Latest / Contractor Business Builder Podcast
How Allan Langer Sold $95M in Windows and Doors Without a Sales Pitch
Website: https://allanger.com/
LinkedIn: https://www.linkedin.com/in/allanlanger/
Podcast: https://www.sellinginthedwelling.com/
Allan Langer spent more than two decades in in-home sales, visiting over 10,000 homes and earning National Rep of the Year five times at Renewal by Andersen. In this episode, Derek Isaac and Allan dig into why the traditional sales pitch costs contractors jobs, and what to do instead. You'll learn how to prepare homeowners for your price so it never feels like sticker shock, how to answer "I need to think about it," and why adding value beats discounting every time…
The skinny
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