Author Marketing

HostingAuthors Podcast · Oct 3, 2026 · 2m

Welcome to Author Marketing, where we’re looking at a practical way independent and self-published authors can put their books—and their own author brand—on the web. A book deserves more than a passing mention in a social media feed. A dedicated landing website gives readers one reliable place to discover your work, learn about you, and decide what to read next.

First, think of your author website as a welcoming front door. Instead of sending potential readers to a collection of scattered links, you can guide them to a professional page built around your books. Include a clear description…