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Episode 72: Dr. Elliot Justin on S3xual Wearable Health Tech

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After a career spent racing against the clock in emergency rooms, Dr. Elliot Justin found himself chasing a very different kind of vital sign, one most men never think to track. Before FirmTech, he built and exited a telemedicine company and a physician staffing group. But it's the wearable ring, designed to quietly monitor erectile function, that's turning heads for an unexpected reason: the data may predict cardiovascular risk years before symptoms ever show up.

In this episode, Dr. Justin unpacks how a symptom most men are taught to ignore became one of the most promising…

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