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From Personal Development to Agency Success: The Journey of Kristina Bartold · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:01
  Women
• 0:02
  show.
• 0:02
  We
• 0:02
  are
• 0:03
  dedicated
• 0:03
  to
• 0:04
  amplifying
• 0:04
  the
• 0:05
  voice
• 0:05
  of
• 0:05
  women
• 0:06
  in
• 0:06
  business.
• 0:07
  A
• 0:08
  new
• 0:08
  model
• 0:08
  of
• 0:09
  leadership
• 0:09
  is
• 0:10
  emerging
• 0:10
  and
• 0:11
  we
• 0:11
  are
• 0:11
  here
• 0:11
  to
• 0:12
  amplify
• 0:12
  the
• 0:12
  voices
• 0:13
  of
• 0:13
  women
• 0:14
  leading
• 0:14
  the
• 0:14
  way.
• 0:15
  I
• 0:15
  am
• 0:16
  your
• 0:16
  host,
• 0:16
  Coco
• 0:17
  Selman,
• 0:17
  five
• 0:18
  time
• 0:18
  founder,
• 0:18
  impact
• 0:19
  investor
• 0:19
  and
• 0:20
  creator
• 0:20
  of
• 0:20
  the
• 0:20
  Force
• 0:21
  for
• 0:21
  Good
• 0:21
  system.
• 0:23
  Thank
• 0:23
  you
• 0:24
  for
• 0:24
  joining
• 0:24
  us
• 0:24
  today
• 0:25
  as
• 0:25
  we
• 0:25
  illuminate
• 0:26
  the
• 0:26
  path
• 0:26
  to
• 0:26
  unlocking
• 0:27
  opportunities
• 0:27
  and
• 0:28
  prosperity
• 0:28
  for
• 0:28
  women
• 0:29
  led
• 0:29
  enterprises
• 0:29
  by
• 0:30
  amplifying
• 0:30
  the
• 0:31
  voice
• 0:31
  of
• 0:31
  wisdom
• 0:32
  women
• 0:33
  today.
• 0:34
  I'm
• 0:34
  so
• 0:34
  excited
• 0:35
  to
• 0:35
  be
• 0:35
  with
• 0:35
  one
• 0:35
  of
• 0:35
  my
• 0:36
  fellow
• 0:36
  entrepreneurs
• 0:38
  and
• 0:38
  I'm
• 0:39
  excited
• 0:39
  to
• 0:39
  learn
• 0:40
  all
• 0:41
  about
• 0:41
  the
• 0:41
  world
• 0:42
  of
• 0:42
  social
• 0:43
  and
• 0:43
  podcasting.
• 0:45
  So
• 0:45
  today
• 0:45
  I
• 0:45
  have
• 0:46
  Christina
• 0:46
  Bartolt
• 0:47
  Sartoga.
• 0:48
  She's
• 0:48
  the
• 0:48
  dynamic
• 0:49
  CEO
• 0:50
  and
• 0:50
  co
• 0:51
  founder
• 0:51
  of
• 0:51
  the
• 0:51
  Social
• 0:52
  Snippet,
• 0:53
  a
• 0:53
  thriving
• 0:54
  social
• 0:54
  media
• 0:55
  and
• 0:55
  podcasting
• 0:56
  agency
• 0:57
  that
• 0:58
  has
• 0:58
  empowered
• 0:59
  over
• 0:59
  100
• 1:00
  businesses
• 1:01
  to
• 1:01
  build
• 1:01
  impactful
• 1:02
  online
• 1:03
  communities.
• 1:04
  With
• 1:05
  advanced
• 1:06
  degrees
• 1:06
  in
• 1:07
  peace
• 1:07
  and
• 1:07
  conflict
• 1:08
  studies
• 1:09
  and
• 1:09
  leadership,
• 1:11
  Christina
• 1:12
  combines
• 1:12
  her
• 1:12
  expertise
• 1:13
  in
• 1:13
  communication
• 1:14
  and
• 1:15
  strategic
• 1:15
  growth
• 1:16
  to
• 1:16
  help
• 1:16
  visionary
• 1:16
  entrepreneurs
• 1:17
  turn
• 1:18
  big
• 1:18
  ideas
• 1:19
  into
• 1:19
  lasting
• 1:20
  impact.
• 1:21
  Her
• 1:21
  journey
• 1:21
  from
• 1:22
  certified
• 1:22
  personal
• 1:23
  development
• 1:23
  coach
• 1:24
  to
• 1:24
  running
• 1:25
  a
• 1:25
  full
• 1:25
  service
• 1:25
  agency
• 1:26
  showcases
• 1:27
  her
• 1:27
  commitment
• 1:27
  to
• 1:27
  transformation
• 1:28
  and
• 1:28
  innovation.
• 1:29
  Known
• 1:30
  for
• 1:30
  her
• 1:30
  personalized
• 1:31
  approach
• 1:32
  and
• 1:32
  tough
• 1:33
  but
• 1:33
  supportive
• 1:33
  coaching
• 1:34
  style,
• 1:34
  Christina
• 1:35
  inspires
• 1:36
  business
• 1:36
  owners
• 1:37
  to
• 1:37
  scale
• 1:37
  with
• 1:38
  intention
• 1:38
  and
• 1:39
  authenticity.
• 1:40
  When
• 1:40
  she's
• 1:40
  not
• 1:41
  guiding
• 1:41
  businesses
• 1:42
  to
• 1:42
  new
• 1:42
  heights,
• 1:42
  you'll
• 1:43
  find
• 1:43
  her
• 1:43
  reading
• 1:44
  personal
• 1:44
  development
• 1:44
  books.
• 1:45
  Yes.
• 1:46
  Enjoying
• 1:46
  a
• 1:47
  hazelnut
• 1:48
  latte
• 1:48
  or
• 1:49
  connecting
• 1:49
  deeply
• 1:49
  with
• 1:50
  her.
• 1:50
  Ready.
• 1:51
  So
• 1:51
  excited
• 1:51
  to
• 1:52
  have
• 1:52
  you
• 1:52
  here,
• 1:52
  Christina.
• 1:53
  I'm
• 1:54
  so
• 1:54
  excited
• 1:54
  to
• 1:54
  be
• 1:55
  here
• 1:55
  with
• 1:55
  my
• 1:55
  hazelnut
• 1:56
  latte.
• 1:56
  I'm
• 1:57
  like,
• 1:57
  that
• 1:57
  is
• 1:57
  a
• 1:57
  bio.
• 1:58
  I
• 1:58
  love
• 1:58
  that.
• 2:00
  So
• 2:00
  fun,
• 2:00
  right?
• 2:01
  So
• 2:01
  fun.
• 2:02
  So
• 2:03
  what
• 2:03
  is
• 2:03
  a
• 2:04
  book
• 2:05
  written
• 2:05
  by
• 2:06
  a
• 2:06
  woman
• 2:07
  that
• 2:07
  has
• 2:07
  significantly
• 2:08
  influenced
• 2:09
  your
• 2:09
  life?
• 2:10
  Yeah.
• 2:11
  So
• 2:11
  when
• 2:11
  I
• 2:11
  was
• 2:11
  thinking
• 2:11
  about
• 2:12
  this
• 2:12
  question,
• 2:12
  Coco,
• 2:12
  honestly,
• 2:13
  I
• 2:13
  had
• 2:13
  to
• 2:13
  go
• 2:13
  on
• 2:14
  my
• 2:14
  audible
• 2:14
  and
• 2:14
  I
• 2:14
  was
• 2:14
  like,
• 2:15
  there
• 2:15
  are
• 2:15
  so
• 2:16
  many
• 2:16
  men
• 2:17
  who
• 2:17
  are
• 2:17
  writing
• 2:17
  books.
• 2:18
  So
• 2:19
  many
• 2:19
  men.
• 2:19
  Which
• 2:19
  is
• 2:20
  fine.
• 2:20
  But
• 2:20
  also
• 2:20
  we
• 2:20
  need
• 2:21
  more
• 2:21
  women
• 2:21
  writing
• 2:21
  some
• 2:22
  books.
• 2:23
  But
• 2:23
  I
• 2:23
  was
• 2:23
  going
• 2:23
  to
• 2:23
  say
• 2:24
  the
• 2:24
  book
• 2:24
  that
• 2:24
  really
• 2:24
  influenced
• 2:25
  me
• 2:25
  was
• 2:26
  Rachel
• 2:26
  Rogers,
• 2:26
  we
• 2:27
  shall
• 2:27
  all
• 2:27
  be
• 2:27
  millionaires.
• 2:27
  And
• 2:28
  I
• 2:28
  think
• 2:28
  why
• 2:28
  that
• 2:29
  really
• 2:29
  influenced
• 2:29
  me
• 2:29
  was
• 2:30
  because
• 2:30
  it
• 2:31
  really
• 2:31
  democratized
• 2:32
  this
• 2:32
  idea
• 2:32
  of
• 2:32
  money.
• 2:33
  If
• 2:33
  you
• 2:33
  don't
• 2:33
  grow
• 2:34
  up
• 2:34
  around
• 2:34
  a
• 2:34
  lot
• 2:34
  of
• 2:34
  money
• 2:35
  or
• 2:35
  you
• 2:35
  don't,
• 2:35
  you
• 2:36
  know,
• 2:36
  I'm
• 2:36
  the
• 2:36
  first
• 2:36
  entrepreneur
• 2:36
  in
• 2:36
  my
• 2:37
  family.
• 2:37
  I'm
• 2:37
  a
• 2:37
  first
• 2:37
  generation
• 2:38
  Canadian,
• 2:38
  just
• 2:38
  like
• 2:38
  thinking
• 2:39
  about
• 2:39
  things
• 2:39
  in
• 2:39
  a
• 2:40
  different
• 2:40
  way.
• 2:40
  It's
• 2:41
  always
• 2:41
  like,
• 2:41
  not
• 2:42
  me,
• 2:42
  it
• 2:42
  couldn't
• 2:42
  be
• 2:42
  me
• 2:43
  kind
• 2:43
  of
• 2:43
  thing.
• 2:43
  And
• 2:44
  I
• 2:44
  think
• 2:44
  reading
• 2:44
  that
• 2:44
  book
• 2:45
  was
• 2:45
  such
• 2:45
  a
• 2:45
  great
• 2:46
  indicator
• 2:47
  of
• 2:47
  the
• 2:47
  fact
• 2:47
  that
• 2:47
  it
• 2:47
  could
• 2:47
  be,
• 2:48
  definitely
• 2:48
  be
• 2:48
  and
• 2:49
  that,
• 2:49
  you
• 2:49
  know,
• 2:50
  we
• 2:50
  need
• 2:50
  more
• 2:50
  money
• 2:51
  in
• 2:51
  the
• 2:51
  hands
• 2:51
  of
• 2:51
  women.
• 2:51
  If
• 2:52
  women
• 2:52
  have
• 2:52
  dreams
• 2:52
  on
• 2:52
  their
• 2:52
  Hearts,
• 2:53
  they
• 2:53
  definitely
• 2:53
  need
• 2:53
  to
• 2:53
  bring
• 2:53
  them
• 2:53
  to
• 2:54
  life.
• 2:54
  I
• 2:55
  love
• 2:55
  it.
• 2:55
  I
• 2:55
  didn't
• 2:55
  catch
• 2:56
  the
• 2:56
  name
• 2:56
  of
• 2:56
  the
• 2:56
  book.
• 2:56
  It's
• 2:56
  a
• 2:57
  Rachel
• 2:57
  Rogers
• 2:57
  book.
• 2:58
  What
• 2:58
  is?
• 2:58
  I
• 2:58
  don't
• 2:58
  know.
• 2:58
  This
• 2:59
  book?
• 2:59
  Yeah,
• 2:59
  it's
• 3:00
  called
• 3:00
  We
• 3:00
  Should
• 3:00
  All
• 3:00
  Be
• 3:00
  Millionaires.
• 3:01
  Oh.
• 3:03
  Oh.
• 3:04
  I
• 3:04
  would
• 3:04
  recommend
• 3:05
  listening
• 3:05
  to
• 3:05
  it.
• 3:05
  She's
• 3:06
  awesome.
• 3:07
  Oh,
• 3:08
  my
• 3:08
  goodness.
• 3:08
  I'm
• 3:08
  gonna
• 3:09
  totally
• 3:09
  pick
• 3:09
  up
• 3:09
  this
• 3:10
  book.
• 3:10
  This
• 3:10
  one
• 3:10
  sounds
• 3:11
  really
• 3:11
  right
• 3:11
  up
• 3:11
  my
• 3:11
  alley.
• 3:12
  That
• 3:12
  is
• 3:12
  true.
• 3:12
  And
• 3:12
  I
• 3:13
  am
• 3:13
  with
• 3:13
  you.
• 3:13
  The
• 3:13
  reason
• 3:14
  I
• 3:14
  ask
• 3:14
  this
• 3:14
  question
• 3:14
  is
• 3:15
  because
• 3:16
  women
• 3:16
  are
• 3:16
  writing
• 3:17
  books.
• 3:17
  The
• 3:17
  data
• 3:18
  shows
• 3:18
  that
• 3:18
  women
• 3:18
  are
• 3:19
  writing
• 3:19
  just
• 3:19
  as
• 3:19
  many,
• 3:19
  if
• 3:20
  not
• 3:20
  more
• 3:20
  books
• 3:21
  than
• 3:21
  men.
• 3:22
  And
• 3:22
  I'm
• 3:22
  speaking
• 3:22
  about
• 3:23
  the
• 3:23
  business
• 3:23
  sector
• 3:24
  and
• 3:24
  leadership
• 3:25
  sector.
• 3:25
  Right
• 3:25
  now.
• 3:26
  You
• 3:26
  can
• 3:26
  find
• 3:26
  plenty
• 3:26
  of
• 3:26
  romance
• 3:27
  novels
• 3:27
  written
• 3:28
  by
• 3:28
  women
• 3:28
  that
• 3:29
  are
• 3:29
  making
• 3:29
  it
• 3:29
  to
• 3:29
  the
• 3:29
  tops
• 3:30
  of
• 3:30
  the
• 3:30
  charts.
• 3:30
  Right.
• 3:31
  The
• 3:31
  problem
• 3:32
  is
• 3:32
  they're
• 3:32
  not
• 3:32
  making
• 3:33
  it.
• 3:33
  Only
• 3:33
  10%
• 3:34
  of
• 3:34
  all
• 3:35
  wall
• 3:35
  Street
• 3:36
  Journal
• 3:36
  and
• 3:36
  New
• 3:36
  York
• 3:36
  Times
• 3:37
  categories
• 3:37
  of
• 3:38
  business
• 3:38
  and
• 3:38
  leadership
• 3:39
  are
• 3:39
  making
• 3:39
  it
• 3:40
  to
• 3:40
  the
• 3:40
  top.
• 3:41
  And
• 3:41
  it's
• 3:41
  not
• 3:41
  because
• 3:42
  they're
• 3:42
  not
• 3:42
  good.
• 3:43
  Right?
• 3:43
  Because
• 3:44
  the
• 3:44
  same
• 3:44
  reasons
• 3:45
  women
• 3:45
  don't
• 3:45
  get
• 3:45
  funded
• 3:46
  through
• 3:46
  venture,
• 3:47
  same
• 3:48
  reasons
• 3:48
  that
• 3:48
  women
• 3:48
  aren't
• 3:49
  getting
• 3:49
  to
• 3:49
  the
• 3:49
  top
• 3:50
  of
• 3:50
  the
• 3:50
  Fortune
• 3:50
  500
• 3:51
  leading
• 3:51
  companies.
• 3:52
  We
• 3:53
  should
• 3:53
  all
• 3:53
  be
• 3:53
  Millionaires
• 3:54
  by
• 3:54
  Rachel
• 3:54
  Rogers.
• 3:55
  Yes.
• 3:56
  We're
• 3:56
  in.
• 3:57
  Amazing.
• 3:58
  So,
• 3:59
  Christina,
• 3:59
  your
• 4:00
  journey
• 4:00
  began
• 4:01
  in
• 4:01
  personal
• 4:01
  development,
• 4:02
  which
• 4:03
  I
• 4:03
  totally
• 4:04
  love
• 4:04
  because
• 4:04
  I'm
• 4:05
  a
• 4:06
  personal
• 4:06
  development
• 4:07
  junkie
• 4:07
  myself.
• 4:08
  And
• 4:09
  you've
• 4:10
  evolved
• 4:11
  into
• 4:11
  co
• 4:11
  founding
• 4:12
  the
• 4:12
  Social
• 4:12
  Snippet.
• 4:13
  Can
• 4:13
  you
• 4:13
  share
• 4:14
  how
• 4:14
  your
• 4:14
  background
• 4:15
  and
• 4:15
  experiences
• 4:16
  shape
• 4:16
  the
• 4:16
  vision
• 4:17
  for
• 4:17
  this
• 4:18
  really
• 4:18
  cool
• 4:18
  agency?
• 4:19
  Yeah,
• 4:20
  it's
• 4:21
  always
• 4:21
  one
• 4:21
  of
• 4:21
  those
• 4:21
  things
• 4:22
  I
• 4:22
  feel
• 4:22
  like
• 4:22
  when
• 4:22
  I
• 4:22
  tell
• 4:22
  the
• 4:22
  story,
• 4:23
  it
• 4:23
  feels
• 4:23
  so
• 4:23
  random,
• 4:24
  but
• 4:24
  also,
• 4:24
  like,
• 4:24
  divine
• 4:25
  in
• 4:25
  ways.
• 4:25
  I
• 4:26
  studied
• 4:26
  conflict
• 4:27
  resolution
• 4:27
  in
• 4:27
  university,
• 4:28
  always,
• 4:29
  like,
• 4:29
  you
• 4:29
  know,
• 4:29
  was
• 4:30
  interested
• 4:30
  in
• 4:30
  leadership
• 4:31
  and
• 4:31
  teams
• 4:31
  and
• 4:32
  people.
• 4:32
  I
• 4:32
  graduated
• 4:33
  university,
• 4:33
  worked
• 4:33
  at
• 4:34
  university,
• 4:34
  but
• 4:34
  always
• 4:34
  felt
• 4:35
  this
• 4:35
  calling
• 4:35
  for
• 4:35
  something
• 4:35
  different.
• 4:36
  Like,
• 4:36
  I
• 4:36
  was
• 4:36
  always
• 4:37
  like,
• 4:37
  I
• 4:37
  don't
• 4:37
  know
• 4:38
  if
• 4:38
  the
• 4:38
  nine
• 4:38
  to
• 4:38
  fives
• 4:38
  for
• 4:38
  me,
• 4:39
  I
• 4:39
  really
• 4:39
  excelled
• 4:39
  at
• 4:39
  all
• 4:39
  the
• 4:39
  jobs
• 4:40
  I
• 4:40
  had,
• 4:40
  but
• 4:40
  just
• 4:41
  always
• 4:41
  felt
• 4:41
  like
• 4:41
  there
• 4:42
  was
• 4:42
  something
• 4:42
  else.
• 4:43
  And
• 4:43
  right
• 4:44
  when
• 4:44
  I
• 4:44
  got
• 4:44
  married,
• 4:45
  it
• 4:45
  was
• 4:45
  2020.
• 4:46
  Weird
• 4:46
  timing
• 4:46
  to
• 4:47
  get
• 4:47
  married.
• 4:47
  I
• 4:47
  got
• 4:47
  married
• 4:47
  like
• 4:48
  three
• 4:48
  weeks
• 4:48
  before
• 4:48
  the
• 4:48
  world
• 4:48
  shut
• 4:49
  down.
• 4:49
  I
• 4:50
  always
• 4:50
  say
• 4:51
  when
• 4:51
  I
• 4:51
  write
• 4:51
  my
• 4:51
  memoir,
• 4:52
  it's
• 4:52
  gonna
• 4:52
  be
• 4:52
  like,
• 4:52
  who
• 4:52
  is
• 4:52
  the
• 4:53
  stranger
• 4:53
  living
• 4:53
  in
• 4:53
  my
• 4:53
  house?
• 4:54
  Because
• 4:54
  we
• 4:54
  got
• 4:54
  married,
• 4:55
  we
• 4:55
  started
• 4:55
  living
• 4:55
  together.
• 4:55
  I
• 4:55
  was
• 4:56
  like,
• 4:56
  who
• 4:56
  is
• 4:56
  this?
• 4:56
  But
• 4:57
  lots,
• 4:57
  lots
• 4:58
  back
• 4:58
  there.
• 4:58
  But
• 4:59
  yeah.
• 4:59
  So
• 4:59
  I
• 4:59
  started
• 5:00
  to.
• 5:00
  To
• 5:00
  start
• 5:00
  coaching.
• 5:01
  I
• 5:01
  had
• 5:01
  a
• 5:01
  coaching
• 5:02
  certification
• 5:02
  trained
• 5:03
  mediator
• 5:03
  at
• 5:04
  the
• 5:04
  time.
• 5:04
  I
• 5:04
  was
• 5:04
  doing
• 5:04
  my
• 5:04
  master's
• 5:04
  in
• 5:05
  leadership,
• 5:05
  so
• 5:05
  I
• 5:05
  started
• 5:05
  to
• 5:05
  do
• 5:06
  some
• 5:06
  coaching
• 5:06
  on
• 5:06
  the
• 5:06
  side.
• 5:07
  It
• 5:07
  started
• 5:07
  with
• 5:07
  the
• 5:07
  Myers
• 5:08
  Briggs
• 5:08
  tool.
• 5:08
  I
• 5:08
  facilitate
• 5:09
  the.
• 5:09
  My
• 5:10
  not
• 5:10
  as
• 5:10
  much
• 5:10
  anymore,
• 5:11
  but
• 5:11
  I
• 5:11
  Used
• 5:11
  to
• 5:11
  do
• 5:11
  it
• 5:11
  really
• 5:12
  often.
• 5:12
  And
• 5:12
  so
• 5:13
  I
• 5:13
  started
• 5:13
  doing
• 5:13
  it
• 5:13
  for
• 5:14
  people.
• 5:14
  And
• 5:14
  especially
• 5:15
  in
• 5:15
  a
• 5:15
  time
• 5:15
  where
• 5:15
  people
• 5:15
  had
• 5:16
  a
• 5:16
  lot
• 5:16
  of
• 5:16
  time
• 5:16
  we
• 5:16
  were
• 5:16
  at
• 5:17
  home
• 5:17
  not
• 5:17
  doing
• 5:17
  much.
• 5:18
  So
• 5:18
  why
• 5:18
  not
• 5:18
  start
• 5:18
  to
• 5:19
  think
• 5:19
  about
• 5:19
  your
• 5:19
  future
• 5:19
  or
• 5:20
  personal
• 5:20
  development,
• 5:21
  you're
• 5:21
  with
• 5:21
  your
• 5:21
  family
• 5:22
  and
• 5:22
  maybe
• 5:23
  more
• 5:23
  conflicts
• 5:23
  arising
• 5:24
  than
• 5:24
  normal.
• 5:24
  Like,
• 5:24
  why
• 5:25
  is
• 5:25
  that?
• 5:25
  Why
• 5:25
  are
• 5:25
  we
• 5:25
  so
• 5:26
  different?
• 5:26
  I
• 5:26
  was
• 5:26
  doing
• 5:27
  a
• 5:27
  lot
• 5:27
  of
• 5:27
  coaching.
• 5:27
  Something
• 5:28
  else
• 5:28
  to
• 5:28
  know
• 5:28
  about
• 5:28
  me
• 5:28
  is
• 5:29
  I've
• 5:29
  always
• 5:29
  been
• 5:29
  very
• 5:29
  tech
• 5:30
  savvy
• 5:30
  and
• 5:30
  very
• 5:31
  social
• 5:31
  media
• 5:31
  aware.
• 5:32
  Every
• 5:32
  job
• 5:32
  I've
• 5:33
  ever
• 5:33
  had,
• 5:33
  I'm
• 5:33
  always
• 5:33
  the
• 5:34
  person
• 5:34
  running
• 5:34
  all
• 5:34
  the
• 5:34
  socials
• 5:35
  and
• 5:35
  doing
• 5:35
  all
• 5:35
  the
• 5:35
  creative
• 5:36
  and
• 5:36
  whatever.
• 5:36
  But
• 5:37
  I
• 5:37
  had
• 5:37
  this
• 5:37
  limiting
• 5:38
  belief.
• 5:38
  I
• 5:38
  have
• 5:38
  two
• 5:39
  master's
• 5:39
  degrees.
• 5:39
  Why
• 5:40
  would
• 5:40
  I
• 5:40
  become
• 5:40
  a
• 5:40
  social
• 5:40
  media
• 5:40
  manage?
• 5:41
  I'm
• 5:41
  like,
• 5:41
  you
• 5:42
  know,
• 5:42
  I,
• 5:42
  like,
• 5:42
  this
• 5:43
  is.
• 5:43
  I
• 5:43
  had
• 5:43
  just
• 5:44
  had
• 5:44
  this,
• 5:44
  like,
• 5:44
  feeling.
• 5:44
  I
• 5:44
  was
• 5:44
  like,
• 5:45
  this
• 5:45
  just
• 5:45
  doesn't.
• 5:46
  Doesn't
• 5:46
  resonate.
• 5:47
  And
• 5:47
  so
• 5:48
  during
• 5:48
  my.
• 5:48
  My
• 5:49
  clients
• 5:49
  became
• 5:50
  a
• 5:50
  repeat
• 5:50
  client.
• 5:50
  People
• 5:50
  were
• 5:51
  doing
• 5:51
  lots
• 5:51
  of
• 5:51
  referrals.
• 5:52
  It
• 5:52
  was
• 5:52
  growing.
• 5:52
  And
• 5:53
  my
• 5:54
  now
• 5:54
  business
• 5:54
  partner,
• 5:54
  Maria
• 5:55
  was
• 5:55
  working
• 5:55
  with
• 5:55
  me
• 5:55
  doing
• 5:56
  a
• 5:56
  lot
• 5:56
  of
• 5:56
  my
• 5:56
  creative
• 5:57
  and
• 5:57
  helping
• 5:57
  me
• 5:58
  sell
• 5:58
  online.
• 5:59
  We
• 5:59
  realized
• 5:59
  that
• 6:00
  a
• 6:00
  lot
• 6:00
  of
• 6:00
  the
• 6:00
  people
• 6:00
  we
• 6:00
  were
• 6:01
  selling
• 6:01
  to
• 6:01
  wanted
• 6:02
  social
• 6:02
  media
• 6:02
  help.
• 6:02
  Like,
• 6:03
  it
• 6:03
  was
• 6:03
  like,
• 6:03
  they'd
• 6:03
  be
• 6:03
  like,
• 6:03
  do
• 6:04
  you
• 6:04
  think
• 6:04
  you
• 6:04
  could
• 6:04
  do
• 6:04
  this?
• 6:05
  Like,
• 6:05
  these
• 6:05
  posts
• 6:05
  for
• 6:06
  me?
• 6:06
  We'd
• 6:06
  be
• 6:06
  like,
• 6:06
  no,
• 6:06
  that's
• 6:07
  not
• 6:07
  what
• 6:07
  we're
• 6:07
  selling.
• 6:07
  Like,
• 6:08
  like,
• 6:08
  it's
• 6:08
  so
• 6:08
  random.
• 6:09
  You
• 6:09
  wouldn't
• 6:09
  go
• 6:09
  to
• 6:09
  a
• 6:10
  dentist
• 6:10
  and
• 6:10
  ask
• 6:10
  them
• 6:10
  for
• 6:11
  a
• 6:11
  slushie,
• 6:11
  right?
• 6:11
  It
• 6:12
  just
• 6:12
  felt
• 6:12
  so,
• 6:12
  so
• 6:12
  out
• 6:12
  of
• 6:13
  character.
• 6:13
  And
• 6:14
  then
• 6:14
  one
• 6:14
  day
• 6:14
  I
• 6:14
  went
• 6:14
  to
• 6:15
  Maria
• 6:15
  and
• 6:15
  I
• 6:15
  was
• 6:15
  like,
• 6:15
  what
• 6:15
  if
• 6:16
  we
• 6:16
  did
• 6:16
  it?
• 6:16
  Like,
• 6:16
  these
• 6:16
  people
• 6:17
  are
• 6:17
  asking,
• 6:17
  we
• 6:17
  know
• 6:17
  how
• 6:17
  to
• 6:18
  do
• 6:18
  it.
• 6:18
  I
• 6:18
  think
• 6:18
  we
• 6:18
  could
• 6:18
  be
• 6:19
  helpful.
• 6:19
  And
• 6:19
  Maria
• 6:20
  was
• 6:20
  like,
• 6:20
  no,
• 6:21
  I
• 6:21
  don't
• 6:21
  want
• 6:21
  to
• 6:21
  do
• 6:22
  it.
• 6:22
  Because
• 6:22
  I
• 6:22
  actually
• 6:22
  don't
• 6:22
  think
• 6:22
  social
• 6:23
  media
• 6:23
  is
• 6:23
  a
• 6:23
  way
• 6:23
  for
• 6:23
  us
• 6:24
  to
• 6:24
  make
• 6:24
  impact.
• 6:25
  And
• 6:25
  we're
• 6:25
  both
• 6:25
  so
• 6:26
  impact
• 6:26
  driven.
• 6:27
  And
• 6:27
  I
• 6:28
  was
• 6:28
  kind
• 6:28
  of
• 6:28
  like,
• 6:28
  okay.
• 6:28
  And
• 6:28
  I
• 6:29
  sat
• 6:29
  with
• 6:29
  it.
• 6:29
  I
• 6:29
  couldn't
• 6:29
  let
• 6:29
  it
• 6:30
  go.
• 6:30
  Then
• 6:30
  in
• 6:30
  2021,
• 6:31
  I
• 6:31
  went
• 6:31
  back
• 6:32
  to.
• 6:32
  We
• 6:32
  had
• 6:32
  a
• 6:32
  friend
• 6:32
  who
• 6:32
  had
• 6:32
  given
• 6:33
  up
• 6:33
  her
• 6:33
  agency
• 6:33
  and
• 6:33
  she
• 6:33
  wanted
• 6:34
  to
• 6:34
  get
• 6:34
  rid
• 6:34
  of
• 6:34
  her
• 6:34
  clients.
• 6:34
  And
• 6:35
  I
• 6:35
  was
• 6:35
  like,
• 6:35
  this
• 6:35
  is
• 6:35
  kind
• 6:35
  of
• 6:36
  like
• 6:36
  the
• 6:36
  perfect
• 6:36
  test
• 6:36
  ground.
• 6:37
  Do
• 6:37
  this
• 6:37
  with
• 6:37
  me.
• 6:38
  And
• 6:38
  it's
• 6:39
  been
• 6:39
  kind
• 6:39
  of
• 6:39
  bananas
• 6:39
  ever
• 6:40
  since.
• 6:40
  But
• 6:40
  really,
• 6:41
  I
• 6:41
  think
• 6:41
  why
• 6:41
  it's
• 6:41
  been
• 6:41
  so
• 6:42
  successful
• 6:42
  and
• 6:43
  now
• 6:43
  we
• 6:43
  have
• 6:43
  85
• 6:43
  clients.
• 6:44
  We
• 6:44
  do
• 6:44
  podcasting
• 6:45
  as
• 6:45
  well.
• 6:45
  It's
• 6:45
  grown
• 6:46
  quite
• 6:46
  a
• 6:46
  bit.
• 6:46
  I
• 6:46
  think
• 6:46
  what's
• 6:47
  made
• 6:47
  it
• 6:47
  so
• 6:47
  successful
• 6:48
  is
• 6:48
  that
• 6:48
  our
• 6:48
  roots
• 6:49
  are
• 6:49
  really
• 6:49
  homegrown.
• 6:50
  We
• 6:50
  were
• 6:50
  business
• 6:50
  owners,
• 6:51
  right?
• 6:51
  We
• 6:51
  get
• 6:51
  what
• 6:52
  people
• 6:52
  need.
• 6:52
  But
• 6:53
  then
• 6:53
  on
• 6:53
  the
• 6:53
  other
• 6:53
  side
• 6:53
  of
• 6:54
  it's
• 6:54
  that
• 6:54
  a
• 6:54
  lot
• 6:54
  of
• 6:55
  the
• 6:55
  skills
• 6:55
  that
• 6:55
  I
• 6:55
  learned,
• 6:55
  like
• 6:56
  leadership
• 6:56
  and
• 6:56
  conflict
• 6:57
  resolution
• 6:57
  and
• 6:57
  about
• 6:58
  people,
• 6:58
  that's
• 6:59
  helped
• 6:59
  me
• 6:59
  learn
• 7:00
  how
• 7:00
  to
• 7:00
  manage
• 7:00
  as
• 7:00
  many
• 7:01
  clients
• 7:01
  and
• 7:01
  learn
• 7:01
  how
• 7:01
  to
• 7:01
  manage
• 7:01
  as
• 7:02
  many
• 7:02
  personalities.
• 7:02
  And
• 7:03
  we
• 7:03
  have
• 7:03
  a
• 7:03
  big
• 7:03
  team,
• 7:03
  and
• 7:04
  all
• 7:04
  of
• 7:04
  these
• 7:04
  things
• 7:05
  have
• 7:05
  really
• 7:05
  all
• 7:05
  worked
• 7:06
  together.
• 7:06
  I
• 7:06
  always
• 7:06
  say
• 7:06
  nothing
• 7:07
  wasted.
• 7:07
  Like,
• 7:08
  all
• 7:08
  of
• 7:08
  these
• 7:08
  things
• 7:08
  work
• 7:08
  together
• 7:09
  for
• 7:09
  good.
• 7:09
  So,
• 7:10
  yeah,
• 7:10
  that's
• 7:10
  kind
• 7:10
  of
• 7:10
  it
• 7:11
  in
• 7:11
  a
• 7:11
  nutshell.
• 7:12
  Oh,
• 7:12
  I
• 7:12
  love
• 7:12
  it.
• 7:12
  And,
• 7:13
  you
• 7:13
  know,
• 7:13
  that's
• 7:13
  how
• 7:14
  I
• 7:14
  think
• 7:15
  so
• 7:15
  many
• 7:15
  of
• 7:15
  us
• 7:16
  find
• 7:16
  our
• 7:16
  way.
• 7:17
  You
• 7:17
  evolve
• 7:17
  and
• 7:18
  grow,
• 7:18
  and
• 7:19
  your
• 7:19
  experiences
• 7:19
  somehow
• 7:20
  together
• 7:21
  make
• 7:21
  sense,
• 7:21
  but
• 7:22
  you
• 7:22
  wouldn't
• 7:23
  have
• 7:23
  predicted
• 7:24
  it.
• 7:24
  And
• 7:24
  I
• 7:25
  love
• 7:25
  that
• 7:25
  you're
• 7:25
  so
• 7:26
  focused
• 7:26
  on
• 7:26
  impact.
• 7:27
  That
• 7:27
  really
• 7:28
  is
• 7:28
  so
• 7:28
  cool.
• 7:28
  I
• 7:28
  know
• 7:29
  you're
• 7:29
  helping
• 7:29
  lots
• 7:29
  of.
• 7:30
  Lots
• 7:30
  of
• 7:31
  entrepreneurs
• 7:32
  grow
• 7:32
  their
• 7:33
  business,
• 7:33
  scale
• 7:33
  their
• 7:34
  businesses,
• 7:34
  which
• 7:34
  is
• 7:35
  super,
• 7:35
  super
• 7:35
  wonderful.
• 7:37
  So,
• 7:37
  community,
• 7:38
  let's
• 7:39
  talk
• 7:39
  about
• 7:39
  community
• 7:40
  and
• 7:42
  how
• 7:42
  you
• 7:43
  help
• 7:43
  build
• 7:43
  community,
• 7:44
  why
• 7:44
  you
• 7:45
  feel
• 7:45
  it's
• 7:45
  so
• 7:45
  important
• 7:46
  to
• 7:46
  you.
• 7:46
  And
• 7:47
  can
• 7:47
  you
• 7:47
  tell
• 7:47
  us
• 7:47
  about
• 7:48
  a
• 7:48
  moment
• 7:49
  where
• 7:49
  connecting
• 7:50
  with
• 7:50
  others
• 7:50
  or
• 7:50
  building
• 7:51
  relationships
• 7:52
  significantly
• 7:53
  impacted
• 7:53
  your
• 7:54
  business
• 7:54
  growth?
• 7:55
  Oh,
• 7:56
  yeah.
• 7:56
  So
• 7:56
  many
• 7:57
  moments.
• 7:57
  Community's
• 7:58
  always
• 7:58
  been
• 7:58
  like.
• 7:58
  When
• 7:58
  I
• 7:58
  think
• 7:59
  about
• 7:59
  the
• 7:59
  pillars
• 7:59
  of
• 7:59
  my
• 8:00
  life,
• 8:00
  that's
• 8:00
  always
• 8:00
  been
• 8:01
  one
• 8:01
  of
• 8:01
  them.
• 8:01
  Working
• 8:02
  at
• 8:02
  a
• 8:02
  university,
• 8:02
  what
• 8:02
  I
• 8:03
  did
• 8:03
  was
• 8:03
  a
• 8:03
  lot
• 8:03
  of
• 8:03
  student
• 8:03
  programming.
• 8:04
  I
• 8:04
  managed
• 8:04
  a
• 8:04
  residence.
• 8:05
  I
• 8:05
  really
• 8:06
  love
• 8:06
  to
• 8:06
  nurture
• 8:07
  community.
• 8:07
  That
• 8:07
  was
• 8:07
  always
• 8:08
  my
• 8:08
  thing.
• 8:08
  When
• 8:09
  we
• 8:10
  started
• 8:10
  selling,
• 8:11
  like,
• 8:11
  in
• 8:11
  our
• 8:11
  coaching,
• 8:12
  the
• 8:12
  people
• 8:12
  who
• 8:12
  were
• 8:13
  buying
• 8:13
  from
• 8:13
  us
• 8:13
  were
• 8:13
  our
• 8:14
  community.
• 8:14
  It
• 8:14
  wasn't
• 8:15
  like
• 8:15
  I
• 8:15
  was
• 8:15
  running
• 8:15
  ads.
• 8:16
  It
• 8:16
  wasn't
• 8:16
  like
• 8:16
  I
• 8:17
  was
• 8:17
  pitching
• 8:17
  people
• 8:18
  in
• 8:18
  the
• 8:18
  DMs,
• 8:18
  which
• 8:19
  is
• 8:19
  fine,
• 8:19
  but
• 8:19
  it
• 8:19
  was
• 8:20
  really,
• 8:20
  like,
• 8:20
  the
• 8:20
  people
• 8:20
  who
• 8:21
  had
• 8:21
  already
• 8:21
  built
• 8:21
  no,
• 8:21
  like,
• 8:21
  and
• 8:21
  trust
• 8:22
  with
• 8:22
  us.
• 8:22
  And
• 8:22
  so
• 8:23
  that's
• 8:23
  why
• 8:23
  it's
• 8:24
  been
• 8:24
  so
• 8:24
  important
• 8:24
  to
• 8:24
  us.
• 8:25
  When
• 8:25
  I
• 8:25
  talked
• 8:25
  about
• 8:25
  businesses
• 8:26
  or
• 8:26
  talk
• 8:27
  to
• 8:27
  businesses,
• 8:27
  is
• 8:28
  that,
• 8:28
  like,
• 8:28
  community
• 8:28
  has
• 8:29
  to
• 8:29
  be
• 8:29
  a
• 8:29
  foundation
• 8:30
  of
• 8:31
  what
• 8:31
  you're
• 8:31
  doing,
• 8:32
  because
• 8:32
  you
• 8:32
  literally
• 8:33
  never
• 8:33
  know
• 8:33
  where
• 8:33
  your
• 8:33
  next
• 8:33
  sale
• 8:34
  is
• 8:34
  gonna
• 8:34
  come
• 8:34
  from.
• 8:34
  You
• 8:34
  never
• 8:35
  know
• 8:35
  who's
• 8:35
  watching
• 8:35
  you.
• 8:35
  You
• 8:36
  never
• 8:36
  know,
• 8:37
  like,
• 8:38
  where
• 8:38
  something's
• 8:38
  gonna
• 8:38
  come
• 8:38
  from.
• 8:39
  Like,
• 8:39
  even
• 8:39
  I.
• 8:40
  Yesterday,
• 8:40
  somebody
• 8:41
  reached
• 8:41
  out
• 8:41
  to
• 8:41
  me,
• 8:41
  and
• 8:42
  they
• 8:42
  were
• 8:42
  like,
• 8:42
  hey,
• 8:43
  you've
• 8:43
  actually
• 8:43
  been
• 8:43
  on
• 8:43
  my
• 8:44
  vision
• 8:44
  board
• 8:44
  for,
• 8:45
  like,
• 8:45
  a
• 8:45
  few
• 8:45
  years
• 8:46
  to
• 8:46
  work
• 8:46
  with.
• 8:46
  Isn't
• 8:46
  that
• 8:46
  awesome?
• 8:47
  And
• 8:47
  she's
• 8:48
  like,
• 8:48
  I'm
• 8:48
  finally
• 8:48
  making
• 8:48
  the
• 8:49
  revenue
• 8:49
  my
• 8:49
  business
• 8:49
  I
• 8:49
  want
• 8:49
  to
• 8:49
  make.
• 8:50
  And
• 8:50
  now
• 8:50
  it's
• 8:50
  podcast
• 8:50
  time.
• 8:51
  Let's
• 8:51
  make
• 8:51
  it
• 8:51
  happen.
• 8:51
  Right?
• 8:52
  So
• 8:52
  cool.
• 8:54
  So
• 8:54
  blessed
• 8:54
  by
• 8:54
  that.
• 8:55
  But,
• 8:55
  like,
• 8:55
  I
• 8:55
  had
• 8:55
  no
• 8:56
  idea
• 8:56
  who
• 8:56
  she
• 8:56
  was.
• 8:56
  I'd
• 8:57
  never.
• 8:57
  I
• 8:57
  saw
• 8:57
  her
• 8:57
  engage
• 8:58
  with
• 8:58
  some
• 8:58
  of
• 8:58
  my
• 8:58
  stuff,
• 8:58
  but
• 8:58
  didn't
• 8:59
  have
• 8:59
  a
• 8:59
  relationship.
• 8:59
  You
• 8:59
  have
• 9:00
  no
• 9:00
  idea
• 9:00
  who's
• 9:00
  in
• 9:00
  your
• 9:00
  community.
• 9:01
  So
• 9:01
  when
• 9:01
  I
• 9:02
  think
• 9:02
  about
• 9:02
  Impactful
• 9:03
  community
• 9:03
  moments
• 9:03
  that
• 9:03
  have
• 9:04
  been
• 9:04
  big
• 9:04
  in
• 9:04
  business.
• 9:05
  The
• 9:05
  first
• 9:05
  one
• 9:05
  I
• 9:06
  think
• 9:06
  about
• 9:06
  is
• 9:06
  when
• 9:06
  we
• 9:07
  first
• 9:07
  got
• 9:07
  started
• 9:07
  with
• 9:07
  the
• 9:08
  social
• 9:08
  snippet.
• 9:09
  We
• 9:09
  joined
• 9:09
  this
• 9:09
  mastermind,
• 9:10
  a
• 9:10
  mentor
• 9:10
  of
• 9:10
  mine.
• 9:10
  He's
• 9:11
  still
• 9:11
  a
• 9:11
  mentor.
• 9:11
  They
• 9:12
  ran
• 9:12
  this
• 9:12
  online
• 9:12
  mastermind,
• 9:13
  and
• 9:13
  it
• 9:13
  was
• 9:14
  a
• 9:14
  kind
• 9:14
  of
• 9:14
  height
• 9:14
  of
• 9:14
  COVID
• 9:15
  Like,
• 9:15
  people
• 9:15
  were
• 9:15
  very
• 9:15
  indoors,
• 9:16
  and
• 9:16
  I'm
• 9:16
  Canadians,
• 9:17
  to
• 9:17
  look
• 9:17
  very
• 9:17
  indoors.
• 9:18
  And
• 9:19
  so
• 9:19
  we're
• 9:19
  online
• 9:19
  and
• 9:20
  this
• 9:20
  mastermind,
• 9:21
  and
• 9:21
  I'm
• 9:22
  kind
• 9:22
  of
• 9:22
  like,
• 9:22
  oh,
• 9:22
  my
• 9:22
  gosh,
• 9:22
  there's
• 9:23
  200
• 9:23
  business
• 9:24
  owners
• 9:24
  in
• 9:24
  this.
• 9:24
  Like,
• 9:25
  you
• 9:25
  know,
• 9:25
  we're
• 9:25
  learning
• 9:25
  from
• 9:26
  this
• 9:26
  coach.
• 9:26
  This
• 9:26
  coach
• 9:26
  is
• 9:26
  amazing.
• 9:27
  But
• 9:27
  I
• 9:27
  was
• 9:27
  like,
• 9:27
  but,
• 9:28
  like,
• 9:28
  how
• 9:28
  do
• 9:28
  we
• 9:28
  maximize,
• 9:29
  like,
• 9:29
  the
• 9:29
  relationships
• 9:30
  with
• 9:30
  this?
• 9:30
  Like,
• 9:30
  how
• 9:30
  am
• 9:31
  I
• 9:31
  going
• 9:31
  to
• 9:31
  make
• 9:31
  a
• 9:31
  connection?
• 9:32
  So
• 9:32
  I
• 9:33
  put
• 9:33
  this
• 9:34
  thing
• 9:34
  up
• 9:34
  in
• 9:34
  the
• 9:34
  chat,
• 9:35
  being
• 9:35
  like,
• 9:35
  hey,
• 9:36
  I'd
• 9:36
  love
• 9:36
  to
• 9:36
  give
• 9:37
  you
• 9:37
  guys
• 9:37
  free
• 9:37
  social
• 9:37
  media
• 9:38
  audits.
• 9:38
  Like,
• 9:38
  let
• 9:38
  me
• 9:38
  know
• 9:39
  if
• 9:39
  you
• 9:39
  want
• 9:39
  a
• 9:39
  free
• 9:40
  social
• 9:40
  media
• 9:40
  audit.
• 9:40
  And
• 9:41
  with
• 9:41
  the
• 9:41
  intention
• 9:42
  of
• 9:42
  just
• 9:42
  getting
• 9:42
  to
• 9:42
  know
• 9:43
  people.
• 9:43
  Like,
• 9:43
  it
• 9:43
  wasn't
• 9:44
  even
• 9:44
  one
• 9:45
  of
• 9:45
  them.
• 9:45
  I
• 9:45
  did.
• 9:45
  The
• 9:45
  woman
• 9:45
  at
• 9:45
  the
• 9:46
  end
• 9:46
  was
• 9:46
  like,
• 9:47
  where's
• 9:47
  the
• 9:47
  pitch?
• 9:48
  And
• 9:48
  I'm
• 9:48
  like,
• 9:48
  oh,
• 9:49
  I'm
• 9:49
  not
• 9:49
  gonna
• 9:49
  pitch
• 9:49
  you
• 9:49
  because
• 9:50
  you
• 9:50
  didn't
• 9:50
  ask
• 9:50
  me
• 9:50
  for
• 9:50
  a
• 9:50
  pitch.
• 9:51
  It's
• 9:51
  actually
• 9:51
  very
• 9:51
  hard
• 9:51
  to
• 9:52
  get
• 9:52
  me
• 9:52
  to
• 9:52
  sell
• 9:52
  something.
• 9:52
  It
• 9:53
  takes
• 9:53
  work.
• 9:54
  And
• 9:54
  so.
• 9:55
  Which
• 9:55
  is
• 9:55
  probably.
• 9:55
  I
• 9:55
  like
• 9:56
  to
• 9:56
  give,
• 9:56
  right?
• 9:57
  You
• 9:57
  like
• 9:57
  to
• 9:57
  give,
• 9:58
  yeah.
• 9:58
  Which
• 9:59
  is
• 9:59
  a
• 9:59
  woman
• 9:59
  thing,
• 9:59
  I
• 10:00
  think,
• 10:00
  too,
• 10:00
  right?
• 10:00
  Is
• 10:01
  that,
• 10:01
  like,
• 10:01
  as
• 10:01
  women,
• 10:01
  we're
• 10:02
  like.
• 10:02
  That's
• 10:02
  the
• 10:02
  way
• 10:03
  we're,
• 10:03
  like,
• 10:03
  conditioned,
• 10:03
  right?
• 10:04
  In
• 10:04
  business
• 10:04
  and
• 10:05
  in
• 10:05
  life.
• 10:05
  And
• 10:05
  so
• 10:05
  I
• 10:05
  think
• 10:06
  for
• 10:06
  better
• 10:06
  or
• 10:06
  for.
• 10:07
  So
• 10:07
  I
• 10:07
  think
• 10:08
  it
• 10:08
  was
• 10:08
  just,
• 10:08
  you
• 10:09
  know,
• 10:09
  we
• 10:09
  started
• 10:09
  doing
• 10:09
  these
• 10:09
  calls
• 10:10
  with
• 10:10
  people,
• 10:10
  and
• 10:11
  even
• 10:11
  if
• 10:11
  it
• 10:11
  wasn't
• 10:12
  that
• 10:12
  person
• 10:12
  who
• 10:12
  was
• 10:12
  gonna
• 10:13
  hire
• 10:13
  us,
• 10:13
  they
• 10:13
  had
• 10:13
  a
• 10:13
  whole
• 10:14
  network
• 10:14
  of
• 10:14
  people
• 10:14
  that
• 10:15
  when
• 10:15
  someone's
• 10:15
  like,
• 10:15
  I'm
• 10:15
  looking
• 10:15
  for
• 10:16
  someone
• 10:16
  to
• 10:16
  manage
• 10:16
  my
• 10:16
  social,
• 10:17
  they're
• 10:17
  like,
• 10:17
  oh,
• 10:17
  great.
• 10:18
  Meet
• 10:18
  the
• 10:18
  social
• 10:18
  snippet
• 10:19
  girls.
• 10:19
  It
• 10:19
  actually
• 10:20
  blew
• 10:20
  up
• 10:20
  our
• 10:20
  business
• 10:21
  in
• 10:21
  a
• 10:21
  very
• 10:21
  short
• 10:21
  amount
• 10:22
  of
• 10:22
  time
• 10:22
  because
• 10:22
  we
• 10:23
  were
• 10:23
  just
• 10:23
  trying
• 10:23
  to
• 10:23
  chat
• 10:23
  with
• 10:24
  people.
• 10:24
  And
• 10:24
  the
• 10:24
  best
• 10:25
  part
• 10:25
  of
• 10:25
  that,
• 10:25
  if
• 10:25
  I
• 10:25
  was
• 10:25
  to
• 10:25
  give
• 10:26
  any
• 10:26
  advice
• 10:26
  on
• 10:26
  building
• 10:26
  community,
• 10:27
  is
• 10:28
  that,
• 10:28
  like,
• 10:28
  social
• 10:28
  and
• 10:29
  all
• 10:29
  of
• 10:29
  this,
• 10:29
  it's
• 10:29
  meant
• 10:30
  to
• 10:30
  be
• 10:30
  social.
• 10:30
  You're
• 10:30
  meant
• 10:30
  to
• 10:30
  have
• 10:31
  conversations,
• 10:31
  talking
• 10:32
  to
• 10:32
  these
• 10:32
  people,
• 10:33
  listening
• 10:33
  to
• 10:33
  what
• 10:33
  they're
• 10:33
  saying.
• 10:34
  That
• 10:34
  is
• 10:34
  the
• 10:34
  best
• 10:34
  marketing
• 10:35
  information
• 10:35
  you
• 10:35
  could
• 10:36
  get.
• 10:36
  It's
• 10:36
  like,
• 10:37
  what
• 10:37
  are
• 10:37
  people
• 10:37
  saying?
• 10:38
  And
• 10:38
  how
• 10:38
  can
• 10:38
  you
• 10:38
  use
• 10:39
  that
• 10:39
  information?
• 10:39
  But
• 10:40
  it's
• 10:40
  also
• 10:41
  amazing
• 10:41
  relationships.
• 10:42
  Follow
• 10:42
  up
• 10:42
  with
• 10:42
  the
• 10:42
  people
• 10:43
  you
• 10:43
  say
• 10:43
  you're
• 10:43
  going
• 10:43
  to
• 10:43
  follow
• 10:43
  up
• 10:43
  with.
• 10:44
  Like,
• 10:44
  you
• 10:44
  know,
• 10:44
  offer
• 10:45
  referrals,
• 10:45
  offer
• 10:46
  introductions
• 10:46
  to
• 10:46
  people.
• 10:47
  It's
• 10:47
  amazing
• 10:47
  how
• 10:48
  much
• 10:48
  can
• 10:48
  really
• 10:49
  happen
• 10:49
  when
• 10:49
  you
• 10:49
  Lean
• 10:49
  into
• 10:50
  that.
• 10:50
  That's
• 10:51
  so
• 10:51
  great,
• 10:51
  you
• 10:51
  know,
• 10:51
  and
• 10:52
  I
• 10:52
  feel
• 10:52
  like
• 10:54
  it's
• 10:55
  leveraging
• 10:56
  your
• 10:56
  strength,
• 10:56
  right,
• 10:57
  where
• 10:57
  you're
• 10:59
  willing
• 11:00
  to
• 11:00
  do
• 11:00
  a
• 11:01
  social
• 11:01
  media
• 11:01
  audience
• 11:02
  and
• 11:02
  have
• 11:02
  a
• 11:02
  conversation
• 11:03
  with
• 11:03
  a
• 11:03
  group
• 11:03
  of
• 11:04
  people
• 11:04
  that
• 11:04
  you've
• 11:04
  all,
• 11:05
  like,
• 11:06
  are
• 11:06
  connected
• 11:07
  to.
• 11:07
  So
• 11:08
  a
• 11:08
  mastermind
• 11:08
  or
• 11:09
  wherever
• 11:09
  a
• 11:09
  community
• 11:10
  might
• 11:10
  be
• 11:11
  that
• 11:11
  then
• 11:11
  turns
• 11:11
  into
• 11:12
  a
• 11:12
  greater
• 11:12
  conversation.
• 11:13
  Now
• 11:13
  you
• 11:13
  can.
• 11:14
  How
• 11:14
  do
• 11:14
  you
• 11:14
  keep
• 11:14
  up?
• 11:15
  How
• 11:15
  do
• 11:15
  you
• 11:15
  keep
• 11:15
  up
• 11:15
  with
• 11:16
  all
• 11:16
  those
• 11:16
  relationships?
• 11:17
  What
• 11:17
  are
• 11:17
  some
• 11:17
  of
• 11:17
  your
• 11:18
  tactics
• 11:19
  and
• 11:19
  strategies
• 11:20
  for
• 11:20
  making
• 11:21
  sure
• 11:21
  you
• 11:21
  really
• 11:21
  do
• 11:22
  re.
• 11:22
  Engage.
• 11:24
  Yeah.
• 11:25
  So
• 11:25
  that
• 11:25
  is
• 11:25
  a
• 11:26
  gift
• 11:26
  of
• 11:26
  mine.
• 11:26
  So
• 11:27
  I,
• 11:27
  like,
• 11:27
  I
• 11:27
  also
• 11:27
  just
• 11:27
  want
• 11:27
  to
• 11:28
  name
• 11:28
  that.
• 11:28
  Like,
• 11:28
  and
• 11:28
  that's
• 11:29
  something
• 11:29
  I've
• 11:29
  always
• 11:29
  been
• 11:29
  told
• 11:30
  my
• 11:30
  whole
• 11:30
  life.
• 11:30
  I
• 11:30
  can
• 11:30
  keep
• 11:31
  up
• 11:31
  a
• 11:31
  lot
• 11:31
  of
• 11:31
  relationships.
• 11:32
  I
• 11:32
  have
• 11:32
  a
• 11:32
  lot
• 11:32
  of
• 11:32
  connections.
• 11:33
  I
• 11:33
  have
• 11:33
  an
• 11:33
  excellent
• 11:33
  memory.
• 11:34
  So
• 11:34
  it's
• 11:34
  like,
• 11:35
  I'll
• 11:35
  see
• 11:35
  someone.
• 11:35
  I
• 11:35
  can
• 11:36
  remember
• 11:36
  almost
• 11:36
  anything
• 11:36
  they've
• 11:36
  ever
• 11:37
  told
• 11:37
  me.
• 11:37
  Like,
• 11:37
  it's,
• 11:37
  it's.
• 11:37
  It's
• 11:38
  literally
• 11:38
  been
• 11:38
  my
• 11:38
  gift.
• 11:39
  But
• 11:40
  I
• 11:40
  will
• 11:40
  say
• 11:41
  in
• 11:41
  a
• 11:41
  season
• 11:41
  where
• 11:41
  I've
• 11:41
  been
• 11:42
  at
• 11:42
  this
• 11:42
  for
• 11:42
  almost
• 11:42
  four
• 11:43
  years,
• 11:43
  where,
• 11:43
  you
• 11:44
  know,
• 11:44
  I'm
• 11:44
  going
• 11:44
  to
• 11:44
  events
• 11:44
  with
• 11:44
  200
• 11:45
  people,
• 11:45
  I'm
• 11:45
  speaking
• 11:45
  at
• 11:45
  events,
• 11:46
  you
• 11:46
  meet
• 11:46
  people,
• 11:46
  like,
• 11:47
  they're,
• 11:47
  you
• 11:47
  know,
• 11:47
  there's
• 11:47
  lots.
• 11:48
  I
• 11:49
  practice
• 11:49
  extreme,
• 11:50
  radical
• 11:50
  humility
• 11:51
  trying
• 11:51
  to
• 11:51
  get
• 11:51
  to
• 11:51
  know
• 11:52
  people,
• 11:52
  trying
• 11:52
  to
• 11:52
  pour
• 11:53
  into
• 11:53
  people.
• 11:53
  If
• 11:53
  someone
• 11:54
  comes
• 11:54
  up
• 11:54
  to
• 11:54
  me
• 11:54
  and
• 11:54
  they're
• 11:54
  like,
• 11:54
  hey,
• 11:55
  we
• 11:55
  met
• 11:55
  here
• 11:55
  and
• 11:55
  I
• 11:55
  don't
• 11:55
  remember,
• 11:56
  I'm
• 11:56
  like,
• 11:56
  oh,
• 11:57
  my
• 11:57
  gosh,
• 11:57
  thank
• 11:57
  you
• 11:57
  for
• 11:57
  reminding
• 11:58
  me.
• 11:58
  Like,
• 11:58
  you
• 11:58
  know,
• 11:58
  like,
• 11:59
  I'm
• 11:59
  not
• 11:59
  a.
• 12:00
  I'm
• 12:00
  not
• 12:00
  trying
• 12:00
  to
• 12:00
  be
• 12:01
  something
• 12:01
  that
• 12:01
  I'm
• 12:01
  not.
• 12:01
  I
• 12:02
  think
• 12:02
  is
• 12:02
  really
• 12:02
  important.
• 12:02
  But
• 12:03
  I
• 12:03
  would
• 12:03
  say
• 12:03
  there's
• 12:04
  lots
• 12:04
  of
• 12:04
  things
• 12:04
  you
• 12:04
  can
• 12:04
  do.
• 12:05
  Like,
• 12:05
  even,
• 12:05
  like,
• 12:06
  that's
• 12:06
  a
• 12:06
  great
• 12:06
  opportunity
• 12:07
  to
• 12:07
  use
• 12:07
  something
• 12:07
  like
• 12:07
  LinkedIn
• 12:08
  or
• 12:08
  Instagram,
• 12:08
  right?
• 12:08
  Like,
• 12:09
  connect
• 12:09
  with
• 12:09
  people,
• 12:10
  see
• 12:10
  what
• 12:10
  they're
• 12:11
  up
• 12:11
  to,
• 12:11
  and
• 12:12
  foster
• 12:12
  those
• 12:12
  relationships
• 12:13
  by
• 12:13
  supporting
• 12:13
  their
• 12:13
  businesses.
• 12:14
  So
• 12:14
  at
• 12:14
  the
• 12:15
  end
• 12:15
  of
• 12:15
  every
• 12:15
  connection
• 12:16
  call,
• 12:16
  I
• 12:16
  do,
• 12:16
  I
• 12:16
  ask
• 12:16
  them,
• 12:17
  what's
• 12:17
  the
• 12:17
  best
• 12:17
  way
• 12:17
  I
• 12:17
  can
• 12:18
  add
• 12:18
  value
• 12:18
  to
• 12:18
  you
• 12:18
  right
• 12:18
  now?
• 12:19
  And
• 12:19
  people
• 12:19
  will
• 12:19
  be
• 12:19
  like,
• 12:20
  oh,
• 12:20
  my
• 12:20
  gosh,
• 12:20
  I
• 12:20
  have
• 12:20
  this
• 12:21
  book
• 12:21
  coming
• 12:21
  out
• 12:21
  and
• 12:22
  would
• 12:22
  you
• 12:22
  be
• 12:22
  willing
• 12:22
  to
• 12:22
  send
• 12:22
  an
• 12:23
  email
• 12:23
  to
• 12:23
  your
• 12:23
  email
• 12:23
  list?
• 12:23
  And
• 12:24
  I
• 12:24
  might
• 12:24
  not
• 12:24
  be
• 12:24
  willing
• 12:24
  to
• 12:24
  send
• 12:24
  an
• 12:24
  email
• 12:25
  to
• 12:25
  my
• 12:25
  email
• 12:25
  list,
• 12:25
  but
• 12:25
  let
• 12:26
  me
• 12:26
  include
• 12:26
  it
• 12:26
  in
• 12:26
  my
• 12:26
  weekly
• 12:26
  email.
• 12:27
  Or
• 12:27
  why
• 12:27
  don't
• 12:27
  I
• 12:27
  do
• 12:27
  a
• 12:28
  story
• 12:28
  for
• 12:28
  it?
• 12:28
  Like,
• 12:28
  having
• 12:28
  those
• 12:29
  boundaries
• 12:29
  is
• 12:29
  still
• 12:29
  fine.
• 12:30
  You
• 12:30
  don't
• 12:30
  have
• 12:30
  to
• 12:30
  do
• 12:30
  everything
• 12:30
  everyone
• 12:31
  asks
• 12:31
  you.
• 12:31
  But
• 12:32
  the
• 12:32
  other
• 12:32
  thing
• 12:32
  I'm
• 12:32
  going
• 12:32
  to
• 12:33
  say
• 12:33
  too,
• 12:33
  Coco,
• 12:33
  and
• 12:33
  this
• 12:34
  is
• 12:34
  like,
• 12:34
  maybe
• 12:34
  a
• 12:34
  controversial
• 12:35
  thought,
• 12:35
  but
• 12:35
  I
• 12:35
  think
• 12:35
  as
• 12:36
  women,
• 12:36
  I'm
• 12:37
  just
• 12:37
  gonna
• 12:37
  say
• 12:37
  it
• 12:38
  is
• 12:38
  that,
• 12:39
  like,
• 12:39
  also
• 12:39
  not
• 12:39
  all
• 12:40
  relationships
• 12:40
  are
• 12:40
  necessary.
• 12:41
  And
• 12:42
  I
• 12:42
  think
• 12:42
  that's
• 12:42
  something
• 12:43
  that
• 12:43
  I
• 12:43
  really
• 12:44
  struggled
• 12:44
  with
• 12:44
  at
• 12:44
  the
• 12:44
  beginning.
• 12:45
  I
• 12:45
  would
• 12:45
  build
• 12:46
  and
• 12:46
  make
• 12:46
  relationships
• 12:47
  with
• 12:47
  people.
• 12:47
  You'd
• 12:47
  meet
• 12:48
  so
• 12:48
  many
• 12:48
  amazing
• 12:48
  people,
• 12:49
  and
• 12:49
  you'd
• 12:49
  be
• 12:49
  like,
• 12:49
  oh,
• 12:50
  that
• 12:50
  actually
• 12:50
  isn't
• 12:51
  what
• 12:51
  I
• 12:51
  thought
• 12:51
  that
• 12:51
  was.
• 12:52
  Or,
• 12:52
  you
• 12:52
  know,
• 12:53
  that
• 12:53
  person
• 12:53
  doesn't
• 12:53
  pour
• 12:53
  into
• 12:54
  me
• 12:54
  the
• 12:54
  way
• 12:54
  that
• 12:54
  I
• 12:54
  pour
• 12:54
  into
• 12:55
  them,
• 12:55
  or
• 12:55
  whatever
• 12:55
  that
• 12:56
  looks
• 12:56
  like.
• 12:56
  And
• 12:57
  I
• 12:57
  think
• 12:57
  as
• 12:57
  women,
• 12:57
  we're
• 12:58
  so
• 12:58
  primed
• 12:58
  to
• 12:59
  be
• 12:59
  like,
• 12:59
  you
• 12:59
  know,
• 12:59
  that
• 13:00
  people
• 13:00
  pleasing
• 13:00
  energy
• 13:00
  around,
• 13:01
  like,
• 13:01
  oh,
• 13:01
  I
• 13:01
  need
• 13:01
  to
• 13:01
  keep
• 13:02
  this
• 13:02
  relationship
• 13:02
  up.
• 13:02
  I
• 13:03
  need
• 13:03
  to.
• 13:03
  Like.
• 13:03
  I
• 13:03
  always
• 13:03
  used
• 13:04
  to
• 13:04
  say,
• 13:04
  for
• 13:04
  years,
• 13:04
  I
• 13:04
  used
• 13:05
  to
• 13:05
  go
• 13:05
  out
• 13:05
  for
• 13:05
  coffees
• 13:05
  with
• 13:05
  people
• 13:06
  and
• 13:06
  I'd
• 13:06
  be
• 13:06
  like,
• 13:07
  man,
• 13:07
  I
• 13:07
  can't.
• 13:07
  I
• 13:07
  don't
• 13:08
  even
• 13:08
  like
• 13:08
  this
• 13:08
  person.
• 13:08
  And
• 13:08
  I'm
• 13:09
  doing
• 13:09
  it
• 13:09
  because
• 13:09
  they
• 13:09
  asked.
• 13:10
  And
• 13:10
  the
• 13:11
  person
• 13:11
  I'm
• 13:11
  ultimately
• 13:12
  betraying
• 13:12
  is
• 13:12
  myself.
• 13:13
  So
• 13:14
  I
• 13:14
  think
• 13:14
  those
• 13:14
  boundaries
• 13:15
  are
• 13:15
  important
• 13:15
  too.
• 13:15
  There's
• 13:16
  gonna
• 13:16
  be
• 13:16
  people
• 13:16
  you
• 13:16
  instantly
• 13:16
  click
• 13:17
  with,
• 13:17
  who
• 13:17
  you
• 13:17
  have
• 13:17
  great
• 13:18
  relationships
• 13:18
  and
• 13:18
  great
• 13:19
  energy
• 13:19
  with,
• 13:19
  and
• 13:20
  there's
• 13:20
  really
• 13:20
  a
• 13:21
  lot
• 13:21
  of
• 13:21
  potential.
• 13:22
  And
• 13:22
  then
• 13:22
  there's
• 13:22
  gonna
• 13:22
  be
• 13:22
  people
• 13:23
  that
• 13:23
  there's
• 13:23
  not
• 13:23
  a
• 13:23
  lot
• 13:23
  of
• 13:23
  potential
• 13:24
  with.
• 13:24
  And
• 13:24
  also
• 13:24
  being
• 13:24
  okay
• 13:25
  to
• 13:25
  be
• 13:25
  like,
• 13:26
  I
• 13:26
  love
• 13:27
  what
• 13:27
  you're
• 13:27
  doing.
• 13:27
  I
• 13:28
  really
• 13:28
  respect
• 13:28
  what
• 13:28
  you're
• 13:28
  doing.
• 13:29
  I
• 13:29
  have
• 13:29
  nothing
• 13:29
  bad
• 13:29
  to
• 13:29
  say,
• 13:30
  but
• 13:30
  I
• 13:30
  don't
• 13:30
  need
• 13:30
  to
• 13:30
  do
• 13:31
  a
• 13:31
  connection
• 13:31
  call
• 13:31
  every
• 13:32
  three
• 13:32
  months.
• 13:32
  And
• 13:32
  that
• 13:33
  is
• 13:33
  something
• 13:33
  even
• 13:33
  in
• 13:34
  this
• 13:34
  season
• 13:34
  I'm
• 13:34
  struggling
• 13:35
  with,
• 13:35
  where
• 13:35
  people
• 13:35
  will
• 13:35
  reach
• 13:36
  out
• 13:36
  and
• 13:36
  they'll
• 13:36
  be
• 13:36
  like,
• 13:36
  we
• 13:36
  met
• 13:36
  a
• 13:37
  year
• 13:37
  ago.
• 13:37
  Can
• 13:37
  we
• 13:37
  do
• 13:37
  a
• 13:37
  connection
• 13:38
  call?
• 13:38
  And
• 13:38
  I'
• 13:38
  Like,
• 13:39
  I.
• 13:39
  I
• 13:39
  don't.
• 13:40
  I
• 13:40
  don't
• 13:40
  know,
• 13:40
  like,
• 13:41
  because
• 13:41
  it's
• 13:41
  really
• 13:41
  quite
• 13:42
  a
• 13:42
  busy
• 13:42
  season,
• 13:42
  but
• 13:43
  I
• 13:43
  don't
• 13:43
  want
• 13:43
  to
• 13:43
  be
• 13:43
  rude,
• 13:43
  so
• 13:44
  it's
• 13:44
  always
• 13:44
  finding
• 13:44
  that
• 13:44
  balance.
• 13:45
  Right?
• 13:46
  Right.
• 13:46
  You
• 13:46
  know,
• 13:46
  this
• 13:47
  is
• 13:47
  something
• 13:47
  that
• 13:47
  I
• 13:47
  think
• 13:47
  about
• 13:47
  a
• 13:48
  lot
• 13:48
  because
• 13:48
  I
• 13:48
  am
• 13:49
  extremely
• 13:50
  introverted.
• 13:50
  I
• 13:51
  love
• 13:51
  people,
• 13:51
  but
• 13:52
  it
• 13:52
  takes
• 13:52
  a.
• 13:52
  I
• 13:52
  mean,
• 13:52
  I
• 13:53
  am
• 13:53
  genuinely
• 13:54
  an
• 13:54
  introvert
• 13:55
  in
• 13:55
  the
• 13:55
  sense
• 13:55
  that
• 13:55
  I
• 13:55
  need
• 13:56
  to
• 13:56
  recharge
• 13:56
  alone.
• 13:57
  Yeah,
• 13:57
  I
• 13:58
  love
• 13:58
  to
• 13:58
  be
• 13:58
  with
• 13:58
  people,
• 13:59
  and
• 13:59
  I
• 13:59
  have
• 13:59
  a
• 14:00
  lot
• 14:00
  of
• 14:00
  energy
• 14:00
  to
• 14:00
  give
• 14:01
  to
• 14:01
  people
• 14:01
  individually,
• 14:02
  but
• 14:02
  I
• 14:03
  can't
• 14:03
  be
• 14:03
  on
• 14:03
  the
• 14:03
  phone
• 14:04
  all
• 14:04
  day
• 14:04
  and
• 14:04
  I
• 14:04
  can't
• 14:05
  be
• 14:05
  stopping
• 14:05
  from
• 14:06
  copy
• 14:06
  to
• 14:07
  coffee.
• 14:07
  It
• 14:07
  makes
• 14:07
  me
• 14:08
  crazy.
• 14:08
  So
• 14:09
  I've
• 14:09
  been
• 14:09
  trying
• 14:09
  to
• 14:09
  find
• 14:10
  ways
• 14:10
  to
• 14:11
  automate
• 14:12
  and
• 14:13
  put
• 14:13
  boxes
• 14:14
  around
• 14:15
  how
• 14:15
  I
• 14:15
  create
• 14:15
  that
• 14:16
  connection
• 14:16
  but
• 14:16
  still
• 14:17
  participate
• 14:17
  in
• 14:17
  community.
• 14:18
  Right.
• 14:19
  So
• 14:19
  I'm
• 14:19
  gonna
• 14:19
  show
• 14:19
  up
• 14:19
  at
• 14:20
  this
• 14:20
  co
• 14:20
  working
• 14:20
  space
• 14:21
  one
• 14:21
  afternoon
• 14:22
  every
• 14:22
  other
• 14:23
  week,
• 14:23
  and
• 14:24
  that's
• 14:24
  the
• 14:24
  time
• 14:24
  you
• 14:24
  can
• 14:25
  come
• 14:25
  and
• 14:25
  see
• 14:25
  me.
• 14:26
  Right.
• 14:26
  Or
• 14:27
  what
• 14:27
  have
• 14:27
  you
• 14:27
  so
• 14:27
  that
• 14:28
  it's
• 14:28
  not
• 14:28
  like
• 14:28
  I'm
• 14:29
  bopping
• 14:29
  all
• 14:29
  over
• 14:29
  the
• 14:29
  place.
• 14:30
  If
• 14:30
  you
• 14:30
  come,
• 14:30
  that's
• 14:31
  Great.
• 14:31
  And
• 14:31
  then
• 14:31
  if
• 14:31
  you're
• 14:31
  special,
• 14:32
  you're
• 14:32
  somebody.
• 14:33
  I
• 14:33
  should
• 14:33
  say
• 14:33
  everybody
• 14:34
  special.
• 14:34
  But
• 14:35
  if
• 14:35
  I
• 14:35
  have
• 14:35
  somebody
• 14:35
  I
• 14:35
  really
• 14:36
  want
• 14:36
  to
• 14:36
  cultivate,
• 14:36
  then
• 14:36
  I
• 14:36
  can
• 14:37
  go
• 14:37
  outside
• 14:37
  the
• 14:37
  lines.
• 14:38
  Well,
• 14:38
  I
• 14:38
  was
• 14:38
  actually
• 14:39
  going
• 14:39
  to
• 14:39
  say
• 14:39
  there
• 14:39
  was
• 14:39
  this
• 14:39
  thing
• 14:39
  that
• 14:40
  a
• 14:40
  friend
• 14:40
  of
• 14:40
  mine
• 14:40
  used
• 14:40
  to
• 14:40
  do,
• 14:41
  and
• 14:41
  I
• 14:41
  used
• 14:41
  to
• 14:41
  be
• 14:41
  like,
• 14:41
  this
• 14:41
  is
• 14:42
  so
• 14:42
  rude.
• 14:43
  And
• 14:43
  now
• 14:43
  I'm
• 14:43
  like,
• 14:44
  this
• 14:44
  is
• 14:45
  genius.
• 14:45
  And,
• 14:46
  like,
• 14:46
  I
• 14:46
  just
• 14:47
  can't
• 14:47
  even
• 14:47
  believe
• 14:47
  that
• 14:47
  I
• 14:48
  was
• 14:48
  ever
• 14:48
  judgmental
• 14:49
  about
• 14:49
  it.
• 14:49
  Which
• 14:50
  also,
• 14:50
  I
• 14:50
  just
• 14:51
  want
• 14:51
  to
• 14:51
  say,
• 14:51
  is
• 14:51
  my
• 14:51
  stuff.
• 14:51
  I
• 14:52
  think
• 14:52
  I've
• 14:52
  received
• 14:53
  feedback
• 14:53
  where
• 14:53
  people
• 14:53
  are
• 14:54
  like,
• 14:54
  christina's
• 14:54
  hard
• 14:54
  to
• 14:54
  get
• 14:54
  a
• 14:55
  hold
• 14:55
  of.
• 14:55
  And
• 14:55
  I'm
• 14:56
  like,
• 14:56
  that's
• 14:57
  their
• 14:57
  thing.
• 14:57
  You
• 14:57
  know
• 14:57
  what
• 14:57
  I
• 14:58
  mean?
• 14:58
  Like,
• 14:58
  I
• 14:58
  can't
• 14:58
  be
• 14:58
  responding
• 14:59
  to
• 14:59
  people
• 14:59
  24
• 14:59
  7.
• 14:59
  But
• 15:00
  the
• 15:00
  thing
• 15:01
  is,
• 15:01
  this
• 15:01
  person
• 15:01
  I
• 15:02
  know,
• 15:02
  she
• 15:02
  was
• 15:02
  like,
• 15:03
  she.
• 15:03
  It's
• 15:04
  similar
• 15:04
  to
• 15:04
  your
• 15:04
  coworking
• 15:05
  space
• 15:05
  kind
• 15:05
  of
• 15:05
  thing.
• 15:05
  She
• 15:06
  runs
• 15:06
  events
• 15:06
  or
• 15:06
  she'll
• 15:07
  hold
• 15:07
  space
• 15:08
  and
• 15:08
  she'll
• 15:08
  be
• 15:08
  like,
• 15:09
  do
• 15:09
  you
• 15:09
  want
• 15:09
  to
• 15:09
  hang
• 15:09
  out?
• 15:09
  Come
• 15:10
  to
• 15:10
  this
• 15:10
  event?
• 15:10
  And
• 15:10
  that's
• 15:10
  where
• 15:11
  I'll
• 15:11
  be.
• 15:12
  And
• 15:12
  I
• 15:12
  was
• 15:12
  like,
• 15:12
  oh,
• 15:13
  my
• 15:13
  God,
• 15:13
  that's
• 15:13
  so
• 15:13
  frigging
• 15:14
  rude.
• 15:14
  How
• 15:14
  could
• 15:14
  you
• 15:14
  do
• 15:14
  that
• 15:15
  to
• 15:15
  someone?
• 15:15
  And
• 15:15
  now
• 15:15
  I'm
• 15:16
  like,
• 15:16
  you
• 15:16
  little
• 15:17
  genius.
• 15:17
  That
• 15:17
  is
• 15:18
  so
• 15:18
  smart.
• 15:18
  Because
• 15:18
  you
• 15:19
  get
• 15:19
  that
• 15:19
  opportunity.
• 15:20
  I
• 15:20
  think,
• 15:20
  Coco,
• 15:20
  you
• 15:20
  and
• 15:20
  I
• 15:20
  are
• 15:21
  both
• 15:21
  these
• 15:21
  types
• 15:21
  of
• 15:21
  people.
• 15:22
  And
• 15:22
  this
• 15:22
  other
• 15:22
  person
• 15:22
  I'm
• 15:23
  talking
• 15:23
  about,
• 15:23
  too.
• 15:24
  I
• 15:24
  love
• 15:24
  to
• 15:24
  make
• 15:24
  people
• 15:25
  feel
• 15:25
  seen.
• 15:25
  I
• 15:26
  love
• 15:26
  when
• 15:26
  I
• 15:26
  see
• 15:26
  people
• 15:27
  in
• 15:27
  person.
• 15:27
  Even
• 15:27
  if
• 15:27
  there's
• 15:28
  80
• 15:28
  people
• 15:28
  there,
• 15:29
  tell
• 15:29
  me
• 15:30
  what's
• 15:30
  up.
• 15:30
  What's
• 15:30
  going
• 15:31
  on
• 15:31
  for
• 15:31
  you?
• 15:31
  Like,
• 15:31
  you
• 15:32
  know,
• 15:32
  like,
• 15:32
  I.
• 15:32
  I'm.
• 15:32
  That's
• 15:33
  not
• 15:33
  me
• 15:33
  being
• 15:33
  like,
• 15:33
  come
• 15:33
  and
• 15:34
  be.
• 15:34
  Be
• 15:34
  my.
• 15:35
  It's
• 15:35
  like,
• 15:35
  no,
• 15:35
  it's
• 15:36
  like,
• 15:36
  I
• 15:36
  want
• 15:36
  to
• 15:36
  see
• 15:36
  you,
• 15:37
  but
• 15:37
  I
• 15:37
  also
• 15:37
  am
• 15:37
  in
• 15:37
  a
• 15:37
  limited
• 15:38
  capacity
• 15:38
  season.
• 15:38
  Just
• 15:38
  I
• 15:38
  want
• 15:39
  to
• 15:39
  encourage
• 15:39
  people.
• 15:39
  If
• 15:39
  you've
• 15:40
  gotten
• 15:40
  that
• 15:40
  from
• 15:40
  somebody,
• 15:41
  that
• 15:41
  doesn't
• 15:41
  mean
• 15:41
  you're
• 15:41
  not
• 15:42
  a
• 15:42
  good
• 15:42
  person
• 15:42
  or
• 15:42
  a
• 15:42
  good
• 15:43
  fit.
• 15:43
  I
• 15:44
  think
• 15:44
  it's
• 15:44
  just
• 15:44
  recognizing
• 15:45
  that
• 15:45
  if
• 15:45
  you
• 15:45
  keep
• 15:46
  showing
• 15:46
  up
• 15:46
  and
• 15:46
  supporting
• 15:46
  that
• 15:47
  person
• 15:47
  in.
• 15:47
  In
• 15:47
  that
• 15:48
  season,
• 15:48
  too,
• 15:48
  that
• 15:49
  will
• 15:49
  also
• 15:49
  strengthen
• 15:49
  the
• 15:50
  relationship.
• 15:50
  And
• 15:50
  we'll
• 15:50
  also
• 15:51
  get,
• 15:51
  you
• 15:51
  know,
• 15:51
  maybe
• 15:51
  what
• 15:52
  you're
• 15:52
  looking
• 15:52
  for.
• 15:52
  And
• 15:53
  so,
• 15:53
  yeah,
• 15:53
  I
• 15:54
  went
• 15:54
  on
• 15:54
  a
• 15:54
  bit
• 15:54
  of
• 15:54
  a
• 15:54
  tangent
• 15:54
  here,
• 15:54
  Coco,
• 15:55
  but
• 15:55
  I
• 15:55
  think
• 15:55
  it's
• 15:55
  important.
• 15:56
  I
• 15:56
  appreciate
• 15:57
  it.
• 15:57
  So
• 15:57
  you've
• 15:58
  helped
• 15:59
  a
• 15:59
  lot
• 15:59
  of
• 15:59
  companies,
• 16:00
  over
• 16:00
  a
• 16:00
  hundred
• 16:00
  businesses
• 16:01
  scale
• 16:01
  through
• 16:02
  social
• 16:02
  media
• 16:02
  and
• 16:02
  podcasting.
• 16:04
  So
• 16:04
  what
• 16:04
  are,
• 16:05
  you
• 16:05
  know,
• 16:06
  tell
• 16:06
  us
• 16:06
  your
• 16:06
  secrets.
• 16:07
  What
• 16:07
  are
• 16:07
  your
• 16:07
  strategies?
• 16:08
  What
• 16:08
  do
• 16:08
  you
• 16:08
  recommend?
• 16:09
  Yeah,
• 16:10
  that's
• 16:10
  a
• 16:10
  big,
• 16:11
  open
• 16:11
  question,
• 16:11
  but
• 16:11
  I'm
• 16:12
  gonna
• 16:12
  let
• 16:12
  you
• 16:12
  sort
• 16:13
  of
• 16:13
  reveal
• 16:14
  your
• 16:14
  wisdom
• 16:14
  in
• 16:14
  whatever
• 16:15
  way
• 16:15
  you
• 16:15
  desire.
• 16:16
  Yeah,
• 16:17
  you're
• 16:17
  an
• 16:17
  introvert.
• 16:18
  I
• 16:18
  am
• 16:18
  an
• 16:18
  extrovert,
• 16:18
  and
• 16:19
  I
• 16:19
  can
• 16:19
  take
• 16:19
  up
• 16:19
  all
• 16:19
  space,
• 16:20
  all
• 16:20
  the
• 16:20
  time,
• 16:20
  so
• 16:20
  it
• 16:20
  looks
• 16:20
  super
• 16:21
  extra.
• 16:21
  I'll
• 16:22
  say
• 16:22
  why
• 16:23
  I
• 16:23
  think
• 16:23
  social
• 16:23
  media
• 16:23
  and
• 16:23
  podcasting
• 16:24
  are
• 16:24
  so
• 16:24
  important
• 16:24
  right
• 16:25
  now
• 16:25
  and
• 16:25
  when
• 16:25
  it
• 16:25
  comes
• 16:26
  to
• 16:26
  scaling
• 16:26
  your
• 16:26
  business
• 16:27
  is
• 16:27
  because
• 16:27
  it
• 16:28
  is
• 16:28
  like
• 16:28
  these
• 16:28
  ultimate
• 16:29
  connection
• 16:29
  tools.
• 16:29
  So
• 16:30
  talk
• 16:30
  about
• 16:30
  social
• 16:30
  first
• 16:30
  and
• 16:30
  I'll
• 16:31
  talk
• 16:31
  about
• 16:31
  podcasting.
• 16:32
  Social
• 16:32
  media
• 16:32
  is
• 16:32
  one
• 16:32
  of
• 16:33
  those
• 16:33
  things
• 16:33
  where
• 16:33
  there
• 16:34
  is
• 16:34
  a
• 16:34
  lot
• 16:34
  of
• 16:34
  fear
• 16:35
  around
• 16:35
  it.
• 16:35
  People
• 16:35
  have
• 16:36
  a
• 16:36
  lot
• 16:36
  of
• 16:36
  like,
• 16:37
  oh,
• 16:37
  my
• 16:37
  gosh,
• 16:37
  I
• 16:37
  would
• 16:37
  rather
• 16:38
  almost
• 16:38
  not
• 16:38
  post
• 16:39
  than,
• 16:39
  you
• 16:39
  know,
• 16:39
  then
• 16:40
  post
• 16:40
  and
• 16:40
  not
• 16:40
  be
• 16:40
  good.
• 16:41
  I
• 16:42
  would
• 16:42
  rather
• 16:42
  like,
• 16:42
  you
• 16:43
  know,
• 16:43
  I
• 16:43
  need
• 16:43
  to
• 16:43
  be
• 16:43
  on
• 16:44
  every
• 16:44
  platform
• 16:44
  or
• 16:44
  I
• 16:44
  won't
• 16:45
  do
• 16:45
  anything,
• 16:46
  you
• 16:46
  know,
• 16:46
  And
• 16:46
  I
• 16:46
  think
• 16:46
  what's
• 16:47
  really
• 16:47
  important
• 16:47
  is
• 16:48
  that
• 16:48
  we're
• 16:48
  actually
• 16:48
  building
• 16:48
  relationships
• 16:49
  and
• 16:49
  community
• 16:49
  on
• 16:50
  social,
• 16:50
  because
• 16:51
  social
• 16:51
  is
• 16:51
  meant
• 16:51
  to
• 16:51
  be
• 16:51
  social.
• 16:52
  And
• 16:52
  so
• 16:53
  I
• 16:53
  encourage
• 16:54
  people.
• 16:54
  The
• 16:54
  best
• 16:55
  way
• 16:55
  to
• 16:55
  see
• 16:55
  success,
• 16:55
  especially
• 16:56
  if
• 16:56
  you're
• 16:56
  doing
• 16:56
  it
• 16:56
  for
• 16:56
  yourself,
• 16:57
  is
• 16:57
  to
• 16:57
  choose
• 16:58
  one
• 16:58
  platform
• 16:58
  you
• 16:59
  love
• 16:59
  being
• 16:59
  on.
• 16:59
  Choosing
• 17:00
  one
• 17:00
  platform
• 17:00
  that
• 17:01
  you're
• 17:01
  like,
• 17:01
  I
• 17:01
  like
• 17:01
  showing
• 17:02
  up
• 17:02
  here.
• 17:02
  I
• 17:03
  find
• 17:03
  it
• 17:03
  fun
• 17:03
  and
• 17:03
  enjoyable
• 17:04
  to
• 17:04
  be
• 17:05
  here.
• 17:05
  For
• 17:05
  example,
• 17:06
  I
• 17:06
  use
• 17:06
  TikTok.
• 17:07
  Bad
• 17:08
  timing.
• 17:08
  But
• 17:08
  I
• 17:08
  use
• 17:08
  TikTok
• 17:09
  as
• 17:09
  an
• 17:09
  example
• 17:09
  for
• 17:09
  this
• 17:10
  because
• 17:10
  I
• 17:10
  literally
• 17:11
  am
• 17:11
  like,
• 17:12
  I
• 17:13
  hate
• 17:13
  TikTok.
• 17:13
  Like,
• 17:14
  I
• 17:14
  love
• 17:14
  to
• 17:14
  watch
• 17:15
  it
• 17:15
  for
• 17:15
  entertainment,
• 17:15
  but
• 17:16
  I
• 17:16
  don't
• 17:16
  like
• 17:16
  making
• 17:16
  TikToks.
• 17:17
  I
• 17:18
  used
• 17:18
  to
• 17:18
  feel
• 17:18
  this
• 17:19
  pressure
• 17:19
  because
• 17:19
  I'd
• 17:19
  be
• 17:19
  like,
• 17:19
  we
• 17:19
  own
• 17:20
  an
• 17:20
  agency
• 17:20
  and
• 17:21
  like,
• 17:21
  you
• 17:21
  know,
• 17:21
  shouldn't
• 17:21
  we
• 17:22
  just
• 17:22
  do
• 17:22
  it
• 17:22
  so
• 17:22
  people
• 17:23
  can
• 17:23
  see
• 17:23
  we
• 17:23
  can
• 17:23
  grow
• 17:23
  one?
• 17:24
  Because
• 17:24
  we
• 17:24
  could.
• 17:24
  And
• 17:25
  then
• 17:25
  I
• 17:25
  was
• 17:25
  like,
• 17:25
  I
• 17:25
  hate
• 17:26
  this.
• 17:26
  And
• 17:26
  I'm
• 17:26
  not
• 17:26
  gonna
• 17:27
  respond
• 17:27
  to
• 17:27
  the
• 17:27
  comments
• 17:27
  and
• 17:28
  I'm
• 17:28
  not
• 17:28
  gonna
• 17:28
  message
• 17:28
  people
• 17:29
  on
• 17:29
  there,
• 17:29
  so
• 17:29
  it's
• 17:29
  not
• 17:29
  worth
• 17:30
  it.
• 17:30
  But
• 17:31
  on
• 17:31
  Instagram
• 17:31
  and
• 17:31
  LinkedIn,
• 17:32
  I
• 17:32
  love
• 17:32
  Instagram
• 17:33
  and
• 17:33
  LinkedIn
• 17:33
  and
• 17:33
  I
• 17:34
  love
• 17:34
  showing
• 17:34
  up
• 17:34
  there.
• 17:34
  I
• 17:34
  love
• 17:35
  seeing
• 17:35
  what
• 17:35
  people
• 17:35
  are
• 17:35
  doing.
• 17:36
  I
• 17:36
  love
• 17:36
  supporting
• 17:37
  my
• 17:37
  founder
• 17:37
  friends.
• 17:38
  And
• 17:38
  it's
• 17:38
  easy
• 17:39
  for
• 17:39
  me
• 17:39
  to
• 17:39
  go
• 17:39
  on
• 17:39
  there
• 17:39
  and
• 17:40
  DM
• 17:40
  a
• 17:40
  bunch
• 17:40
  of
• 17:40
  people,
• 17:40
  send
• 17:40
  a
• 17:41
  bunch
• 17:41
  of
• 17:41
  voice
• 17:41
  notes.
• 17:41
  I
• 17:42
  love
• 17:42
  it.
• 17:42
  So
• 17:42
  I
• 17:42
  think
• 17:42
  if
• 17:42
  it
• 17:43
  feels
• 17:43
  easy
• 17:43
  for
• 17:44
  you
• 17:44
  and
• 17:44
  it's
• 17:44
  somewhere
• 17:45
  you
• 17:45
  can
• 17:45
  show
• 17:45
  up.
• 17:45
  It's
• 17:46
  just
• 17:46
  about
• 17:46
  trying
• 17:46
  and
• 17:47
  really
• 17:47
  showing
• 17:47
  up.
• 17:48
  It
• 17:48
  sounds
• 17:48
  like
• 17:48
  you
• 17:48
  feel
• 17:48
  the
• 17:49
  same
• 17:49
  way,
• 17:49
  Coco.
• 17:50
  A
• 17:50
  hundred
• 17:50
  percent.
• 17:51
  Thousand
• 17:51
  percent.
• 17:51
  My
• 17:52
  place
• 17:52
  is
• 17:52
  LinkedIn.
• 17:53
  Yeah,
• 17:53
  that's
• 17:53
  my
• 17:53
  place.
• 17:53
  And
• 17:54
  you
• 17:54
  kill
• 17:54
  it
• 17:54
  over
• 17:54
  there.
• 17:54
  Yeah.
• 17:55
  And
• 17:55
  that's
• 17:55
  what
• 17:55
  it's
• 17:55
  all
• 17:55
  about,
• 17:56
  right?
• 17:56
  Finding
• 17:56
  one
• 17:57
  or
• 17:57
  two
• 17:57
  spots
• 17:57
  where
• 17:57
  you
• 17:58
  are
• 17:58
  really
• 17:58
  like,
• 17:58
  you
• 17:58
  don't
• 17:59
  need
• 17:59
  to
• 17:59
  be
• 17:59
  Alex
• 17:59
  Hermosi.
• 18:00
  You
• 18:00
  don't
• 18:00
  need
• 18:00
  to
• 18:00
  be
• 18:00
  everywhere.
• 18:01
  Just
• 18:01
  being
• 18:02
  somewhere
• 18:02
  where
• 18:02
  you
• 18:03
  can
• 18:03
  have
• 18:03
  good
• 18:03
  contact
• 18:04
  with
• 18:04
  people
• 18:04
  and
• 18:04
  really
• 18:04
  support
• 18:05
  people,
• 18:05
  even
• 18:05
  if
• 18:05
  you're
• 18:05
  not
• 18:05
  posting
• 18:06
  and
• 18:06
  you're
• 18:06
  just
• 18:06
  encouraging
• 18:07
  your
• 18:07
  peeps,
• 18:07
  commenting
• 18:08
  on
• 18:08
  stuff
• 18:08
  and
• 18:09
  dming
• 18:09
  with
• 18:09
  people,
• 18:10
  that
• 18:10
  is
• 18:10
  still
• 18:10
  a
• 18:11
  great
• 18:11
  use
• 18:11
  of
• 18:11
  time.
• 18:12
  And
• 18:12
  so
• 18:13
  I
• 18:13
  think
• 18:13
  for
• 18:13
  social,
• 18:14
  the
• 18:14
  first
• 18:14
  thing
• 18:14
  I'm
• 18:14
  going
• 18:14
  to
• 18:14
  say
• 18:14
  is
• 18:14
  just
• 18:15
  putting
• 18:15
  in
• 18:15
  the
• 18:15
  effort
• 18:15
  to
• 18:15
  be
• 18:16
  social
• 18:16
  and
• 18:16
  build.
• 18:16
  Build
• 18:17
  rapport
• 18:17
  and
• 18:17
  relationship.
• 18:18
  And
• 18:18
  then
• 18:19
  I
• 18:19
  think
• 18:19
  podcasting,
• 18:20
  and
• 18:20
  you're
• 18:20
  probably
• 18:21
  onto
• 18:21
  this
• 18:21
  now,
• 18:21
  Coco.
• 18:22
  But
• 18:22
  like,
• 18:22
  I
• 18:22
  think
• 18:23
  podcasting
• 18:23
  is
• 18:23
  like
• 18:23
  the
• 18:24
  greatest
• 18:24
  networking
• 18:25
  hack
• 18:25
  of
• 18:25
  all
• 18:25
  time.
• 18:25
  Like,
• 18:26
  I
• 18:26
  am
• 18:26
  like,
• 18:27
  honestly,
• 18:28
  if
• 18:28
  no
• 18:28
  one
• 18:28
  ever
• 18:28
  listens
• 18:28
  to
• 18:29
  my
• 18:29
  podcast
• 18:29
  again,
• 18:29
  I
• 18:29
  hope
• 18:29
  they
• 18:30
  will.
• 18:30
  But
• 18:30
  if
• 18:30
  no
• 18:30
  one
• 18:31
  ever
• 18:31
  listens
• 18:31
  to
• 18:31
  my
• 18:31
  podcast
• 18:32
  again,
• 18:32
  I
• 18:33
  would
• 18:33
  still
• 18:33
  probably
• 18:33
  continue
• 18:34
  to
• 18:34
  do.
• 18:34
  And
• 18:34
  it's
• 18:34
  so
• 18:35
  great
• 18:35
  to
• 18:35
  get
• 18:35
  people
• 18:35
  on
• 18:36
  and
• 18:36
  have
• 18:36
  conversations,
• 18:36
  right?
• 18:37
  Like,
• 18:37
  you
• 18:37
  and
• 18:37
  I
• 18:37
  just
• 18:37
  connected
• 18:38
  for
• 18:38
  the
• 18:38
  first
• 18:38
  time.
• 18:39
  We've
• 18:39
  been
• 18:39
  in
• 18:39
  the
• 18:39
  same
• 18:39
  circle
• 18:40
  for
• 18:40
  a
• 18:40
  long
• 18:40
  time.
• 18:40
  You
• 18:41
  know,
• 18:41
  you're
• 18:41
  like,
• 18:41
  I
• 18:41
  live
• 18:41
  in
• 18:41
  New
• 18:41
  York.
• 18:42
  I'm
• 18:42
  like,
• 18:42
  actually
• 18:42
  like,
• 18:42
  I
• 18:42
  know
• 18:42
  of
• 18:43
  an
• 18:43
  amazing
• 18:43
  group
• 18:43
  of
• 18:43
  women
• 18:44
  in
• 18:44
  New
• 18:44
  York
• 18:44
  you
• 18:44
  should
• 18:44
  connect
• 18:45
  with,
• 18:45
  right?
• 18:45
  Like
• 18:46
  this.
• 18:46
  Such
• 18:46
  a
• 18:46
  good
• 18:47
  thing.
• 18:47
  And
• 18:47
  I've
• 18:47
  had
• 18:47
  so
• 18:48
  many
• 18:48
  opportunities
• 18:48
  where
• 18:49
  I've
• 18:49
  been
• 18:49
  podcasting
• 18:49
  with
• 18:50
  someone
• 18:50
  and
• 18:50
  they're
• 18:50
  like,
• 18:51
  hey,
• 18:51
  do
• 18:51
  you
• 18:51
  want
• 18:52
  to
• 18:52
  meet
• 18:52
  this
• 18:52
  person?
• 18:52
  Because
• 18:53
  I
• 18:53
  would
• 18:53
  love
• 18:53
  for
• 18:53
  them
• 18:53
  to
• 18:53
  be
• 18:53
  on
• 18:53
  your
• 18:53
  podcast,
• 18:54
  or,
• 18:54
  hey,
• 18:55
  I
• 18:55
  would
• 18:55
  love
• 18:55
  to
• 18:55
  do
• 18:55
  this,
• 18:56
  or
• 18:56
  whatever.
• 18:56
  So
• 18:57
  I
• 18:57
  would
• 18:57
  say
• 18:57
  from
• 18:57
  a
• 18:57
  guest
• 18:58
  to
• 18:58
  host
• 18:58
  perspective,
• 18:59
  there's
• 18:59
  something
• 18:59
  really
• 18:59
  magical
• 19:00
  there.
• 19:00
  And
• 19:00
  then
• 19:01
  the
• 19:01
  other
• 19:01
  thing
• 19:01
  about
• 19:02
  it
• 19:02
  that
• 19:02
  is
• 19:02
  so
• 19:02
  great
• 19:03
  for
• 19:03
  business
• 19:03
  is
• 19:04
  from
• 19:04
  a
• 19:04
  client
• 19:04
  acquisition
• 19:05
  perspective,
• 19:06
  people
• 19:07
  are
• 19:07
  so
• 19:07
  invested
• 19:08
  in
• 19:08
  you,
• 19:09
  right
• 19:10
  when
• 19:10
  they're
• 19:10
  choosing
• 19:11
  you
• 19:11
  to
• 19:11
  listen
• 19:11
  to
• 19:11
  for
• 19:12
  an
• 19:12
  hour,
• 19:12
  while
• 19:12
  they're
• 19:12
  picking
• 19:12
  up
• 19:13
  their
• 19:13
  kids,
• 19:13
  while
• 19:13
  they're
• 19:14
  walking,
• 19:14
  while
• 19:14
  they're
• 19:15
  at
• 19:15
  the
• 19:15
  gym,
• 19:15
  while
• 19:16
  they're
• 19:16
  like,
• 19:16
  taking
• 19:16
  that
• 19:16
  time
• 19:17
  for
• 19:17
  themselves,
• 19:18
  you're
• 19:18
  like
• 19:19
  getting
• 19:19
  in
• 19:19
  their
• 19:19
  brain
• 19:19
  like
• 19:20
  you're
• 19:20
  with
• 19:20
  them.
• 19:20
  It
• 19:20
  feels
• 19:20
  like
• 19:21
  an
• 19:21
  intimate
• 19:21
  conversation.
• 19:22
  For
• 19:22
  those
• 19:22
  of
• 19:22
  you
• 19:23
  listening,
• 19:23
  if
• 19:23
  you've
• 19:23
  ever
• 19:24
  come
• 19:24
  across
• 19:24
  a
• 19:24
  podcast
• 19:25
  that
• 19:25
  you've
• 19:25
  met
• 19:25
  for
• 19:25
  the
• 19:26
  first
• 19:26
  time.
• 19:26
  I
• 19:26
  know
• 19:26
  this
• 19:27
  from
• 19:27
  one
• 19:27
  of
• 19:27
  my
• 19:27
  mentors.
• 19:28
  I
• 19:28
  remember
• 19:28
  meeting
• 19:29
  him
• 19:29
  and
• 19:29
  I
• 19:29
  was
• 19:29
  like,
• 19:29
  I
• 19:29
  know
• 19:30
  everything
• 19:30
  about
• 19:31
  you.
• 19:31
  Like,
• 19:31
  I
• 19:32
  know
• 19:32
  everything
• 19:32
  about
• 19:33
  you,
• 19:33
  but
• 19:33
  because
• 19:34
  I
• 19:34
  know
• 19:34
  your
• 19:34
  dog's
• 19:34
  names
• 19:34
  and
• 19:35
  I
• 19:35
  know
• 19:35
  your
• 19:35
  wife,
• 19:35
  and
• 19:35
  I
• 19:36
  know
• 19:36
  all
• 19:36
  the
• 19:36
  things
• 19:36
  you've
• 19:37
  tried
• 19:37
  and
• 19:37
  all
• 19:37
  the
• 19:37
  things
• 19:37
  that
• 19:38
  work.
• 19:38
  We
• 19:38
  ran
• 19:38
  a
• 19:39
  retreat
• 19:39
  a
• 19:39
  few
• 19:39
  weeks
• 19:39
  ago
• 19:39
  and
• 19:40
  a
• 19:40
  woman
• 19:40
  came
• 19:40
  to
• 19:40
  the
• 19:41
  podcast
• 19:41
  or
• 19:41
  to
• 19:42
  the
• 19:42
  retreat
• 19:42
  here
• 19:43
  in
• 19:43
  Ontario,
• 19:43
  Canada.
• 19:44
  She
• 19:44
  came
• 19:44
  from
• 19:45
  California
• 19:46
  because
• 19:46
  she
• 19:46
  listens
• 19:47
  to
• 19:47
  my
• 19:47
  podcast.
• 19:47
  I
• 19:48
  was
• 19:48
  literally
• 19:48
  like,
• 19:48
  oh,
• 19:49
  my
• 19:49
  goodness,
• 19:49
  are
• 19:49
  you
• 19:49
  sure?
• 19:50
  It's
• 19:50
  such
• 19:51
  a
• 19:51
  great
• 19:51
  intimate
• 19:52
  thing
• 19:52
  when
• 19:52
  it
• 19:52
  comes
• 19:52
  to
• 19:53
  growing
• 19:53
  your
• 19:53
  brand
• 19:54
  and
• 19:54
  growing
• 19:54
  on
• 19:54
  social.
• 19:55
  I
• 19:55
  think
• 19:55
  the
• 19:55
  big
• 19:55
  thing
• 19:56
  is
• 19:56
  the
• 19:56
  way
• 19:56
  you
• 19:56
  can
• 19:57
  use
• 19:57
  it
• 19:57
  in
• 19:57
  relationship
• 19:58
  with
• 19:58
  others.
• 19:58
  That's
• 19:58
  one
• 19:59
  of
• 19:59
  the
• 19:59
  greatest
• 19:59
  ways
• 19:59
  to
• 19:59
  grow
• 19:59
  your
• 20:00
  business.
• 20:00
  Business
• 20:00
  picking
• 20:01
  people
• 20:01
  you
• 20:02
  really
• 20:02
  want
• 20:02
  to
• 20:02
  be
• 20:02
  with
• 20:03
  and
• 20:03
  talk
• 20:03
  to.
• 20:04
  Right.
• 20:04
  And,
• 20:05
  and
• 20:05
  then,
• 20:06
  and
• 20:06
  then
• 20:06
  like
• 20:07
  you
• 20:07
  sort
• 20:08
  of
• 20:08
  alluded
• 20:08
  to
• 20:08
  it,
• 20:08
  but
• 20:09
  like,
• 20:09
  you
• 20:09
  know,
• 20:09
  at
• 20:09
  the
• 20:09
  end
• 20:10
  make
• 20:10
  making
• 20:11
  sure
• 20:11
  you
• 20:12
  have
• 20:12
  a
• 20:13
  next
• 20:13
  step
• 20:13
  where
• 20:14
  I
• 20:14
  haven't
• 20:14
  been
• 20:14
  great.
• 20:15
  I,
• 20:15
  I
• 20:15
  like,
• 20:15
  I
• 20:16
  like
• 20:16
  have
• 20:16
  the
• 20:16
  podcast
• 20:17
  and
• 20:17
  I
• 20:17
  definitely
• 20:18
  provide
• 20:18
  the
• 20:19
  information
• 20:19
  to
• 20:20
  share
• 20:20
  and
• 20:20
  all
• 20:20
  that
• 20:21
  later.
• 20:21
  But.
• 20:22
  But
• 20:23
  I
• 20:23
  don't
• 20:23
  know
• 20:23
  that
• 20:23
  I
• 20:23
  do
• 20:24
  a
• 20:24
  good
• 20:24
  job
• 20:24
  creating
• 20:25
  that
• 20:25
  next
• 20:25
  step
• 20:26
  of
• 20:26
  relationship.
• 20:27
  So.
• 20:28
  So
• 20:28
  describe
• 20:29
  to
• 20:29
  me
• 20:29
  some
• 20:29
  of
• 20:29
  the
• 20:29
  best
• 20:30
  practices
• 20:30
  that
• 20:31
  you
• 20:31
  use.
• 20:31
  You
• 20:32
  would
• 20:32
  guide
• 20:32
  your,
• 20:33
  your
• 20:33
  clients
• 20:33
  in
• 20:34
  to
• 20:34
  making
• 20:35
  sure
• 20:35
  they
• 20:35
  get
• 20:35
  the
• 20:36
  most
• 20:36
  out
• 20:36
  of
• 20:36
  that
• 20:37
  relationship,
• 20:38
  that
• 20:38
  podcast.
• 20:39
  So
• 20:39
  with
• 20:39
  podcasting,
• 20:40
  there's
• 20:40
  a
• 20:40
  few
• 20:40
  things
• 20:40
  I'll
• 20:41
  talk
• 20:41
  about
• 20:41
  it
• 20:41
  from
• 20:41
  hosting
• 20:42
  a
• 20:42
  podcast
• 20:42
  and
• 20:42
  then
• 20:42
  also
• 20:42
  talk
• 20:43
  about
• 20:43
  it
• 20:43
  from
• 20:43
  the
• 20:43
  like
• 20:43
  guesting
• 20:44
  on
• 20:44
  a
• 20:44
  podcast,
• 20:44
  but
• 20:45
  from
• 20:45
  a
• 20:45
  host
• 20:45
  perspective.
• 20:46
  Someone
• 20:46
  like
• 20:46
  you
• 20:46
  like
• 20:46
  or
• 20:47
  myself
• 20:47
  like,
• 20:48
  really
• 20:48
  like,
• 20:48
  what
• 20:49
  you
• 20:49
  want
• 20:49
  to
• 20:49
  be
• 20:49
  doing
• 20:49
  is
• 20:49
  you
• 20:50
  want
• 20:50
  the
• 20:50
  call
• 20:50
  to
• 20:50
  action
• 20:51
  at
• 20:51
  the
• 20:51
  end
• 20:51
  of
• 20:51
  your
• 20:52
  podcast
• 20:52
  to
• 20:52
  be
• 20:52
  about
• 20:53
  them
• 20:53
  connecting
• 20:53
  back
• 20:53
  with
• 20:54
  you.
• 20:55
  So
• 20:55
  it's
• 20:56
  like,
• 20:56
  you
• 20:56
  know,
• 20:57
  even
• 20:57
  for
• 20:57
  us
• 20:57
  share
• 20:58
  on
• 20:58
  social
• 20:59
  dm
• 20:59
  us
• 20:59
  letting
• 21:00
  us
• 21:00
  know
• 21:00
  what
• 21:00
  you
• 21:00
  thought,
• 21:01
  like,
• 21:01
  that
• 21:01
  is
• 21:02
  kind
• 21:02
  of
• 21:02
  the
• 21:02
  way
• 21:02
  that
• 21:02
  we
• 21:02
  do
• 21:03
  it.
• 21:03
  Something
• 21:04
  I
• 21:04
  love
• 21:04
  to
• 21:04
  do.
• 21:05
  It
• 21:05
  is
• 21:05
  a
• 21:05
  little
• 21:05
  labor
• 21:05
  intensive,
• 21:06
  but
• 21:06
  I
• 21:06
  do
• 21:06
  it
• 21:07
  sometimes.
• 21:07
  If
• 21:07
  I
• 21:08
  have
• 21:08
  somebody
• 21:08
  like
• 21:08
  an
• 21:08
  author
• 21:09
  on,
• 21:09
  like
• 21:09
  someone
• 21:09
  who
• 21:09
  has
• 21:10
  a
• 21:10
  book,
• 21:10
  I
• 21:10
  will
• 21:10
  typically
• 21:11
  say
• 21:11
  the
• 21:11
  first
• 21:12
  three
• 21:12
  people
• 21:12
  to
• 21:13
  share
• 21:13
  this
• 21:13
  in
• 21:13
  their
• 21:13
  stories
• 21:14
  and
• 21:14
  tag
• 21:14
  the
• 21:14
  author
• 21:15
  like,
• 21:15
  and
• 21:15
  me
• 21:16
  and
• 21:16
  the
• 21:16
  author,
• 21:16
  I
• 21:17
  will
• 21:17
  send
• 21:17
  them
• 21:17
  the
• 21:17
  author's
• 21:18
  book.
• 21:18
  It's
• 21:18
  a
• 21:18
  great
• 21:18
  way
• 21:18
  for
• 21:19
  me
• 21:19
  to
• 21:19
  support
• 21:19
  a
• 21:20
  friend
• 21:20
  and
• 21:21
  also
• 21:21
  a
• 21:21
  great
• 21:21
  way
• 21:21
  for
• 21:21
  someone
• 21:22
  to
• 21:22
  get
• 21:22
  something
• 21:22
  for
• 21:22
  free.
• 21:22
  But
• 21:22
  then
• 21:23
  also
• 21:23
  it's
• 21:23
  like
• 21:23
  that,
• 21:24
  like,
• 21:24
  you're
• 21:24
  starting
• 21:24
  to
• 21:24
  see,
• 21:25
  do
• 21:25
  people
• 21:25
  listen
• 21:25
  to
• 21:25
  this?
• 21:26
  Like,
• 21:26
  are
• 21:26
  people
• 21:27
  like.
• 21:27
  And
• 21:27
  I'm
• 21:28
  amazed,
• 21:28
  like
• 21:28
  every
• 21:29
  time
• 21:29
  I
• 21:29
  do
• 21:29
  it,
• 21:30
  in
• 21:30
  the
• 21:30
  first
• 21:31
  three
• 21:31
  or
• 21:31
  four
• 21:31
  hours
• 21:31
  of
• 21:31
  my
• 21:31
  podcast
• 21:32
  being
• 21:32
  live,
• 21:32
  the
• 21:32
  three
• 21:33
  people
• 21:33
  message
• 21:33
  me
• 21:33
  being
• 21:33
  like,
• 21:34
  hey,
• 21:34
  I
• 21:34
  was
• 21:34
  just
• 21:34
  thinking
• 21:34
  about
• 21:34
  this,
• 21:35
  you
• 21:35
  know,
• 21:35
  like,
• 21:36
  and
• 21:36
  actually
• 21:36
  it's
• 21:36
  funny,
• 21:37
  there's
• 21:37
  a
• 21:37
  bit
• 21:37
  of
• 21:37
  a
• 21:37
  fallacy
• 21:38
  around
• 21:38
  it
• 21:38
  where
• 21:38
  I
• 21:38
  think
• 21:39
  people
• 21:39
  don't
• 21:39
  message
• 21:39
  because
• 21:39
  they
• 21:40
  think
• 21:40
  they've
• 21:40
  missed
• 21:40
  it.
• 21:40
  You
• 21:40
  know
• 21:41
  what
• 21:41
  I
• 21:41
  mean?
• 21:41
  So
• 21:41
  it's
• 21:41
  like
• 21:42
  people
• 21:42
  are
• 21:42
  really
• 21:43
  in
• 21:43
  on
• 21:43
  that,
• 21:43
  I
• 21:43
  think,
• 21:44
  always
• 21:44
  trying
• 21:44
  to
• 21:44
  get
• 21:44
  people
• 21:45
  to
• 21:45
  connect
• 21:45
  back
• 21:45
  with
• 21:45
  you,
• 21:46
  encouraging
• 21:46
  them
• 21:46
  to
• 21:47
  share.
• 21:47
  Sometimes
• 21:48
  I
• 21:48
  ask
• 21:48
  a
• 21:49
  question,
• 21:49
  like,
• 21:50
  tell
• 21:50
  me
• 21:50
  what
• 21:50
  resonated
• 21:51
  with
• 21:51
  you
• 21:51
  about
• 21:52
  this?
• 21:52
  What
• 21:52
  do
• 21:52
  you
• 21:52
  think
• 21:52
  about
• 21:53
  that?
• 21:53
  I'm
• 21:53
  gonna
• 21:53
  try
• 21:53
  this.
• 21:54
  What
• 21:54
  do
• 21:54
  you
• 21:54
  think?
• 21:54
  I
• 21:54
  did
• 21:55
  an
• 21:55
  episode
• 21:55
  about
• 21:55
  threads
• 21:56
  and
• 21:56
  I
• 21:56
  talked
• 21:57
  about
• 21:57
  how
• 21:57
  I'VE
• 21:57
  grown
• 21:57
  on
• 21:57
  threads.
• 21:58
  And.
• 21:58
  And
• 21:58
  like,
• 21:58
  you
• 21:58
  know
• 21:58
  what's
• 21:59
  been
• 21:59
  helpful?
• 21:59
  How
• 21:59
  we
• 21:59
  got
• 21:59
  our
• 22:00
  first
• 22:00
  client
• 22:00
  on
• 22:00
  threads.
• 22:01
  And
• 22:01
  I
• 22:01
  was
• 22:02
  like,
• 22:02
  tell
• 22:02
  me,
• 22:02
  like,
• 22:02
  what
• 22:02
  you're
• 22:02
  posting
• 22:03
  on
• 22:03
  threads,
• 22:03
  like,
• 22:03
  what
• 22:03
  you
• 22:03
  like
• 22:04
  about
• 22:04
  it.
• 22:04
  And
• 22:04
  I
• 22:04
  got
• 22:05
  so
• 22:05
  many
• 22:05
  DMs
• 22:05
  from
• 22:05
  people
• 22:06
  being
• 22:06
  like,
• 22:06
  oh,
• 22:06
  I'm
• 22:07
  doing
• 22:07
  this.
• 22:07
  And
• 22:07
  I
• 22:07
  like
• 22:07
  that.
• 22:08
  And
• 22:08
  it
• 22:08
  was
• 22:08
  just
• 22:08
  interesting
• 22:09
  combo.
• 22:10
  And
• 22:10
  also,
• 22:11
  you
• 22:11
  have
• 22:11
  to
• 22:11
  think
• 22:11
  about
• 22:11
  it,
• 22:11
  like,
• 22:11
  when
• 22:12
  people
• 22:12
  are
• 22:12
  listening
• 22:12
  to
• 22:12
  your
• 22:12
  podcast,
• 22:13
  they
• 22:13
  are
• 22:13
  fans
• 22:13
  of
• 22:13
  yours.
• 22:13
  Like,
• 22:14
  you
• 22:14
  know,
• 22:14
  I'm
• 22:14
  using
• 22:14
  fans
• 22:14
  in
• 22:15
  the
• 22:15
  loose
• 22:15
  term.
• 22:15
  They're
• 22:15
  not
• 22:16
  like,
• 22:16
  outside
• 22:16
  your
• 22:16
  home,
• 22:16
  but
• 22:17
  they're
• 22:17
  fans
• 22:17
  of
• 22:17
  yours.
• 22:18
  So
• 22:18
  how
• 22:18
  much
• 22:18
  does
• 22:18
  it
• 22:18
  mean
• 22:19
  when
• 22:19
  they
• 22:19
  send
• 22:19
  you
• 22:20
  a
• 22:20
  note
• 22:20
  and
• 22:20
  then
• 22:21
  in
• 22:21
  relationship
• 22:21
  with
• 22:21
  them,
• 22:22
  you
• 22:22
  send
• 22:22
  them
• 22:22
  a
• 22:22
  voice
• 22:22
  note
• 22:23
  back,
• 22:23
  like,
• 22:24
  saying,
• 22:24
  hey,
• 22:25
  thank
• 22:25
  you
• 22:25
  so
• 22:25
  much
• 22:25
  for
• 22:25
  listening.
• 22:26
  That
• 22:26
  means
• 22:26
  the
• 22:26
  absolute
• 22:26
  world
• 22:27
  to
• 22:27
  me.
• 22:27
  Like,
• 22:28
  and
• 22:28
  it
• 22:28
  continues
• 22:29
  that
• 22:29
  encouragement.
• 22:29
  Right.
• 22:30
  So
• 22:30
  that's
• 22:31
  one,
• 22:31
  I
• 22:32
  think
• 22:32
  when
• 22:32
  you
• 22:32
  are
• 22:32
  a
• 22:32
  guest
• 22:33
  on
• 22:33
  a
• 22:33
  podcast,
• 22:34
  the
• 22:34
  most
• 22:34
  important
• 22:34
  thing
• 22:34
  you
• 22:34
  can
• 22:35
  do.
• 22:35
  So
• 22:35
  I
• 22:35
  love
• 22:35
  to.
• 22:36
  And
• 22:36
  I'll
• 22:36
  always
• 22:36
  do
• 22:36
  this
• 22:36
  at
• 22:36
  the
• 22:37
  end,
• 22:37
  but
• 22:37
  you'll
• 22:37
  see
• 22:37
  it
• 22:38
  in
• 22:38
  live
• 22:38
  action.
• 22:38
  I
• 22:38
  usually
• 22:39
  like
• 22:39
  to
• 22:39
  lead
• 22:39
  someone
• 22:40
  somewhere.
• 22:40
  So
• 22:40
  you
• 22:41
  want
• 22:41
  to
• 22:41
  have
• 22:41
  something
• 22:41
  that
• 22:41
  you
• 22:42
  lead
• 22:42
  them
• 22:42
  to.
• 22:42
  It
• 22:42
  could
• 22:43
  be
• 22:43
  something
• 22:43
  that,
• 22:43
  that's
• 22:43
  free.
• 22:44
  Like,
• 22:44
  you
• 22:44
  could
• 22:44
  do
• 22:44
  a
• 22:44
  freebie.
• 22:45
  Like,
• 22:45
  hey,
• 22:45
  like,
• 22:45
  you
• 22:45
  know,
• 22:46
  I've
• 22:46
  got
• 22:46
  this
• 22:47
  great
• 22:47
  Instagram
• 22:47
  bio
• 22:48
  audit
• 22:48
  tool.
• 22:49
  Use
• 22:49
  this
• 22:49
  tool,
• 22:50
  check
• 22:50
  it
• 22:50
  out
• 22:50
  and
• 22:50
  make
• 22:51
  the
• 22:51
  link
• 22:51
  very
• 22:51
  easy
• 22:52
  for
• 22:52
  people.
• 22:52
  Even
• 22:52
  if
• 22:53
  they
• 22:53
  don't
• 22:53
  go
• 22:54
  in
• 22:54
  the
• 22:54
  show
• 22:54
  notes,
• 22:54
  you
• 22:54
  don't
• 22:54
  want
• 22:55
  it
• 22:55
  to
• 22:55
  be
• 22:55
  like
• 22:55
  the
• 22:55
  social
• 22:55
  snippet,
• 22:56
  slash,
• 22:57
  page,
• 22:57
  slash.
• 22:57
  This,
• 22:57
  like,
• 22:58
  has
• 22:58
  to
• 22:58
  be
• 22:58
  quick
• 22:58
  and
• 22:58
  easy.
• 22:59
  Yeah,
• 23:00
  but
• 23:01
  I
• 23:01
  love
• 23:01
  to
• 23:01
  give
• 23:01
  people
• 23:02
  a
• 23:02
  code
• 23:02
  for
• 23:03
  whatever
• 23:03
  it
• 23:03
  is
• 23:03
  that
• 23:03
  I'm
• 23:03
  doing.
• 23:04
  So
• 23:04
  at
• 23:04
  the
• 23:04
  end
• 23:04
  of
• 23:04
  this,
• 23:05
  I'll
• 23:05
  give
• 23:05
  everybody
• 23:05
  a
• 23:05
  social
• 23:05
  business
• 23:06
  club
• 23:06
  code.
• 23:06
  And
• 23:07
  that
• 23:07
  not
• 23:07
  only
• 23:07
  is
• 23:07
  really
• 23:07
  helpful
• 23:08
  for
• 23:08
  new
• 23:09
  audience
• 23:09
  members,
• 23:09
  but
• 23:10
  the
• 23:10
  other
• 23:10
  thing
• 23:10
  that
• 23:10
  it's
• 23:10
  kind
• 23:11
  of
• 23:11
  helpful
• 23:11
  for
• 23:11
  is
• 23:11
  that
• 23:12
  it
• 23:12
  tells
• 23:12
  me,
• 23:12
  like,
• 23:13
  are
• 23:13
  my
• 23:13
  efforts
• 23:13
  working?
• 23:14
  Like,
• 23:15
  are
• 23:15
  you
• 23:15
  going
• 23:15
  on
• 23:15
  the
• 23:15
  right
• 23:15
  podcast?
• 23:16
  Because
• 23:16
  people
• 23:16
  will
• 23:17
  guest
• 23:17
  on
• 23:17
  podcasts
• 23:18
  and
• 23:18
  they'll
• 23:18
  be
• 23:18
  so
• 23:18
  excited
• 23:19
  to
• 23:19
  guest
• 23:19
  on
• 23:19
  podcasts.
• 23:20
  And
• 23:20
  I'm
• 23:20
  like,
• 23:20
  why
• 23:20
  did
• 23:20
  you
• 23:20
  go
• 23:20
  on
• 23:21
  that
• 23:21
  romance
• 23:21
  novel
• 23:22
  podcast,
• 23:23
  social
• 23:23
  media?
• 23:24
  You
• 23:24
  know
• 23:24
  what
• 23:24
  I
• 23:24
  mean?
• 23:24
  Like,
• 23:24
  why
• 23:25
  did
• 23:25
  that
• 23:25
  matter
• 23:25
  to
• 23:25
  you?
• 23:25
  Or
• 23:25
  like,
• 23:26
  I
• 23:26
  had
• 23:26
  somebody,
• 23:26
  I
• 23:27
  have
• 23:27
  a
• 23:27
  friend
• 23:27
  who
• 23:27
  has
• 23:28
  a
• 23:28
  very
• 23:28
  successful
• 23:29
  podcast
• 23:29
  where
• 23:29
  they
• 23:30
  rate
• 23:30
  different
• 23:30
  foods.
• 23:31
  And
• 23:31
  he
• 23:31
  was
• 23:32
  like,
• 23:32
  will
• 23:32
  you
• 23:32
  come
• 23:32
  on
• 23:33
  and
• 23:33
  rate
• 23:33
  ice
• 23:33
  creams
• 23:34
  with
• 23:34
  me?
• 23:34
  And
• 23:34
  I
• 23:34
  was
• 23:34
  like,
• 23:34
  will
• 23:35
  I
• 23:35
  do
• 23:35
  it?
• 23:35
  Yes.
• 23:36
  Do
• 23:37
  I
• 23:37
  think
• 23:37
  that
• 23:37
  this
• 23:38
  has
• 23:38
  anything
• 23:38
  to
• 23:38
  do
• 23:38
  with
• 23:38
  my
• 23:38
  business?
• 23:39
  No.
• 23:39
  And
• 23:40
  so
• 23:40
  that's
• 23:40
  not
• 23:40
  in
• 23:40
  my
• 23:41
  deck
• 23:41
  of
• 23:41
  podcasts
• 23:42
  I've
• 23:42
  been
• 23:42
  on.
• 23:42
  I
• 23:42
  Would
• 23:42
  say,
• 23:43
  really
• 23:43
  finding
• 23:43
  out,
• 23:44
  what
• 23:44
  are
• 23:44
  the
• 23:44
  fruits
• 23:44
  of
• 23:44
  your
• 23:44
  labor?
• 23:45
  Being
• 23:46
  able
• 23:46
  to
• 23:46
  refer
• 23:46
  people
• 23:47
  out
• 23:47
  that
• 23:47
  way.
• 23:48
  That's
• 23:48
  great.
• 23:49
  And
• 23:50
  when
• 23:51
  you
• 23:51
  think
• 23:51
  about
• 23:52
  we're
• 23:52
  on
• 23:53
  the
• 23:53
  tangenting
• 23:54
  a
• 23:54
  little
• 23:54
  bit.
• 23:54
  No.
• 23:55
  When
• 23:55
  you're
• 23:55
  helping
• 23:56
  your
• 23:56
  clients
• 23:57
  with
• 23:57
  their
• 23:57
  podcasting
• 23:58
  strategy,
• 23:59
  there's
• 23:59
  two
• 24:00
  sides,
• 24:00
  right?
• 24:00
  Here's
• 24:01
  my
• 24:01
  podcast,
• 24:01
  and
• 24:02
  then
• 24:02
  I'm
• 24:02
  also
• 24:02
  going
• 24:02
  out
• 24:02
  and
• 24:03
  finding
• 24:03
  guests,
• 24:03
  or
• 24:04
  I'm
• 24:04
  going
• 24:04
  to
• 24:04
  be
• 24:04
  a
• 24:05
  guest.
• 24:05
  What
• 24:05
  are
• 24:06
  some
• 24:06
  of
• 24:06
  the
• 24:06
  strategies
• 24:07
  that
• 24:07
  you
• 24:07
  guide
• 24:08
  your
• 24:08
  clients
• 24:09
  on?
• 24:10
  Finding
• 24:11
  places
• 24:11
  where
• 24:11
  you
• 24:12
  can
• 24:12
  go
• 24:12
  be
• 24:12
  a
• 24:12
  guest.
• 24:14
  Yeah,
• 24:14
  I'm
• 24:15
  asking
• 24:15
  questions.
• 24:16
  I
• 24:16
  want
• 24:16
  to
• 24:16
  know
• 24:17
  the
• 24:17
  answer.
• 24:17
  Oh,
• 24:17
  I'll
• 24:17
  tell
• 24:17
  you
• 24:18
  anything,
• 24:18
  Coco.
• 24:19
  We're
• 24:19
  new
• 24:19
  friends.
• 24:20
  I'll
• 24:20
  give
• 24:20
  it
• 24:20
  all.
• 24:21
  Truly
• 24:21
  my
• 24:21
  approach
• 24:22
  to
• 24:22
  anything.
• 24:22
  You
• 24:22
  can
• 24:23
  literally
• 24:23
  ask
• 24:23
  me
• 24:23
  anything.
• 24:23
  I'll
• 24:23
  tell
• 24:23
  you
• 24:24
  anything.
• 24:24
  The
• 24:25
  first
• 24:25
  thing
• 24:25
  I
• 24:25
  would
• 24:25
  say,
• 24:26
  if
• 24:26
  you're
• 24:26
  looking
• 24:27
  to
• 24:27
  be
• 24:27
  a
• 24:27
  guest
• 24:27
  on
• 24:27
  other
• 24:27
  people's
• 24:28
  podcasts,
• 24:28
  the
• 24:28
  best
• 24:29
  thing
• 24:29
  you
• 24:29
  can
• 24:29
  do
• 24:29
  is
• 24:29
  have
• 24:29
  your
• 24:29
  own
• 24:30
  podcast.
• 24:31
  So
• 24:31
  that
• 24:31
  is
• 24:31
  something.
• 24:32
  So
• 24:32
  check.
• 24:33
  That
• 24:33
  is
• 24:33
  something
• 24:34
  that
• 24:34
  I
• 24:34
  think
• 24:34
  people
• 24:35
  really
• 24:35
  underestimate
• 24:36
  the
• 24:36
  power
• 24:36
  of
• 24:36
  that
• 24:36
  reciprocity
• 24:37
  of,
• 24:37
  like,
• 24:38
  you
• 24:38
  know,
• 24:38
  I
• 24:38
  want
• 24:39
  to
• 24:39
  have
• 24:39
  you
• 24:39
  on,
• 24:39
  but
• 24:40
  also
• 24:40
  I
• 24:40
  have
• 24:40
  a
• 24:40
  home
• 24:40
  base
• 24:41
  for
• 24:41
  you
• 24:41
  as
• 24:41
  well.
• 24:42
  I
• 24:42
  was
• 24:42
  gonna
• 24:42
  say
• 24:43
  this
• 24:43
  earlier.
• 24:43
  I'm
• 24:43
  so
• 24:43
  sorry.
• 24:44
  It's
• 24:44
  very
• 24:44
  small.
• 24:44
  Small
• 24:45
  tangent
• 24:45
  is
• 24:45
  that
• 24:46
  having
• 24:47
  your
• 24:47
  own
• 24:47
  podcast
• 24:48
  gives
• 24:48
  you
• 24:48
  the
• 24:48
  opportunity
• 24:49
  to
• 24:49
  have
• 24:49
  access
• 24:49
  to
• 24:49
  people
• 24:50
  you
• 24:50
  normally
• 24:50
  would
• 24:50
  not
• 24:50
  be
• 24:50
  able
• 24:51
  to
• 24:51
  because
• 24:52
  they
• 24:53
  are
• 24:53
  looking
• 24:53
  for
• 24:53
  a
• 24:53
  platform.
• 24:54
  I
• 24:54
  have
• 24:55
  never
• 24:55
  been
• 24:55
  asked
• 24:55
  how
• 24:55
  many
• 24:55
  downloads
• 24:56
  I
• 24:56
  have
• 24:57
  when
• 24:57
  asking.
• 24:57
  And
• 24:58
  I've
• 24:58
  had
• 24:58
  celebrity
• 24:58
  entrepreneurs
• 24:59
  on
• 24:59
  my
• 24:59
  podcast.
• 25:00
  Never
• 25:00
  been
• 25:00
  asked.
• 25:01
  So
• 25:01
  I'm
• 25:01
  not
• 25:02
  telling
• 25:02
  you
• 25:02
  that
• 25:02
  to,
• 25:02
  like,
• 25:02
  try
• 25:02
  to
• 25:03
  dupe
• 25:03
  people.
• 25:03
  I'm
• 25:03
  telling
• 25:03
  you
• 25:03
  that,
• 25:04
  that,
• 25:04
  like,
• 25:04
  people
• 25:05
  care
• 25:05
  if
• 25:05
  you
• 25:05
  have
• 25:05
  a
• 25:06
  platform.
• 25:06
  They
• 25:06
  care
• 25:06
  that
• 25:07
  you
• 25:07
  have
• 25:07
  an
• 25:07
  audience.
• 25:07
  They
• 25:08
  care
• 25:08
  that
• 25:08
  you
• 25:08
  have
• 25:08
  a
• 25:08
  community.
• 25:09
  So
• 25:09
  if
• 25:10
  that's
• 25:10
  the
• 25:10
  case,
• 25:10
  how
• 25:10
  do
• 25:11
  you
• 25:11
  leverage
• 25:11
  that?
• 25:11
  So
• 25:11
  that's
• 25:11
  one.
• 25:12
  The
• 25:13
  second
• 25:13
  piece
• 25:13
  of
• 25:13
  this
• 25:14
  I
• 25:14
  would
• 25:14
  say
• 25:14
  is
• 25:14
  that
• 25:15
  if
• 25:15
  you
• 25:15
  want
• 25:16
  to
• 25:16
  get
• 25:16
  on
• 25:16
  more
• 25:17
  podcasts,
• 25:17
  and
• 25:17
  that's
• 25:17
  your
• 25:18
  goal,
• 25:18
  having
• 25:19
  your
• 25:19
  own
• 25:19
  podcast.
• 25:20
  Secondly,
• 25:20
  referrals
• 25:21
  in
• 25:21
  your
• 25:21
  network.
• 25:21
  So
• 25:22
  going
• 25:22
  to
• 25:22
  people,
• 25:23
  you
• 25:23
  know,
• 25:23
  having
• 25:23
  podcasts,
• 25:24
  I'm
• 25:24
  always
• 25:25
  shocked
• 25:26
  that
• 25:26
  people
• 25:27
  don't
• 25:27
  pitch
• 25:27
  me.
• 25:27
  I'm,
• 25:28
  like,
• 25:28
  shocked
• 25:29
  about
• 25:29
  it
• 25:30
  because
• 25:30
  random
• 25:31
  men
• 25:31
  are
• 25:31
  always
• 25:32
  pitching
• 25:32
  me.
• 25:32
  But
• 25:33
  women,
• 25:33
  women
• 25:34
  and
• 25:34
  you.
• 25:36
  I'm
• 25:36
  like,
• 25:37
  wisdom
• 25:37
  of
• 25:38
  women.
• 25:38
  You
• 25:38
  clearly
• 25:39
  don't
• 25:39
  even
• 25:39
  know
• 25:39
  who
• 25:39
  you're
• 25:40
  pitching.
• 25:40
  Oh,
• 25:41
  my
• 25:41
  God.
• 25:42
  But,
• 25:43
  yeah,
• 25:43
  I
• 25:44
  get
• 25:44
  a
• 25:44
  lot
• 25:44
  of
• 25:44
  pitches,
• 25:45
  but
• 25:45
  almost
• 25:45
  nobody
• 25:46
  from
• 25:46
  my
• 25:46
  network,
• 25:46
  like,
• 25:47
  nobody.
• 25:47
  Because
• 25:48
  people
• 25:48
  assume
• 25:48
  that
• 25:49
  if
• 25:49
  I
• 25:49
  wanted
• 25:49
  them,
• 25:49
  I
• 25:49
  would
• 25:49
  have
• 25:50
  asked.
• 25:50
  And
• 25:51
  so.
• 25:51
  But
• 25:51
  I
• 25:52
  don't
• 25:52
  ask.
• 25:52
  So
• 25:53
  I'm
• 25:53
  like,
• 25:53
  so
• 25:54
  even
• 25:54
  on
• 25:54
  Friday,
• 25:55
  I
• 25:55
  saw
• 25:55
  this
• 25:55
  woman
• 25:55
  she
• 25:55
  said,
• 25:56
  hey,
• 25:56
  I.
• 25:57
  And
• 25:57
  I
• 25:57
  know
• 25:57
  her
• 25:57
  really
• 25:58
  well.
• 25:58
  She
• 25:58
  runs
• 25:58
  a
• 25:59
  beautiful
• 25:59
  business.
• 25:59
  Like,
• 26:00
  I
• 26:00
  would
• 26:00
  love
• 26:00
  to
• 26:00
  talk
• 26:00
  to
• 26:00
  her
• 26:00
  on
• 26:00
  my
• 26:01
  podcast.
• 26:02
  I
• 26:02
  just
• 26:02
  don't
• 26:02
  ask.
• 26:02
  I
• 26:02
  have
• 26:03
  such
• 26:03
  an
• 26:03
  influx
• 26:03
  of
• 26:03
  people.
• 26:04
  And
• 26:04
  so
• 26:04
  she,
• 26:04
  she
• 26:05
  was
• 26:05
  like,
• 26:05
  she
• 26:06
  was
• 26:06
  like,
• 26:06
  oh,
• 26:06
  I
• 26:06
  was
• 26:07
  wondering
• 26:07
  and
• 26:07
  like,
• 26:08
  I'll
• 26:08
  totally
• 26:08
  send
• 26:08
  you
• 26:08
  an
• 26:08
  email
• 26:09
  with
• 26:09
  my
• 26:09
  deck.
• 26:10
  And
• 26:10
  I've
• 26:10
  been
• 26:11
  wondering
• 26:11
  if
• 26:11
  it
• 26:11
  would
• 26:11
  be
• 26:11
  okay
• 26:11
  if
• 26:12
  I
• 26:12
  pitch
• 26:12
  you.
• 26:12
  I
• 26:12
  was
• 26:13
  like,
• 26:13
  yeah,
• 26:13
  you
• 26:13
  can
• 26:13
  just
• 26:13
  book
• 26:13
  it.
• 26:14
  I'm
• 26:14
  happy.
• 26:15
  I'll
• 26:15
  send
• 26:15
  you
• 26:15
  a
• 26:15
  link.
• 26:15
  Yeah,
• 26:16
  just
• 26:16
  book
• 26:16
  it
• 26:16
  in.
• 26:16
  And
• 26:17
  I
• 26:17
  was
• 26:17
  like,
• 26:17
  just
• 26:17
  email
• 26:17
  my
• 26:17
  sister.
• 26:18
  And
• 26:18
  she
• 26:18
  was
• 26:18
  like,
• 26:18
  okay,
• 26:19
  but
• 26:19
  like,
• 26:19
  I'm
• 26:19
  gonna
• 26:19
  add
• 26:19
  a
• 26:19
  lot
• 26:19
  of
• 26:20
  value.
• 26:20
  And
• 26:20
  I
• 26:20
  was
• 26:20
  like,
• 26:20
  I
• 26:20
  know
• 26:20
  that
• 26:21
  you
• 26:21
  don't
• 26:21
  need
• 26:21
  to
• 26:21
  pitch
• 26:21
  that
• 26:22
  to
• 26:22
  me,
• 26:22
  right?
• 26:22
  So
• 26:22
  I
• 26:23
  think
• 26:23
  going
• 26:23
  to
• 26:23
  your
• 26:23
  direct
• 26:24
  network
• 26:24
  and
• 26:24
  saying,
• 26:24
  one
• 26:24
  of
• 26:25
  my
• 26:25
  goals
• 26:25
  this
• 26:25
  year
• 26:25
  is
• 26:26
  to
• 26:26
  be
• 26:26
  on
• 26:26
  more
• 26:26
  podcasts
• 26:27
  and
• 26:27
  talk
• 26:28
  about
• 26:28
  these
• 26:28
  things.
• 26:29
  This
• 26:29
  is
• 26:29
  where
• 26:29
  people
• 26:29
  go
• 26:30
  wrong.
• 26:30
  They
• 26:31
  do
• 26:31
  not
• 26:31
  have
• 26:32
  topics,
• 26:33
  so
• 26:33
  they
• 26:33
  don't
• 26:33
  come.
• 26:33
  And
• 26:34
  they're
• 26:34
  not
• 26:34
  like,
• 26:34
  I
• 26:35
  have
• 26:35
  something
• 26:35
  I
• 26:35
  want
• 26:35
  to
• 26:36
  talk
• 26:36
  about.
• 26:36
  They're
• 26:36
  like,
• 26:36
  I
• 26:36
  just
• 26:36
  wanna
• 26:36
  be
• 26:37
  on
• 26:37
  your
• 26:37
  podcast.
• 26:37
  So
• 26:38
  even
• 26:38
  today
• 26:38
  I'm
• 26:38
  in
• 26:38
  a,
• 26:39
  in
• 26:39
  a
• 26:39
  group
• 26:39
  that's
• 26:40
  very
• 26:40
  male
• 26:40
  dominated
• 26:40
  and
• 26:40
  this
• 26:41
  man
• 26:41
  messaged
• 26:41
  me
• 26:41
  me.
• 26:41
  He
• 26:42
  is
• 26:42
  literally
• 26:42
  a
• 26:42
  TikTok
• 26:43
  genius.
• 26:43
  So
• 26:43
  I'm
• 26:43
  like,
• 26:44
  I'll
• 26:44
  take
• 26:44
  him.
• 26:44
  But
• 26:45
  I
• 26:45
  asked
• 26:45
  him,
• 26:45
  what
• 26:46
  do
• 26:46
  you
• 26:46
  want
• 26:46
  to
• 26:46
  talk
• 26:46
  about?
• 26:46
  And
• 26:46
  he
• 26:47
  started
• 26:47
  to
• 26:47
  talk
• 26:47
  to
• 26:47
  me
• 26:47
  about
• 26:48
  podcasts
• 26:48
  he
• 26:48
  wanted
• 26:48
  to
• 26:48
  be
• 26:49
  on.
• 26:49
  We
• 26:49
  are
• 26:49
  having
• 26:49
  two
• 26:49
  different
• 26:50
  conversations.
• 26:50
  You
• 26:51
  need
• 26:51
  to
• 26:51
  be
• 26:51
  very
• 26:51
  clear
• 26:52
  on
• 26:52
  what
• 26:52
  you
• 26:52
  talk
• 26:52
  about
• 26:53
  and
• 26:53
  what
• 26:53
  value
• 26:53
  you
• 26:53
  add.
• 26:54
  And
• 26:54
  when
• 26:54
  you're
• 26:54
  pitching
• 26:55
  people
• 26:55
  it's
• 26:56
  what
• 26:56
  value
• 26:56
  do
• 26:56
  you
• 26:56
  add
• 26:57
  to
• 26:57
  their
• 26:57
  audience?
• 26:58
  So
• 26:59
  saying
• 26:59
  to
• 26:59
  them.
• 26:59
  And
• 27:00
  I
• 27:00
  also
• 27:01
  encourage
• 27:01
  you
• 27:01
  to
• 27:01
  listen
• 27:02
  to
• 27:02
  their
• 27:02
  podcast,
• 27:03
  tell
• 27:03
  them
• 27:03
  what
• 27:03
  episodes
• 27:04
  you
• 27:04
  like.
• 27:04
  Tell
• 27:04
  them
• 27:05
  like,
• 27:05
  hey,
• 27:05
  I
• 27:05
  listened
• 27:06
  to
• 27:06
  this.
• 27:06
  This
• 27:06
  was
• 27:06
  so
• 27:07
  good.
• 27:07
  It
• 27:07
  actually
• 27:08
  made
• 27:08
  me
• 27:08
  think
• 27:08
  that
• 27:08
  I
• 27:08
  might
• 27:08
  be
• 27:08
  able
• 27:08
  to
• 27:08
  add
• 27:09
  value
• 27:09
  in
• 27:09
  this
• 27:09
  way.
• 27:10
  Don't
• 27:10
  think
• 27:10
  you
• 27:10
  have
• 27:10
  an
• 27:10
  episode
• 27:11
  about
• 27:11
  this.
• 27:11
  That's
• 27:12
  a
• 27:12
  no
• 27:12
  brainer.
• 27:12
  You're
• 27:12
  signed
• 27:12
  up,
• 27:13
  that's
• 27:13
  great.
• 27:14
  So
• 27:14
  I
• 27:14
  think,
• 27:14
  how
• 27:14
  can
• 27:15
  you
• 27:15
  show
• 27:15
  them
• 27:15
  that
• 27:16
  you're
• 27:16
  going
• 27:16
  to
• 27:16
  add
• 27:16
  value
• 27:16
  directly
• 27:17
  to
• 27:17
  them?
• 27:18
  Because
• 27:18
  podcast
• 27:18
  hosts,
• 27:19
  I
• 27:19
  think
• 27:19
  rightfully
• 27:20
  are
• 27:20
  protected
• 27:20
  of
• 27:20
  their
• 27:20
  audience.
• 27:21
  And
• 27:21
  I've
• 27:22
  had
• 27:22
  conversations
• 27:22
  with
• 27:23
  people
• 27:23
  who
• 27:23
  are
• 27:23
  like,
• 27:24
  I've
• 27:24
  been
• 27:24
  podcasting
• 27:25
  for
• 27:25
  two
• 27:25
  and
• 27:25
  a
• 27:25
  half
• 27:25
  years
• 27:26
  where
• 27:26
  I
• 27:26
  don't
• 27:26
  air
• 27:27
  the
• 27:27
  podcast
• 27:28
  like
• 27:28
  afterwards.
• 27:28
  I'm
• 27:28
  like,
• 27:29
  I'm
• 27:29
  so
• 27:29
  sorry,
• 27:29
  I
• 27:29
  don't
• 27:29
  think
• 27:29
  you
• 27:30
  actually
• 27:30
  added
• 27:30
  the
• 27:30
  value
• 27:30
  you
• 27:30
  told
• 27:30
  me
• 27:30
  you
• 27:30
  were
• 27:31
  going
• 27:31
  to
• 27:31
  add
• 27:31
  and
• 27:31
  I
• 27:31
  couldn't
• 27:31
  get
• 27:31
  you
• 27:32
  there.
• 27:32
  And
• 27:32
  like,
• 27:32
  and
• 27:33
  I'm
• 27:33
  like,
• 27:33
  you
• 27:33
  know,
• 27:34
  very,
• 27:34
  very
• 27:34
  sorry.
• 27:35
  I
• 27:35
  don't
• 27:35
  want
• 27:35
  to
• 27:35
  waste
• 27:35
  your
• 27:35
  time.
• 27:36
  You
• 27:36
  can
• 27:36
  have
• 27:36
  this
• 27:36
  content
• 27:36
  if
• 27:36
  you
• 27:36
  want
• 27:37
  it.
• 27:37
  I'm
• 27:37
  so
• 27:37
  protective
• 27:37
  of
• 27:38
  the
• 27:38
  content
• 27:38
  that
• 27:38
  I
• 27:38
  put
• 27:38
  out.
• 27:39
  I
• 27:39
  can't
• 27:39
  put
• 27:39
  out
• 27:39
  bad
• 27:39
  content
• 27:40
  because
• 27:40
  if
• 27:40
  someone
• 27:41
  listens
• 27:41
  to
• 27:41
  one
• 27:41
  bad
• 27:41
  episode,
• 27:42
  not
• 27:42
  gonna
• 27:42
  listen.
• 27:43
  Yeah.
• 27:44
  So
• 27:44
  I
• 27:44
  would
• 27:44
  say
• 27:45
  asking
• 27:45
  your
• 27:45
  direct
• 27:45
  network,
• 27:46
  the
• 27:46
  other
• 27:46
  thing
• 27:47
  I
• 27:47
  would
• 27:47
  say
• 27:47
  is
• 27:48
  there
• 27:48
  are
• 27:48
  a
• 27:48
  few
• 27:48
  tools
• 27:49
  you
• 27:49
  can
• 27:49
  use.
• 27:49
  Like
• 27:49
  there's
• 27:50
  a
• 27:50
  Facebook
• 27:50
  group
• 27:50
  called
• 27:51
  Find
• 27:52
  a
• 27:52
  Guest,
• 27:52
  Be
• 27:52
  a
• 27:52
  Guest.
• 27:53
  It's
• 27:53
  huge.
• 27:54
  There's
• 27:54
  maybe
• 27:54
  a
• 27:54
  million
• 27:55
  people
• 27:55
  in
• 27:55
  it
• 27:55
  and
• 27:56
  you
• 27:57
  can
• 27:57
  post
• 27:57
  on
• 27:57
  there.
• 27:57
  You
• 27:57
  will
• 27:58
  get
• 27:58
  inundated
• 27:58
  with
• 27:59
  asks.
• 27:59
  But
• 27:59
  again,
• 28:00
  what
• 28:00
  kind
• 28:00
  of
• 28:00
  podcasts
• 28:01
  are?
• 28:01
  Does
• 28:01
  your
• 28:02
  ideal
• 28:02
  client
• 28:02
  listen
• 28:02
  to
• 28:02
  that?
• 28:03
  Is
• 28:03
  that
• 28:03
  of
• 28:03
  high
• 28:03
  value?
• 28:04
  There's
• 28:05
  another
• 28:05
  thing
• 28:05
  called
• 28:05
  Matchmaker
• 28:06
  FM
• 28:06
  where
• 28:06
  you
• 28:07
  can
• 28:07
  make
• 28:07
  a
• 28:07
  profile
• 28:08
  and
• 28:08
  get
• 28:08
  matched
• 28:09
  with
• 28:09
  people.
• 28:09
  I've
• 28:09
  had
• 28:09
  some
• 28:09
  good
• 28:10
  guests.
• 28:10
  Guests
• 28:10
  come
• 28:10
  from
• 28:10
  that.
• 28:11
  The
• 28:11
  best
• 28:12
  thing
• 28:12
  you
• 28:12
  can
• 28:12
  do
• 28:12
  is
• 28:12
  if
• 28:12
  you
• 28:13
  go
• 28:13
  on
• 28:13
  someone's
• 28:13
  podcast
• 28:14
  over,
• 28:15
  deliver
• 28:16
  for
• 28:16
  them.
• 28:16
  Like,
• 28:17
  not
• 28:17
  only
• 28:17
  be
• 28:18
  on
• 28:18
  the
• 28:18
  podcast,
• 28:18
  host
• 28:19
  it
• 28:19
  everywhere,
• 28:20
  you
• 28:20
  know,
• 28:21
  send
• 28:21
  an
• 28:21
  email
• 28:22
  to
• 28:22
  your
• 28:22
  email
• 28:22
  list
• 28:22
  and
• 28:23
  then
• 28:23
  follow
• 28:23
  up
• 28:23
  two
• 28:23
  weeks
• 28:24
  later
• 28:24
  saying,
• 28:25
  hey,
• 28:25
  I
• 28:25
  want
• 28:25
  to
• 28:25
  check
• 28:25
  in
• 28:26
  how
• 28:26
  the
• 28:26
  podcast
• 28:26
  did,
• 28:27
  how
• 28:28
  I
• 28:28
  can
• 28:28
  add
• 28:28
  more
• 28:28
  value
• 28:28
  if
• 28:29
  you
• 28:29
  need
• 28:29
  it.
• 28:29
  And
• 28:29
  do
• 28:29
  you
• 28:29
  have
• 28:29
  anybody
• 28:30
  else
• 28:30
  who
• 28:30
  might
• 28:31
  want
• 28:31
  to
• 28:31
  chat
• 28:31
  about
• 28:31
  what
• 28:32
  I
• 28:32
  talked
• 28:32
  about?
• 28:33
  That
• 28:33
  person's
• 28:33
  going
• 28:33
  to
• 28:33
  be
• 28:33
  like,
• 28:34
  of
• 28:34
  course
• 28:34
  I
• 28:34
  do.
• 28:34
  My
• 28:34
  friends
• 28:34
  are
• 28:34
  all
• 28:35
  going
• 28:35
  to
• 28:35
  want
• 28:35
  you
• 28:35
  on
• 28:35
  the
• 28:35
  podcast
• 28:35
  because
• 28:36
  of
• 28:36
  how
• 28:36
  much
• 28:36
  you've
• 28:36
  promoted
• 28:37
  it.
• 28:37
  I
• 28:37
  had
• 28:37
  a
• 28:37
  friend
• 28:38
  who
• 28:38
  had
• 28:38
  never
• 28:38
  been
• 28:38
  on
• 28:38
  a
• 28:38
  podcast
• 28:39
  ever
• 28:39
  before,
• 28:39
  and
• 28:39
  I
• 28:39
  begged
• 28:40
  her.
• 28:40
  I
• 28:40
  was
• 28:40
  like,
• 28:40
  listen,
• 28:40
  you're
• 28:41
  gonna
• 28:41
  be
• 28:41
  so
• 28:41
  good.
• 28:41
  She
• 28:42
  was
• 28:42
  incredible.
• 28:43
  She
• 28:43
  comes
• 28:43
  on
• 28:43
  the
• 28:43
  podcast.
• 28:44
  This
• 28:44
  woman
• 28:45
  made
• 28:45
  her
• 28:45
  own
• 28:45
  graphics.
• 28:46
  She
• 28:46
  was
• 28:46
  talking
• 28:46
  about
• 28:46
  it
• 28:47
  in
• 28:47
  her
• 28:47
  stories.
• 28:47
  She
• 28:48
  sent
• 28:48
  out
• 28:48
  an
• 28:48
  email
• 28:48
  like
• 28:48
  it's
• 28:49
  one
• 28:49
  of
• 28:49
  the
• 28:49
  most
• 28:49
  high.
• 28:49
  She
• 28:49
  has
• 28:50
  probably
• 28:50
  one
• 28:50
  of
• 28:50
  the
• 28:50
  smaller
• 28:51
  audience
• 28:51
  sizes
• 28:51
  I've
• 28:51
  ever
• 28:52
  interviewed
• 28:53
  and
• 28:54
  the
• 28:54
  most
• 28:54
  downloads
• 28:55
  because
• 28:55
  her
• 28:55
  audience
• 28:55
  was
• 28:56
  so
• 28:56
  engaged
• 28:56
  in
• 28:57
  seeing
• 28:57
  her
• 28:57
  be
• 28:57
  successful.
• 28:58
  After
• 28:59
  we
• 28:59
  got
• 28:59
  off,
• 28:59
  I
• 28:59
  was
• 28:59
  like,
• 28:59
  everyone
• 29:00
  needs
• 29:00
  to
• 29:00
  interview
• 29:00
  you.
• 29:01
  Not
• 29:01
  only
• 29:01
  was
• 29:01
  she
• 29:02
  an
• 29:02
  amazing
• 29:02
  interview,
• 29:03
  she
• 29:03
  also
• 29:03
  added
• 29:04
  so
• 29:04
  much
• 29:04
  value.
• 29:04
  So
• 29:05
  how
• 29:05
  do
• 29:05
  you
• 29:05
  add
• 29:05
  so
• 29:05
  much
• 29:05
  value
• 29:06
  to
• 29:06
  these
• 29:06
  people
• 29:06
  so
• 29:06
  you
• 29:07
  can
• 29:07
  sustain
• 29:07
  that
• 29:07
  relationship?
• 29:08
  Those
• 29:08
  are
• 29:08
  all
• 29:09
  my
• 29:09
  tips,
• 29:09
  I
• 29:09
  think.
• 29:10
  Man,
• 29:10
  this
• 29:11
  is
• 29:11
  so
• 29:11
  helpful.
• 29:12
  I
• 29:12
  love
• 29:12
  it.
• 29:13
  Oh,
• 29:13
  my
• 29:13
  gosh.
• 29:13
  I'm
• 29:13
  taking
• 29:13
  notes.
• 29:14
  Yay.
• 29:15
  Yay.
• 29:17
  So
• 29:17
  I
• 29:17
  know
• 29:18
  that
• 29:18
  you
• 29:18
  have
• 29:19
  a
• 29:20
  done
• 29:20
  for
• 29:20
  you
• 29:21
  approach
• 29:21
  to
• 29:21
  scaling
• 29:22
  businesses.
• 29:23
  What
• 29:24
  are
• 29:24
  the
• 29:24
  most
• 29:24
  common
• 29:24
  pain
• 29:25
  points
• 29:25
  you
• 29:25
  solve
• 29:26
  for
• 29:26
  your
• 29:26
  clients?
• 29:26
  And
• 29:27
  how
• 29:27
  can
• 29:27
  women
• 29:28
  founders
• 29:28
  benefit
• 29:29
  from
• 29:29
  outsourcing
• 29:30
  strategically
• 29:31
  with
• 29:31
  you?
• 29:32
  Yeah.
• 29:33
  So
• 29:33
  honestly,
• 29:34
  we've
• 29:34
  used
• 29:35
  the
• 29:35
  same
• 29:35
  phrase
• 29:36
  since
• 29:36
  day
• 29:36
  one,
• 29:36
  which
• 29:36
  is
• 29:37
  like,
• 29:37
  we
• 29:37
  help
• 29:37
  business
• 29:37
  owners
• 29:37
  stay
• 29:37
  in
• 29:38
  their
• 29:38
  zone
• 29:38
  of
• 29:38
  genius
• 29:39
  because
• 29:40
  honestly,
• 29:40
  I
• 29:41
  think
• 29:41
  social
• 29:41
  media
• 29:41
  and
• 29:42
  podcasting,
• 29:43
  if
• 29:43
  you
• 29:44
  are
• 29:44
  not
• 29:45
  super
• 29:46
  tech
• 29:46
  inclined,
• 29:47
  it
• 29:47
  can
• 29:47
  be
• 29:47
  a
• 29:47
  huge
• 29:48
  barrier
• 29:48
  for
• 29:49
  you
• 29:49
  to
• 29:49
  be
• 29:49
  successful.
• 29:49
  We've
• 29:50
  seen
• 29:50
  people,
• 29:51
  every
• 29:51
  time
• 29:51
  I
• 29:51
  do
• 29:51
  a
• 29:51
  discovery
• 29:52
  call,
• 29:52
  I'm
• 29:52
  posting
• 29:53
  sometimes
• 29:53
  a
• 29:53
  week,
• 29:53
  I'm
• 29:53
  editing
• 29:54
  my
• 29:54
  own
• 29:54
  podcast,
• 29:54
  I'm
• 29:55
  doing
• 29:55
  this,
• 29:55
  I'm
• 29:55
  doing
• 29:55
  that,
• 29:56
  and
• 29:56
  I'm
• 29:56
  like,
• 29:56
  when
• 29:57
  do
• 29:57
  you
• 29:57
  have
• 29:57
  time
• 29:57
  to
• 29:57
  make
• 29:57
  sales
• 29:57
  in
• 29:58
  your
• 29:58
  business?
• 29:58
  When
• 29:58
  do
• 29:58
  you
• 29:58
  have
• 29:59
  time
• 29:59
  to
• 29:59
  go
• 29:59
  network?
• 30:00
  Is
• 30:00
  the
• 30:00
  thousand
• 30:01
  dollars
• 30:01
  you're
• 30:01
  going
• 30:01
  to
• 30:01
  spend
• 30:01
  on
• 30:01
  this?
• 30:02
  Like,
• 30:02
  could
• 30:02
  you
• 30:02
  make
• 30:02
  a
• 30:03
  thousand
• 30:03
  dollars
• 30:03
  elsewhere?
• 30:03
  Like,
• 30:04
  is
• 30:04
  there
• 30:04
  a
• 30:04
  way
• 30:04
  that
• 30:04
  you
• 30:04
  can
• 30:04
  make
• 30:05
  this
• 30:05
  happen?
• 30:06
  So
• 30:06
  really
• 30:06
  like
• 30:06
  our,
• 30:07
  our
• 30:07
  approach
• 30:07
  is
• 30:08
  firstly
• 30:08
  we're,
• 30:09
  we're
• 30:09
  partners.
• 30:09
  Like,
• 30:09
  that's
• 30:10
  really
• 30:10
  it.
• 30:10
  We
• 30:10
  like
• 30:11
  are
• 30:11
  like
• 30:11
  your
• 30:11
  sidekick
• 30:12
  in
• 30:12
  social
• 30:12
  media
• 30:12
  or
• 30:13
  podcasting.
• 30:14
  So
• 30:14
  it's
• 30:14
  us
• 30:14
  driving
• 30:15
  the
• 30:15
  strategy.
• 30:15
  We're
• 30:15
  bringing
• 30:15
  the
• 30:16
  insights,
• 30:16
  the
• 30:16
  content,
• 30:16
  ideas,
• 30:17
  everything.
• 30:17
  But
• 30:18
  it's
• 30:18
  really
• 30:18
  under
• 30:18
  your
• 30:19
  leadership.
• 30:19
  Right.
• 30:19
  Like
• 30:20
  that's
• 30:20
  so
• 30:20
  important.
• 30:20
  And
• 30:20
  I
• 30:21
  think
• 30:21
  that's
• 30:21
  where
• 30:21
  a
• 30:22
  lot
• 30:22
  of
• 30:22
  people
• 30:22
  go
• 30:22
  wrong
• 30:23
  with
• 30:23
  outsourcing
• 30:23
  social
• 30:24
  is
• 30:24
  they
• 30:25
  outsource
• 30:25
  social
• 30:26
  thinking
• 30:26
  that
• 30:26
  people
• 30:26
  are
• 30:27
  going
• 30:27
  to
• 30:27
  like,
• 30:27
  like,
• 30:28
  how
• 30:28
  do
• 30:28
  I
• 30:28
  explain
• 30:29
  this?
• 30:29
  Like,
• 30:29
  take
• 30:29
  over
• 30:30
  everything
• 30:30
  and
• 30:30
  then
• 30:30
  they
• 30:30
  never
• 30:30
  have
• 30:31
  to
• 30:31
  log
• 30:31
  on
• 30:31
  again
• 30:31
  and
• 30:31
  it's
• 30:31
  just
• 30:32
  gonna
• 30:32
  be
• 30:32
  a
• 30:32
  huge
• 30:32
  funnel
• 30:32
  for
• 30:32
  sales.
• 30:34
  Social
• 30:34
  is
• 30:35
  personal.
• 30:35
  You
• 30:36
  have
• 30:36
  to
• 30:36
  have
• 30:36
  your
• 30:36
  pulse
• 30:36
  on
• 30:37
  it
• 30:37
  all
• 30:37
  the
• 30:37
  time.
• 30:38
  The
• 30:38
  responses
• 30:39
  are
• 30:40
  what
• 30:40
  you
• 30:40
  said
• 30:40
  about
• 30:41
  going
• 30:41
  in
• 30:41
  and
• 30:41
  responding
• 30:42
  to
• 30:42
  people.
• 30:42
  That's
• 30:42
  been
• 30:43
  my
• 30:43
  strongest
• 30:44
  networking
• 30:45
  over
• 30:45
  the
• 30:45
  last
• 30:45
  year.
• 30:46
  By
• 30:46
  engaging
• 30:47
  people.
• 30:47
  Yeah,
• 30:49
  100%.
• 30:50
  You
• 30:50
  have
• 30:50
  to
• 30:50
  get
• 30:51
  your
• 30:51
  hands
• 30:51
  in
• 30:51
  there.
• 30:51
  You
• 30:51
  have
• 30:52
  to
• 30:52
  make
• 30:52
  comments.
• 30:53
  The
• 30:53
  AI
• 30:54
  tools
• 30:54
  for
• 30:54
  that
• 30:55
  are
• 30:55
  really
• 30:55
  bad.
• 30:56
  You
• 30:56
  have
• 30:56
  to
• 30:57
  be
• 30:57
  you
• 30:57
  for
• 30:58
  that.
• 30:58
  Totally.
• 30:59
  It
• 30:59
  is
• 31:00
  so
• 31:00
  much
• 31:00
  better
• 31:00
  to
• 31:00
  just
• 31:01
  be
• 31:01
  yourself
• 31:01
  for
• 31:02
  a
• 31:02
  few
• 31:02
  hours
• 31:03
  of
• 31:03
  the
• 31:03
  week
• 31:03
  than
• 31:04
  it
• 31:04
  is
• 31:04
  for
• 31:04
  you
• 31:04
  to
• 31:04
  like
• 31:05
  try
• 31:05
  to
• 31:05
  AI
• 31:05
  it
• 31:06
  and
• 31:06
  go
• 31:06
  hard,
• 31:06
  like,
• 31:07
  honest,
• 31:08
  honestly,
• 31:08
  it's
• 31:08
  such
• 31:09
  a
• 31:09
  big
• 31:09
  impact.
• 31:09
  Social
• 31:09
  media
• 31:10
  is
• 31:10
  one
• 31:10
  of
• 31:10
  those
• 31:10
  things.
• 31:10
  You
• 31:11
  have
• 31:11
  to
• 31:11
  be
• 31:11
  social
• 31:11
  on
• 31:12
  it.
• 31:12
  We
• 31:12
  support
• 31:12
  a
• 31:13
  lot
• 31:13
  of
• 31:13
  that.
• 31:13
  We
• 31:13
  really
• 31:14
  provide
• 31:14
  the
• 31:14
  strategy
• 31:15
  especially
• 31:15
  to
• 31:15
  get
• 31:16
  new
• 31:16
  eyes
• 31:16
  on
• 31:16
  your
• 31:16
  stuff.
• 31:17
  Our
• 31:17
  best
• 31:17
  clients
• 31:18
  are
• 31:18
  the
• 31:18
  people
• 31:18
  who
• 31:18
  are
• 31:18
  also
• 31:18
  in
• 31:19
  on
• 31:19
  it.
• 31:19
  They're
• 31:19
  in
• 31:19
  the
• 31:19
  messages.
• 31:20
  They're
• 31:20
  coming
• 31:21
  up
• 31:21
  with
• 31:21
  some
• 31:21
  of
• 31:21
  their
• 31:21
  own
• 31:21
  podcast
• 31:22
  ideas.
• 31:22
  They're
• 31:22
  excited
• 31:23
  about
• 31:23
  what's
• 31:23
  kind
• 31:23
  of
• 31:23
  going
• 31:23
  on
• 31:23
  in
• 31:24
  their
• 31:24
  business
• 31:24
  business.
• 31:24
  So
• 31:24
  it's
• 31:25
  easy
• 31:25
  for
• 31:25
  them
• 31:25
  to
• 31:25
  talk
• 31:25
  about.
• 31:26
  So
• 31:26
  I
• 31:26
  think,
• 31:27
  you
• 31:27
  know,
• 31:27
  outsourcing
• 31:28
  social
• 31:28
  and
• 31:28
  podcasting,
• 31:29
  the
• 31:29
  whole
• 31:29
  purpose
• 31:29
  kind
• 31:30
  of
• 31:30
  for
• 31:30
  with
• 31:30
  us,
• 31:31
  why
• 31:31
  we
• 31:31
  love
• 31:32
  it
• 31:32
  so
• 31:32
  much
• 31:33
  is
• 31:33
  it's
• 31:33
  such
• 31:33
  a
• 31:34
  time
• 31:34
  saver,
• 31:35
  energy
• 31:36
  saver.
• 31:36
  And
• 31:36
  I
• 31:36
  think
• 31:37
  when
• 31:37
  we
• 31:37
  like
• 31:37
  as
• 31:38
  women,
• 31:38
  especially
• 31:38
  as
• 31:39
  business
• 31:39
  owners,
• 31:40
  like,
• 31:40
  it's,
• 31:41
  it's
• 31:41
  so
• 31:41
  easy
• 31:42
  for
• 31:42
  us
• 31:42
  to
• 31:42
  want
• 31:42
  to
• 31:42
  do
• 31:42
  it
• 31:42
  ourselves.
• 31:43
  Like,
• 31:44
  everything.
• 31:44
  And
• 31:44
  I.
• 31:44
  Everything.
• 31:45
  Yeah.
• 31:46
  If
• 31:46
  you're
• 31:46
  the
• 31:46
  one
• 31:47
  creating
• 31:47
  the
• 31:47
  actual
• 31:48
  posts,
• 31:49
  big
• 31:49
  waste
• 31:49
  of
• 31:49
  time.
• 31:49
  Time
• 31:50
  right
• 31:50
  now.
• 31:50
  Your
• 31:51
  voice
• 31:51
  needs
• 31:51
  to
• 31:52
  be
• 31:52
  in
• 31:52
  there,
• 31:53
  and
• 31:53
  you
• 31:54
  must
• 31:54
  do
• 31:54
  a
• 31:54
  lot
• 31:54
  to
• 31:55
  help
• 31:55
  emulate
• 31:55
  that
• 31:56
  voice
• 31:56
  and
• 31:56
  get
• 31:56
  that.
• 31:56
  Yes.
• 31:57
  And
• 31:57
  we
• 31:57
  learn
• 31:58
  a
• 31:58
  lot
• 31:58
  about
• 31:58
  their
• 31:58
  voices,
• 31:59
  their
• 31:59
  brand,
• 31:59
  and
• 32:00
  their
• 32:00
  story.
• 32:00
  We
• 32:00
  have
• 32:01
  clients
• 32:01
  who
• 32:01
  are
• 32:01
  like,
• 32:01
  you
• 32:01
  are
• 32:01
  more
• 32:01
  me
• 32:02
  than
• 32:02
  me.
• 32:02
  You
• 32:02
  speak
• 32:03
  better
• 32:03
  than
• 32:03
  I
• 32:03
  do.
• 32:04
  Like,
• 32:04
  this
• 32:04
  is
• 32:04
  great.
• 32:05
  Which
• 32:06
  I
• 32:06
  love
• 32:06
  that.
• 32:07
  Yeah,
• 32:07
  that's
• 32:08
  really.
• 32:08
  I've
• 32:09
  had.
• 32:09
  I've
• 32:09
  had
• 32:09
  marketers
• 32:10
  in
• 32:10
  the
• 32:10
  past
• 32:10
  who
• 32:10
  I've
• 32:11
  worked
• 32:11
  with,
• 32:11
  who
• 32:11
  I
• 32:11
  feel
• 32:12
  that
• 32:12
  way
• 32:12
  about,
• 32:12
  and
• 32:12
  that
• 32:13
  is
• 32:13
  a
• 32:13
  big,
• 32:14
  big
• 32:14
  deal
• 32:14
  if
• 32:15
  you
• 32:15
  can
• 32:15
  do
• 32:15
  that.
• 32:16
  Yeah.
• 32:16
  It's
• 32:16
  amazing,
• 32:17
  and
• 32:17
  I
• 32:17
  think
• 32:17
  my
• 32:17
  team's
• 32:18
  awesome.
• 32:18
  It's
• 32:18
  really
• 32:19
  about
• 32:19
  that
• 32:19
  collaboration.
• 32:20
  Right.
• 32:20
  If
• 32:20
  you
• 32:20
  ever
• 32:21
  outsource
• 32:21
  this,
• 32:21
  even
• 32:21
  if
• 32:21
  it's
• 32:22
  not
• 32:22
  with
• 32:22
  me,
• 32:22
  folks,
• 32:22
  you
• 32:22
  go
• 32:22
  and
• 32:23
  you
• 32:23
  outsource
• 32:23
  this
• 32:23
  for
• 32:23
  social.
• 32:24
  You
• 32:24
  do
• 32:24
  the
• 32:24
  podcasting
• 32:25
  stuff,
• 32:25
  and
• 32:25
  these
• 32:25
  people
• 32:26
  are
• 32:26
  like,
• 32:26
  don't
• 32:26
  worry.
• 32:26
  Like,
• 32:27
  you
• 32:27
  never
• 32:27
  have
• 32:27
  to
• 32:27
  log
• 32:28
  on
• 32:28
  again.
• 32:28
  Like,
• 32:28
  you.
• 32:28
  You
• 32:29
  don't
• 32:29
  even
• 32:29
  want
• 32:29
  that.
• 32:29
  You
• 32:29
  don't
• 32:30
  even
• 32:30
  want
• 32:30
  that.
• 32:30
  And
• 32:30
  so
• 32:31
  I
• 32:31
  would
• 32:31
  say,
• 32:31
  like,
• 32:32
  really
• 32:32
  just
• 32:32
  stick.
• 32:32
  Helps
• 32:33
  you
• 32:33
  stick
• 32:33
  in
• 32:33
  your
• 32:33
  zone
• 32:33
  of
• 32:34
  genius
• 32:34
  and
• 32:34
  really
• 32:34
  helps
• 32:35
  you
• 32:35
  nail
• 32:35
  that
• 32:35
  in.
• 32:36
  And
• 32:36
  then
• 32:36
  the
• 32:36
  other
• 32:37
  thing
• 32:37
  is
• 32:37
  that,
• 32:37
  like,
• 32:38
  okay,
• 32:38
  similarly,
• 32:39
  I
• 32:39
  used
• 32:39
  to
• 32:39
  be
• 32:39
  my
• 32:39
  own
• 32:39
  bookkeeper.
• 32:40
  It
• 32:40
  went
• 32:40
  poorly.
• 32:40
  I
• 32:41
  owed
• 32:41
  a
• 32:41
  tax
• 32:41
  bill
• 32:41
  that
• 32:41
  I
• 32:42
  am
• 32:42
  not
• 32:42
  proud
• 32:42
  of.
• 32:42
  I
• 32:43
  was
• 32:43
  unaware.
• 32:43
  What
• 32:44
  I
• 32:44
  really
• 32:44
  noticed
• 32:44
  is
• 32:45
  that
• 32:45
  we
• 32:45
  keep
• 32:46
  our
• 32:46
  eye
• 32:46
  on
• 32:47
  the.
• 32:47
  With
• 32:47
  social,
• 32:48
  we're
• 32:48
  always
• 32:48
  learning
• 32:48
  about
• 32:49
  it.
• 32:49
  When
• 32:49
  new
• 32:50
  tools
• 32:50
  come
• 32:50
  out,
• 32:50
  we
• 32:50
  know
• 32:50
  what's
• 32:51
  happening.
• 32:51
  We
• 32:51
  think
• 32:51
  about
• 32:51
  it
• 32:52
  from
• 32:52
  strategy.
• 32:52
  We're
• 32:52
  looking
• 32:53
  at
• 32:53
  trends,
• 32:53
  thinking
• 32:53
  about
• 32:54
  all
• 32:54
  of
• 32:54
  these
• 32:54
  things,
• 32:54
  which
• 32:54
  is
• 32:55
  awesome.
• 32:56
  You
• 32:56
  don't
• 32:56
  need
• 32:56
  to
• 32:56
  do
• 32:56
  that.
• 32:57
  You
• 32:58
  know,
• 32:58
  like,
• 32:58
  that's
• 32:58
  something
• 32:58
  that
• 32:59
  I
• 32:59
  think
• 32:59
  is,
• 32:59
  like,
• 32:59
  business
• 33:00
  owners,
• 33:00
  they're
• 33:00
  like,
• 33:00
  on
• 33:01
  reels
• 33:01
  24
• 33:01
  7,
• 33:02
  and
• 33:02
  they're
• 33:02
  like,
• 33:02
  watch.
• 33:02
  And
• 33:02
  I'm
• 33:03
  like,
• 33:03
  there's
• 33:03
  just
• 33:03
  so
• 33:03
  many
• 33:03
  other
• 33:04
  things
• 33:04
  you
• 33:04
  could
• 33:04
  be
• 33:04
  doing
• 33:05
  that
• 33:05
  are
• 33:05
  going
• 33:05
  to
• 33:06
  add
• 33:06
  value
• 33:06
  and
• 33:06
  move
• 33:07
  the
• 33:07
  needle
• 33:07
  in
• 33:07
  your
• 33:07
  business.
• 33:08
  Let
• 33:08
  the
• 33:09
  accountants
• 33:10
  do
• 33:10
  the
• 33:10
  bookkeeping
• 33:10
  or
• 33:10
  the
• 33:10
  bookkeepers
• 33:11
  do
• 33:11
  the
• 33:11
  bookkeeping.
• 33:11
  Let
• 33:12
  the
• 33:12
  social
• 33:12
  media
• 33:12
  do
• 33:12
  the
• 33:13
  social.
• 33:13
  I
• 33:13
  think
• 33:14
  it
• 33:14
  helps
• 33:14
  us
• 33:14
  stay
• 33:14
  in
• 33:15
  our
• 33:15
  lanes
• 33:15
  in
• 33:15
  the
• 33:15
  best
• 33:16
  way
• 33:16
  so
• 33:16
  we
• 33:16
  can
• 33:16
  grow
• 33:16
  our
• 33:16
  businesses.
• 33:17
  Totally.
• 33:18
  Okay,
• 33:18
  so
• 33:19
  I'm
• 33:19
  getting.
• 33:19
  Thinking
• 33:20
  about
• 33:20
  myself,
• 33:21
  please.
• 33:21
  But
• 33:23
  how
• 33:24
  do
• 33:24
  you
• 33:24
  help
• 33:26
  the
• 33:26
  brand
• 33:27
  improve
• 33:27
  over
• 33:28
  time?
• 33:28
  So
• 33:28
  what
• 33:29
  does
• 33:29
  that
• 33:29
  look
• 33:29
  like?
• 33:29
  Whether
• 33:30
  it's
• 33:30
  on
• 33:30
  social
• 33:31
  or
• 33:31
  podcasting?
• 33:33
  How
• 33:33
  do
• 33:33
  you
• 33:34
  help?
• 33:34
  Because
• 33:35
  I
• 33:35
  feel
• 33:35
  like
• 33:36
  hopefully
• 33:37
  I'm
• 33:37
  getting
• 33:37
  better
• 33:37
  at
• 33:38
  podcasting
• 33:38
  than
• 33:39
  I
• 33:39
  did
• 33:39
  on
• 33:39
  the
• 33:39
  first
• 33:40
  podcast,
• 33:40
  and
• 33:40
  hopefully
• 33:41
  I'm
• 33:41
  getting
• 33:41
  better
• 33:41
  at
• 33:41
  social.
• 33:42
  But,
• 33:43
  like,
• 33:44
  you
• 33:44
  know,
• 33:44
  sometimes
• 33:45
  we
• 33:45
  need
• 33:45
  outside
• 33:46
  support,
• 33:46
  the
• 33:47
  metrics,
• 33:47
  there's
• 33:48
  tons
• 33:48
  of
• 33:48
  data.
• 33:49
  It's
• 33:49
  like,
• 33:49
  how
• 33:49
  do
• 33:49
  I
• 33:50
  get
• 33:50
  to
• 33:50
  it
• 33:50
  all?
• 33:51
  Like,
• 33:51
  how
• 33:51
  do
• 33:51
  you
• 33:52
  actually
• 33:52
  help
• 33:53
  a
• 33:53
  podcast
• 33:53
  or
• 33:53
  a
• 33:53
  social
• 33:54
  media
• 33:54
  brand?
• 33:54
  How
• 33:55
  do
• 33:55
  you
• 33:55
  help
• 33:55
  them
• 33:55
  get
• 33:55
  better
• 33:56
  at
• 33:56
  what
• 33:56
  they're
• 33:57
  doing?
• 33:57
  Yeah.
• 33:58
  So
• 33:58
  we're
• 33:58
  always
• 33:59
  finessing
• 34:00
  messaging,
• 34:00
  we're
• 34:00
  always
• 34:01
  giving
• 34:01
  feedback.
• 34:02
  So
• 34:02
  if
• 34:02
  we
• 34:03
  see
• 34:03
  that,
• 34:03
  like
• 34:04
  I
• 34:04
  always
• 34:04
  say
• 34:04
  this
• 34:05
  because
• 34:05
  it
• 34:05
  is
• 34:05
  a
• 34:05
  fitness
• 34:05
  thing
• 34:06
  and
• 34:06
  I've
• 34:06
  now
• 34:06
  borrowed
• 34:07
  it
• 34:07
  and
• 34:07
  taken
• 34:07
  it
• 34:07
  as
• 34:07
  my
• 34:07
  own.
• 34:08
  But
• 34:08
  this
• 34:08
  idea
• 34:08
  of
• 34:08
  like
• 34:08
  success
• 34:09
  leaves
• 34:09
  clues.
• 34:10
  Like
• 34:11
  we
• 34:11
  look
• 34:11
  through
• 34:11
  analytics,
• 34:12
  we
• 34:12
  look
• 34:13
  through
• 34:13
  like
• 34:14
  what
• 34:14
  are
• 34:14
  people,
• 34:14
  what's
• 34:14
  starting
• 34:15
  conversations
• 34:15
  with
• 34:15
  people,
• 34:16
  right?
• 34:16
  Like
• 34:17
  this
• 34:17
  is
• 34:17
  something
• 34:17
  that
• 34:17
  I
• 34:17
  think
• 34:17
  so
• 34:18
  interesting
• 34:18
  that
• 34:18
  people
• 34:18
  do
• 34:18
  not
• 34:19
  take
• 34:19
  into
• 34:19
  account.
• 34:19
  Right.
• 34:20
  We
• 34:20
  make
• 34:20
  these
• 34:20
  analytics
• 34:21
  reports
• 34:21
  for
• 34:21
  people.
• 34:22
  And
• 34:22
  this
• 34:22
  is
• 34:22
  why
• 34:22
  I'm
• 34:22
  like
• 34:22
  kind
• 34:23
  of
• 34:23
  like
• 34:23
  not
• 34:23
  anti
• 34:23
  analytics.
• 34:24
  But
• 34:24
  I
• 34:24
  like
• 34:24
  sometimes
• 34:25
  I'm
• 34:25
  a
• 34:25
  little
• 34:25
  like,
• 34:25
  this
• 34:25
  is
• 34:25
  not
• 34:26
  everything.
• 34:27
  I'll
• 34:27
  give
• 34:27
  you
• 34:28
  a
• 34:28
  personal
• 34:28
  example.
• 34:29
  I
• 34:29
  think
• 34:29
  I
• 34:29
  mentioned
• 34:29
  this.
• 34:30
  I
• 34:30
  don't
• 34:30
  know
• 34:30
  if
• 34:30
  on
• 34:30
  the
• 34:30
  podcast,
• 34:31
  but
• 34:31
  I'm
• 34:31
  pregnant
• 34:31
  and
• 34:31
  so
• 34:32
  this
• 34:32
  has
• 34:32
  been
• 34:32
  like
• 34:32
  a
• 34:32
  new
• 34:33
  season
• 34:33
  for
• 34:33
  me.
• 34:33
  I'm
• 34:33
  like,
• 34:34
  I've
• 34:34
  just
• 34:34
  started
• 34:34
  posting
• 34:34
  on
• 34:34
  Instagram
• 34:35
  about
• 34:35
  it
• 34:35
  because
• 34:35
  I
• 34:35
  was
• 34:35
  kind
• 34:35
  of
• 34:35
  quiet
• 34:36
  it.
• 34:36
  And
• 34:37
  every
• 34:38
  time
• 34:38
  I
• 34:39
  ask
• 34:39
  a
• 34:39
  question
• 34:39
  in
• 34:39
  relation
• 34:40
  to
• 34:40
  pregnancy,
• 34:41
  people
• 34:41
  are
• 34:41
  coming
• 34:42
  out
• 34:42
  of
• 34:42
  the
• 34:42
  woodwork
• 34:43
  to
• 34:43
  answer
• 34:43
  it.
• 34:43
  Right.
• 34:43
  I
• 34:43
  didn't
• 34:44
  even
• 34:44
  know
• 34:44
  you
• 34:44
  followed
• 34:44
  me.
• 34:44
  I
• 34:45
  have
• 34:45
  no
• 34:45
  idea
• 34:45
  who
• 34:45
  you
• 34:45
  are.
• 34:46
  It's
• 34:46
  so
• 34:46
  sweet.
• 34:47
  Does
• 34:48
  that
• 34:48
  not
• 34:48
  impact
• 34:48
  my
• 34:49
  business?
• 34:49
  Yes.
• 34:49
  Right.
• 34:51
  These
• 34:51
  people
• 34:51
  are
• 34:51
  thinking
• 34:52
  about
• 34:52
  me.
• 34:52
  I'm
• 34:52
  kind
• 34:52
  of
• 34:52
  top
• 34:53
  of
• 34:53
  mind,
• 34:53
  even
• 34:53
  if
• 34:54
  it's
• 34:54
  not
• 34:54
  social,
• 34:54
  whatever.
• 34:55
  So
• 34:55
  it's
• 34:55
  always
• 34:56
  that
• 34:56
  balance
• 34:56
  of
• 34:56
  us
• 34:57
  trying
• 34:57
  to
• 34:57
  figure
• 34:57
  out.
• 34:58
  Like
• 34:58
  I
• 34:58
  posted
• 34:58
  yesterday
• 34:58
  a
• 34:59
  picture
• 34:59
  of
• 34:59
  me
• 34:59
  with
• 34:59
  my
• 34:59
  pregnancy
• 35:00
  pillow
• 35:00
  for
• 35:00
  the
• 35:00
  first
• 35:00
  time.
• 35:01
  And
• 35:01
  I
• 35:01
  was
• 35:01
  like,
• 35:01
  is
• 35:02
  this
• 35:02
  how
• 35:02
  you
• 35:02
  put
• 35:02
  this
• 35:03
  on?
• 35:03
  I
• 35:03
  don't
• 35:03
  know.
• 35:04
  I'm
• 35:04
  a
• 35:04
  first
• 35:05
  time
• 35:05
  mom.
• 35:05
  Is
• 35:05
  this
• 35:05
  how
• 35:05
  I
• 35:05
  lay
• 35:06
  here?
• 35:06
  And
• 35:07
  my
• 35:07
  story
• 35:07
  reviews
• 35:08
  are
• 35:08
  probably
• 35:08
  triple
• 35:08
  that
• 35:08
  they
• 35:09
  normally
• 35:09
  are.
• 35:09
  People
• 35:09
  are
• 35:10
  in
• 35:10
  my
• 35:10
  DMs
• 35:10
  being
• 35:10
  like,
• 35:11
  no,
• 35:11
  that's
• 35:11
  not
• 35:11
  how
• 35:11
  you
• 35:12
  lay
• 35:12
  there.
• 35:12
  Or
• 35:12
  it
• 35:12
  is
• 35:13
  or
• 35:13
  whatever.
• 35:13
  But
• 35:14
  again,
• 35:14
  it's
• 35:14
  just
• 35:14
  the
• 35:15
  conversations,
• 35:15
  what
• 35:15
  starts
• 35:16
  conversations
• 35:16
  with
• 35:16
  people.
• 35:17
  So
• 35:17
  is
• 35:17
  it
• 35:17
  personal
• 35:18
  stuff?
• 35:18
  And
• 35:18
  that's
• 35:18
  interesting,
• 35:19
  right?
• 35:19
  Because
• 35:19
  then
• 35:20
  you
• 35:20
  start
• 35:20
  when
• 35:20
  people
• 35:20
  engage
• 35:21
  with
• 35:21
  you,
• 35:21
  you
• 35:21
  start
• 35:21
  to
• 35:21
  show
• 35:21
  up
• 35:22
  more
• 35:22
  for
• 35:22
  them.
• 35:22
  If,
• 35:23
  like,
• 35:23
  if
• 35:23
  even
• 35:23
  if
• 35:24
  it's
• 35:24
  personal
• 35:24
  stuff,
• 35:25
  you
• 35:25
  know,
• 35:25
  is
• 35:25
  it
• 35:26
  when
• 35:26
  I
• 35:27
  notice
• 35:27
  that
• 35:27
  when
• 35:27
  I'm
• 35:27
  speak
• 35:28
  somewhere
• 35:28
  or
• 35:28
  share
• 35:28
  an
• 35:29
  accomplishment,
• 35:30
  everything
• 35:30
  is
• 35:30
  rising
• 35:31
  up,
• 35:31
  Our
• 35:31
  inquiries
• 35:32
  come
• 35:32
  up
• 35:32
  all
• 35:32
  of
• 35:32
  these
• 35:32
  things.
• 35:33
  So
• 35:33
  whatever
• 35:34
  accomplishments
• 35:34
  I
• 35:34
  want
• 35:34
  to
• 35:34
  share
• 35:35
  with
• 35:35
  people,
• 35:35
  right?
• 35:35
  Like
• 35:35
  you
• 35:35
  start
• 35:36
  to
• 35:36
  notice
• 35:36
  these
• 35:37
  trends.
• 35:37
  And
• 35:37
  so
• 35:38
  what's
• 35:38
  really
• 35:38
  nice
• 35:38
  about
• 35:39
  outsourcing
• 35:39
  that
• 35:39
  is
• 35:39
  like,
• 35:40
  you
• 35:40
  have
• 35:40
  a
• 35:40
  team
• 35:41
  that's
• 35:41
  coming
• 35:41
  to
• 35:41
  you,
• 35:41
  and
• 35:41
  they're
• 35:42
  saying,
• 35:42
  hey,
• 35:43
  for
• 35:43
  your
• 35:43
  podcast,
• 35:44
  the
• 35:44
  best
• 35:45
  episodes
• 35:45
  aren't
• 35:45
  actually
• 35:46
  with
• 35:46
  guests.
• 35:47
  Your
• 35:47
  best
• 35:47
  episodes
• 35:48
  are
• 35:48
  your
• 35:48
  solo
• 35:48
  episodes
• 35:48
  where
• 35:49
  you
• 35:49
  talk
• 35:49
  about
• 35:49
  these
• 35:49
  things.
• 35:50
  One
• 35:50
  of
• 35:50
  my
• 35:50
  clients
• 35:51
  is
• 35:51
  a
• 35:51
  incredible
• 35:52
  cfo.
• 35:52
  Like,
• 35:52
  she's
• 35:53
  amazing,
• 35:54
  and
• 35:54
  she
• 35:54
  is
• 35:55
  so
• 35:55
  anti
• 35:56
  talking
• 35:56
  about
• 35:56
  numbers.
• 35:57
  She
• 35:57
  does
• 35:57
  not
• 35:57
  want
• 35:57
  to
• 35:57
  talk
• 35:57
  about
• 35:58
  numbers
• 35:58
  on
• 35:58
  her
• 35:58
  podcast.
• 35:58
  She
• 35:58
  just
• 35:59
  wants
• 35:59
  to
• 35:59
  have
• 35:59
  excuse
• 35:59
  business
• 36:00
  podcast.
• 36:00
  And
• 36:01
  my
• 36:01
  team
• 36:02
  was
• 36:02
  like,
• 36:02
  do
• 36:02
  we
• 36:02
  tell
• 36:03
  her
• 36:03
  that
• 36:03
  the
• 36:03
  top
• 36:04
  five
• 36:04
  episodes
• 36:04
  are
• 36:04
  her
• 36:04
  accounting
• 36:05
  episodes?
• 36:05
  And
• 36:05
  I'm
• 36:05
  like,
• 36:06
  we
• 36:06
  must.
• 36:06
  I
• 36:06
  talked
• 36:07
  her
• 36:07
  on
• 36:07
  the
• 36:07
  phone
• 36:07
  yesterday,
• 36:07
  and
• 36:07
  she
• 36:07
  was
• 36:08
  like,
• 36:08
  oh,
• 36:08
  my
• 36:08
  gosh,
• 36:08
  I'm
• 36:09
  really
• 36:09
  going
• 36:09
  to
• 36:09
  lean
• 36:09
  into
• 36:09
  this
• 36:10
  because
• 36:10
  people
• 36:10
  need
• 36:10
  this
• 36:10
  financial
• 36:11
  information.
• 36:11
  I
• 36:11
  didn't
• 36:11
  realize
• 36:12
  that's
• 36:12
  how
• 36:12
  they
• 36:12
  wanted
• 36:12
  to
• 36:12
  hear
• 36:13
  it
• 36:13
  here.
• 36:14
  And
• 36:14
  you
• 36:14
  see
• 36:14
  things
• 36:14
  differently.
• 36:15
  Well,
• 36:16
  I
• 36:16
  think
• 36:16
  that's
• 36:16
  so
• 36:16
  valuable
• 36:17
  because.
• 36:18
  Because
• 36:18
  you,
• 36:18
  you
• 36:18
  know,
• 36:19
  you're
• 36:19
  spending
• 36:19
  all
• 36:19
  this
• 36:20
  time
• 36:20
  creating
• 36:21
  social,
• 36:22
  developing
• 36:23
  your
• 36:23
  podcast,
• 36:23
  being
• 36:24
  in
• 36:24
  it,
• 36:24
  but
• 36:24
  if
• 36:25
  you
• 36:25
  don't
• 36:25
  know
• 36:26
  what's
• 36:26
  really
• 36:26
  working
• 36:27
  and,
• 36:27
  you
• 36:27
  know,
• 36:27
  then
• 36:28
  you
• 36:28
  waste
• 36:28
  a
• 36:28
  lot
• 36:29
  of
• 36:29
  time.
• 36:29
  You
• 36:29
  learn
• 36:29
  over
• 36:30
  time,
• 36:30
  but
• 36:30
  it
• 36:30
  might
• 36:31
  be
• 36:31
  sl.
• 36:31
  Slower
• 36:32
  than
• 36:32
  if
• 36:32
  you
• 36:32
  had
• 36:33
  somebody
• 36:33
  who's
• 36:33
  actually
• 36:34
  watching
• 36:34
  it
• 36:34
  for
• 36:34
  you
• 36:35
  and
• 36:35
  saying,
• 36:35
  yeah,
• 36:36
  noticed,
• 36:37
  right?
• 36:38
  And
• 36:38
  we
• 36:38
  often
• 36:39
  create.
• 36:39
  This
• 36:40
  is
• 36:40
  like
• 36:40
  a
• 36:40
  hot
• 36:40
  take
• 36:40
  that
• 36:41
  people
• 36:41
  don't
• 36:41
  like
• 36:41
  when
• 36:41
  I
• 36:41
  say
• 36:41
  this.
• 36:42
  But,
• 36:42
  like,
• 36:42
  we
• 36:42
  often
• 36:43
  create
• 36:43
  content
• 36:44
  for
• 36:44
  ourselves,
• 36:44
  not
• 36:45
  our
• 36:45
  ideal
• 36:45
  clients.
• 36:46
  And
• 36:46
  so
• 36:46
  we
• 36:46
  get
• 36:47
  up
• 36:47
  there
• 36:47
  and
• 36:47
  we're
• 36:47
  like,
• 36:47
  people
• 36:48
  love
• 36:48
  this
• 36:48
  meme.
• 36:49
  They're
• 36:49
  going
• 36:49
  to
• 36:49
  love
• 36:50
  this
• 36:50
  meme.
• 36:50
  And,
• 36:51
  like,
• 36:51
  people
• 36:51
  don't
• 36:51
  love
• 36:51
  the
• 36:52
  meme.
• 36:52
  Like,
• 36:52
  they.
• 36:52
  That's
• 36:52
  not
• 36:53
  what
• 36:53
  people
• 36:53
  want
• 36:53
  to
• 36:53
  see
• 36:53
  from
• 36:54
  you.
• 36:54
  So
• 36:54
  it's
• 36:54
  like,
• 36:55
  really,
• 36:55
  like,
• 36:55
  you
• 36:55
  know,
• 36:55
  I
• 36:56
  have
• 36:56
  a
• 36:56
  few
• 36:56
  clients
• 36:56
  that
• 36:57
  target
• 36:57
  people
• 36:58
  above
• 36:58
  60.
• 36:58
  Like,
• 36:59
  that's
• 36:59
  their.
• 36:59
  Their,
• 37:00
  you
• 37:00
  know,
• 37:00
  60
• 37:00
  or
• 37:01
  70,
• 37:01
  their,
• 37:01
  you
• 37:01
  know,
• 37:01
  clinics
• 37:02
  or
• 37:02
  whatever.
• 37:03
  And
• 37:03
  that
• 37:04
  content
• 37:04
  is
• 37:04
  different
• 37:05
  than
• 37:05
  what
• 37:05
  we're
• 37:05
  doing
• 37:05
  for
• 37:06
  people
• 37:06
  who
• 37:06
  target
• 37:06
  teenagers,
• 37:07
  for
• 37:08
  people
• 37:08
  that
• 37:08
  target
• 37:08
  new
• 37:09
  moms.
• 37:09
  Right?
• 37:09
  Like,
• 37:10
  that's
• 37:10
  just
• 37:10
  different
• 37:10
  content.
• 37:11
  We
• 37:11
  just
• 37:11
  always
• 37:12
  need
• 37:12
  to
• 37:12
  remember
• 37:12
  that.
• 37:12
  And,
• 37:13
  like,
• 37:13
  like.
• 37:14
  And
• 37:14
  when
• 37:14
  you
• 37:14
  have
• 37:14
  someone
• 37:14
  who's
• 37:15
  kind
• 37:15
  of
• 37:15
  looking
• 37:15
  at
• 37:15
  it
• 37:15
  for
• 37:15
  you
• 37:16
  and
• 37:16
  they're
• 37:16
  kind
• 37:16
  of
• 37:16
  like,
• 37:17
  coco,
• 37:17
  that's
• 37:17
  probably
• 37:17
  not
• 37:18
  what
• 37:18
  I'd
• 37:18
  spend
• 37:18
  my
• 37:18
  time
• 37:18
  doing.
• 37:19
  Because
• 37:19
  the
• 37:19
  other
• 37:19
  piece
• 37:20
  is
• 37:20
  you're
• 37:20
  recording
• 37:20
  all
• 37:21
  these
• 37:21
  podcast
• 37:21
  episodes.
• 37:21
  You're
• 37:21
  spending
• 37:22
  hours
• 37:22
  and
• 37:22
  hours
• 37:22
  doing
• 37:23
  it.
• 37:23
  Maybe
• 37:23
  you're
• 37:23
  even
• 37:23
  editing
• 37:24
  it
• 37:24
  yourself,
• 37:25
  and
• 37:25
  then
• 37:25
  no
• 37:25
  one's
• 37:25
  listening
• 37:26
  to
• 37:26
  it.
• 37:26
  That's
• 37:26
  not
• 37:26
  good
• 37:27
  use
• 37:27
  of
• 37:27
  your
• 37:27
  time.
• 37:28
  No.
• 37:28
  And
• 37:29
  so
• 37:29
  I
• 37:29
  think,
• 37:29
  like,
• 37:30
  really?
• 37:30
  Again,
• 37:30
  like,
• 37:31
  it's
• 37:31
  always
• 37:31
  just,
• 37:31
  like,
• 37:31
  looking
• 37:32
  at,
• 37:32
  like,
• 37:32
  what.
• 37:32
  Starting
• 37:33
  conversations
• 37:33
  with
• 37:33
  people
• 37:34
  to
• 37:34
  see
• 37:34
  what
• 37:34
  maximizes
• 37:35
  the
• 37:35
  Most
• 37:35
  value.
• 37:36
  I
• 37:36
  love
• 37:36
  it.
• 37:37
  So
• 37:37
  how
• 37:38
  can
• 37:38
  people
• 37:38
  get
• 37:38
  in
• 37:39
  touch
• 37:39
  with
• 37:39
  you?
• 37:39
  How
• 37:40
  can
• 37:40
  they
• 37:40
  work
• 37:40
  with
• 37:41
  you?
• 37:41
  I
• 37:41
  know
• 37:41
  you
• 37:42
  have
• 37:42
  a
• 37:42
  you.
• 37:42
  I
• 37:43
  know
• 37:43
  you
• 37:43
  do
• 37:44
  sort
• 37:44
  of
• 37:44
  done
• 37:44
  for
• 37:44
  you
• 37:45
  services,
• 37:45
  but
• 37:45
  you
• 37:45
  also
• 37:46
  have
• 37:46
  a
• 37:46
  social
• 37:46
  business
• 37:47
  club.
• 37:47
  What's
• 37:48
  that?
• 37:48
  So
• 37:49
  kind
• 37:49
  of
• 37:49
  like
• 37:49
  I
• 37:49
  mentioned
• 37:50
  earlier,
• 37:50
  I'm
• 37:50
  like
• 37:50
  the
• 37:50
  worst
• 37:50
  picture
• 37:51
  of
• 37:51
  myself.
• 37:51
  No
• 37:51
  one
• 37:52
  actually
• 37:52
  knows
• 37:52
  ever
• 37:52
  what
• 37:52
  I
• 37:53
  do.
• 37:53
  But
• 37:53
  yeah,
• 37:53
  we
• 37:54
  do
• 37:54
  social
• 37:54
  media
• 37:54
  and
• 37:55
  podcasting.
• 37:55
  Done
• 37:55
  for
• 37:55
  you
• 37:56
  services.
• 37:56
  We
• 37:56
  work
• 37:56
  with
• 37:57
  about
• 37:57
  85
• 37:57
  entrepreneurs
• 37:58
  to
• 37:58
  help
• 37:58
  them
• 37:59
  grow
• 37:59
  their
• 37:59
  businesses
• 37:59
  online.
• 38:00
  We
• 38:00
  launch
• 38:00
  podcasts.
• 38:01
  So
• 38:01
  even
• 38:01
  if
• 38:01
  you
• 38:01
  just
• 38:01
  have
• 38:01
  an
• 38:02
  idea,
• 38:02
  we
• 38:02
  can
• 38:02
  bring
• 38:02
  it
• 38:03
  to
• 38:03
  life.
• 38:03
  Um,
• 38:04
  and
• 38:04
  then
• 38:04
  done
• 38:04
  for
• 38:04
  you.
• 38:05
  Social
• 38:05
  is
• 38:05
  like,
• 38:06
  you
• 38:06
  know,
• 38:06
  where
• 38:06
  we.
• 38:06
  We
• 38:06
  kind
• 38:06
  of
• 38:07
  do
• 38:07
  all
• 38:07
  your
• 38:07
  social
• 38:07
  for
• 38:07
  you
• 38:08
  in
• 38:08
  collaboration,
• 38:08
  which
• 38:09
  is
• 38:09
  amazing.
• 38:09
  We
• 38:10
  have
• 38:10
  this
• 38:10
  other
• 38:10
  thing
• 38:10
  called
• 38:11
  the
• 38:11
  social
• 38:11
  business
• 38:11
  club,
• 38:12
  which
• 38:12
  you
• 38:12
  can
• 38:12
  access
• 38:13
  at
• 38:13
  the
• 38:13
  SocialBusinessClub
• 38:14
  CA
• 38:14
  and
• 38:15
  it
• 38:15
  is
• 38:15
  a
• 38:15
  membership
• 38:16
  for
• 38:17
  women
• 38:17
  to
• 38:18
  learn
• 38:18
  how
• 38:18
  to
• 38:18
  do
• 38:18
  their
• 38:18
  own
• 38:19
  socials.
• 38:19
  So
• 38:19
  we
• 38:20
  teach
• 38:20
  you
• 38:20
  kind
• 38:20
  of.
• 38:20
  We've
• 38:21
  seen
• 38:21
  people
• 38:21
  go
• 38:21
  from
• 38:21
  like,
• 38:22
  I
• 38:22
  do
• 38:22
  not
• 38:22
  know
• 38:22
  how
• 38:22
  to
• 38:23
  post
• 38:23
  to.
• 38:24
  They
• 38:24
  are
• 38:24
  now
• 38:24
  like
• 38:25
  Instagram
• 38:25
  mavens.
• 38:25
  Like,
• 38:26
  I'm,
• 38:26
  I'm
• 38:26
  nervous
• 38:26
  they're
• 38:26
  gonna
• 38:26
  start
• 38:27
  agencies.
• 38:27
  Like,
• 38:27
  they're
• 38:28
  like,
• 38:28
  they're
• 38:28
  actually
• 38:28
  getting
• 38:29
  after
• 38:29
  it,
• 38:29
  which
• 38:29
  is
• 38:29
  awesome.
• 38:30
  You
• 38:30
  can
• 38:30
  use
• 38:31
  the
• 38:31
  code
• 38:31
  podcast
• 38:32
  and
• 38:32
  you
• 38:32
  can
• 38:32
  get
• 38:32
  your
• 38:32
  first
• 38:32
  month
• 38:33
  for
• 38:33
  a
• 38:33
  dollar
• 38:33
  Canadian,
• 38:34
  which
• 38:34
  is
• 38:35
  60
• 38:35
  cents
• 38:35
  American.
• 38:36
  So
• 38:36
  I.
• 38:37
  That's
• 38:37
  a
• 38:37
  steal,
• 38:37
  I
• 38:38
  would
• 38:38
  say.
• 38:38
  But
• 38:39
  yeah,
• 38:39
  use
• 38:39
  the
• 38:39
  code
• 38:39
  podcast
• 38:40
  at
• 38:40
  the
• 38:40
  SocialBusinessClub
• 38:41
  CA
• 38:41
  and
• 38:42
  come
• 38:42
  over
• 38:42
  to
• 38:43
  LinkedIn
• 38:43
  and
• 38:43
  Instagram.
• 38:43
  I'd
• 38:43
  love
• 38:44
  to
• 38:44
  see
• 38:44
  you
• 38:44
  over
• 38:44
  there.
• 38:44
  Any
• 38:44
  friend
• 38:44
  of
• 38:45
  Coco's
• 38:45
  is
• 38:45
  a
• 38:45
  friend
• 38:45
  of
• 38:45
  mine
• 38:46
  and
• 38:46
  I'd
• 38:46
  love
• 38:46
  to
• 38:46
  hear
• 38:46
  what
• 38:47
  resonated.
• 38:48
  I
• 38:48
  love
• 38:48
  it.
• 38:48
  I
• 38:49
  love
• 38:49
  it,
• 38:49
  I
• 38:49
  love
• 38:49
  it.
• 38:50
  So
• 38:50
  I'm
• 38:50
  gonna
• 38:50
  totally
• 38:51
  check
• 38:51
  out
• 38:51
  this
• 38:52
  social
• 38:52
  business
• 38:52
  club.
• 38:53
  I
• 38:53
  have
• 38:53
  another
• 38:53
  question
• 38:53
  about
• 38:54
  the
• 38:54
  social
• 38:54
  business
• 38:55
  club,
• 38:55
  please.
• 38:55
  Yeah,
• 38:56
  so
• 38:56
  I
• 38:57
  have
• 38:57
  a,
• 38:58
  I
• 38:58
  have
• 38:59
  a
• 39:00
  marketing
• 39:01
  assistant.
• 39:03
  She
• 39:03
  also
• 39:03
  goes,
• 39:04
  totally.
• 39:05
  Yeah,
• 39:06
  we
• 39:06
  actually
• 39:06
  have
• 39:06
  a
• 39:06
  few
• 39:06
  people
• 39:07
  like
• 39:07
  that.
• 39:07
  We
• 39:07
  have
• 39:07
  live
• 39:08
  calls,
• 39:08
  live
• 39:08
  coaching
• 39:08
  and
• 39:08
  stuff,
• 39:09
  which
• 39:09
  is
• 39:09
  why
• 39:09
  I
• 39:09
  think
• 39:09
  a
• 39:09
  lot
• 39:09
  of
• 39:09
  people
• 39:10
  glean
• 39:10
  a
• 39:10
  lot
• 39:10
  of
• 39:10
  value.
• 39:11
  There's
• 39:11
  also
• 39:11
  a
• 39:11
  full
• 39:11
  course
• 39:12
  that
• 39:12
  takes
• 39:12
  you
• 39:12
  from
• 39:12
  A
• 39:13
  to
• 39:13
  Z
• 39:13
  of
• 39:13
  Instagram
• 39:14
  every
• 39:14
  week.
• 39:14
  We
• 39:15
  put
• 39:15
  trending
• 39:15
  sounds
• 39:15
  in
• 39:16
  there.
• 39:16
  So
• 39:16
  what's
• 39:16
  trending
• 39:16
  on
• 39:17
  Instagram?
• 39:17
  Along
• 39:18
  with
• 39:18
  tips,
• 39:18
  we
• 39:19
  also
• 39:19
  have
• 39:19
  templates.
• 39:19
  Templates.
• 39:20
  So
• 39:20
  people
• 39:20
  can
• 39:20
  use,
• 39:21
  like,
• 39:21
  templates
• 39:21
  for
• 39:22
  canva.
• 39:22
  Okay.
• 39:23
  So
• 39:23
  I
• 39:23
  know
• 39:24
  you're
• 39:24
  very
• 39:24
  focused
• 39:24
  on
• 39:25
  Insta
• 39:25
  on
• 39:25
  this
• 39:25
  program.
• 39:27
  If
• 39:28
  I,
• 39:28
  I,
• 39:28
  if
• 39:29
  it
• 39:29
  would
• 39:29
  it
• 39:30
  still
• 39:30
  be
• 39:30
  a
• 39:30
  value
• 39:30
  to
• 39:31
  me
• 39:31
  to
• 39:31
  be
• 39:31
  on
• 39:32
  there
• 39:32
  or
• 39:32
  somebody
• 39:33
  if
• 39:33
  I
• 39:33
  focus
• 39:34
  mostly
• 39:34
  on
• 39:34
  LinkedIn.
• 39:35
  Yeah.
• 39:36
  So
• 39:36
  we're
• 39:36
  actually
• 39:36
  adding
• 39:36
  some
• 39:36
  LinkedIn
• 39:37
  modules
• 39:37
  in
• 39:38
  March,
• 39:38
  so
• 39:38
  those
• 39:39
  are
• 39:39
  already
• 39:39
  recorded.
• 39:39
  So
• 39:40
  they'll
• 39:40
  be
• 39:40
  out
• 39:40
  there.
• 39:40
  So
• 39:40
  I'm
• 39:41
  excited
• 39:41
  about
• 39:41
  that.
• 39:42
  But
• 39:42
  yeah,
• 39:43
  a
• 39:43
  lot
• 39:43
  of
• 39:43
  like,
• 39:43
  a
• 39:44
  lot
• 39:44
  of.
• 39:44
  There
• 39:44
  is
• 39:44
  a
• 39:44
  lot
• 39:44
  of
• 39:44
  Instagram
• 39:45
  stuff
• 39:45
  in
• 39:45
  there,
• 39:45
  but
• 39:46
  we
• 39:46
  talk
• 39:46
  about
• 39:46
  all
• 39:46
  the
• 39:47
  platforms,
• 39:47
  especially
• 39:47
  on
• 39:47
  the
• 39:48
  coaching
• 39:48
  calls.
• 39:48
  We
• 39:48
  go
• 39:48
  through
• 39:48
  everything.
• 39:49
  Amazing.
• 39:50
  Amazing.
• 39:51
  Okay,
• 39:52
  well,
• 39:52
  I'm
• 39:52
  so
• 39:52
  excited.
• 39:53
  I
• 39:53
  just
• 39:53
  drank
• 39:54
  from
• 39:54
  the
• 39:54
  fire
• 39:54
  hose
• 39:54
  from
• 39:55
  you
• 39:55
  and
• 39:55
  I
• 39:55
  have
• 39:55
  so
• 39:55
  much
• 39:56
  to.
• 39:56
  So
• 39:57
  excited
• 39:58
  to
• 39:58
  integrate
• 39:58
  and
• 39:59
  I
• 39:59
  learned
• 39:59
  a
• 39:59
  lot
• 40:00
  from
• 40:00
  you.
• 40:00
  You
• 40:00
  really,
• 40:01
  you
• 40:01
  brought
• 40:01
  so
• 40:02
  much
• 40:02
  wisdom
• 40:02
  to
• 40:03
  me
• 40:03
  personally.
• 40:04
  I've
• 40:04
  taken
• 40:04
  lots
• 40:04
  of
• 40:04
  notes
• 40:05
  and
• 40:05
  I'll
• 40:05
  be
• 40:05
  implementing
• 40:06
  as
• 40:06
  much
• 40:07
  as
• 40:07
  I
• 40:07
  can
• 40:07
  because
• 40:07
  you
• 40:08
  really
• 40:08
  are
• 40:08
  a
• 40:10
  expert
• 40:11
  and
• 40:11
  powerhouse
• 40:13
  with
• 40:13
  the
• 40:13
  area
• 40:14
  of
• 40:14
  social
• 40:14
  and
• 40:15
  podcasting.
• 40:16
  Your,
• 40:17
  your
• 40:17
  reputation
• 40:18
  is
• 40:18
  so
• 40:18
  solid
• 40:19
  and
• 40:21
  you're
• 40:21
  beloved
• 40:22
  by
• 40:22
  your
• 40:22
  community.
• 40:23
  What
• 40:23
  you've
• 40:23
  created
• 40:23
  is
• 40:24
  extraordinary.
• 40:25
  So
• 40:25
  for
• 40:26
  everybody
• 40:26
  listening,
• 40:27
  be
• 40:27
  sure
• 40:27
  to
• 40:28
  check
• 40:28
  out
• 40:29
  Christina.
• 40:30
  You
• 40:30
  can
• 40:30
  find
• 40:31
  her
• 40:31
  at
• 40:31
  the
• 40:31
  socialsnippet.ca.
• 40:33
  correct.
• 40:34
  It's
• 40:35
  thesocialsnippet.com
• 40:36
  oh,
• 40:37
  calm.
• 40:37
  Sorry.
• 40:38
  And
• 40:38
  so
• 40:39
  you
• 40:39
  should
• 40:39
  go
• 40:39
  there
• 40:40
  and
• 40:42
  make
• 40:42
  sure
• 40:42
  you
• 40:43
  connect
• 40:43
  with
• 40:44
  her
• 40:44
  on
• 40:44
  LinkedIn
• 40:45
  and
• 40:45
  connect
• 40:45
  with
• 40:45
  her
• 40:45
  on
• 40:46
  Instagram
• 40:46
  and
• 40:47
  you'll
• 40:47
  be
• 40:47
  able
• 40:47
  to
• 40:48
  really
• 40:48
  learn
• 40:48
  so
• 40:49
  much
• 40:49
  from
• 40:49
  her
• 40:49
  and
• 40:49
  you're
• 40:49
  going
• 40:50
  to
• 40:50
  like
• 40:50
  her.
• 40:51
  She's
• 40:52
  wonderful
• 40:53
  to
• 40:53
  be
• 40:53
  around.
• 40:54
  Please
• 40:54
  be
• 40:55
  sure
• 40:55
  to
• 40:55
  like
• 40:56
  and
• 40:56
  share
• 40:57
  and
• 40:57
  follow
• 40:58
  the
• 40:58
  wisdom
• 40:58
  of
• 40:58
  women.
• 40:59
  Show
• 40:59
  or
• 40:59
  on
• 41:00
  whatever
• 41:00
  your
• 41:00
  favorite
• 41:01
  listening
• 41:01
  or
• 41:02
  platform
• 41:02
  is.
• 41:03
  And
• 41:04
  to
• 41:04
  infuse
• 41:05
  more
• 41:05
  wisdom
• 41:06
  into
• 41:06
  your
• 41:07
  business,
• 41:08
  please
• 41:08
  be
• 41:08
  sure
• 41:08
  to
• 41:09
  take
• 41:09
  the
• 41:09
  growth
• 41:09
  readiness
• 41:10
  quiz
• 41:10
  at
• 41:11
  of
• 41:11
  course
• 41:11
  for
• 41:11
  good
• 41:13
  is
• 41:13
  and
• 41:14
  uncover
• 41:14
  where
• 41:15
  your
• 41:15
  insight
• 41:16
  is.
• 41:17
  The
• 41:17
  world
• 41:18
  is
• 41:18
  made
• 41:18
  better
• 41:19
  by
• 41:19
  women
• 41:20
  led
• 41:20
  business.
• 41:21
  Let's
• 41:21
  go
• 41:22
  make
• 41:22
  the
• 41:22
  world
• 41:22
  a
• 41:22
  better
• 41:23
  place.
• 41:24
  Thank
• 41:24
  you.