Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
Why Your Brain Loves a One-Day Sale More Than a Permanent Discount
Episode 66 of Behavioral Economics with Fexingo. Lucas and Luna unpack the 'scarcity heuristic'—why your brain treats a flash sale as more urgent than a standing discount, even when the savings are identical. They dissect a real-world case: how a major online retailer boosted conversion by 340 percent by switching from 'Save 20 percent' to '24-hour sale: Save 20 percent.' They explore the evolutionary roots, the role of anticipation, and how marketers hijack your sense of time. Plus, a look at the research by University of Chicago economist Sendhil Mullainathan…
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