Latest / The Yield Doctor with James Deaker
Lauren Weinberg - CMO Scorecard
What Do CMOs Really Care About? | A Candid Conversation with Lauren Weinberg
What does a CMO actually look for in a media partner? And what publisher metrics matter... or don’t?
In this exclusive interview, James Deaker (The Yield Doctor) sits down with Lauren Weinberg—former CMO at Square and Peloton, and co-author of Self-Made Boss—to explore how top marketing executives make media investment decisions.
Lauren shares tactical insights on:
✅ How CMOs evaluate publisher performance
✅ What drives budget shifts mid- and post-campaign
✅ The role of MMM, MTA, and incremental ROI
✅ Why impressions…
The skinny
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