83. Implementing Sell Buy Marketing in Canada with Joseph Gardiner
In this episode, John Haskell is joined by Canadian farmer Joseph Gardiner to explore how Sell Buy Marketing principles translate beyond U.S. borders and into a volatile, high-stakes market. Joseph shares how rethinking cattle as financial assets rather than inventory transformed his operation, sharpened decision-making, and improved cash flow during uncertain times.
The conversation covers cow depreciation, intrinsic value, and the idea that keeping an animal is a buying decision made every day. Joseph explains how applying these concepts helped him confidently make large cattle purchases…
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