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SEC BROKE?! How Baylor Made MORE MONEY Than Oklahoma and Texas Football This Year!
The Big 12 Conference distributed $470 million to its 14 member schools for the 2023-24 athletic year.Distribution: This figure represents a significant increase from the previous year and includes a distribution of $18 million to each of the four new member schools (BYU, UCF, Cincinnati, and Houston).Increased Revenue: The increase in revenue is attributed to new media rights deals and other revenue-generating initiatives.Future Projections: The Big 12 is projected to distribute even more revenue in the coming years, further strengthening the conference financially.This significant revenue…
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