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Ferrero’s Sweet Takeover of U.S. Snacks | Birmingham News
Ferrero’s U.S. snack empire is growing fast — in just nine years, they’ve spent over $7 billion buying beloved American brands like Keebler, Butterfinger, and Rice Krispies. From Fannie May to Nestlé’s candy division and Kellogg’s cookie lines, Ferrero’s strategy is simple: buy iconic, trusted names to instantly expand market share without building from scratch. The goal? Dominate the snack aisle by bringing your childhood favorites under one roof — all while making it easier for you to find your favorites, whether they’re cookies, cereals, or chocolates. Listen in comfort:Get a discount on a…
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