Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Klaviyo CMO Jamie Domenici on moving from AI as a tool to AI as an autonomous agent
If AI can now execute an entire marketing campaign from a single prompt, what is the new primary function of a marketing leader?
While agility often requires adapting to new tools, it can also require fundamentally rethinking the operating model of a marketing organization. It’s about reallocating your most valuable resource—your team’s strategic thinking—to where it can have the greatest impact.
Today, we're going to talk about the shift from AI as a tool to AI as an autonomous agent. We'll explore how these "agentic" AI systems, which can independently execute complex tasks based on…
The skinny
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