Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Mid-Career Marketers Use Employee Advocacy Programs
Episode 63 of The Marketing Career Podcast with Fexingo explores how mid-career marketers are leveraging employee advocacy programs to boost personal brand, generate B2B leads, and accelerate promotions. Lucas and Luna break down a real case: a senior marketing manager at a mid-sized SaaS company who used a structured employee advocacy initiative — posting curated industry insights on LinkedIn for 15 minutes a day — to increase her profile views by 300% and land a director role within 18 months. They discuss the metrics that matter (engagement rate, share of voice, inbound connection…
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