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334: 2024 Review to Accelerate Growth in 2025 · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:01
  Nicole Laino: Welcome to Unshakeable with Human Design, the show dedicated
• 0:05
  to helping entrepreneurs use human design to shift from hustle to
• 0:09
  flow without sacrificing results.
• 0:11
  Come here to become an unshakeable human and build an unshakeable business
• 0:15
  according to your human design.
• 0:17
  I'm your host, Nicole Laino.
• 0:22
  Hello and welcome to Unshakeable with Human Design, everybody.
• 0:26
  I'm your host, Nicole Laino, and we are at the end of 2024.
• 0:30
  Can you guys believe it?
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  I'm honestly sitting here in kind of disbelief that this is the end of the
• 0:35
  year, that this is one of the last shows that I will be recording in 2024.
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  And 2024, I know has been a hard year for a lot of people.
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  that's what I hear a lot.
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  I hear that it's been difficult.
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  And I know that it's been energetically very challenging.
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  We went through some really crazy energy in 2024.
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  We went through some crazy shifts that are like paradigm shifting
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  energy changes that we're all feeling.
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  And I honestly felt like 2024 was an energetically challenging year.
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  I felt like I.
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  Constantly had to come back to my tools and lean on my stuff really
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  hard so that I, didn't feel it in my everyday life so that I didn't
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  feel, 2024 didn't feel hard to me.
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  It felt like I just, couldn't sleep on my nervous system regulation, on
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  understanding what the transits were, and what energy was affecting me,
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  what was not really mine, and not getting sucked into the story of what's
• 1:42
  happening, and actually being able to come back to like, what I feel right now.
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  And, basically, my tools are becoming unshakable.
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  My unshakable tools like human design, EFT, breathwork, visualization, all
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  of those tools helped me stay really committed to the strategies that I
• 2:02
  had laid out and I made them work.
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  Because this episode is going to be about the importance of reviewing 2024.
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  Checking in with yourself.
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  Because it's the review that you do of this year that is going to determine
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  the results that you have next year.
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  Okay?
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  So the first question I have for you guys is to ask you,
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  how are you feeling right now?
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  This energy is shifting, all of this change.
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  We went through a transition, , you know, we went through the big Pluto
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  transition from Capricorn to Aquarius.
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  Like that has now happened.
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  We are on the other side of it officially, freshly on the other side of it.
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  But then we went into like Mercury retrograde and Mars and all of
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  these crazy, , challenging , sort of aspects that we're dealing with now.
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  But we're on the other side of this transition.
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  And all transitions, I don't care even if they're good, they are an adjustment.
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  So, we have to get really good at adjusting.
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  And that's what separates the people who are, I don't mean to break it
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  up into winners and losers, but the people who succeed, and who feel
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  good, and who feel fulfilled, and have a grounded presence in their life.
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  And the people who feel like everything is chaos, that they are
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  a victim of their circumstances, that things feel out of control.
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  They haven't figured out how to master these transitions.
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  Or sometimes we're fighting the transition, we're fighting where
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  the energy wants us to go, and we're trying to stay where we were.
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  And that doesn't work.
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  That's when the energy, the universe, whatever, will start
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  to take things apart for you.
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  If you're not willing to go on the ride and be a willing participant in it.
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  So how are you feeling after these transitions have happened?
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  And we're still in that, as I record this right now, we are still in
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  that Mercury Retrograde period.
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  So communication, you might not feel terribly motivated to put
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  a lot of content out right now.
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  , I know that I haven't, so I have actually, this is my time, and I sort of said
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  that I was going to do this anyway.
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  that December was a month where I was just going to hunker down
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  and really get my stuff together so 2025 kicked off, ready to go.
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  So this is one of those things too, about rolling with the punches,
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  about being unshakable, just because I can't do what was planned
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  doesn't mean I can't do something that is beneficial to my business.
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  that is going to help.
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  There's always something that that my energy feels like doing.
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  It's how do I make that useful?
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  So what I mean by that is I haven't felt like writing a
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  whole lot of content right now.
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  I've felt very much in a cocoon.
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  I've felt like I've wanted to, haven't really wanted to be very
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  outward with my message right now.
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  But I have this show, so I'm always out with my message to some degree.
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  So I'm never hiding.
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  But I have just really felt like where my energy wanted to go was into planning
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  these things that I have for 2025.
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  And that's been really easy for me.
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  And that's been really fun for me.
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  And that has gotten my juices flowing.
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  And that has allowed me to do the content that I have done.
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  That has allowed me to step out.
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  So if I made a story about how I couldn't write content and how I couldn't get on
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  Instagram and I couldn't do this and it meant all of these things, then I'm in
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  the circumstance rather than in my power.
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  I'm an authority to me, which is why I can be an authority to others.
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  We cannot be an authority to others until we are an authority to ourselves.
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  So we're putting all of that energy outside.
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  But we are not really grounded inside.
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  People feel that.
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  So remember that.
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  But Let's talk about 2024 because that's really what I want to, I want to break
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  down, I just took my clients through like a 2024 review process, I've obviously
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  done this extensively for myself, and I've gone through it for the last couple of
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  months, I've sort of been going through some of these exercises for myself, but
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  it's the end of the year where you have the numbers and you have the results and
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  you have, you know, you've got a clearer picture because you're almost done.
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  Right.
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  Although I'm not done.
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  , I haven't relinquished the fact that things are going to still keep
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  happening at the end of this year.
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  In fact, we do have a very special offer for you guys.
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  We have something kicking off in January.
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  If you have been looking to really dive into your human design, go deeper with us.
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  But my business by design mentorship has felt like it's just too much right now.
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  You either didn't need all of that business stuff
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  because you have it already.
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  fascinated by human design and you want to go deeper with your design and your
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  genius activations and how they relate to your business and all of that, everything
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  that I talk about, about being, really, empowered and being an authority to
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  yourself, all of that work, if that has Thank you resonated with you or if you've
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  just felt like Business by Design felt like too much for you to bite off right
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  at the beginning, we have something special that's kicking off in January.
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  We have a pre sale going on right now.
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  All you have to do to get the details on that is DM me
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  the word genius on Instagram.
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  I'm at Nicole Laino official.
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  I'll send you the details there.
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  I can tell you all about what we've got going on.
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  , or you can go to Nicolelaino.
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  com forward slash genius and you can get the information there.
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  So without further ado, let's talk about this 2024.
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  So I haven't given up.
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  I still have offers going out.
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  I still have things going out.
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  I'm not doing them until January, but I'm selling them.
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  These are things that I can do now.
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  But that's because 2024, I did something else.
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  2024, let me start by saying this is our best year yet in my
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  company, in The Unshakeable Company.
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  We, our revenue will be up somewhere around 35%, still running the numbers,
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  but that's what we're gonna close on.
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  So for a year that was really challenging for other people,
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  we had our best year ever.
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  And I'm really, really proud of that.
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  We have, and we've sustained these numbers.
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  It has not been a rocky year.
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  We have grown, steadily throughout the year.
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  And where that growth came from was not for me just
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  coming up with a plan for 2024.
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  It came from the review process I did in 2023.
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  For 2023, I looked at it and I looked at all the things that we had tried.
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  I had made smaller offers.
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  I had tried selling lots of things because that was what coaches
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  and people were telling us to do.
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  Sell lots of different offers, throw them out there, , doing lots of masterclasses.
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  I was creating so much and what that ended up with.
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  it's a basic process that I take myself through.
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  You know, it's a what worked, what didn't, why and what
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  were the lessons learned.
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  So the what worked in 2023 was my group program, but there were
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  things about it that did not work.
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  I realized that I felt like there was more that I wanted to give
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  in there and it was holding me back from being able to sell it.
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  So the lesson that I had, which determined the action I would take, was
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  I have to rewrite the program a bit.
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  And I did that over this time last year.
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  I took the quiet time of the year and I rewrote my program.
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  I rerecorded everything for Business by Design and I relaunched it in January.
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  But I redid the entire program.
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  I rerecorded everything.
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  I created all new lessons and I felt more connected to it.
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  Now that's both a strategy but it's also the energy.
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  So when I showed up to sell that in January, I was like, this is it.
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  I have created the most comprehensive human design and
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  business incubator possible.
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  Everything from digging into what makes you a genius, figuring out how to regulate
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  your nervous system so you can expand and hold more success in your life,
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  and you can break the barriers and the patterns that have been holding you back.
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  And lead generation, content writing, writing a strategic
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  message that sells because so many people were not doing that.
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  Building funnels off of a podcast so that you had this repeatable way
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  of building a relationship with your clients, with your ideal clients, your
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  true soul align, what I call your cosmic niche, and then ultimately , building
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  funnels to allow them to buy from you.
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  I created all of that with Business by Design.
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  So I did that.
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  I was like, this is what's going to work.
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  the group program thing works, but I need to do it differently.
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  Here's what I need to do.
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  So the lessons that I had from 2023 gave me clear actions for what I
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  needed to do to make 2024 better.
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  I didn't just say, okay, well, I need to launch more.
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  I need to do this more.
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  I need to do that more.
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  No, I said, what I want to do, I tried selling lots of things.
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  I tried creating lots of offers.
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  I tried doing all of this different stuff and I'm burnt out.
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  I'm really tired.
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  I felt like I was creatively drained most of 2023.
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  And I, just felt like I was reinventing the wheel a lot.
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  It was a very mani gen year for me, 2023.
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  And as much as I'm multi passionate, that did not serve my
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  energy, it did not serve my life.
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  So, through that process I said, you know what I need to do?
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  I need to really test this offer.
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  I need to see if people are going to buy it and they're going to buy it regularly.
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  I need to be obsessed with getting people results.
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  I need to be obsessed with this program, so I'm going to give 2024 that.
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  And that's how I came up with my strategy for 2024.
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  Which was to build a kickass masterclass that would teach
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  a high level of the program.
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  And if people wanted to go deeper, they could.
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  I would do that repeatedly throughout the year.
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  And what that resulted in was a 35 percent increase in our revenue year over year.
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  And that's all because the actions I took made sense for the things I had
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  already tried, and the things that didn't work, and the things that worked.
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  So if you don't know what's working, you can't repeat it.
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  So if you don't know what's working, you don't know how to repeat that thing.
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  Cause you're not really paying attention, and you're not
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  measuring what you're doing.
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  You're not keeping track.
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  If you don't know what's working, then you don't know what's working.
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  So you're just doing things more willy nilly.
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  And it's very difficult to grow when you have no idea of
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  what's working and what's not.
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  Cause if you don't know what's working, you can't repeat it.
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  And if you don't know what's not working, you're doomed to repeat it.
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  And that's where we start doing more work than we need and getting lesser results.
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  This year in 2024 and the next episode, we're going to talk about planning
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  your 2025 and what that looks like and how to plan an epic 2025 and your
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  word of the year, because my word of the year in 2024 was optimize.
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  It was very, very clear to me what I needed.
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  My energy was too all over the place in 2023 in the years past.
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  I needed to really get better at doing core things in my business.
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  And what that has allowed me to do is my 2025 plan, which I'll
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  share in the next episode, my 2025 plan has more things on the menu.
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  We're doing some things differently, but why?
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  Cause I've already built the repeatable system.
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  And that allows me to create space to do other things.
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  It's very difficult to create a foundation of repeatable revenue
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  while doing lots of different things.
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  Usually there's some sort of a core, there's something that
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  things are being built on.
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  You're stacking on products and revenue that's already there, so you're growing.
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  Not just starting from scratch every month, which is exhausting.
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  So, The process for reviewing your 2024 is make a list of
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  everything that worked this year.
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  What are your numbers?
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  What is your revenue for 2024?
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  Where did that revenue come from?
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  What are the offers that are working for you?
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  What are the things that you're like, this is so core to what I do.
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  And this has been received well.
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  Because the other thing you don't want to do, and this happens in the energetic
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  space, some people are like, this doesn't feel aligned for me anymore, I'm really
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  tired, I don't love this anymore, and we can do this, generators can go,
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  oh I'm not lit up by that anymore.
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  Okay, but you don't have to throw the baby out with the bath water.
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  An example I'm going to give you is my own example, which is we did five
• 15:15
  launches this year, five masterclasses and slightly different versions, you
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  know, there's kind of two caveats in there, but five launches this year.
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  It was a lot.
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  I'm tired.
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  And we rinsed and repeated the same thing.
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  We did the Authority Accelerator Masterclass.
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  It's a five day masterclass.
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  It delivers high value for free in this really condensed format.
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  I love delivering it.
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  I have so much fun doing it, but I was tired.
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  It felt like a lot.
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  And it did feel like once we finished one, we were starting one again,
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  which led to me not always feeling like my energy was fully in it.
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  And that affects , the whole vibe of the whole thing.
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  Some of them I was so there and my energy was so dialed in and I was
• 16:03
  so lit up and I was so excited.
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  And then others it was like, I'm excited but it's, not quite there.
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  And I remember from when I was acting, that was, that's how acting is.
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  , some nights you go on stage and you've got to find that character again and
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  you've got to find a new way into it because sometimes it's just not
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  happening and you can't plan for that.
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  That's where craft comes in.
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  So I never fell down where the quality of the masterclass wasn't
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  good, but some of them were just like, you know, bonkers amazing.
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  And then others, like I just felt a little drained, tired.
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  Maybe it wasn't exactly the time I would have chosen to do it, but it's
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  on the calendar and we're doing it.
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  Okay.
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  So some people would go, okay, well I'm not launching anymore.
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  I'm just tired of it.
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  Like I just don't want to do this anymore.
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  I don't want to do the masterclasses anymore.
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  Well, the masterclass is actually what drove most of our revenue this year.
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  I would be stupid to break that whole system and just say,
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  I'm not doing that anymore.
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  That would be really dumb on my part.
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  I would be blowing up my business just because it just
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  doesn't feel aligned anymore.
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  No, it still feels aligned.
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  It's just, how do I do it less?
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  And what are some other things that gets me thinking about, well, what
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  are other ways that we can do this?
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  And that's what we're doing in 2025.
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  But we will still be doing that masterclass.
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  We will still be delivering free high value content to you guys, but
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  we're also going to be taking people into deeper dives, these like mini
• 17:38
  programs that we're going to do that are paid intensives with us where
• 17:43
  people can go a little bit deeper.
• 17:45
  And they're on individual pieces of what we teach to try to
• 17:50
  test some of those things out.
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  They're going to be really fun.
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  We're actually doing one in January on your Cosmic Niche, an intensive on this.
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  This is not a free masterclass, this will be paid.
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  And if you are interested in that, all you have to do is DM me niche on IG.
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  I'm at NicoleLainoOfficial.
• 18:07
  If you're interested in that, , there's a wait list for that so you can get on
• 18:10
  the wait list, , but that's going to be a paid intensive with us where we're
• 18:14
  taking you through my process for marrying your human design with your business.
• 18:19
  And the key factor for that is the nodes.
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  And we're going to show you , , how to tap into your cosmic niche and we're going
• 18:26
  to take you through the same content I take business by design clients through.
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  So this is really deep, but it won't be free.
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  So not everybody's going to opt in for that.
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  So we have these different choices.
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  So I'm not blowing up the thing that worked.
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  I'm shifting things so that isn't, so we are not as dependent on that.
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  So we can increase revenue next year while creating more space
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  and making things more fun for me.
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  So I have more space for all of that multi passionate mani gen energy for it to go.
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  Do you see how this works?
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  So you're going to look at everything that worked.
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  You're going to break that down.
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  And you're going to preserve the things that worked.
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  And if they are not perfect, you're going to look at it and say, well what
• 19:07
  is it about this that I don't like and can I shift something about that?
• 19:12
  Then you're going to look at what didn't work.
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  What are the things you tried that you were like, I thought
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  that would have gone better.
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  Or that was a flop.
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  Or that didn't really pan out.
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  What are the things that didn't work?
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  Is it Instagram?
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  Is it, where are you putting energy that's not working?
• 19:28
  And then ask yourself, is it something I need to learn?
• 19:31
  Is it something that I need to do better?
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  Or can it maybe go?
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  Is there another avenue that I could go down that might give
• 19:38
  me more results for less effort?
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  That was what I did with my podcast.
• 19:43
  Instagram was not working for me the way that I wanted it to.
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  And then I said, well, what if I put in all of my energy on the podcast?
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  Cause I love it.
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  And that changed my business.
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  That was two years ago.
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  Same process, but it's reflection that leads us there.
• 19:58
  And then I want you to take a look at like, what have I learned this year?
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  What are my greatest lessons?
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  What are the things that I'm like, Oh, I'm smarter.
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  I am so much more aware of key elements.
• 20:11
  What are those key things that I'm more aware of, tuned into this year because
• 20:17
  of all this experience that I've had?
• 20:19
  And then the next step is really looking at that vision for 2025.
• 20:22
  I'm going to take you through that in the next episode, so stay tuned for
• 20:25
  that, for the next episode after this.
• 20:28
  In the meantime, I'm going to say goodbye for now.
• 20:31
  I'm going to close out this episode just saying how grateful I am for you,
• 20:36
  and that I hope you go through this process because most people skip it.
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  I used to.
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  My business changed when I stopped skipping it, when I started to do this.
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  And if it makes you uncomfortable to do this, maybe it makes you uncomfortable
• 20:49
  to look at your revenue, then that is exactly what you need to do.
• 20:52
  Look at your revenue every single day.
• 20:55
  Because what you hide from is what is holding you back.
• 21:00
  Sunlight is the best disinfectant.
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  Open it up.
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  Look at the things that scare you.
• 21:05
  If there's something that's making you uncomfortable, then that is a
• 21:08
  question for you to ask yourself, what about this is making me uncomfortable?
• 21:12
  Do I feel like it wasn't enough?
• 21:13
  Do I feel like I wasted energy?
• 21:15
  Do I feel like I failed?
• 21:17
  Well, then that's what you need to, work through and process so
• 21:21
  you don't carry it into 2025.
• 21:24
  So I hope that you found this useful.
• 21:26
  I hope you had a great 2024 and that 2025 is looking even better for you.
• 21:30
  But regardless of what it was, I hope that you just have lessons that are
• 21:33
  going to make 2025 better for you.
• 21:35
  And I hope you tune in to the next episode where I'll take you through
• 21:37
  that 2025 planning process, how you can make that an epic year and how
• 21:41
  you can pick your word of the year.
• 21:43
  So thank you for being here with us.
• 21:44
  And remember, in order to have an unshakable business, you must
• 21:47
  first become an unshakable human.
• 21:49
  Thanks for letting us help you become unshakable with human design, everybody.
• 21:52
  We'll see you next time.
• 21:54
  If you love this episode and you're a fan of the show, please show
• 21:56
  us the love on iTunes, Spotify, or wherever you're listening to
• 21:59
  the show and leave us a review.
• 22:00
  And if you'd like to connect with other entrepreneurs on their human
• 22:03
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 22:08
  Go to nicolelaino.
• 22:09
  me forward slash podcast links to join the group, book a human
• 22:13
  design reading with me, or access our free human design resources.
• 22:17
  We'll see you there.