Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Restaurant Used Ghost Kitchens to Survive
Episode 17 of Small Business Success with Fexingo dives into the story of The Red Apron, a family-run Italian restaurant in Portland, Oregon, that was losing the delivery wars to third-party apps and big chains. By launching three ghost kitchens — one for pasta kits, one for frozen family meals, and one for a virtual brand called 'Frankie's Pizza' — they turned a 12% delivery commission into a 40% margin business. We walk through the math: the $15,000 kitchen build-out, the menu pivot, the Instagram-driven marketing that built a local cult following. Plus, how they avoided the…
The skinny
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