurement, Meta advertising, Google advertising, email strategy, and creative strategy. It's not a pitch deck. It's the actual operating system behind how CTC grows 170+ ecommerce brands.
In this episode, Taylor Holiday walks through why codifying methodology changes everything, how The Canon updates itself through live testing across…
The skinny
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