Why Franchises Are Failing (And What To Do Instead)

Business is Good with Chris Cooper · Jan 18, 2023 · 17m

In the old days, when you thought about a franchise, you probably thought about McDonald’s - the prototypical franchise model. Someone who wanted to be an entrepreneur, create wealth for themselves and have some freedom, but who really didn’t want to take the risk of starting from scratch with their own ideas (that might not work) would invest in a famous franchise like this one.

When people invested in a franchise, they would get a reputable brand, massive advertising, precise information about the equipment they should buy, training on how to make the product, how to sell it, and how to…