Latest / Arroe Collins Like It's Live / Streaming Music Changed The Game Rollie Pemberton Dives Into The Journey

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Streaming Music Changed The Game Rollie Pemberton Dives Into The Journey · Arroe Collins Like It's Live

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  Speaker 1: Twenty different podcasts to choose from, and not every one
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  Speaker 1: of them is, you know, like another, They're not. They're
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  Speaker 1: all different because we're all different. Ero dot net A
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  Speaker 1: r r o e dot net, one of them being
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  Speaker 1: The Resurrection. Not what you think. This is the rising
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  Speaker 1: of a writing instrument. Say what when was the last
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  Speaker 1: time that you found a writing instrument on the ground
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  Speaker 1: and you took it home to use it? Imagine all
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  Speaker 1: the stories that writing instrument has to share. But are
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  Speaker 1: you listening The Resurrection only on ero dot net A
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  Speaker 1: r r oe dot net. Enjoy your exploration.
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  Speaker 2: I'm showing man, how are you doing?
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  Speaker 1: Looking forward to sharing a conversation with you? Can we
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  Speaker 1: start it right there in the way of the two
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  Speaker 1: different names, because I'm a radio guy and I also
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  Speaker 1: have two different names. What is what's the journey here?
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  Speaker 1: So that I can understand and so listeners can go Okay,
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  Speaker 1: now I know where to go to get the right information.
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  Speaker 2: Yeah, if we're talking from my books, I'm Rollie Pemmerson.
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  Speaker 2: The music project is Cadence Wepton. Okay, so it's you know,
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  Speaker 2: Rollie Pemmerson aka Caden's Weapon.
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  Speaker 1: I totally get that because the radio guy in me
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  Speaker 1: is Arrow, but the guy who loves to do the
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  Speaker 1: research and to get into the spirituality or the connection
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  Speaker 1: to music would be that other guy, my real self,
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  Speaker 1: which is CT. So when I saw that, I'm going,
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  Speaker 1: my god, I'm not the only one that's doing this.
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  Speaker 1: And because there's there is it a side of your
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  Speaker 1: personality that that allows you to step into the depths
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  Speaker 1: of something such as music.
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  Speaker 2: Well, it's kind of strange for me because they happen
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  Speaker 2: around the same time. Like I've been doing music journalism
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  Speaker 2: and making music since I was a teenager. So people,
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  Speaker 2: you know, maybe initially naew me as a music journalist
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  Speaker 2: and uh and then discovering my music. But I think
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  Speaker 2: now more people know me as a musician. People just
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  Speaker 2: know that I'm both generally speaking, you know, like people
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  Speaker 2: would be like, okay, it's a the book. The book
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  Speaker 2: is written by a ble we covertin, the music's made
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  Speaker 2: by Lowly, but people know me as Caden's Weapon.
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  Speaker 1: Yeah. I love I love the journey. I really do
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  Speaker 1: love the journey, and I want listeners to be inspired
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  Speaker 1: by that because that's one of the reasons why I
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  Speaker 1: switch my name is because if John Wayne can have
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  Speaker 1: two different names, Marion and John Wayne. Nobody ever called
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  Speaker 1: him Marion but yet but yeah, we all knew him
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  Speaker 1: as John Wayne. So No, I totally understand it, and
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  Speaker 1: I invite people to take that journey because I love
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  Speaker 1: this journey here when you're going into music, there's nobody
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  Speaker 1: else talking about this, and yet it's happening right here
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  Speaker 1: in front of us.
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  Speaker 2: Absolutely, it's all above the journey and what.
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  Speaker 1: Led you into doing this, to do the real physical
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  Speaker 1: in depth, because I mean when you unveil that music
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  Speaker 1: occupies this, this little curious place inside our modern, modern life.
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  Speaker 1: You call it an omni presence. Nobody's talking about that.
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  Speaker 1: But the thing about it is, though, is that you
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  Speaker 1: are speaking a truth here that is just so amazing,
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  Speaker 1: and it helps us understand why we like today's music
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  Speaker 1: and what we're going to do with it, or if
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  Speaker 1: we dislike it.
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  Speaker 2: No, I mean, I think it's just the way I
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  Speaker 2: see things, and I have a particular background that I
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  Speaker 2: think makes it more likely that I would see things
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  Speaker 2: this way. My father was a DJ for over twenty
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  Speaker 2: years in Evanston where I grew up, and he had
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  Speaker 2: a show called the Black Experience and Sound, and he
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  Speaker 2: was all about mixing different genres of music. He would
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  Speaker 2: play you know, funk and reggae and R and D,
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  Speaker 2: but he's also started a show with the two thousand
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  Speaker 2: and one Space Odyssey theme. You know, you'd be playing
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  Speaker 2: quiet storm music like Philip Simon, and then he played
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  Speaker 2: nas you know, and it was just he didn't really
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  Speaker 2: see borders of separations between genres. So I just grew
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  Speaker 2: up in a library of music, and I've just always
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  Speaker 2: been very passionate about it. See.
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  Speaker 1: I love that about the music industry because a lot
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  Speaker 1: of the listeners don't understand that connection between the musician
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  Speaker 1: and the actual listener. And I grew up in the
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  Speaker 1: era that was just on the end of when they
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  Speaker 1: used to have what's called the pied Pipers of rock
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  Speaker 1: and roll, the late night disc jockeys that used to
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  Speaker 1: take the different genres of music and make it into
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  Speaker 1: one after the program director went to bed. And so streaming,
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  Speaker 1: to me is what's opened up that door for us
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  Speaker 1: to put all of that music that we love. We
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  Speaker 1: can we can throw in some Gnaws and set it
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  Speaker 1: next to shaw Day, and then if we want to,
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  Speaker 1: we can put in some Kenny Rogers. I mean, you know,
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  Speaker 1: you know what I'm saying. It's like, it's like the
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  Speaker 1: streaming is there, but how much are those algorithms really
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  Speaker 1: infecting us?
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  Speaker 2: Yeah, I mean that's the big thing is the idea
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  Speaker 2: is that now all the borders are gone and you
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  Speaker 2: should be able to just have this multi genre playlist.
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  Speaker 2: Really they have. They encourage us to listen in a
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  Speaker 2: particular way, and usually in a way that benefits major
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  Speaker 2: label artists, that benefits specific artists that maybe have a
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  Speaker 2: relationship with Spotify. Let me know that they have situations
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  Speaker 2: that's basically like payola. I'm a pay for play thing
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  Speaker 2: where you can make sure that your music ends up
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  Speaker 2: in the algorithmic playlist, even if it's not relevant to
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  Speaker 2: what somebody would listen to, you know. So, I just
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  Speaker 2: think a reliance on those algorithmic ways of listening it
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  Speaker 2: really prevents us from having the best listening experience we
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  Speaker 2: could ask.
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  Speaker 1: Yeah, well see, And that's the thing about it. This
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  Speaker 1: is no knock against Taylor Swift. I love Taylor Swift,
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  Speaker 1: but I do not see her as being one of
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  Speaker 1: the greatest performers of all time because she didn't play
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  Speaker 1: it the way that everybody else played it. I was
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  Speaker 1: there in the nineteen seventies as a jock. I know
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  Speaker 1: what we did to get music on the radio. It
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  Speaker 1: wasn't what they're doing today. And so I sit there
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  Speaker 1: and I wonder if social media companies are basically teaching
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  Speaker 1: people that that song you call your favorite is really
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  Speaker 1: only background noise.
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  Speaker 2: I mean, that's really a lot of what a thing
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  Speaker 2: in this book is. I feel like it a lot
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  Speaker 2: of these swiaming apps and TikTok, I would say they
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  Speaker 2: devalue music. They've made it so music is this thing
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  Speaker 2: that's in the background that we don't really care about,
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  Speaker 2: that we use for the soundtracking the content we're creating,
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  Speaker 2: rather than this individual art form that is really important
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  Speaker 2: and alicit's passion for people. And that's the way I
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  Speaker 2: grew up was just like this. I had such a
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  Speaker 2: passion for music. I just worry the new, younger generations,
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  Speaker 2: maybe you aren't seeing it the same way.
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  Speaker 1: See that's the reason why I encourage people to always
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  Speaker 1: send me their Spotify list, because that's how I'm discovering
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  Speaker 1: new music, because nobody's Spotify list is the same, and
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  Speaker 1: because it's like, well, to me, it's the new record store.
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  Speaker 1: When I would go into Music Land at Rimrock Mall
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  Speaker 1: and Billings. It was because somebody suggested that I go
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  Speaker 1: listen to somebody called the Begi's. What the hell were
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  Speaker 1: the Begis? And then because somebody was talking about it,
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  Speaker 1: which to me is no different than what the Spotify
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  Speaker 1: list is today.
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  Speaker 2: No, I totally agree with that. I think a similar
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  Speaker 2: thing is listening to the internet radio. I feel like
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  Speaker 2: I find a lot of music that way, and there
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  Speaker 2: are different artists that I I pj's like to say
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  Speaker 2: that I rely on their curation and their opinions, and
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  Speaker 2: I feel like it's the modern version of you know,
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  Speaker 2: you'd throw on the radio and you know, see what
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  Speaker 2: Alan Freed was listening to or whatever. You know, it's
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  Speaker 2: we have. We have figures like that. You know, when
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  Speaker 2: I listen to NTS radio and there's people like you know,
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  Speaker 2: Flow Delly and you know, you listen to a Theo
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  Speaker 2: Paris DJ Nix and I feel like you're gonna find
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  Speaker 2: something that is really going to blow your mind.
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  Speaker 1: Please do not move. We're just getting started with Roly
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  Speaker 1: Pepperton coming up next. The name of the book is
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  Speaker 1: Ways of Listening. We are back with singer songwriter now
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  Speaker 1: author Roly Pepperton things that are starting to blow our mind. A.
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  Speaker 1: I created music with no real people, but they're there.
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  Speaker 1: And the problem is I'm one of those people that
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  Speaker 1: are go, God, that's a great song, and then you
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  Speaker 1: realize it's AI, and then you're stuck as a listener, going,
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  Speaker 1: Am I supposed to like it? Am I supposed to
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  Speaker 1: fight it? I don't know what to do. Let me
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  Speaker 1: listen to it one more time.
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  Speaker 2: Yeah, no, I know, it's it's very frustrating. It feels
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  Speaker 2: like you've been tricked, right, Yes, I think for me
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  Speaker 2: it's okay. I'm not pro AI at all. I do
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  Speaker 2: think if you listen to some of that music and
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  Speaker 2: you enjoy it or whatever, that's fine. I mean to me,
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  Speaker 2: it's equivalent to when you go on Facebook and you
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  Speaker 2: get the fake news and it's like, oh yeah, like
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  Speaker 2: Donald Trump has three legs or whatever. Yeah, and it's
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  Speaker 2: not real news. It's entertainment. It's something that passed the time.
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  Speaker 2: It's funny or whatever. It's the same way I see
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  Speaker 2: AI music. I don't really see it as being the
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  Speaker 2: same as music made by a human. I don't really.
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  Speaker 2: It's like another category. It's it's like a mean, it's
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  Speaker 2: like a plaything. It is not music. To me?
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  Speaker 1: Is EDM music real music? I mean I realized we're
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  Speaker 1: getting into Imagine Dragons and other EDIM superstars, you know,
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  Speaker 1: And and it's one of those where it's like I
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  Speaker 1: love it. I can't get enough of it. It fills
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  Speaker 1: my dance floor. But the problem is I can't figure
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  Speaker 1: out if it's real or not.
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  Speaker 2: Oh, that's definitely real music. And I think there's a
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  Speaker 2: major there's a major distinction between AI generated music that
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  Speaker 2: you make with a prompt like somebody who's putting a
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  Speaker 2: sentence and pressing a button and people who are making
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  Speaker 2: melodies and using instruments and a lot of the DM
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  Speaker 2: it has music theory, you know, it's it is music, right.
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  Speaker 1: Yeah. The book we're talking about is Ways of Listening.
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  Speaker 1: And I'll tell you what why Because I do do
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  Speaker 1: so many different high school dances and stuff. I am
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  Speaker 1: blown away by the younger generation who has called Rick
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  Speaker 1: Astley never gonna give you up their favorite dancing song.
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  Speaker 1: And I and I sit there and I watch them
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  Speaker 1: and I'm going I was the jock on the radio
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  Speaker 1: when that song came out brand new, and here in
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  Speaker 1: this generation they're dancing to it. It blows me away, dude.
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  Speaker 2: Yeah, that's the cool thing about music is the context
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  Speaker 2: changes over time. Like things that we would have thought were, oh, man,
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  Speaker 2: this is going to be timeless and people are always
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  Speaker 2: going to be listening to this back in the nineties
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  Speaker 2: or in the eighties or whatever, and then you hear
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  Speaker 2: when it comes up today it's just not really doesn't
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  Speaker 2: hit the same or or the opposite. Is like the
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  Speaker 2: Rick Athley example, like it is appreciated on a bunch
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  Speaker 2: of different levels. I mean, like people used to just
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  Speaker 2: listen to it as like a hit song in the eighties,
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  Speaker 2: and then it became a meme where people are getting
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  Speaker 2: Rick roll and then it's just you know, younger people.
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  Speaker 2: He's like, oh, it's this cool eighties throwback song, you know.
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  Speaker 2: So I think that's the really cool thing about music.
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  Speaker 2: It changes as we do. Well.
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  Speaker 1: I love what we're doing with music today because it's
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  Speaker 1: not going to be like the days of the guests
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  Speaker 1: who or even Brian Adams or April Wine of Canada
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  Speaker 1: who had to sit there and fight, you know, just
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  Speaker 1: to get across the American borderline. Hey man, if you're
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  Speaker 1: streaming on my on my device here. Then, my god,
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  Speaker 1: you you're one of me now, and so I'm not
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  Speaker 1: sitting here looking at what country you're from. I love
• 11:04
  Speaker 1: getting stuff from like Croatia or from something from the UK,
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  Speaker 1: and I have no idea they're even from there. But
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  Speaker 1: god dang, if I don't like it.
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  Speaker 2: No, I think that's great. It really has removed some borders.
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  Speaker 2: But I listen to a lot of music from the UK. Yeah,
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  Speaker 2: and I like a lot of music. I like a
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  Speaker 2: lot of music from Brazil. A lot of the new
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  Speaker 2: kind of funk rap music that they're making I think
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  Speaker 2: is very cool, very very interesting, and I feel like
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  Speaker 2: I wouldn't have been able to possibly find this music
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  Speaker 2: without the streaming and YouTube and other things that are
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  Speaker 2: out there now.
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  Speaker 1: So what is your gut telling you about where we
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  Speaker 1: are going into this brand new summer, Because my gut
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  Speaker 1: is telling me we're about ready to go into a
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  Speaker 1: serious R and B and heavily induced soul movement. Because
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  Speaker 1: Sha Da made it to the Rock and Roll Hall
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  Speaker 1: of Fame and the winner of America's Gut Talent was
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  Speaker 1: soul filled as well, I think we're going into old
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  Speaker 1: R and B soul music for the summer, and we
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  Speaker 1: could probably end up calling it the Summer of Soul.
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  Speaker 2: I love that. I actually think you're on a sum there.
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  Speaker 2: I think a lot of the music that's going to
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  Speaker 2: be popular in the coming months, I think it's going
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  Speaker 2: to be a reaction to AI. I feel like that
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  Speaker 2: is a major reaction at AI, because what is soul music.
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  Speaker 2: It's very human. It's something that requires like live instrumentation,
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  Speaker 2: and it's passionate and it's it's hard to replicate. I
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  Speaker 2: know there's been a couple of rmb AI artists who
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  Speaker 2: actually charted, but you know, once people realize that they
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  Speaker 2: were listening to a fake artist, the listenership leaps right.
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  Speaker 2: People are just they don't like being tricked. But I
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  Speaker 2: definitely think I think you're on a sum there. And
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  Speaker 2: I just noticed this idea of making something that is
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  Speaker 2: AI proof, that's tech proof that the machine can't currently do.
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  Speaker 2: I think that's going to be a major trend. And
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  Speaker 2: that's like, you know, the the album I just put
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  Speaker 2: out called Forager, I had all live instrumentation, I had
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  Speaker 2: a jazz band playing, and it's like, you know, the
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  Speaker 2: machine cannot really replicate the human errors, like intentional errors.
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  Speaker 2: You know, or it's just like playing a little bit
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  Speaker 2: behind the b or just like being being like funky.
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  Speaker 2: It struggles with that, right, So I think people are
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  Speaker 2: going to be doing that, and I think you might
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  Speaker 2: be honest some with the Summer Soul.
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  Speaker 1: Well, I love the idea that you're using real musicians,
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  Speaker 1: and I wish that listeners could really participate with the
• 13:28
  Speaker 1: studio sessions because what is it about the bond that
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  Speaker 1: we have with those musicians when we're in that room.
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  Speaker 1: Because I mean it's still with me to this day
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  Speaker 1: the very first time that I stepped into a studio.
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  Speaker 1: You just never forget about those that help you create
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  Speaker 1: the music.
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  Speaker 2: Oh yeah, I mean it's a brotherhood, you know, Yes,
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  Speaker 2: it is, It really is. And I think there's something
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  Speaker 2: about being in the same room with people in you're
• 13:52
  Speaker 2: making music. Even like the first few albums I made,
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  Speaker 2: it was all produced by me, and it was all
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  Speaker 2: with software and drum machines and stuff. And then I
• 14:02
  Speaker 2: got more into working with other producers. I got more
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  Speaker 2: into working with live musicians, and I feel like the
• 14:08
  Speaker 2: life of the moment gets translated when you're in the
• 14:12
  Speaker 2: room with other people.
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  Speaker 1: Wow, where can people go to find out more about you,
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  Speaker 1: because fifteen minutes with you is nowhere near even scratching
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  Speaker 1: the surface. And I love where your heart is.
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  Speaker 2: Dan, thank you. Yeah, they can checking out on subset, Cadence,
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  Speaker 2: weapon dot substack dot com. I'm on Instagram, TikTok, and
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  Speaker 2: definitely check out the book to learn more ways of
• 14:36
  Speaker 2: listenings and storage. Now.
• 14:37
  Speaker 1: I think every jock in radio should be handed this book.
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  Speaker 1: I really do, because it is a new age of radio.
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  Speaker 1: It's a new age of music, and it's got to
• 14:45
  Speaker 1: be married. It's got to become a collaboration. And your
• 14:48
  Speaker 1: book is that open door dude.
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  Speaker 2: Right on. Man, Well I appreciate it.
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  Speaker 1: Well you come back to this show anytime in the future.
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  Speaker 2: Dude.
• 14:56
  Speaker 1: Like I said, I love where your heart is and
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  Speaker 1: it needs to get pushed out there so some people
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  Speaker 1: really understand your journey and how we can work together
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  Speaker 1: as a future generation.
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  Speaker 2: Oh, thank you, man, No, I appreciate that.
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  Speaker 1: Will you be brilliant today?
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  Speaker 2: Okay? Hey, I try to every day.