Latest / HumanPrint: How to Use AI Without Losing Yourself / Episode 9: Panic is a Terrible Editor
Transcript
- 0:00Foreign.
- 0:05Welcome to Human Print. I am Christine Whitmarsh, and if
- 0:09you are open to collaborating with AI but you're not interested in disappearing
- 0:13into AI, you're in the right place. Each week we will
- 0:17look at one place where your authentic human signal is at risk for drift
- 0:20and one way to shore it up. Oh, and Human
- 0:25Print is brought to you by Abby AI Brand bank intelligence
- 0:29that helps authors, thought leaders and enterprise teams train
- 0:33AI on their voice and point of view so written content stays unmistakably
- 0:38human, consistent and on brand. Learn more@abbey.ink
- 0:42a b b I.ink
- 0:47like you write with. Let's begin.
- 0:52Hi everybody, and welcome back to Human print.
- 0:56So in May 2025, the Chicago Sun Times ran
- 1:00a summer reading list in its weekend section. Fifteen book recommendations,
- 1:05real authors, apparently great titles. The problem was
- 1:09that 10 of the 15 books didn't exist.
- 1:12The authors were real, but the books were completely fabricated
- 1:17by AI. The freelancer who submitted the piece,
- 1:20Marco Buscaglia, said afterward, I do use
- 1:24AI for background at times, but always check out the material
- 1:28first. This time I did not. And I can't believe I missed it because it's
- 1:32so obvious. No excuses. So that statement again,
- 1:36I do use AI for background at times, but I always check out the material
- 1:39first and this time I did not. That sentence is not
- 1:43a story about someone who doesn't know how to use AI responsibly.
- 1:47Margot is only human, just like the rest of us. He knows about AI,
- 1:50but under deadline he slipped and skipped arguably the most important step
- 1:55of the AI process, especially as a journalist, fact checking.
- 1:59And I think this is the thing that gets missed in most conversations about AI
- 2:03errors and AI overuse, which is that the people making these,
- 2:07these mistakes usually aren't careless people with no standards. They're people who
- 2:11are tired, behind, overloaded,
- 2:14trying to get just get to the end of the task so they can get
- 2:17to the next thing. And the AI output was right there and it looked fine.
- 2:22And they'd already been staring at the screen for six hours and the deadline was
- 2:25in 20 minutes. I can also relate to this because my first
- 2:28career as a nurse, the reason for countless training and drilling and
- 2:32procedures baked into everything that you do in healthcare, everything that we did,
- 2:36this stuff existed as scaffolding, especially for when things got
- 2:40hectic, which is like in nursing most of the time setting
- 2:44up and drilling procedures ahead of time before the crazy stuff set in that was
- 2:48like insurance to increase the odds that we would make the right decisions when things
- 2:51were hectic Marco had a rule, just like the nurses
- 2:56training. It was a good rule, good training. He just slipped up when things got
- 2:59hectic. And I'm not saying that to pile on him. I'm saying it because I
- 3:03think most of us can recognize that exact moment, that moment
- 3:07where you know what you're supposed to do and you're just too depleted to do
- 3:11it, and the thing in front of you looks good enough and you tell yourself
- 3:15you'll catch it later, except later you don't. And then the reading list
- 3:19prints in a major newspaper with 10 books that don't exist. So here's,
- 3:23as usual, the book coaching connect to this idea.
- 3:27Almost every author I've worked with starts out with some
- 3:31version of the same plan, which is that they're going to find a big
- 3:35uninterrupted stretch of time to write their book. Usually described as a
- 3:39cabin in the woods or a sabbatical when things slow down at work or in
- 3:43life or after the kids go back to school or some other condition that implies
- 3:48the rest of life is going to pause and. And cooperate while they do the
- 3:52thing that matters to them. In this case, write their book.
- 3:55So here's what I've learned in 25 years of working with authors. Life doesn't
- 3:59care. Life doesn't care about your book ambitions at all.
- 4:03The authors I see that are actually finishing books are the ones who integrate
- 4:07writing as a habit into usually very chaotic, very busy,
- 4:11very normal human lives, not the ones who wait for conditions to
- 4:15be ideal. And interestingly, I think it actually works better this way,
- 4:19because motion breeds motion, the writing muscles stay warm, the object in motion
- 4:23stays in motion, all of that and you know, the book gets written in the
- 4:27cracks of a real life experience, just a real human life, instead of waiting
- 4:31for a hypothetical clearing the cabin in the woods that never materializes.
- 4:36So when I start working with a new coaching client, the very first thing we
- 4:40do, like the first month of the coaching program, is to set the writing habit
- 4:43and pressure test it. Not outline the book, not map the chapters, but just
- 4:47set the habit. Because the faster the habit gets locked in and
- 4:51proven and tested under real conditions, meaning real life with all its usual drama
- 4:56and nonsense. The better the habit will hold when things get harder,
- 5:00which they always do, because again, life doesn't care about your timeline and your big
- 5:04goals. And this is exactly the same principle I want to apply to
- 5:08how people work with AI. Most people think about their AI
- 5:12governance. You know, what they will and won't hand over, what they will always Verify,
- 5:16you know, where their human judgment stays in the loop. They think about that.
- 5:20When things are going fine, when they have time, when the stakes are low,
- 5:23when a deadline hits or a project blows up, all of a sudden,
- 5:27oops, someone's sick, the client moves up the timeline. Suddenly all that
- 5:31thoughtful governance, all those rules that they had surrounding how they
- 5:35would use AI responsibly, the stuff that they meant to implement,
- 5:39that's the first thing to get dropped, because it feels like friction
- 5:43and they need to move fast. The problem is that deadline
- 5:47pressure is exactly where the governance matters most. Because deadline
- 5:52pressure is when AI outputs get the least scrutiny, when the
- 5:56sniff test gets skipped, when I'll check it later becomes the
- 6:00plan, and then later turns into a reading list full of books that don't exist
- 6:04in a newspaper with your name attached to it. So again, Marco Bulascagli,
- 6:08he didn't. He didn't need a better process. He had a process. He needed his
- 6:11process to be set firmly enough and rehearsed enough that it survived
- 6:15the moment when he was tired and the deadline was close and the AI output
- 6:19looked fine. And this connects to something I think gets confused a lot, which is
- 6:23the relationship between AI speed and actual efficiency.
- 6:26Because AI can absolutely make certain parts of your process go faster, and that's
- 6:31genuinely useful. But faster is not the same thing as efficient if the speed
- 6:35is creating downstream problems that you then have to
- 6:39spend time fixing or explaining or apologizing for.
- 6:44And with something like your writing voice, you know, your point of view, your values,
- 6:48language, the personal stories that drive your work, your lived experiences,
- 6:52the factual claims you're making about your field of expertise.
- 6:56The downstream cost of getting that wrong isn't just time.
- 6:59It's credibility and credibility. It's slow to build and
- 7:03fast to lose, which means the efficiency of skipping that check,
- 7:07that last minute check, it doesn't survive contact with the actual math.
- 7:11So here's what I want you to do, and I'm calling this the red folder
- 7:14rule, which is that before you're under deadline pressure,
- 7:17decide in advance what AI cannot finalize
- 7:21without your review. It's like put a check mark. Put a. I don't know
- 7:25the word I'm looking for. Fail safe. A fail safe in there, you make
- 7:29the list when you're calm and thinking clearly, not when you're staring down a deadline
- 7:33and looking for any way to save 20 minutes. For most people, that list
- 7:37probably includes things like factual claims, legal or medical or
- 7:41financial specifics, personal stories that have your details that
- 7:44an AI would Never know. Values, language, your actual point
- 7:48of view on something. Any sentence that's going under your name,
- 7:51somewhere public. Now, your list might be different. The point is that make
- 7:56it before you need it, when the cost of making it is basically zero.
- 7:59Do it then instead of discovering it after the cost has already been paid.
- 8:03Because Marco had a rule. His rule was right. The rule just wasn't set
- 8:07firmly enough to survive the moment when he was tired and pressed. And the AI
- 8:11again, it looked good enough. So, two things to do this week. First,
- 8:15make a two column deadline list. Left column AI
- 8:20can help me move faster with blank. The right column AI
- 8:24cannot decide the following things for me, no matter how pressed I am.
- 8:28So the left column has stuff that AI can help you move faster with where
- 8:31it's not going to be, you know, a huge cost or reputation intact. The right
- 8:35side is AI cannot do these. Absolutely not. Putting these in
- 8:39the hands of AI, so to speak. Fill in both columns
- 8:43when you're not under pressure. That's the version of you that knows what matters.
- 8:47Keep it somewhere you'll actually see it when things get crazy.
- 8:50Second thing, if you're working on a book or a big writing project and you
- 8:53don't have a writing habit yet, you know, not a plan, not an outline,
- 8:57an actual recurring writing habit. A habit.
- 9:00When do you. I always ask my clients, you know, where, where, where am I
- 9:04going to find writing on your schedule? And if it's nowhere, good luck writing your
- 9:08book. So. So that's what you need to set first
- 9:11is the writing habit that you've already tested and you already have in place against
- 9:15a bad week. That's the thing you're gonna set up first before the rest of
- 9:18it. Because the process you build when things are calm is the one that will
- 9:22hold up when life is not calm. Make the
- 9:26boundaries before the panic, because panic is a terrible
- 9:30editor. All right, that's it for today's
- 9:34episode of Human Print. Until next time, use the tool if
- 9:38it helps, just don't hand it the pen.
- 9:48And that's it for this episode of Human Print. If you want a
- 9:52practical framework for protecting your voice amid the AI noise, please follow
- 9:57the show. And before you go, take a minute and ask yourself, as the AI
- 10:01noise grows louder and louder, which areas of yourself do
- 10:05you need to protect the most? I'll see you next time,