Does Being "Too Niche" Actually INCREASE Sales?
A new indie game called Dressmaker, created by Sabrina Becker under the studio Cozy Lives and published by Free Lives, launched on Steam on September 21, 2026, and became a surprise mega bestseller — but the story behind it reveals a fundamental truth about creativity, gaming, and the entire entertainment industry. Becker, who has Ehlers-Danlos syndrome (a connective tissue disorder that ended her costume design career), built the game not to fill a market gap but to reconnect with the sewing she grew up doing with her mom. A viral prototype video racked up half a million views before the…
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