Latest / The Scene Projects / Dr. Glenn Toby on Music, Advocacy, and Empowering Communities

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Dr. Glenn Toby on Music, Advocacy, and Empowering Communities · The Scene Projects

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  Today, we're joined by doctor Glenn Toby, entrepreneur, philanthropist, wealth adviser,
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  and music industry veteran.
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  From his early days in hip hop to guiding athletes and leaders on financial literacy,
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  Glenn's journey is all about impact and empowerment.
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  Let's dive into the conversation.
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  This program is part of the Scene Projects Projects podcast network.
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  Scene Project features interviews with independent musicians, comedians, and artists
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  from across the Midwest.
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  Become part of our community and support local art wherever you are.
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  Well, welcome in to another exciting episode of the scene.
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  I'm your host, Bubba Starts, and with me today is doctor Glenn Toby.
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  Doctor, welcome to the show.
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  Glad to be here, Bubba.
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  A lot of lot of plaques on the wall, a lot of big things in your past, and a lot of cool
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  stuff that you're doing, right now in the present.
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  So, before we kinda get into all the stuff that you're up to now, give us a a brief history of,
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  you know, where you came from and a and a few of the accolades that you've achieved, and then
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  we'll get into all the fun stuff that you're doing these days.
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  Love to do it.
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  Brooklyn born, queen sworn, experienced youth homelessness when I was really young from,
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  like, eight to the seventh grade.
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  From there, moved to Queens, and I you know, Hollis Queens Village, we're the home of Run
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  DMC, you know, Oh Cool J and Russell Simmons.
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  And before those records came out, I was one of the first rappers, mister Sweetie g.
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  I have an EP out now called At The Place To Be, which is many years later.
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  And, actually, my first one of my first records was At the place to be, so I made the EP the
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  same thing.
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  Did some videos on that to just redo it again, and I had the honor of being put in the hip hop
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  hall of fame.
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  Initially, before the first records came out in hip hop, the big ones, I was torn just before
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  Run DMC and LL Cool J made records.
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  And I would go to all five boroughs and battle with other emcees and crews.
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  That's anybody from Dougie Fresh to Bizmarcki, Grandmaster Flash, Curtis Blow.
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  And then during the emergence of hip hop as it became commercialized and the record company
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  started signing and I left and went into business.
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  From there, I had the honor of managing our our Cool J with Brian Latour and Charles Fisher.
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  I did that for four years.
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  That was during the period of the development of the show in the house.
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  And, of course, obviously, the FUBU deal and much more discovered positive k, which was a
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  joy, and I produced his first record and managed him.
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  I discovered David Banner, the rapper that you may know, the rapper actor.
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  Worked with Saigon, managed him.
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  Went on to produce hit records in house music.
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  I was one of the first pioneers in New York City garage, house music sound as a producer
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  and artist with a group called Cultural Vibe and New Civilization.
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  And during the music period at the height of that, I met a gentleman by the name of Alonzo
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  Shavers and got into the sports business.
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  We did over $300,000,000 in contract business in our career.
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  Sold that company now with a new company, which is Rakim Vic, Brady Jackson, and Jay Gordon,
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  and it's called the Winner's Circle.
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  We're doing NIL, and we're also doing sports negotiation and management as a whole.
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  So here we are.
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  Life lived in the zone, in the heart of hip hop, and for a a young kid that experienced
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  that homelessness and, you know, New York City in the I'm assuming in the, you know, seventies
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  and eighties, not a great place.
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  Right?
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  This is before it really got cleaned up.
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  Some some rough times, man.
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  So I really my heart goes out to that young man.
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  Not an easy situation to grow up in.
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  You know, I experienced a little bit of homelessness in my life as well.
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  I was a lot older than that.
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  You know, I was in my teen years, but, I I understand that.
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  And I wasn't on the streets in New York City.
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  Right?
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  I was in the the Midwest where there was always, you know, a a warm inviting person that
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  would that would reach out to that.
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  I I'm sure that it wasn't always the case for you.
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  So thank you for sharing that with us.
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  I'm sure that informed a lot of who you became, as an older gentleman and as you were, you
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  know, meeting some of these other young men and trying to guide them.
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  And I know that currently that means a whole lot to you as well.
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  It does.
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  It doesn't you know, the work you know, Bobby, you're right.
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  We have a foundation called the BookBank Foundation.
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  It's been around for thirty years.
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  We serve the lost, the lonely, and the forgotten.
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  These aren't handouts.
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  These are hand ups.
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  So we have a program called Groceries to Grow, we have been helping in people with sustainable
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  food.
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  Right?
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  There's a food desert.
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  Sometimes people can't budget right.
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  Giving them the modalities and strategies to be able to live a better life.
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  Diet, how to plan and program mealing, and how to make the dollar budget, you know, when
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  you're going out to shop.
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  We have something called shelter from the streets, which we'll be doing this year in
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  December.
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  We go around to all five boroughs.
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  We go to homeless shelters and organizations that provide much needed goods.
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  We have a flight school, the aviation camp, which we do every summer with doctor I mean,
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  with captain John Addison, who's airplane pilot, and so many other programs.
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  So it's thirty years of talking to the lost, the lonely, the forgotten, and we believe that
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  ignorance and a lack of education and a lack of critical thinking is the first step into
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  incarceration, mental illness, drug abuse, and economic disparity.
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  The only way to fix it is to fix it.
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  Yes, sir.
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  And as someone who was incarcerated for two years of my life, you know, selling pot and
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  just making really bad choices, I understand that, and I was very fortunate.
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  We're actually a vote today in South Dakota about building a massive new prison,
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  $650,000,000.
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  It will be the biggest spending ever in South Dakota's history of public taxpayer funds.
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  But there's so much about our current system that's broken because of the education factor,
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  because there's zero rehabilitation done.
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  It's adult day care, doctor.
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  And I don't know if you've been into some of these facilities, but it's all pacification.
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  And then you get three months before you hit the door, they're like, okay.
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  Well, like, learn a little bit here, maybe learn a trade, and then and throw you out
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  there.
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  And and there's not enough helping people before they get to the point of incarceration
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  and they are embedded into a lifestyle, it's very hard to pull them out of that lifestyle
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  after they've been into it.
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  And and there's so much more that can be done, and I hope that, through foundations like yours
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  that, you know, these young men and and these young people everywhere.
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  You know?
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  Rural America, I think, is not much different in many ways from some of these inner city
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  areas because of the lack of education, the lack of, you know, good jobs, and the lack of
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  hope for a brighter future.
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  And I think that's really where it all stems from.
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  Yeah.
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  I agree a 100%.
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  I think if you look at the system, many children, you know, don't have a chance, don't
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  have a choice.
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  Like, we generally don't pick a lot of the choices they pick us.
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  So these children are forced with an option.
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  Do they stay hungry?
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  Do they eat?
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  Do they shoplift?
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  They're competitive.
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  Self esteem issues, confidence.
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  Many of these things can't be built because in the home, it's it's so chaotic or there's such
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  a a dire need that the parents aren't able to parent.
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  They're just being loving mothers or fathers or one or the other.
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  But I think when you have the entire village, I believe we don't we raise our children, but
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  society and the community rises our children.
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  Arise is the lift off from the best place that you get to start out.
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  Some kids don't have a fair start.
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  Some never have a chance.
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  But through education, through the court systems, through laws, through communal
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  exchange with fairness, equitable exchange, even with a prisoner that's inside a system.
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  So this prisoner, if he's doing five years, we'll say, we'll cut it to two and a half, but
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  this is a give and take.
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  You can't have any violations, no contraband, no fighting, no drugs, listening, being on
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  time, and then give the prisoners an opportunity to write out programs, scalable,
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  measurable things that will give them attributable return of what they've done, an
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  idea, concept.
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  That same mind that's turns to the left that is strategic, it can go to the right.
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  If they're really good in the dark, they can be just as good in in the light.
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  And guess what?
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  If it's a complete team, it's the reverse.
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  It kind of reverses incarceration and creates an incineration for all the evil, the
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  wickedness by giving people a chance, by having grace for them, and creating fail safe and
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  default measures.
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  Fail safe means this this person's isolated in a program specifically.
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  So if they're working with sharp items in their tools and there's equipment and they you know,
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  maybe they're in the room by themselves doing it.
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  Right?
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  They have to be psychologically qualified to know that they're not gonna hurt themselves
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  with it.
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  There's so much programming, and there's so many provisional concepts and thoughts and and
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  ideology that can be put into these prisoners.
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  They got a lot of time.
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  When they're not working the four to eight hours, the other eight hours, they're either
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  living in shame, pain, mental illness, discourse, or absolute adjunct evil and
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  discourse.
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  But imagine if we were constantly feeding them more than they can eat.
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  There'd be an abundance of opportunity when they're ready to walk to it.
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  Incredible stuff.
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  I think a a lot of people could learn from from listening to you, and I hope a lot of people
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  do.
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  There's just so many people out there that don't understand it.
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  They they don't understand, I I you know, am I proud of the choices that I made that landed me
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  in the prison system?
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  No.
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  Of course not.
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  But I'm very grateful that I had that experience because I can speak not just to
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  these young men and women, you know, also, you know, an increasing female prison population as
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  well.
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  I can speak to them, but I can also speak for them and to expose people on the other side of
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  that fence to what the plights actually are.
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  Because if I didn't tell you, you would never have assumed that I was an incarcerated
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  individual.
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  Right?
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  And I think that a lot of people look at me they don't look at me differently because of
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  that.
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  Right?
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  But because you see the man that I am today.
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  And it's it's important for me to share that part of my story where some people, think that
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  I should never share that part.
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  Oh, why would you tell people that?
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  Because it's part of who I am.
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  And it's not because it's something that, you know, necessarily that I'm proud of, but I want
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  you to know the full story of the man that's standing in front of you.
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  I want you to know my journey because that informs you of of what made me who I am.
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  No doubt how the the bouts with homelessness in in your early life shaped you as well.
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  So Absolutely.
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  I love this job, doctor.
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  I I I love having conversations with people from different walks of life.
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  Be and without the Internet and with pod without podcasting, you and I may have never
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  gotten the chance to to have these.
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  And and for people that look like me or that look like you or have our similar experiences,
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  they would never be able to see them.
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  Maybe we're not all so different at all.
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  Wow.
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  I love it.
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  I love it.
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  You know, continuity is so important.
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  Speaking of continuity, let's talk about before MIDI.
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  Right?
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  I wanna ask you a question.
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  You remember we were doing analog many years ago.
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  I got the joy of two inch tape and going to two track and edits with a with a razor blade.
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  And I wasn't an editor, but it was such an amazing editing process.
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  Then we went to ADATs and we went to complete digital.
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  Do you remember the days of Performa?
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  Do you remember the days of the pre digital?
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  What are your thoughts on that?
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  Digital versus analog.
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  Do you miss it?
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  Well and I came up, so I'm 39.
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  So I'm I'm quite a bit, younger.
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  I I came up as it was still you know, Pro Tools were obviously very big when I started kind of
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  my recording career 02/2009.
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  I was a campfire strummer.
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  I learned how to play guitar so I can impress some girls at a party.
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  Right?
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  You know?
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  My dad played and my uncle played, so a guitar was always around me.
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  And when I got one put in my hands, you know, eighth grade, 13, 14 years old, I was already
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  singing, and I was already writing about things that I felt.
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  And, I found that songwriter's side, and I say that there's something so special about a the
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  six strings of a guitar and the human voice and the human spirit.
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  It's why rock and roll music became what it was for so long.
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  And, now we're getting into the age of AI, and I feel like expression is expression.
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  And if we have tools that people can learn how to get the things that are in their heads, and
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  that's all we're trying to do, is to get the sounds out of our out of our brains and into
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  the world somehow, some way.
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  I'm completely in support of that.
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  And especially in the commercial side of music today, nobody's making any money.
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  So what is it?
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  What does it matter?
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  Right?
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  Wow.
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  Yeah.
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  Yeah.
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  I mean, hundreds of millions of streams can bring no more than $1,500 in some instances.
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  It's insane.
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  Hundreds of millions of streams.
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  And every month, I mean, it's about 200 to 300,000 uploads in just one or two platforms
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  alone.
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  So this is new music every day from an eight year old kid to a 15 year old kid to someone
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  that's doing it as a hobby.
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  So yeah.
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  I mean, live performance has gotta really make the difference now too.
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  I mean, there's so much electronic music.
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  They're gonna be probably streaming at some point or doing some some kind of three d
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  rendering.
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  So it's important that musicians continue their craft, and we have venues to come out and
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  perform so we can resonate soul to soul with the audience.
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  And that's so much of what we do.
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  In the Midwest, we're very blessed that venues still pay quite a bit.
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  Like, when I go out and perform with my band, and I'm honestly I'm nobody.
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  Even in South Dakota, I'm very far down the list, but we make anywhere from a thousand to
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  $1,500 to come out and perform, which in a major market well, the upper echelon of people
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  are not getting that kind of a guarantee to perform.
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  So very fortunate in where we live in the Midwest that we have so many venues that
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  support that.
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  Obviously, a lot of it is in the rock or country world
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  Yeah.
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  That we're seeing though you know, those kind of guarantees.
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  But I I'm working tirelessly to continue to bring, you know, young people.
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  Obviously, they wanna listen to higher energy music.
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  Right?
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  Whether it's pop or or it's hip hop or it's, you know, r and b, whatever that is, and trying
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  to expose, that kind of music to other music lovers.
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  I I feel like if you're performing with all of your heart that it's going to resonate with
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  people regardless of the genre.
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  Yeah.
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  I agree.
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  It's there's so many new systems.
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  They're coming up with these.
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  I know Timberland more recently is has a full artist that he's creating as somebody that had
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  a bidding war on an AI artist.
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  I mean, this is just taking renderings or samples of other people's music using a
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  quantitative analysis to be able to break it down so it becomes the origin of the maker.
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  I mean, what comes in is what comes out.
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  I don't feel great about it, but I do acknowledge it.
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  But as a competitive person and as a true artist, a creative, I guess I'd just carry my
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  spiritual tools with the spirit of songwriting into that box and see what that does bring.
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  So I might be fooling around with it one day.
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  Right.
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  And and I have friends that have no, musical talent with an instrument or with producing,
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  but they write lyrics.
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  And they have these things in their head, and they've learned they've learned the art of
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  talking to the AI because it's not easy.
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  It's not like you just plug in, make this song, and it spits out a perfect version.
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  It takes adapting to the technology.
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  It takes refinement along these things and to see how they were able to express themselves
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  and just to see that joy that they had.
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  It was the same joy that I had when I wrote a song.
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  Right?
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  And that's why as an artist who's not making any money in the business anyway that I'm like,
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  I think that's so great.
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  Now if if I had some skin in the game, and and I know Spotify just went through a massive
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  change in their terms of service, and, it's the reason why I I kinda motivated to pull some of
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  my stuff off of there, especially my podcast, because we put out so much content in here.
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  And it would be very easy for them to just run that through and be like, well, we're just
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  gonna create a new character that's like Bubba starts and and to run with that besides the
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  terms that are pretty much you're signing a record deal without even knowing you're signing
• 17:31
  a record deal just for the opportunity to have yourself on the platform.
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  I've been doing a lot to just try and educate people to, like, you don't have to believe me.
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  Just go read your terms and educate yourself on on what you're actually signing when you do
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  these things.
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  Because if you're going to work so hard to finally make it and then have this company come
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  back and go, cool.
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  Well, we're gonna take 75% of that.
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  Here you go.
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  I just don't think that it's right.
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  Yeah.
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  I mean and it's systematic.
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  I mean, they go in and they make side deals or we they push the creatives of the artist to the
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  copyright owner to the side.
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  I mean, then they come back and say, this is what the standard is.
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  It's gonna have to change.
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  If not, I think there's gonna have to be a revolution in music.
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  It's gonna be live musicians or people are gonna go outside of the systems and create
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  their own direct consumer or some kind of pathway.
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  I think that's gonna come too.
• 18:29
  Well and we've been seeing that for a long time.
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  I I I follow the creative juice podcast, indipreneur, you know, Rick Barker, which is
• 18:38
  Taylor Swift's former manager, and that's someone I got introduced in 2018 when I got out
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  of prison.
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  And I just started consuming their content and listening to them, and it was all of that.
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  Direct to fan.
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  Like, look.
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  You don't have to have a million streams to do very well for yourself.
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  And in my area, like I said, very fortunate to get great guarantees for performance fees, but
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  there's other ways to get your music out there and to do that.
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  You just have to educate yourself, in that field, and it's it's a lot of work.
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  Right?
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  It's a lot more work.
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  But the days of, you know and I'm sure that you I mean, you experienced this.
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  You experienced young men and artists that were able to sign deals that got massive, you know,
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  advances, which they had to pay back through record sales and things.
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  Right?
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  I mean, you've been in this business a long time.
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  I don't have to tell you, but for our young listeners, those days of signing a record deal
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  with massive advances, those are long gone.
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  If you're not coming to the table with a million followers already and massive streaming
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  numbers, record labels aren't interested to you.
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  And honestly, you don't want that deal anyway.
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  Yeah.
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  It's a bad bank deal.
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  And then you gotta think, As the administrator, they may be doing a mathematic.
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  Their mathematics may not meet your metrics like what you deserve and what you need to
• 19:55
  have.
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  Self publishing's good.
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  Hold on to all your rights.
• 19:59
  And there's so many nontraditional ways to advance your music career.
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  You can DM other artists.
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  You can offer people your beat packs, make sure they're covered and protected.
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  And if you have several different songs, instead of copywriting each individual song,
• 20:13
  you can do it as one body of work.
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  You can do 10 songs.
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  You can make it an l EP, or you can I'm sorry.
• 20:19
  You can make it a LP.
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  You can do it in sixes, fives, and fours, make them an EP, and then manage those the way you
• 20:26
  want to.
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  It's important that you have an administrative system to measure the copyrights to make sure
• 20:30
  that everything's covered, all your registrations are in place, and, that's your
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  first right.
• 20:36
  So you don't want it to be your last.
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  Now is this something that you have a company that's kind of working on these with artists
• 20:43
  themselves, or or is that you know, I you just have your hands in so many things, I have to
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  imagine.
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  Yeah.
• 20:49
  So, go ahead and tell us some more if you have some, you know, your your own you know, not
• 20:55
  just the wisdom, which I appreciate you sharing for free, but where people can find out more
• 20:59
  about you and what you do for artists.
• 21:01
  And, just go ahead and share whatever plugs you need to, doctor.
• 21:05
  Love to.
• 21:06
  So all things Glenn Toby, g l e n n t o b y, That's on Instagram.
• 21:14
  That's Twitter, LinkedIn, Facebook, TikTok.
• 21:18
  DM me.
• 21:19
  If I can't help you, I'll guide you.
• 21:21
  I'm willing to share some jewels.
• 21:23
  We have access to some amazing independent ownership opportunities, will give you the
• 21:27
  ability to stream public relations, press releases, promotions, blogs, the whole gamut.
• 21:34
  You can get involved with it a la carte and manage it.
• 21:38
  Additionally, I always welcome giving free information from my past experiences.
• 21:42
  I have a TED talk out, a TEDx, and it's about healing, and it talks a little about a mini
• 21:49
  mini story on my life.
• 21:51
  And you can go to my website for that, which is doctor d r, Glenn, g l e n n, two n's, t o b y
• 21:58
  dot com.
• 21:59
  And mistersweetieg.com, mrsweetyg, is my music site.
• 22:08
  So, you know, if you're a friend of Bubba, you're a friend of mine.
• 22:10
  This is where it is.
• 22:11
  Any information I can share and do get a chance on Saturdays every single night, 8PM eastern
• 22:17
  time, 07:00 central time, 5PM pacific time.
• 22:20
  I'm on the global dance party on Freshest FM, streaming and playing some of the best dance, r
• 22:25
  and b, soul, hip hop, rock, anything you can name.
• 22:29
  Remixes that are in the format of dance and high energy and good good information I try to
• 22:34
  share with our listeners.
• 22:36
  It's a global station and it's a global dance party.
• 22:38
  Come join us Saturday.
• 22:40
  That sounds like a great time.
• 22:42
  Well, doctor, thank you so much for sharing some of your story and some of your wisdom with
• 22:46
  us here on the show.
• 22:47
  Thank you for being part of the scene.
• 22:50
  Thank you, for having me, Bubba.
• 22:52
  Great show.
• 22:52
  Heard a lot about you guys, so I took the time.
• 22:54
  So let's talk, You know, it's an open exchange.
• 22:58
  One thing about this podcast, many of us come through the door.
• 23:01
  This is an open community that I think continues.
• 23:03
  Lot to talk about.