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How Figma Won Design Collaboration Without a Sales Team
In this episode of Startup Stories, Lucas and Luna dig into Figma's improbable rise to a $20 billion valuation — and the counterintuitive go-to-market strategy that got it there. Figma didn't hire a traditional sales force. Instead, it built a free, browser-based tool that designers loved, then let organic adoption spread inside companies until the product became indispensable. We trace the early days under Dylan Field, the decision to give away the core product, the multiplayer pivot that turned design into a collaborative sport, and how Figma's community-driven growth…
The skinny
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