New Local ad format, Updated GBP Guideline clarifies policies, Google SGE shows reference links

The Near Memo · Aug 7, 2023 · 22m

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New Local ad format, Updated GBP Guideline clarifies policies, Google SGE shows reference links:

New Local Ad format is a local ad as local ads should be

Google seems to have rolled out a new ad unit that relies on local assets like GBP photos for the the creatives. The ads include a map, review ratings and an image are very eye-catching and appear to be extremely easy to create and use. This is the ad that Google should have made available to local advertisers from day one.

New GBP Guidelines clarify long “secret” policies:

Google rolled out a number of new policy statements…