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Inside the Playbook: Bryan Johnson on AI Music, Fraud & Royalties
How is Spotify handling AI music, fake streams, and artist impersonation?
In this clip from The Manager’s Playbook, Mauricio Ruiz and Bryan Johnson from Spotify discuss how AI is changing the music business and what it means for artists, songwriters, rights holders, and listeners.
Bryan breaks down Spotify’s approach to AI music, including spam filters, impersonation policies, AI credits, artificial streaming, and the removal of around 75 million spammy tracks over the past year.
They also discuss prompt-generated AI songs, low listener engagement, artist opt-in, AI derivatives, UGC remixes…
The skinny
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