Latest / The Breakfast Club / INTERVIEW: Earn Your Leisure Talks 'You Deserve to Be Rich,' Elon Musk, Trump, DEI, Dame, Mental Health +More]

Transcript

INTERVIEW: Earn Your Leisure Talks 'You Deserve to Be Rich,' Elon Musk, Trump, DEI, Dame, Mental Health +More] · The Breakfast Club

• 0:00
  Speaker 1: Wake that ass up in the morning.
• 0:02
  Speaker 2: Breakfast Club, Morning, everybody, it's the j Envy, just hilarious.
• 0:07
  Speaker 2: Charlamagne the guy, we are the breakfast Club. He got
• 0:10
  Speaker 2: some special guests in the buildings. Indeed, they got a
• 0:12
  Speaker 2: new book out right now. You deserve to be rich,
• 0:15
  Speaker 2: all right, ladies and gentlemen, rash and Troy Milling is welcome.
• 0:19
  Speaker 3: It's going on, he knows, especially when shot Break got
• 0:22
  Speaker 3: the Biggie.
• 0:22
  Speaker 4: Coop on the mind.
• 0:29
  Speaker 2: First at y'all feeling man, we're good.
• 0:31
  Speaker 5: We're good man. The theme music was playing when we
• 0:33
  Speaker 5: walked in. I like that. It's a good stuff.
• 0:35
  Speaker 3: Mac at the theme music on Yeahey, I feel like
• 0:39
  Speaker 3: a book is overdue for you.
• 0:41
  Speaker 1: That's a fact people long overdue.
• 0:44
  Speaker 5: People kind of felt the same way, right. It was
• 0:46
  Speaker 5: one of those things with like when's the book coming?
• 0:47
  Speaker 5: When's the book coming? Everybody asks us questions everywhere we go,
• 0:50
  Speaker 5: where's the book coming? Books here? How do you?
• 0:52
  Speaker 4: How did y'all know now was the right time.
• 0:54
  Speaker 6: We've been working on for two years? Okay, so you
• 0:57
  Speaker 6: know it's like putting out your first album. You want
• 0:59
  Speaker 6: to make sure you know it's right. Like we've done
• 1:01
  Speaker 6: so much stuff, so like crazy amount of stuff in
• 1:04
  Speaker 6: a short period of time. We didn't want to rush
• 1:06
  Speaker 6: the book, like it's like a documentary, like you know,
• 1:08
  Speaker 6: you got to take your time with it. So then
• 1:09
  Speaker 6: we kind of figured out what kind of book we
• 1:11
  Speaker 6: wanted to write, so you know, that whole process we
• 1:14
  Speaker 6: took our time with. So it's been two years in
• 1:16
  Speaker 6: the making and it's pretty much just like a whole
• 1:19
  Speaker 6: blueprint as far as financial freedom. So we're real proud
• 1:23
  Speaker 6: of it. And it's definitely a hard process.
• 1:26
  Speaker 5: You know. Obviously we spoke to both of y'all, but
• 1:29
  Speaker 5: like when you put out your book, and when you
• 1:30
  Speaker 5: was putting out your book, you had just released it,
• 1:32
  Speaker 5: we were like trying to get the feedback, like what's
• 1:34
  Speaker 5: the process Like, even if you got an altar, you
• 1:36
  Speaker 5: work with somebody, what's the process like. So when we
• 1:38
  Speaker 5: went into it was like, all right, we can expect
• 1:39
  Speaker 5: we have certain expectations and I remember you was like,
• 1:42
  Speaker 5: make sure it sounds like y'all. And when we went
• 1:44
  Speaker 5: to the meetings, was like, this has to sound like
• 1:45
  Speaker 5: it's coming directly from us, and I think we nailed it.
• 1:48
  Speaker 2: I wanted, so what is it about it? Do you
• 1:50
  Speaker 2: break down how y'all started and how y'all got together?
• 1:53
  Speaker 2: Or is it more about financial literacy or is it
• 1:55
  Speaker 2: both both both?
• 1:56
  Speaker 6: We talked about like how we started the backstory, but
• 1:59
  Speaker 6: it really is more so on like so it's like
• 2:02
  Speaker 6: six different people and it tracks their journey. It's like
• 2:05
  Speaker 6: a single mom, somebody had just graduated from college. So
• 2:08
  Speaker 6: and then it's like real life situations like Okay, this
• 2:10
  Speaker 6: person's credit is messed up, this person needs to get
• 2:13
  Speaker 6: a single family home. So we're teaching, but it's in
• 2:16
  Speaker 6: story format. That's been the whole point of our platform, right,
• 2:18
  Speaker 6: like we highlight people that's relatable, so it's better than
• 2:22
  Speaker 6: us just like teaching from a whiteboard. So we put
• 2:25
  Speaker 6: it in story format and it teaches you about crypto stocks,
• 2:29
  Speaker 6: real estate credit, but like in an entertaining way because
• 2:32
  Speaker 6: it's in story format. So it's like a pathway for
• 2:36
  Speaker 6: financial freedom and everything that we talk about, just like
• 2:39
  Speaker 6: in a concise encyclopedia type of format.
• 2:42
  Speaker 5: It's designed for you know, the audience or to read
• 2:45
  Speaker 5: to identify with one of those characters. And if you don't,
• 2:47
  Speaker 5: you know somebody that is identifying with them. So you said,
• 2:51
  Speaker 5: we share stuff in there, as well. So like when
• 2:52
  Speaker 5: we talk about financial trauma, that's something unique to us
• 2:55
  Speaker 5: that we need to have to experience and go through.
• 2:57
  Speaker 5: And what are the lessons we learned from it? Obviously,
• 2:59
  Speaker 5: being where we're at now, there were mistakes that were
• 3:01
  Speaker 5: made along the way, but we've gone from here the
• 3:03
  Speaker 5: lessons so that everybody else can learn from them as well.
• 3:05
  Speaker 2: How do you break down everybody's journey is different? Right,
• 3:09
  Speaker 2: because somebody might look at your journey and say, you
• 3:11
  Speaker 2: know what, I'm gonna jump I'm gonna do a podcast,
• 3:13
  Speaker 2: and then they be like, after six years, they be
• 3:15
  Speaker 2: like I'm not where they at, you know what I mean?
• 3:16
  Speaker 2: Or you know, you see people say and I'm gonna
• 3:18
  Speaker 2: jump on the you know, on the book thing, and
• 3:20
  Speaker 2: they'll be like, I ain't with Charlamagne D.
• 3:21
  Speaker 5: So what do you tell people that?
• 3:23
  Speaker 2: Because people like to follow what people do, and sometimes
• 3:25
  Speaker 2: everybody's journey and everybody's path is different. In the success
• 3:28
  Speaker 2: you guys have with podcasts is not gonna be the
• 3:30
  Speaker 2: success with somebody else that's trying to do a financial podcast.
• 3:33
  Speaker 2: So what do you tell people in that plane when
• 3:34
  Speaker 2: it comes to investing in crypto with things like.
• 3:36
  Speaker 6: That investments for everybody. So anybody can invest in stocks,
• 3:40
  Speaker 6: anybody you know can buy real estate, anybody could do crypto.
• 3:43
  Speaker 6: That's for anybody. Now business is a little different because
• 3:46
  Speaker 6: you're right, you're not gonna have the same success as
• 3:49
  Speaker 6: breakfast club just because you're passionate about talking on the microphone,
• 3:52
  Speaker 6: so that you have to really dig deep and see, Okay,
• 3:56
  Speaker 6: what am I passionate about? But also how can I
• 3:58
  Speaker 6: help people's? That's really odd thing is like how can
• 4:01
  Speaker 6: you help people?
• 4:02
  Speaker 1: Right?
• 4:02
  Speaker 6: Like a lot of times people go into business for
• 4:04
  Speaker 6: selfish reasons just to make money, Like we did that before,
• 4:06
  Speaker 6: it didn't work. So what did work was when we
• 4:08
  Speaker 6: actually had a platform that actually helped people. Right, So
• 4:11
  Speaker 6: you got to really look at yourself and say, Okay,
• 4:14
  Speaker 6: what am I passionate about? How what am I talented?
• 4:17
  Speaker 6: That's another thing too, like there's a certain level of
• 4:19
  Speaker 6: talent to it. Like people think that everything is just easy,
• 4:24
  Speaker 6: and it's like you got to have a level of
• 4:25
  Speaker 6: skill to be successful as an entrepreneur no matter what
• 4:27
  Speaker 6: you're doing. So that takes a little bit more like
• 4:30
  Speaker 6: self evaluation, working with other people, and then sometimes you
• 4:34
  Speaker 6: don't have to be the main part of it either,
• 4:36
  Speaker 6: like you could be part of a business and it's
• 4:38
  Speaker 6: not your business, but you have a great skill set,
• 4:41
  Speaker 6: Like you're a great tech guy, right, somebody else is
• 4:43
  Speaker 6: great with ideas. Now you come together and that's a
• 4:46
  Speaker 6: way to kind of be part of a business as
• 4:49
  Speaker 6: opposed to just being the Elon Musk, forward facing ultra
• 4:53
  Speaker 6: you know, out for entrepreneur.
• 4:55
  Speaker 1: The diddy of it all. Eli.
• 4:57
  Speaker 4: I was just having that conversation in the video look
• 5:09
  Speaker 4: at you. I know where did he is now?
• 5:15
  Speaker 3: But I'm talking about I was having that conversation this weekend,
• 5:18
  Speaker 3: just talking about the whole Oligark's running America like old
• 5:22
  Speaker 3: has been running America, like did He's just the guy I.
• 5:24
  Speaker 4: Mean said he he was just a guy forward facing
• 5:28
  Speaker 4: with you know what I mean.
• 5:29
  Speaker 5: He's for facing and he's the wealthiest man on the planet.
• 5:32
  Speaker 5: Those those two things are very dangerous, right. And he's
• 5:35
  Speaker 5: talking about having the media platform, having a technology, and
• 5:38
  Speaker 5: having a capital.
• 5:39
  Speaker 4: He all of it.
• 5:40
  Speaker 5: He got all three of those things and he has
• 5:42
  Speaker 5: the political power now. So it's it's something that we
• 5:45
  Speaker 5: definitely got to be.
• 5:47
  Speaker 6: And Donald Trump like the same thing as far as
• 5:49
  Speaker 6: they both are forward facing. The saying things that people
• 5:53
  Speaker 6: used to say in private. Absolutely, like Donald Trump is
• 5:55
  Speaker 6: no different from any other president, but nobody else will
• 5:57
  Speaker 6: say this on Twitter. Elon is no differ from a
• 6:00
  Speaker 6: lot of other CEOs, but nobody would say this on Twitter.
• 6:03
  Speaker 6: But that does speak to something that's a disturbing trend
• 6:06
  Speaker 6: because they didn't say it before because they knew that
• 6:09
  Speaker 6: it was bad protocol to.
• 6:10
  Speaker 4: Say that's right, it's bad business.
• 6:12
  Speaker 6: Now it's good for business. It's actually helpful for business.
• 6:16
  Speaker 6: So it says a lot about the times that.
• 6:18
  Speaker 4: We in So who's so whose fault is that?
• 6:20
  Speaker 5: Then?
• 6:22
  Speaker 3: I think when the consumer's appetite changes, you should change
• 6:25
  Speaker 3: with the consumer's appetite, right, Well.
• 6:26
  Speaker 5: The consumer. The problem with the consumer a lot of
• 6:29
  Speaker 5: them are uneducated, right, and so they'll support things just
• 6:32
  Speaker 5: because they heard a rally call and it's like, all right,
• 6:34
  Speaker 5: well I don't know any better. That looks like the
• 6:36
  Speaker 5: right path to go, so I'll support that. When we
• 6:38
  Speaker 5: talk about a guy who runs up two hundred million
• 6:39
  Speaker 5: dollars and then selling a car, had nothing to do
• 6:42
  Speaker 5: with that. It just became a belief. We believe in
• 6:44
  Speaker 5: what he's doing. We believe in what he's saying, and
• 6:46
  Speaker 5: to the point where like I'm a support no matter what.
• 6:48
  Speaker 5: And so now like you look at the fundamentals of
• 6:50
  Speaker 5: a company like Tesla, well why is it making money? Right?
• 6:53
  Speaker 5: They actually sold less cars right now. It's not obviously
• 6:56
  Speaker 5: it's not an automotive company, it's a tech company. But
• 6:58
  Speaker 5: even further than that, it's a belief company that people
• 7:01
  Speaker 5: are saying, we believe in him, we believe in the
• 7:03
  Speaker 5: things he's saying, we're championing the things he's saying, We're
• 7:05
  Speaker 5: gonna support him.
• 7:05
  Speaker 6: But even bigger than that speaks to racist, white wing
• 7:09
  Speaker 6: political agenda that he's pushing. When you look at the UK,
• 7:12
  Speaker 6: he's champion They're about to get this guy elected in
• 7:14
  Speaker 6: the UK and Canada, like Elon Musks really a dangerous
• 7:17
  Speaker 6: person because he has a global view of how the
• 7:21
  Speaker 6: world should be and it's extreme right wing. And that's
• 7:27
  Speaker 6: something that is actually helping him because there is we
• 7:30
  Speaker 6: got to be honest, there is a lot of racist
• 7:32
  Speaker 6: people and this agenda that he's pushing. These things that
• 7:36
  Speaker 6: he's saying is in line with what Trump is saying,
• 7:38
  Speaker 6: but it's in line with there's a like seventy percent
• 7:42
  Speaker 6: of the new elected officials in the world is right
• 7:46
  Speaker 6: wing extremists from Brazil to you name it, all across
• 7:50
  Speaker 6: the So this is something that's been official as far
• 7:55
  Speaker 6: as people are championing something that they like. But that's
• 8:00
  Speaker 6: not necessarily something that's just like a good thing because
• 8:04
  Speaker 6: they're champion ideas that's white supremacy and that's obviously not
• 8:09
  Speaker 6: beneficial if you're not white.
• 8:11
  Speaker 3: Well, I think people who are on the other side
• 8:13
  Speaker 3: are you know, people who are not white supremacists. They
• 8:17
  Speaker 3: have to figure out how to use these.
• 8:19
  Speaker 4: Platforms the way that the right has. That's the guy.
• 8:22
  Speaker 4: I feel like they just haven't adjusted their.
• 8:23
  Speaker 1: What platforms you're referring to all of them?
• 8:25
  Speaker 4: Social media don't own.
• 8:26
  Speaker 6: We don't own the platforms though. So that's the thing,
• 8:29
  Speaker 6: like you get kicked off or your Eli Musk is
• 8:31
  Speaker 6: one thing. But let's talk about Mark Zuckerberg. Mark Zuckerberg
• 8:34
  Speaker 6: go any direction that the wing goes. So right now
• 8:37
  Speaker 6: he's doing everything to appease Trump everything. But six months
• 8:42
  Speaker 6: that's a business decision though it's all about it's all business.
• 8:45
  Speaker 6: But I'm saying we don't but they don't have any ownership,
• 8:48
  Speaker 6: That's what I'm saying, Like We're not in control of
• 8:50
  Speaker 6: any of these situations, so we can only go too far.
• 8:53
  Speaker 6: You go too far, you get the platforms. Nobody's trying
• 8:55
  Speaker 6: to do that. Nobody's trying to just lose money. Who
• 8:57
  Speaker 6: owns all these platforms. Everybody that owns a platform get
• 9:00
  Speaker 6: gave money to Donald Trump for his inauguration. I've never
• 9:02
  Speaker 6: seen anything like this. You got Jeff Bezos, who owns
• 9:05
  Speaker 6: the Washington Post. He was for the first time sixty years.
• 9:07
  Speaker 6: They didn't even elect, They didn't even I think that's
• 9:12
  Speaker 6: the bigger issue.
• 9:13
  Speaker 4: The biggest, bigger issue is amplification and suppression. That's what
• 9:16
  Speaker 4: I think the bigger issue is. Because you can, you can.
• 9:19
  Speaker 4: They got these the voices are there, but they're just
• 9:21
  Speaker 4: being suppressed.
• 9:21
  Speaker 6: But who's yeah, but the voices is marginalized because it's
• 9:25
  Speaker 6: on the ground level.
• 9:26
  Speaker 1: They don't have real power.
• 9:29
  Speaker 3: Like who you're speaking of when you say who any
• 9:32
  Speaker 3: of the voices that you're refirmed.
• 9:33
  Speaker 4: I'm talking about like elected officials.
• 9:34
  Speaker 3: I'm talking about like other democratic governors. I'm talking about
• 9:37
  Speaker 3: democratic senators. I'm talking about people like the Vice president
• 9:40
  Speaker 3: when she was running. I'm talking about those they got huge,
• 9:43
  Speaker 3: huge voices.
• 9:44
  Speaker 6: No they had a voice, and they got throwed, they
• 9:48
  Speaker 6: got suppressed me however you want to word it, and
• 9:51
  Speaker 6: that's what I mean.
• 9:52
  Speaker 4: That's what I mean.
• 9:53
  Speaker 3: Those individuals have to find ways to use these platforms
• 9:57
  Speaker 3: the way the right has.
• 9:58
  Speaker 4: The right has turned all of these platform in the megaphones.
• 10:01
  Speaker 3: Before Trump was in office, before Trump got back in power,
• 10:03
  Speaker 3: where they found a way to use these platforms and
• 10:05
  Speaker 3: turn them into megaphones democrats.
• 10:07
  Speaker 5: It was forward thinking, right, Yes, the way that people,
• 10:10
  Speaker 5: even like our parents, the way they consume information is
• 10:12
  Speaker 5: a lot different the way that the voting margin is
• 10:14
  Speaker 5: consuming news.
• 10:15
  Speaker 4: Right, So didn't do no legacy media.
• 10:17
  Speaker 5: You didn't have to nothing because he had social media
• 10:20
  Speaker 5: and he had that generation of people that use that
• 10:22
  Speaker 5: as a platform. So when he's talking about something different,
• 10:24
  Speaker 5: it's like, we don't own any these platforms. So when
• 10:26
  Speaker 5: Jeff Bezos owns the Washington Post and they don't endorse
• 10:29
  Speaker 5: anybody that speaks a lot. This is the fourth wealthiest
• 10:32
  Speaker 5: person in the world, Mark Zucker owns Facebook. We're talking
• 10:34
  Speaker 5: about four billion people. We don't own that, right, So, like,
• 10:37
  Speaker 5: how do we have that voice? We already know what
• 10:38
  Speaker 5: Ruper Murdock is doing with his station, right, So like
• 10:41
  Speaker 5: if we lose all these media outlets and we don't
• 10:44
  Speaker 5: have control our ownership in any of them, and then
• 10:46
  Speaker 5: we start to see, hey, this guy has now been uh,
• 10:49
  Speaker 5: he's won the election, and you're going to meet with
• 10:52
  Speaker 5: him his million dollars in the campaign, his million dollars.
• 10:55
  Speaker 5: They're starting to do it. It started to feel like they
• 10:57
  Speaker 5: did it in a sense where it's like, we want
• 10:59
  Speaker 5: to make sure that business can continues as you're right,
• 11:02
  Speaker 5: And it.
• 11:02
  Speaker 3: Goes back to business, right, because if Fox has the
• 11:05
  Speaker 3: highest ratings and Fox is getting the most revenue, what
• 11:08
  Speaker 3: do you think CNN is gonna do? Cn is gonna say, hey, man,
• 11:11
  Speaker 3: we're a little too left leaning. We got to start
• 11:13
  Speaker 3: serving the conservative base.
• 11:14
  Speaker 4: I don't know if m.
• 11:15
  Speaker 3: MS, MSNBC will ever get on that that same train,
• 11:18
  Speaker 3: but most platforms, that's exactly what they did. It was like, Yo,
• 11:21
  Speaker 3: these are the platforms that are boreman, we need the
• 11:23
  Speaker 3: ratings and revenue too.
• 11:24
  Speaker 4: Let's lean a little bit more conservative.
• 11:26
  Speaker 5: But who's watching those shows? Like who's voting? It goes
• 11:28
  Speaker 5: back to the education process, right, Like who is that base? Right?
• 11:32
  Speaker 5: Predominantly if you look at the margins, who's voting uneducated
• 11:37
  Speaker 5: white folks. Right, that's a large base of people. That's
• 11:40
  Speaker 5: it changed a lot this election, though, it did. We
• 11:43
  Speaker 5: started to see more, you know, and that was.
• 11:44
  Speaker 4: The thing you got Las now you got black people.
• 11:47
  Speaker 5: Even the issues that they won on. If you know
• 11:50
  Speaker 5: the like when we're talking about inflation, right, we oh,
• 11:53
  Speaker 5: we need prices to go down. If you don't know
• 11:54
  Speaker 5: the education behind that, like do you know how inflation works?
• 11:58
  Speaker 5: Do you know what price gaging is? And even after
• 12:00
  Speaker 5: the Trunk won, he said, look, I know people talking
• 12:02
  Speaker 5: about the price of a's going down, but that's prices
• 12:05
  Speaker 5: don't go down once they go up, right, once people
• 12:07
  Speaker 5: start paying at that amount, that becomes the new price.
• 12:09
  Speaker 5: That's business. If you don't know that and you're like
• 12:12
  Speaker 5: a year later, like you know, I'm still playing the
• 12:14
  Speaker 5: same price for my groceries. Yeah, you are right, But
• 12:17
  Speaker 5: that was the campaign promise that you hear until it's like,
• 12:20
  Speaker 5: oh wait, what happened to that?
• 12:21
  Speaker 2: But you know, Elon, you know, you look at how
• 12:23
  Speaker 2: powerful he is. He was really powerful if you think
• 12:25
  Speaker 2: about it by just listening, right, just just think about
• 12:28
  Speaker 2: any of these dealerships, right, or any of these car
• 12:30
  Speaker 2: companies where it's Toyota for you name it. Do we
• 12:33
  Speaker 2: know who runs them? Do we know who owns them?
• 12:34
  Speaker 2: Do we see them out?
• 12:35
  Speaker 4: No?
• 12:36
  Speaker 2: Right, even with Elon, you look at what made Tesla
• 12:39
  Speaker 2: so big. He listened to people, I want a self
• 12:42
  Speaker 2: parking car, push a button, parks in herself. You didn't
• 12:44
  Speaker 2: see that before. I want to call it I can
• 12:46
  Speaker 2: control with my phone. You never seen that before. Now,
• 12:50
  Speaker 2: when they started fining, when not finding him, when they
• 12:51
  Speaker 2: started taxing him, what did he say? You know what,
• 12:53
  Speaker 2: I'm gonna drop thirty thousand dollars off all of my cars.
• 12:56
  Speaker 2: We've never seen that before. Moved the plants where somebody
• 12:58
  Speaker 2: could go get at least for one hundred and ninety
• 12:59
  Speaker 2: n dollar. You never see that before.
• 13:03
  Speaker 6: Probably one of the smartest people in human history, like
• 13:06
  Speaker 6: you can't. First of all, he starts PayPal. You don't
• 13:09
  Speaker 6: even know that. So he starts PayPal, sells PayPal for
• 13:12
  Speaker 6: two hundred million dollars. Most people you get two hundred
• 13:14
  Speaker 6: million dollars is over. He actually goes broke because he
• 13:18
  Speaker 6: invests all of that money not into Tesla, into space X.
• 13:21
  Speaker 6: Space X didn't even work out at first. Then then
• 13:23
  Speaker 6: Tesla came. Now, you guys, Tesla. He has space x,
• 13:27
  Speaker 6: which is a private company, but then he has neuralink,
• 13:29
  Speaker 6: which is a chip that they could put inside your brain.
• 13:31
  Speaker 6: He owns seventy percent of satellites in space, so he's
• 13:34
  Speaker 6: very intelligent person and he started open AI.
• 13:38
  Speaker 5: Trying to get that Ben.
• 13:39
  Speaker 1: But he's dangerous.
• 13:40
  Speaker 6: He's very dangerous. He's a very dangerous person. And the
• 13:42
  Speaker 6: agenda that he's pushing, Like even I'm telling you about
• 13:44
  Speaker 6: this d I think it's disturbing, but you say things
• 13:47
  Speaker 6: enough and people just start to believe it, right, and
• 13:50
  Speaker 6: it's like this, this attack on d I is just
• 13:54
  Speaker 6: can we curse? It's it's a it's a it's like
• 13:57
  Speaker 6: a politically correct way to say nigga. Really because if
• 13:59
  Speaker 6: you think because there is no DEI, if you think
• 14:01
  Speaker 6: about it, like there's less than one percent of Fortune
• 14:04
  Speaker 6: five hundred company that have black CEOs, there's seven percent
• 14:07
  Speaker 6: of people in tech that are black. That's less than
• 14:10
  Speaker 6: half of the black population percentage wise. Right, when you
• 14:13
  Speaker 6: look at the wealth gap, it's as high as it
• 14:16
  Speaker 6: has ever been. Right, So where are we seeing We
• 14:19
  Speaker 6: have one percent less than one percent of venture capital
• 14:23
  Speaker 6: funts and we manage less than one percent of money,
• 14:27
  Speaker 6: even though it's been proven that black wealth money managers
• 14:30
  Speaker 6: actually outperformed white like Robert Smith.
• 14:33
  Speaker 1: So there's no DEI. This whole thing of DEI is
• 14:36
  Speaker 1: just an illusion.
• 14:37
  Speaker 6: But it's it's really like there's some places in the
• 14:39
  Speaker 6: world where they have permanent underclass, like India where you
• 14:42
  Speaker 6: can never rise above and that's just like a cast system.
• 14:44
  Speaker 6: So this whole d I think I think pushing. The
• 14:46
  Speaker 6: reason why it's so dangerous is because if they say
• 14:48
  Speaker 6: this enough, what they're really saying is that no black
• 14:50
  Speaker 6: person is qualified for any job that's not just menial.
• 14:55
  Speaker 6: We don't want y'all leading Any job that's meaningful is
• 14:58
  Speaker 6: not you're not qualified for. So if you have a
• 15:00
  Speaker 6: meaningful child, the first thing they could say is, oh,
• 15:02
  Speaker 6: you only God because but they don't really want black
• 15:05
  Speaker 6: people to have any level of power anything at all.
• 15:08
  Speaker 6: And that's something that he's pushing his champion that. So
• 15:10
  Speaker 6: why do you guys say, like, Okay, you're the richest
• 15:12
  Speaker 6: person in the world. You put two hundred million dollars
• 15:14
  Speaker 6: into a campaign and then you got two hundred billion
• 15:16
  Speaker 6: out of it in six weeks. Your worth four hundred billion.
• 15:19
  Speaker 6: You're going to become a trillion in five years, So
• 15:22
  Speaker 6: why is it so important for you to push d I?
• 15:26
  Speaker 1: Right?
• 15:26
  Speaker 3: You know, it's funny you say that people got mad
• 15:28
  Speaker 3: at me because I said last year that these corporate
• 15:31
  Speaker 3: DEI initiatives were bullshit because a lot of it weren't
• 15:34
  Speaker 3: for us, by us. You can't have a bunch of
• 15:36
  Speaker 3: white people sitting around creating DEI programs.
• 15:38
  Speaker 4: For us, and that's why they were so easy to
• 15:40
  Speaker 4: get rid of.
• 15:41
  Speaker 3: And I think you guys know you know better than
• 15:43
  Speaker 3: most when you have real equity in something, you can't
• 15:45
  Speaker 3: just take it away. And I think that that's what
• 15:47
  Speaker 3: it is. It's a lot of diversity, but it's not
• 15:48
  Speaker 3: real equity.
• 15:49
  Speaker 5: But even at the when we obviously the George Floyd
• 15:52
  Speaker 5: moment was big and starting that or continuing when they
• 15:56
  Speaker 5: were talking about allocating hundreds of millions of dollars, who's
• 15:59
  Speaker 5: tracking the money? It's right, where did the money? Don't
• 16:01
  Speaker 5: It never wins? This is what I'm saying about it.
• 16:03
  Speaker 5: So when you like, who's now going to say, hey,
• 16:06
  Speaker 5: we never got the money? Right? Like, where's the voice right?
• 16:09
  Speaker 5: Where is the platform that say hey, all these people
• 16:11
  Speaker 5: promised this one hundred million for Microsoft. Where did it go?
• 16:14
  Speaker 5: What happened to it? How come we never got it?
• 16:16
  Speaker 6: You can't you can't control what you don't own. You
• 16:19
  Speaker 6: can't control what you don't own. It's like leasing, like
• 16:21
  Speaker 6: you don't own, Like you don't own the car. You're
• 16:24
  Speaker 6: going to give it back, like they put these di initiatives.
• 16:26
  Speaker 6: Or it's like the record indust it's like music industry.
• 16:29
  Speaker 6: They give people these record labels. What does that really mean?
• 16:32
  Speaker 6: It's still under universal. Nobody owns a record label. Nobody
• 16:36
  Speaker 6: owns a record label. It's just distribution that they've given
• 16:38
  Speaker 6: you as a title. You're just a manager. You could
• 16:41
  Speaker 6: be replaced at any given moment. Liquor company, the same thing.
• 16:44
  Speaker 6: Like all of our billionaires became billionaires because of partnerships.
• 16:50
  Speaker 6: White billionaires became billionaires because of ownership. And it's a
• 16:53
  Speaker 6: different You've seen it. We've seen what happened with Yay.
• 16:55
  Speaker 6: They could take a partnership away. Now you're not a
• 16:57
  Speaker 6: billionaire in the year. You see what happened with Diddy.
• 16:59
  Speaker 6: You can't take Elon Musk because his ownership. He has
• 17:01
  Speaker 6: ownership in the company. It's in the stock market. How
• 17:04
  Speaker 6: many there's five thousand companies that's in on the stock market.
• 17:08
  Speaker 6: Seven are black, seven out of five thousand.
• 17:12
  Speaker 5: And that's a decrease it used to be twelve.
• 17:14
  Speaker 6: Like you know what I'm saying this stuff. What I'm saying,
• 17:15
  Speaker 6: people don't really look at it from that standpoint.
• 17:17
  Speaker 3: It's like, well, when you say take away that they
• 17:19
  Speaker 3: did several ties with Yea, but they still had to
• 17:21
  Speaker 3: pay him out.
• 17:22
  Speaker 6: No, but I'm saying he lost his billionaire status because
• 17:24
  Speaker 6: it was tied to Yeasy brand, right, and Yeasy brand
• 17:27
  Speaker 6: was Adidas essentially, so he owned one hundred percent of Yeasy,
• 17:32
  Speaker 6: but it was really nothing without without Adidas. So when
• 17:36
  Speaker 6: Adidas severed his ties, he's because people look at a
• 17:39
  Speaker 6: billionaire's not like he had a billion dollars and he's
• 17:41
  Speaker 6: just swimming in it like Scrooge McDuff, Like it goes
• 17:44
  Speaker 6: by the valuation of your company, so they could devalue
• 17:46
  Speaker 6: your company at any given time. Now they take away
• 17:48
  Speaker 6: six hundred million dollars overnight. This is This has happened
• 17:52
  Speaker 6: two times in the last four years with black people. Because,
• 17:56
  Speaker 6: like I said, our billionaires are not billionaires from ownership.
• 17:58
  Speaker 6: Our billionaires are billionaires from age.
• 18:01
  Speaker 3: Only reason I don't like using those two examples because
• 18:03
  Speaker 3: they made poor choices.
• 18:04
  Speaker 6: No, no, but what a lot of people make poor choices.
• 18:06
  Speaker 6: What I'm saying is that you can't erase somebody like
• 18:09
  Speaker 6: Donald Sterling. He made He made poor choices, but he
• 18:12
  Speaker 6: got richer.
• 18:14
  Speaker 4: Richer. But that's what I meant.
• 18:16
  Speaker 1: Sell what you don't own.
• 18:17
  Speaker 4: But he sold his portions of Easy.
• 18:19
  Speaker 1: No, you can't.
• 18:21
  Speaker 3: Remember when he had all of the backlog with a
• 18:22
  Speaker 3: Didas and they had they had this merchant.
• 18:25
  Speaker 4: He still had to use.
• 18:26
  Speaker 6: I'm talking about the actual equity in the company. You
• 18:28
  Speaker 6: can't sell what you don't own.
• 18:29
  Speaker 2: Yeah, he didn't have no choice that he couldn't tell
• 18:31
  Speaker 2: Remember he didn't want it released or released it anyway,
• 18:34
  Speaker 2: that's just the merchant.
• 18:35
  Speaker 6: You had a license in deal And I love Easy
• 18:38
  Speaker 6: like he's one of my favorites. But I'm just saying
• 18:40
  Speaker 6: he he'll probably tell you it was a learning experience, right,
• 18:43
  Speaker 6: like it's it's all a facade.
• 18:45
  Speaker 5: How do y'all feel?
• 18:46
  Speaker 2: I got two questions, How do y'all feel when, like,
• 18:49
  Speaker 2: you know, all of us were out supporting Diddy right
• 18:51
  Speaker 2: when he had the liquor right and drinks a rock
• 18:53
  Speaker 2: and this that and the other and then it comes
• 18:54
  Speaker 2: out that he didn't own it.
• 18:55
  Speaker 6: You know, he had thirty but his pathway, his pathways
• 18:58
  Speaker 6: was the ownership. He made a mistake. People were not,
• 19:01
  Speaker 6: we're not taking ownership in then the Delion.
• 19:05
  Speaker 5: But that was that was a process in itself, right,
• 19:06
  Speaker 5: in order for him to get the first deal, that
• 19:08
  Speaker 5: was part of the sipulations, right, he had to first
• 19:10
  Speaker 5: prove it. And he did it with Sorak and people
• 19:12
  Speaker 5: were like, oh, we felt like, oh, he owns that.
• 19:15
  Speaker 5: The next thing was DeLeon, which he's going to have
• 19:17
  Speaker 5: one hundred percent ownership in. Right, So we saw that
• 19:19
  Speaker 5: getting pushed and that led to the loss ownership inside
• 19:22
  Speaker 5: of that, and then the way it was being marketed
• 19:24
  Speaker 5: it was a lot different than it was for Sarah.
• 19:26
  Speaker 7: Right.
• 19:26
  Speaker 5: When we saw Soak, it was like the jet skis
• 19:29
  Speaker 5: and it was a huge push for that. And when
• 19:30
  Speaker 5: it came time for DeLeon, you didn't see that as much.
• 19:34
  Speaker 1: Small you see market like you saw marketers.
• 19:37
  Speaker 8: I don't know that.
• 19:42
  Speaker 1: Coincidence.
• 19:44
  Speaker 7: H wasn't that good? Like no, no, no, Not only
• 19:55
  Speaker 7: was somebody's.
• 19:56
  Speaker 9: Taste soul, I don't drinking?
• 20:09
  Speaker 1: Is that good?
• 20:10
  Speaker 4: No drinking to get drunk though like all that exactly
• 20:14
  Speaker 4: got embraced by the coaches, just like rock because Ddy
• 20:18
  Speaker 4: was pushing the.
• 20:20
  Speaker 2: I don't know why, because rappers put it in their songs.
• 20:23
  Speaker 5: Same thing with Tequila and George Colooney ran up to
• 20:25
  Speaker 5: a billion, ran up to a million.
• 20:26
  Speaker 3: It's kind of when when I said, I really don't
• 20:32
  Speaker 3: know why I got the Migo gos so popular.
• 20:33
  Speaker 4: I don't know if you.
• 20:34
  Speaker 5: Put put in the records.
• 20:34
  Speaker 1: Put it in the records.
• 20:35
  Speaker 2: But I want to ask you to chapter ten. You
• 20:37
  Speaker 2: talk about entrepreneurship.
• 20:40
  Speaker 1: I was in the records to no, but it wasn't
• 20:42
  Speaker 1: the same that you gave it to know.
• 20:45
  Speaker 5: It wasn't like.
• 20:47
  Speaker 4: He's telling me, told the rapters to put it in.
• 20:50
  Speaker 5: But bigger than bigger than the rap music. It's about
• 20:52
  Speaker 5: in the shelf life and when when you go to
• 20:54
  Speaker 5: a bar, when you go to a club, when you
• 20:55
  Speaker 5: go to a fine dining, is it top shelf?
• 20:58
  Speaker 4: Yes?
• 20:58
  Speaker 8: Yes, then it's all three when.
• 21:00
  Speaker 5: You go to do you see it I'm talking about
• 21:02
  Speaker 5: de Leon? No, you never saw it. It's not being
• 21:04
  Speaker 5: market discuss nobody.
• 21:08
  Speaker 6: It's a thing called hitt An influence. It's a thing
• 21:11
  Speaker 6: called hit an influence. I don't look, I don't have
• 21:13
  Speaker 6: to tell you to drink Hennessy. But if I put
• 21:17
  Speaker 6: Hennessy in front of you, if I market it correctly,
• 21:20
  Speaker 6: if I put it in the right situations subconsciously, you're
• 21:22
  Speaker 6: gonna you're gonna start to buy it. One person's gonna
• 21:25
  Speaker 6: buy a hundred bottles. You see that, there's none of
• 21:27
  Speaker 6: these things an accident. This is done by design. How
• 21:29
  Speaker 6: they pushed these products is done by design. So yeah,
• 21:32
  Speaker 6: they didn't push Casamigo's like with a rapper's face on it,
• 21:35
  Speaker 6: But don't think that it wasn't pushed to the culture.
• 21:38
  Speaker 1: For sure.
• 21:38
  Speaker 6: It was definitely pushed to the culture and as a result,
• 21:42
  Speaker 6: George Cloney became a billionaire for that.
• 21:44
  Speaker 4: Yes, but de Leon was pushed to the culture too.
• 21:46
  Speaker 4: It just sucked.
• 21:48
  Speaker 2: Not tell you what it felt like happened. It felt
• 21:54
  Speaker 2: like did he use his favors for some rock and
• 21:55
  Speaker 2: you had every rapper doing it? Right, fab just talked
• 21:58
  Speaker 2: about what is it Coco los So they try to
• 22:00
  Speaker 2: trademark and did he already trademarked it?
• 22:02
  Speaker 5: These rappers did it.
• 22:03
  Speaker 2: So when it came to dely On, you didn't see
• 22:04
  Speaker 2: the same amount of rappers pushing daily on like she said,
• 22:06
  Speaker 2: you see young Miami by outside of that, you see fab.
• 22:09
  Speaker 4: You don't do that.
• 22:12
  Speaker 5: Don't do that. Or they got games, they saw the
• 22:15
  Speaker 5: game from and they said, and you saw this, how
• 22:18
  Speaker 5: many of those guys try to create their own liquor brand,
• 22:20
  Speaker 5: right because they wanted to replicate the success, like when
• 22:22
  Speaker 5: you said, like when people start copying, that's almost a
• 22:25
  Speaker 5: good thing, right, Sometimes it's a good thing, Like you
• 22:27
  Speaker 5: want to replicate good business. And so some of those
• 22:29
  Speaker 5: guys said, you know what, we did this with boys,
• 22:32
  Speaker 5: Let's create our own brands. And you saw that. I
• 22:34
  Speaker 5: don't know if it has as much to do with
• 22:36
  Speaker 5: the taste of it. I mean, like like you said,
• 22:38
  Speaker 5: most look at me is disgusting, right, Like, Hennessy is
• 22:41
  Speaker 5: not the greatest taste, but as a culture we can
• 22:43
  Speaker 5: ansume it, like at a different level over indexed to it, right,
• 22:47
  Speaker 5: So I don't think it's a taste factor. It really
• 22:49
  Speaker 5: is like a marketing factor.
• 22:51
  Speaker 4: And liquor is good. Hennessy is smooth for me, is smooth.
• 22:56
  Speaker 1: Like what did you say?
• 22:59
  Speaker 6: They drink flvy out of just despite you, right, Like,
• 23:03
  Speaker 6: so maybe it's a situation of they didn't really realize
• 23:06
  Speaker 6: what was happening with Sarah blows up? Then did he
• 23:08
  Speaker 6: becomes a billionaire? I'm not supporting this no more. He's
• 23:10
  Speaker 6: already a billionaire. We don't want to see each other win.
• 23:13
  Speaker 3: Really, you know what it'll be saying and be bringing
• 23:16
  Speaker 3: this up because of a conversation that happened that never aired.
• 23:19
  Speaker 4: Remember when Remember when last time that he was up here.
• 23:24
  Speaker 4: I'm just saying, don't something I asked? Did he? I said, Yo?
• 23:29
  Speaker 3: Don't you think it was kind of like I forgot
• 23:31
  Speaker 3: the word I used. But it's just like misleading that.
• 23:33
  Speaker 3: You know, when Sarah came out, we was we thought
• 23:35
  Speaker 3: you black on black. You know you own thirty but
• 23:39
  Speaker 3: so equity, which is good, but it wasn't necessarily black on.
• 23:42
  Speaker 4: And now you're fighting this company because it.
• 23:45
  Speaker 2: Was you volunteered that lot of people.
• 23:48
  Speaker 1: He said, can you please take it?
• 23:53
  Speaker 4: Discussion about what he did?
• 23:56
  Speaker 7: He did?
• 23:56
  Speaker 4: Take it.
• 23:57
  Speaker 5: Every time.
• 23:59
  Speaker 2: I want to ask to a about you know, entrepreneurship
• 24:01
  Speaker 2: in a beautiful struggle, right, So you guys have a
• 24:03
  Speaker 2: lot of people that come to you that a work
• 24:05
  Speaker 2: a nine to five and wanted to be entrepreneurs And
• 24:08
  Speaker 2: I always it always comes back to when Dame dash
• 24:10
  Speaker 2: was up here and told people that, you know pretty
• 24:13
  Speaker 2: much you shouldn't work a nine to five, you should
• 24:14
  Speaker 2: be your own entrepreneur. What do you say to that
• 24:16
  Speaker 2: with people coming out, especially with this landscape of what's
• 24:19
  Speaker 2: going on in the world today, what do you say
• 24:20
  Speaker 2: to those people.
• 24:21
  Speaker 5: I don't think it's one thing or the other. I
• 24:24
  Speaker 5: think it could be both. And I'm a testament to that. So,
• 24:26
  Speaker 5: like while he was having that interview in twenty fifteen,
• 24:29
  Speaker 5: I was a phys That teacher. Right twenty eighteen, when
• 24:32
  Speaker 5: I think we finally came in contact or twenty nineteen,
• 24:34
  Speaker 5: I was still a PHYSI That teacher, but I was
• 24:36
  Speaker 5: starting a business. Why because I knew that my salary
• 24:39
  Speaker 5: was not going to provide the life that I wanted
• 24:41
  Speaker 5: long term for my family. And so one of the
• 24:44
  Speaker 5: things being around entrepreneurs like Rashada and our other part
• 24:46
  Speaker 5: of Mike, I'm watching them create their own freedoms. I'm
• 24:49
  Speaker 5: watching them create their own salaries. I'm watching them being
• 24:52
  Speaker 5: able to create generational wealth from something that they own.
• 24:54
  Speaker 5: I would have worked in that school district for twenty
• 24:56
  Speaker 5: years and I didn't guarantee anything for my kids, and
• 24:58
  Speaker 5: so I always tell people like, your nine to five
• 25:01
  Speaker 5: is your first investor. I looked at the school district
• 25:03
  Speaker 5: like this is an investor.
• 25:05
  Speaker 1: Right.
• 25:05
  Speaker 5: They're getting return on their investment because I show up
• 25:07
  Speaker 5: every day. I'm making sure I do my job. The
• 25:08
  Speaker 5: kids are enjoying it, they're learning. The growth is there
• 25:13
  Speaker 5: that money that I made, Now I got to figure
• 25:14
  Speaker 5: out how I can number one invest it? But how
• 25:16
  Speaker 5: can I create business? At the time, and your leisure
• 25:18
  Speaker 5: became that business. And now you got the guy who
• 25:21
  Speaker 5: was a nine to five that now was doing entrepreneur
• 25:23
  Speaker 5: stuff on his break, like I'm shooting ads right when
• 25:26
  Speaker 5: shout out to black and Fan when we were doing that,
• 25:28
  Speaker 5: I'm shooting those on my lunch break. I'm shooting those
• 25:30
  Speaker 5: in the bathroom. Everything I'm doing is I still got
• 25:32
  Speaker 5: the nine to five, but now I'm having this entrepreneurial journey. Eventually,
• 25:35
  Speaker 5: the entrepreneurial journey took me out of my nine to
• 25:37
  Speaker 5: five and now this is the full time thing. So
• 25:39
  Speaker 5: I'll say this, you could do both.
• 25:42
  Speaker 6: Probably, in my opinion, the most impactful interview that you
• 25:44
  Speaker 6: guys have ever done.
• 25:45
  Speaker 4: I think it is terribly will continue.
• 25:47
  Speaker 3: Why because because of who heat Because of him saw
• 25:52
  Speaker 3: the kind of but I think the missing piece of
• 25:54
  Speaker 3: is what y'all do? The missing piece of that interview
• 25:56
  Speaker 3: was the how well listen?
• 25:58
  Speaker 6: So sometimes you got to spark. The Dame is a
• 26:01
  Speaker 6: great at saying things but not fully explaining it and
• 26:05
  Speaker 6: then kind of going off the rails sometimes. But he
• 26:08
  Speaker 6: what he did do in that interview was to get
• 26:11
  Speaker 6: a lot of people focused on entrepreneurship. It was triggering
• 26:15
  Speaker 6: for a lot of people, but it's important. He went
• 26:18
  Speaker 6: to the extreme, but entrepreneurship is important. That's vitally important,
• 26:23
  Speaker 6: and especially in our communities. Even most black entrepreneurs don't
• 26:26
  Speaker 6: employ any people, so that's really now you're not really
• 26:29
  Speaker 6: even an entrepreneur at that point in time. You just
• 26:31
  Speaker 6: are working for yourself. I mean, so as far as
• 26:34
  Speaker 6: the business side of it, for him to kind of
• 26:38
  Speaker 6: say that, it was insightful and I think it definitely
• 26:41
  Speaker 6: got people thinking, like on a different level so they
• 26:43
  Speaker 6: answer your question. I think everybody doesn't need to be
• 26:46
  Speaker 6: an entrepreneur, but we do need to encourage entrepreneurship for sure,
• 26:51
  Speaker 6: And like you said, you can you can be an
• 26:53
  Speaker 6: employee and have a business as well.
• 26:56
  Speaker 1: There's no there's no job security.
• 26:59
  Speaker 2: No an entrepreneurship no no, and any job like there's
• 27:03
  Speaker 2: no jobs we're talking about AI is gonna take two
• 27:05
  Speaker 2: hundred million jobs in the next ten years.
• 27:07
  Speaker 6: No job that you have you can just say, Okay,
• 27:09
  Speaker 6: I'm just gonna work this job and I'm gonna be okay.
• 27:11
  Speaker 6: And even if you do work that job, your wage
• 27:14
  Speaker 6: is gonna stay the same. So inflation is going up
• 27:16
  Speaker 6: and wages are staying the same. How How this is
• 27:19
  Speaker 6: why debt's going up because people is making up for
• 27:21
  Speaker 6: what they're not earning and money and they're putting it
• 27:23
  Speaker 6: on their credit card. So entrepreneurship, like, we're always gonna
• 27:27
  Speaker 6: push that. That's very very important.
• 27:29
  Speaker 3: I got all, but y'all always delivered a how to
• 27:32
  Speaker 3: The reason I say that interview aged terrible because if
• 27:34
  Speaker 3: you watch it with no contact and you just watch
• 27:36
  Speaker 3: it like cookie, Sure I want to be but you know, like,
• 27:41
  Speaker 3: what does that look like? And I am I am
• 27:43
  Speaker 3: I a piece of shit because I'm just an employee now.
• 27:45
  Speaker 5: But that but that interview was needed, right because that
• 27:47
  Speaker 5: sparks two guys Greenberg, New York that are watching that
• 27:50
  Speaker 5: he's an entrepreneur, I'm working under five and what he's saying.
• 27:53
  Speaker 5: I'm like, damn, it's truth to that. I remember sitting there,
• 27:55
  Speaker 5: like I could work here for forty years and this
• 27:57
  Speaker 5: school's never gonna have my name on it. What am
• 27:59
  Speaker 5: I leaving for my son? What am I leaving for
• 28:00
  Speaker 5: my daughter? Right? So, then as we're teaching kids in
• 28:03
  Speaker 5: the summer, right now, we're putting those lessons in their entrepreneurship,
• 28:06
  Speaker 5: how to create business, which businesses or which job do
• 28:09
  Speaker 5: you need if you don't have? All these things are
• 28:10
  Speaker 5: being sparked from that. So I'm taking the word terribly
• 28:13
  Speaker 5: out of it. I think it definitely is the most important.
• 28:15
  Speaker 3: Don't y'all do that? Why won't y'all like revisit that
• 28:17
  Speaker 3: interview because it should be like the ten year and a
• 28:19
  Speaker 3: bresh of that. Why don't y'all too, in particular, I'm serious,
• 28:22
  Speaker 3: revisit that interview and break down the how as he's talking,
• 28:26
  Speaker 3: because I think that would serve a generation.
• 28:30
  Speaker 2: Absolutely.
• 28:30
  Speaker 5: Yeah, that's not I was going to ask the title, yeah.
• 28:35
  Speaker 8: Right here, right now, we can so before y'all. Yeah,
• 28:39
  Speaker 8: the title of the book is you deserve to be rich?
• 28:41
  Speaker 8: But like, let's what what is your definition of rich?
• 28:45
  Speaker 4: Worth?
• 28:45
  Speaker 8: You know versus wealthy because.
• 28:47
  Speaker 2: That I want to be wealthy.
• 28:49
  Speaker 8: That's perfect that in the book somewhere I can figure out.
• 28:54
  Speaker 2: Like for my kids.
• 28:55
  Speaker 5: And you know, how.
• 28:57
  Speaker 6: Do we actually had this debate about whether we should
• 28:59
  Speaker 6: use he wanted to use.
• 29:00
  Speaker 1: The word wealthy.
• 29:00
  Speaker 5: Yeah, I did, because I know how to.
• 29:04
  Speaker 6: We got to talk to the people, and I know
• 29:07
  Speaker 6: rich is a word that we still figuring this thing out.
• 29:13
  Speaker 6: I mean as far as as as a people. So
• 29:16
  Speaker 6: you gotta crawl before you walk, right, So wealthy is
• 29:20
  Speaker 6: the ultimate goal for sure, but you gotta get rich
• 29:22
  Speaker 6: before you become wealthy.
• 29:24
  Speaker 1: But yeah, I know you was going to say somebody.
• 29:25
  Speaker 5: No, I was going to say exactly that, right, Like,
• 29:27
  Speaker 5: the first step to building wealth is you got to
• 29:29
  Speaker 5: get rich. You got to figure out what systems you're
• 29:32
  Speaker 5: going to create to make sure that you can have
• 29:33
  Speaker 5: money in your account. That is number one, you can invest,
• 29:37
  Speaker 5: which is going to help you get rich. And then
• 29:39
  Speaker 5: wealth is something that's forever and we want everybody to
• 29:42
  Speaker 5: have it forever. But we know that it just takes
• 29:43
  Speaker 5: one person in the family to get rich. Right, So, like,
• 29:46
  Speaker 5: now you become the CEO of your family, Now, how
• 29:49
  Speaker 5: do you allocate that and that's part of the book too.
• 29:51
  Speaker 5: It's like, yes, a lot of us in here are
• 29:53
  Speaker 5: CEOs for our families, but nobody has the guid to
• 29:57
  Speaker 5: tell us what to do. When we're now the CEO,
• 29:59
  Speaker 5: How do you not let me only to your friends?
• 30:01
  Speaker 5: How do you say no to your cousins?
• 30:03
  Speaker 10: Right?
• 30:03
  Speaker 5: Like, nobody tells you how to do anything? How do
• 30:05
  Speaker 5: you now prepare for your children? Right? God? Like, I
• 30:08
  Speaker 5: know you just have to know. How do you not
• 30:09
  Speaker 5: prepare for your child to make sure that the wealth
• 30:12
  Speaker 5: that you've now created is now passed down. We always
• 30:14
  Speaker 5: talk about wealth and our community, but again it's all
• 30:17
  Speaker 5: first generation and be your first generation? Your first were
• 30:20
  Speaker 5: first generation. How do we make sure that it gets
• 30:23
  Speaker 5: passed down to your kids? We don't know, right, how
• 30:26
  Speaker 5: do we make sure that it gets passed down to
• 30:27
  Speaker 5: your kids kids? That's generational wealth. That's what we've seen
• 30:30
  Speaker 5: in other communities. But there was never a god. And
• 30:32
  Speaker 5: that's why we came out with the Buoks. It was like,
• 30:35
  Speaker 5: here's the guy. Here are the steps to make sure
• 30:37
  Speaker 5: that you have sustainable wealth, not just generational, but sustainable,
• 30:41
  Speaker 5: because that's the goal. Right. Your kids shouldn't have to
• 30:43
  Speaker 5: work as hard as you did to get to it.
• 30:45
  Speaker 5: So first get rich and then we're gonna be wealthy.
• 30:47
  Speaker 3: That's why I believe it's been such a rise of
• 30:49
  Speaker 3: financial literacy and our culture over the last ten years.
• 30:52
  Speaker 3: That's why the platforms like y'all were, you know, Trap
• 30:55
  Speaker 3: or nineteen Keys, whoever it is, because you.
• 30:57
  Speaker 4: Got all these motherfuckers wanting to be entrepreneurs because of
• 30:59
  Speaker 4: the damn if you know how to there was no how.
• 31:04
  Speaker 1: That's why we can.
• 31:06
  Speaker 5: That's what we're here. Six this week is in mark
• 31:09
  Speaker 5: six years of Ernlesia, and it's encouraged six years. Yeah,
• 31:13
  Speaker 5: it was strong six years, so you know, hopefully and
• 31:15
  Speaker 5: God willing to be playing more years because it's still
• 31:17
  Speaker 5: more work to do.
• 31:19
  Speaker 3: The intro is the American Dream Remix, which I which
• 31:21
  Speaker 3: I find fascinating because how would you define the American
• 31:24
  Speaker 3: dream in two twenty five?
• 31:26
  Speaker 6: Yeah, the American dream. We say, like the American dream
• 31:29
  Speaker 6: is a lot because it's like the American dreamers work
• 31:31
  Speaker 6: hard and you know, have your family, and you know
• 31:34
  Speaker 6: that's only a recipe for just to be stressed out
• 31:37
  Speaker 6: and to be broke for your whole life. So the dream,
• 31:41
  Speaker 6: the dream for me is to be able to like
• 31:42
  Speaker 6: even going back to like what is rich? People say, like,
• 31:44
  Speaker 6: what's your definition of rich? Like I feel like when
• 31:46
  Speaker 6: you can live life on your terms, that's a blessing.
• 31:50
  Speaker 6: Like when you can wake up when you want, you
• 31:51
  Speaker 6: can travel when you want, you can you know, go
• 31:53
  Speaker 6: to the restaurant and I have to worry about how
• 31:56
  Speaker 6: much money you have because you know you got it,
• 31:58
  Speaker 6: you know what I mean, Like send your kids the
• 32:00
  Speaker 6: school like that.
• 32:02
  Speaker 1: That's how I.
• 32:04
  Speaker 6: Look at it as far as like, you know, being rich,
• 32:07
  Speaker 6: like not just having to worry about day to day
• 32:11
  Speaker 6: struggles and you know, pension Peter to pay Paul and
• 32:16
  Speaker 6: worrying about how you're going to get enough money to
• 32:18
  Speaker 6: pay rent next week and.
• 32:19
  Speaker 1: Stuff like that.
• 32:20
  Speaker 6: So that's my American dream, Like I mean being able
• 32:23
  Speaker 6: to being able to employ people, that's important, Like we
• 32:26
  Speaker 6: employed probably thirty people. Like that's a good feeling, man,
• 32:29
  Speaker 6: It's a good feeling to actually be able to support
• 32:33
  Speaker 6: somebody else's economy, you know what I mean, Like you're
• 32:35
  Speaker 6: responsible for them in a certain sense as far as
• 32:39
  Speaker 6: how they put food on their table, Like you know,
• 32:41
  Speaker 6: that's like how we're really moving this thing forward.
• 32:44
  Speaker 5: It's a personal situation for me, right, Like first generation
• 32:48
  Speaker 5: American parents from Jamaica. The American dream was get the
• 32:51
  Speaker 5: big house with the white picka fans and have adult
• 32:54
  Speaker 5: and my parents actually got to it, but they didn't
• 32:57
  Speaker 5: have financial education. We lost that house and ended up
• 32:59
  Speaker 5: living in a basement. And so like the dream has
• 33:03
  Speaker 5: to be remixed because everybody's not starting at the same point. Right.
• 33:06
  Speaker 5: Had my parents started with education, who knows it. I
• 33:09
  Speaker 5: don't even make it to this point, right, So, like
• 33:11
  Speaker 5: everybody's dream is going to be different. We used to
• 33:14
  Speaker 5: be pitch that, but we're seeing a lot of different
• 33:15
  Speaker 5: starting points. We're starting to see a lot of new innovation.
• 33:18
  Speaker 5: We're starting to see more people that look like us
• 33:20
  Speaker 5: create wealth. So people are creating their realities more than
• 33:23
  Speaker 5: their dreams, right, Like somebody they just asked us, did
• 33:25
  Speaker 5: you have a dream that it would be like this? No,
• 33:27
  Speaker 5: who thinks that you want to create a podcast that
• 33:30
  Speaker 5: turns into a media conglomerate that's educating millions about finance?
• 33:34
  Speaker 5: Nah man, I just wanted to make six figures when
• 33:36
  Speaker 5: I was in middle school. That was it. And this
• 33:39
  Speaker 5: is whe're turning realities and now people are trying to like, hey,
• 33:42
  Speaker 5: My reality is more important than some of those things
• 33:44
  Speaker 5: I dreamed about it. They could be goals, right, but
• 33:46
  Speaker 5: we gotta turn these things into reality.
• 33:47
  Speaker 2: I think we said that last time. You would hear
• 33:48
  Speaker 2: that that. You know, people's dreams change, right, Because you
• 33:51
  Speaker 2: know my dad, who's a retired police officer, his dream
• 33:54
  Speaker 2: was to work twenty years, retire and his son go
• 33:58
  Speaker 2: to college. That was his dream.
• 34:00
  Speaker 1: He was happy with that.
• 34:01
  Speaker 2: He stays in the same house that he did, you know,
• 34:03
  Speaker 2: forty years ago.
• 34:04
  Speaker 5: He's happy.
• 34:05
  Speaker 2: But my dreams changed, you know what I mean. And
• 34:07
  Speaker 2: that makes my kids dream change, right, you know, I
• 34:09
  Speaker 2: mean my kids are but you know, I also wanted
• 34:11
  Speaker 2: to go back to something that you said too. He said,
• 34:14
  Speaker 2: when you get to a certain point, people start to
• 34:15
  Speaker 2: hate on you and people especially in our community, how
• 34:17
  Speaker 2: do we change that mindset?
• 34:19
  Speaker 4: Right?
• 34:20
  Speaker 2: The reason I say that is my son go to
• 34:21
  Speaker 2: university in Miami and his roommates they help each other
• 34:27
  Speaker 2: build wealth, right. And it's something I've never seen before
• 34:30
  Speaker 2: because I didn't have those friends. I didn't have but
• 34:31
  Speaker 2: I mean, first my friends didn't know. But it's something
• 34:34
  Speaker 2: that I never seen before. I thought I opened up
• 34:36
  Speaker 2: my kids to something I didn't have, but they opened
• 34:39
  Speaker 2: up my kid pause to something that that is way
• 34:41
  Speaker 2: past anything I've ever seen, you know what I.
• 34:42
  Speaker 10: Mean, definitely, he said worse.
• 34:55
  Speaker 6: Honestly, bro, I mean it's a good question. It's gonn
• 34:57
  Speaker 6: take a generation, and honestly, like we so, it's so
• 34:59
  Speaker 6: much trauma mm hmm, so much trauma, like you know,
• 35:02
  Speaker 6: as far as how we look at ourselves and you know,
• 35:05
  Speaker 6: it's just it's really deep rooted, and it is. They've
• 35:08
  Speaker 6: done a number on us, man, even if you go
• 35:10
  Speaker 6: to the continent. You know, it's just it's just some
• 35:13
  Speaker 6: unfortunate situation that we find.
• 35:15
  Speaker 4: Out they've done a number on us and we've done
• 35:16
  Speaker 4: a number on ourselves.
• 35:18
  Speaker 5: Yeah, both things are true, man, Yeah, both things are true.
• 35:21
  Speaker 5: But it's gonna it's gonna take a lot of hard work.
• 35:24
  Speaker 5: It's gonna take demonstration, like the education is the point,
• 35:27
  Speaker 5: but it's gonna take demonstration. It's gonna take me working
• 35:30
  Speaker 5: with you and people watching that. It's gonna take me
• 35:32
  Speaker 5: working with Jess and seeing us create business and then
• 35:34
  Speaker 5: replicating that. You see, it's okay, like I want to
• 35:36
  Speaker 5: celebrate your wins. I'm celebrating your wins. We need to
• 35:39
  Speaker 5: see we're starting to see more of that, like as
• 35:41
  Speaker 5: people create more businesses that are scalable, and that's important
• 35:44
  Speaker 5: to having scalable business and people champion that not just saying, Yo,
• 35:47
  Speaker 5: I'm gonna spport your clothing line because you're my friend, right,
• 35:51
  Speaker 5: really pour into that business if you can add something
• 35:53
  Speaker 5: to it, figure out a way. But it's gonna take
• 35:56
  Speaker 5: the demonstration of us doing it together. I mean, if
• 35:58
  Speaker 5: we haven't realized that we always.
• 35:59
  Speaker 4: Got like y'are both saying an amazing things that I
• 36:03
  Speaker 4: totally agree with.
• 36:04
  Speaker 3: You said something just now, Yeah, if I create a
• 36:06
  Speaker 3: scalable business, you should allow me to scale it.
• 36:08
  Speaker 4: Let me scale it and let me sell it. What
• 36:10
  Speaker 4: I'll calling me a motherfucking seller.
• 36:12
  Speaker 5: That that's a fact.
• 36:16
  Speaker 6: I mean that comes from it's very complicated issue, but well, detour.
• 36:23
  Speaker 6: One of the most dangerous things you can do is
• 36:24
  Speaker 6: help somebody. That's one of the most dangerous things you
• 36:27
  Speaker 6: can do because when you it's never what you didn't
• 36:30
  Speaker 6: do for a person, it's it's never what you did
• 36:33
  Speaker 6: to a person, what you didn't do for them, right,
• 36:35
  Speaker 6: And this happens all the time business and person, and
• 36:38
  Speaker 6: as you colim up the ladder.
• 36:39
  Speaker 1: You see, I'm sure you've seen it before.
• 36:40
  Speaker 6: It's like you help somebody, trying to put somebody on you,
• 36:42
  Speaker 6: try to you know, you're trying to be a good
• 36:44
  Speaker 6: black person, and ultimately it leads to disappointment because you
• 36:50
  Speaker 6: couldn't do one thing that they really wanted. And then
• 36:53
  Speaker 6: that then that leads to them tarnishing your name and
• 36:56
  Speaker 6: slandering you, and like I said, they could potentially end up,
• 36:59
  Speaker 6: you know, getting killed. Rest in peace and nifty ussele.
• 37:01
  Speaker 6: So it's just like it it's so complicated, like when
• 37:05
  Speaker 6: you when you really talk about like Okay, how do
• 37:07
  Speaker 6: we get past this, cause, like we have a problem,
• 37:11
  Speaker 6: but everybody has to be number one. That's one thing
• 37:15
  Speaker 6: I noticed, like we don't have we have a real
• 37:16
  Speaker 6: problem with that. Like it's never a shared power type situation.
• 37:21
  Speaker 6: It's never like Okay, I'm comfortable being number two, I'm
• 37:23
  Speaker 6: comfortable being number three. Well, I'm just I'm in my
• 37:26
  Speaker 6: I'm running my race. It's like when you get to
• 37:28
  Speaker 6: a certain point, it's all love until you until you
• 37:31
  Speaker 6: get to a point where you're on top or you're
• 37:33
  Speaker 6: perceived to be on top. Then that's a problem because
• 37:37
  Speaker 6: nobody wants to see a black person on top.
• 37:41
  Speaker 1: Unfortunately, white or black. That's just the fact I agree.
• 37:45
  Speaker 3: And you said something else to Rishond that I totally
• 37:48
  Speaker 3: agree with, and that lets me know the intention is right.
• 37:51
  Speaker 3: And that's why I like about the book. And that's
• 37:52
  Speaker 3: why I like what y'all do, period, because the intention
• 37:53
  Speaker 3: is always right. You said you got thirty employees. That's
• 37:56
  Speaker 3: the conversation. People don't have enough. How many people are
• 37:59
  Speaker 3: you helping? Is what you building only benefiting you? If so,
• 38:02
  Speaker 3: it's not big enough, Like how many jobs are you creating?
• 38:06
  Speaker 3: How much money have you put in people pocket?
• 38:08
  Speaker 5: That's the lesson that you hear, right, So every time
• 38:10
  Speaker 5: we get to sit down with somebody from that level
• 38:13
  Speaker 5: of wealth, that's the question. Are you dreaming big enough? Right?
• 38:17
  Speaker 5: Is this? Like? How do we make this vision bigger?
• 38:20
  Speaker 5: Robert smithhis ed It to us, Steve always said everybody
• 38:23
  Speaker 5: says the same thing. It should scare you, and it
• 38:25
  Speaker 5: should it really should, right, like you should feel like,
• 38:28
  Speaker 5: how are we going to get this done? But the beauty
• 38:30
  Speaker 5: is in the journey of getting it done, because you
• 38:32
  Speaker 5: know it isn't about you. Every day we wake up,
• 38:34
  Speaker 5: we know this isn't about us. There's somebody that is
• 38:37
  Speaker 5: relying on the information that we give to change their
• 38:39
  Speaker 5: life every single day, right, whether it's from social media
• 38:43
  Speaker 5: on Instagram, or they watching market Mondays or they watching Alesia,
• 38:45
  Speaker 5: are they watching anything that we put out, They're watching
• 38:48
  Speaker 5: it with the attent that this information is gonna change
• 38:50
  Speaker 5: my life. And that's like God work, right, Like that's
• 38:53
  Speaker 5: that's bigger than us, and you know, it's a great responsibility.
• 38:56
  Speaker 5: But this is what we've been still with.
• 38:58
  Speaker 3: I don't want to go back to the di com Rashad.
• 39:01
  Speaker 3: How do you think a lot of these corporations rolling
• 39:02
  Speaker 3: back on the DEI programs is going to impact black people.
• 39:06
  Speaker 1: It's gonna hurt. It's hurt.
• 39:07
  Speaker 6: It's gonna hurt as far as like funding for different
• 39:11
  Speaker 6: initiatives or if you're trying to get sponsors for different
• 39:14
  Speaker 6: events or yeah, it's not gonna be good. It's gonna hurt.
• 39:19
  Speaker 6: It's gonna hurt. And the only I mean, you gotta
• 39:23
  Speaker 6: create you on. But that's another thing about being an entrepreneur.
• 39:25
  Speaker 6: They can't take they can't take it away from you,
• 39:27
  Speaker 6: like I mean as far as like they cannot fund
• 39:30
  Speaker 6: it to a certain level like us at investments. Right,
• 39:32
  Speaker 6: we're doing vest fests every year, biggest, one of the
• 39:34
  Speaker 6: biggest events when it comes to business in the world,
• 39:36
  Speaker 6: not for black people, for any any people.
• 39:40
  Speaker 1: Our biggest struggle is sponsorships.
• 39:42
  Speaker 6: We don't have a problem getting a list celebrities, we
• 39:44
  Speaker 6: don't have a problem getting twenty thousand people. We don't
• 39:46
  Speaker 6: have a problem getting billionaires. We got a problem getting sponsorships.
• 39:50
  Speaker 6: It's gonna be even harder. That's just the reality. So
• 39:54
  Speaker 6: it impacts us on that level, even though we're entrepreneurs.
• 39:56
  Speaker 6: If we were trying to rely on corporate sponsorships because
• 39:58
  Speaker 6: they only look at black people.
• 40:00
  Speaker 1: As charity, that's just a fact.
• 40:02
  Speaker 6: Like we have invest for doing we pitched it to
• 40:06
  Speaker 6: this company, they're like, okay, well, let's let's see how
• 40:08
  Speaker 6: this fits in our di buckets. See, the problem is
• 40:10
  Speaker 6: that they don't look at you as a regular like person.
• 40:15
  Speaker 6: So if it was just a regular, if we was
• 40:16
  Speaker 6: a white company, they'd be like, this is just good business.
• 40:19
  Speaker 6: Like they don't see twenty thousand people, they don't see billionaires,
• 40:21
  Speaker 6: they don't see millions of dollars. And if in the
• 40:23
  Speaker 6: marketplace they look at this as like, Okay, this is
• 40:26
  Speaker 6: a community give back charity initiative, DEI initiative. Okay, how
• 40:30
  Speaker 6: can we fund this?
• 40:31
  Speaker 1: Right?
• 40:31
  Speaker 6: Then what they do is they'll have like ten million
• 40:33
  Speaker 6: dollars in a bucket for black people, but their marketing
• 40:36
  Speaker 6: budgets is one hundred million dollars, So that ten million
• 40:38
  Speaker 6: dollars got to go to you, me, every single person. Right,
• 40:42
  Speaker 6: we're all fighting for fifty thousand dollars, ten twenty five thousand,
• 40:46
  Speaker 6: and it comes to all kinds of contingencies. You gotta
• 40:48
  Speaker 6: post on social media and do the whole dog and
• 40:50
  Speaker 6: pony show. But it's the same way that we look
• 40:53
  Speaker 6: at Africa. We're doing a development in Africa. We build
• 40:55
  Speaker 6: it in Ghana, and there's a lot of people that
• 40:57
  Speaker 6: was happy for but some people are like, yo, why
• 40:59
  Speaker 6: y'all doing this? Like you know, the locals ain't gonna
• 41:01
  Speaker 6: be able to afford it. They buy properties in cash
• 41:03
  Speaker 6: that people have money and gone and everybody's not rich,
• 41:05
  Speaker 6: but everybody's not poor either. But psychologically, when we think
• 41:08
  Speaker 6: about Africa, we only think about pop belly or begging
• 41:11
  Speaker 6: for money. We don't we look at the continent as
• 41:14
  Speaker 6: a charitable endeavor only, and that's how we look at
• 41:18
  Speaker 6: that's how white people look at us in America. They
• 41:20
  Speaker 6: don't look at us as business. They look at us
• 41:23
  Speaker 6: as charity. So that's gonna be taking out. Charity is
• 41:27
  Speaker 6: the first thing that's gonna be taken out. It's expendable,
• 41:30
  Speaker 6: right because if it's real DI, if you really like
• 41:32
  Speaker 6: that's not even like the term DI.
• 41:34
  Speaker 1: It's just business. It's gonna be good business. So it's
• 41:36
  Speaker 1: gonna be bad business.
• 41:36
  Speaker 6: Like I said, Robert Smith has a better rate of
• 41:38
  Speaker 6: return than most of the white money managers. So it's
• 41:42
  Speaker 6: like it's in your best interest to have him manage,
• 41:45
  Speaker 6: Like it's not okay, I'm just gonna give him ten
• 41:48
  Speaker 6: million dollars because he's black, and it's gonna be good
• 41:50
  Speaker 6: for my conscious.
• 41:52
  Speaker 1: He knows what he's doing, he's educated.
• 41:53
  Speaker 5: Smart, and he's not the only one. That's what I said.
• 41:55
  Speaker 5: And even like the shruggles that we have that perception of,
• 41:58
  Speaker 5: like yo, y'all at the top. So if we have
• 42:00
  Speaker 5: any struggles, imagine the people who are trying to build
• 42:02
  Speaker 5: on the way up right, So like you know what
• 42:03
  Speaker 5: I'm saying, Like that's that's the fight, and we're trying
• 42:05
  Speaker 5: to kick down the door. Black fact, same thing. We're
• 42:08
  Speaker 5: trying to kick down the door so that we can
• 42:09
  Speaker 5: have more people coming through the space because people are
• 42:11
  Speaker 5: looking at it like this is viable. I want to
• 42:13
  Speaker 5: have a voice. They have created different systems other than
• 42:17
  Speaker 5: just the podcast, and they've seen it. But I'm telling you,
• 42:19
  Speaker 5: like on the other end of this, right, like when
• 42:21
  Speaker 5: we get to the hill and we're looking over and like,
• 42:23
  Speaker 5: these are the challenges that we're facing, Like who's going
• 42:26
  Speaker 5: to meet the challenge?
• 42:27
  Speaker 6: But that's the sin. This is the hard is difficult
• 42:30
  Speaker 6: to express this because if people be like, Okay, well
• 42:33
  Speaker 6: you're a millionaire, you're very successful, nobody's gonna have sympathy, right,
• 42:37
  Speaker 6: But it's like, yeah, we have thirty people, but if
• 42:40
  Speaker 6: we were bigger, we could have three thousand employees. All
• 42:42
  Speaker 6: of our billionaires are worth one billion and two billion.
• 42:44
  Speaker 6: You don't find that strange. Jay Z's probably he's supposed
• 42:47
  Speaker 6: to be worth thirty billion. All that he's done. Sam
• 42:49
  Speaker 6: Bankman Free nobody even knew of him, and he was
• 42:52
  Speaker 6: worth thirty five billion. Look at all the stuff that
• 42:53
  Speaker 6: Jayz's done to be worth two billion. Ope's worth two billion,
• 42:57
  Speaker 6: Robert like everybody's worth two billion. One Tyler Perry's worth
• 43:01
  Speaker 6: one billion.
• 43:02
  Speaker 3: I'm not mad at that perspective, but it is all
• 43:04
  Speaker 3: of this is new for us. You're talking about the
• 43:05
  Speaker 3: people who had a four hundred year head start on it.
• 43:08
  Speaker 4: No, no, no, But what.
• 43:08
  Speaker 6: I'm saying is that what I'm saying is that they
• 43:10
  Speaker 6: don't there's a glass ceiling that you hit, right, and
• 43:14
  Speaker 6: the general public is not going to have sympathy for
• 43:17
  Speaker 6: it because they're just trying to pay their rent.
• 43:18
  Speaker 1: I get it.
• 43:20
  Speaker 6: But it's like Elon Musk is worth four hundred billion dollars,
• 43:23
  Speaker 6: but who's the biggest buyer.
• 43:24
  Speaker 1: Of his products?
• 43:27
  Speaker 6: You know, the United States government. He has more government
• 43:31
  Speaker 6: contracts than almost anybody. Absolutely right, it's that entitlement because
• 43:35
  Speaker 6: if it was a black person, they would say it
• 43:36
  Speaker 6: was only because of di So what I'm saying he
• 43:38
  Speaker 6: has help, He has help to get to different levels.
• 43:41
  Speaker 6: You don't get to a billionaire four hundred billion by yourself.
• 43:45
  Speaker 6: You need a lot of help. You need corporate sponsorships,
• 43:49
  Speaker 6: you need government relationships. These is things you're not. You
• 43:53
  Speaker 6: start to max out, you start to max out, you
• 43:55
  Speaker 6: start to hit the ceiling if you're black, And like
• 43:57
  Speaker 6: I said, it's like it's difficult to express that to
• 44:00
  Speaker 6: people because they're not going to have sympathy for it.
• 44:02
  Speaker 1: I'm talking about black people.
• 44:03
  Speaker 2: Plain it. You know, you see it all the time.
• 44:05
  Speaker 2: You see somebody else do it an invest fest as white.
• 44:07
  Speaker 2: You see all the sponsorships in the world, right, you
• 44:10
  Speaker 2: see everything. You see everybody from mcdonna's to Delta, to
• 44:12
  Speaker 2: private Jets, to all these corporations. But same thing that'll
• 44:16
  Speaker 2: bela like eye will give you ten thousand like you
• 44:17
  Speaker 2: just gave him a million dollars. You see it all the.
• 44:20
  Speaker 5: Time, no questions, asking, no proof of concept before the event.
• 44:23
  Speaker 5: We've actually been to that. But I think like what
• 44:25
  Speaker 5: he's saying, even with the ceiling for definitely black Americans,
• 44:28
  Speaker 5: like Robert Smith does hit nine million, but we've never
• 44:31
  Speaker 5: seen somebody pass double digits in the billions in America
• 44:35
  Speaker 5: until you go look at who has the wealthiest amount
• 44:37
  Speaker 5: of people in the world of people of color, right,
• 44:40
  Speaker 5: and then you go to the continent and you see
• 44:41
  Speaker 5: a legal Dan Goode in twenty seventeen, he was worth
• 44:44
  Speaker 5: twenty one billion, but you never heard about him. Nobody
• 44:47
  Speaker 5: teaches you about him. You actually got to go do
• 44:49
  Speaker 5: your own research. But that could be something that's inspirational
• 44:51
  Speaker 5: for a kid. Wait, he didn't come to sports, he
• 44:53
  Speaker 5: didn't come from entertainment. What did he do? How did
• 44:56
  Speaker 5: he twenty one billion? We never even heard of his name, right,
• 44:58
  Speaker 5: and then you start going down the list. So the
• 45:00
  Speaker 5: wealthies black people in the world top five are all
• 45:02
  Speaker 5: coming from the continent, right before we even get to
• 45:05
  Speaker 5: Robert Smith. And so like the education part, that's again
• 45:08
  Speaker 5: something that they're trying to take out of schools, right,
• 45:11
  Speaker 5: they're not. They don't want us to know about that
• 45:13
  Speaker 5: that needs to be taught. That's why like this moment
• 45:15
  Speaker 5: and what we're doing is super important because it gives
• 45:18
  Speaker 5: light to those situations to inspire you.
• 45:21
  Speaker 4: You got a chapter called paying the Other Tax? What's
• 45:23
  Speaker 4: the other tax?
• 45:24
  Speaker 1: My friends? Family? You know black? The black tax you're
• 45:28
  Speaker 1: responsible for.
• 45:29
  Speaker 5: I know y'all know what that is.
• 45:32
  Speaker 6: You got to make sure that your your family's taking
• 45:34
  Speaker 6: care of you. Got to make sure that your parents
• 45:36
  Speaker 6: take care You gotta take sure, you.
• 45:37
  Speaker 4: Know so, especially now because you told them they deserve
• 45:40
  Speaker 4: to be rich.
• 45:41
  Speaker 1: You deserve to be rich on your own.
• 45:42
  Speaker 5: But that's that's a second edition. That's a second But
• 45:48
  Speaker 5: they gotta believe it.
• 45:51
  Speaker 1: That said not, but you gotta be careful with that.
• 45:52
  Speaker 6: You know. It's like, have a but we talked about
• 45:55
  Speaker 6: having a budget and if you're gonna give money, you
• 45:57
  Speaker 6: can give money, but have a budget and shouldn't just
• 46:00
  Speaker 6: be like an ongoing situation. Like if it's irresponsible to
• 46:06
  Speaker 6: borrow money from somebody that you know you can't pay back,
• 46:08
  Speaker 6: I agree, But it's also irresponsible to loan money to
• 46:11
  Speaker 6: somebody that you know can't pay you back. Both people
• 46:13
  Speaker 6: are wrong in the situation. You know, if somebody can't pay.
• 46:16
  Speaker 4: You back when he turned down until next Friday, life
• 46:21
  Speaker 4: give you that exactly, and.
• 46:21
  Speaker 5: They don't come up with a plan of how they're
• 46:23
  Speaker 5: gon get it back. I'm gonna give you seven percent
• 46:24
  Speaker 5: interest over the next two years. I'm like, you don't
• 46:26
  Speaker 5: have a job. How's this going to work?
• 46:29
  Speaker 2: That? Make everything? Go to my mom and pops? Like,
• 46:31
  Speaker 2: if you can go through them, then yeah, but most
• 46:32
  Speaker 2: people can't go to them because my mom.
• 46:34
  Speaker 1: And pop looking like I've worked all the situation.
• 46:36
  Speaker 5: Yep, they vet in the situation. So when we first
• 46:39
  Speaker 5: get into the money, people are watching it. We're still
• 46:41
  Speaker 5: hanging around the same people that we kind of grew
• 46:43
  Speaker 5: up with. Right, those people maybe have not done the
• 46:47
  Speaker 5: same thing as far as creating well from themselves, so
• 46:49
  Speaker 5: they're looking at you like the other guy they have, Yo,
• 46:52
  Speaker 5: I need something for Christmas for my kids. They're calling you, yo,
• 46:55
  Speaker 5: my man, calling you.
• 46:56
  Speaker 2: I see the craziest ideas.
• 46:57
  Speaker 5: I'm saying, it's crazy, and like, who prepares you for that?
• 47:02
  Speaker 4: I like ideas, though I don't like I'd rather than
• 47:05
  Speaker 4: I did, and just the request.
• 47:06
  Speaker 1: Sure, you know.
• 47:09
  Speaker 6: Some levels of entitlement, Like it's like, yo, I gave
• 47:12
  Speaker 6: you this whole thing, all right bro? And then it's like, yo,
• 47:14
  Speaker 6: ain't you're not going to invest in my business?
• 47:17
  Speaker 4: No?
• 47:17
  Speaker 6: No, no, not respectfully, but they'll take that. It's like damn,
• 47:25
  Speaker 6: Like why not front, I'm not asking you for money?
• 47:28
  Speaker 6: Well technically you are, but you're not. I respect that
• 47:31
  Speaker 6: you're doing it in a different type of manner. But
• 47:35
  Speaker 6: there's a level of entitlement. Nobody's nobody has to give
• 47:39
  Speaker 6: you anything. If somebody does give you something, that you
• 47:41
  Speaker 6: should be grateful for it and you should execute the
• 47:43
  Speaker 6: best possible way you know about it. But you're not
• 47:45
  Speaker 6: entitled to something just because you know somebody.
• 47:47
  Speaker 8: I agree, and the money principal chap that you say
• 47:52
  Speaker 8: how you feel about yourself is reflecting in your relationship
• 47:55
  Speaker 8: with money. What is the connection between the two.
• 47:58
  Speaker 5: That's direct quote.
• 47:59
  Speaker 6: Yeah, I feel like if you if you don't love yourself,
• 48:02
  Speaker 6: then you're gonna make bad decisions, right and all right,
• 48:06
  Speaker 6: So it goes back to a lot of different psychological
• 48:09
  Speaker 6: things as far as especially with us, Like you know,
• 48:11
  Speaker 6: we have an inferiority complex that we never really fully acknowledged.
• 48:15
  Speaker 6: So when you go to Dubai, you don't know who's
• 48:18
  Speaker 6: who because everybody is dressed the same. Everybody dressed the same.
• 48:22
  Speaker 6: You might have a watch, you might, but other than that,
• 48:24
  Speaker 6: nobody knows everybody. They dress modest men and women. It's
• 48:28
  Speaker 6: wisdom in that we have to have a better change.
• 48:32
  Speaker 6: We got to have a better call, We got to
• 48:33
  Speaker 6: have a better watch because we want to let you
• 48:36
  Speaker 6: know that we have more money.
• 48:38
  Speaker 1: Than you will.
• 48:38
  Speaker 4: Stop being so flower shot.
• 48:40
  Speaker 1: I mean some things.
• 48:47
  Speaker 2: Like you said, you come from everything, right, you know,
• 48:51
  Speaker 2: coming from queens, queens get the money is everything that
• 48:54
  Speaker 2: where you guys come from, we got. Now we look
• 48:56
  Speaker 2: at you guys hop culture man. People say, you say,
• 49:00
  Speaker 2: all right, fifteen percent saving fifty five bills twenty percent invested,
• 49:05
  Speaker 2: and then I look at some of your outfits, I'm like,
• 49:07
  Speaker 2: dang put.
• 49:10
  Speaker 1: People look at that like everything in moderation.
• 49:12
  Speaker 5: An investment, everything telling the stresses, instment stresses.
• 49:18
  Speaker 1: You got to be balanced.
• 49:19
  Speaker 6: So that's the good thing with us is that we
• 49:21
  Speaker 6: shook up the game because we kept the culture. That's
• 49:26
  Speaker 6: why it's assets over liabilities. We never said don't have liabilities,
• 49:30
  Speaker 6: but you gotta have your priority straight. Like you shouldn't
• 49:33
  Speaker 6: have You shouldn't have more money in bags than you
• 49:36
  Speaker 6: have in the stock market.
• 49:37
  Speaker 1: That's irresponsible.
• 49:38
  Speaker 6: If you if you're a woman, you shouldn't have more
• 49:40
  Speaker 6: money and sneakers than you having a stock market.
• 49:42
  Speaker 1: That's irresponsible.
• 49:43
  Speaker 6: Now you can have sneakers, you can have bags because
• 49:46
  Speaker 6: we are flashy people. This goes back to Mansa Musa,
• 49:49
  Speaker 6: like it's just in our DNA. We are flashy, but
• 49:52
  Speaker 6: we've taken it to a level of irresponsibility, right, Like
• 49:56
  Speaker 6: you don't need ten chains were one you. You don't
• 50:00
  Speaker 6: need to have two watches on.
• 50:03
  Speaker 5: The two watch movement was crazy.
• 50:05
  Speaker 1: It's still it's still happening.
• 50:07
  Speaker 5: They still the two watch. It's but these are lessons
• 50:11
  Speaker 5: like that's crazy, they're all lessons right that we had
• 50:14
  Speaker 5: to learn, Like we come up in hip hop, like
• 50:17
  Speaker 5: even like down to the title of this book, like
• 50:19
  Speaker 5: we was like looking at NAS's album cover and said, Yo,
• 50:21
  Speaker 5: that's the fun hip hop. We know there's a starter
• 50:24
  Speaker 5: kid that comes with that, right, Like, and there's a
• 50:26
  Speaker 5: relatability that comes with that when you see it. Right
• 50:28
  Speaker 5: And so when you see somebody walk in automatically, if
• 50:31
  Speaker 5: they have those things, you think wealth until you get
• 50:33
  Speaker 5: around people who are wealthy and they look nothing like that.
• 50:35
  Speaker 5: But then there's a relatability from our community. It's like
• 50:38
  Speaker 5: there was a reason why I was wearing Jordan's when
• 50:40
  Speaker 5: I was teaching. I knew the kids respected that. Like
• 50:42
  Speaker 5: that was even though I loved wearing Jordan's and it
• 50:45
  Speaker 5: was fly, there was a relatability I.
• 50:47
  Speaker 2: Wasn't like that of a teacher.
• 50:48
  Speaker 5: I wasn't like the other teacher. They already automatically knew
• 50:50
  Speaker 5: I was from where they're from and they can relate
• 50:52
  Speaker 5: to me without me saying a word. So now when
• 50:54
  Speaker 5: people see us doing like well, how we how we
• 50:56
  Speaker 5: dress and shoty over you know, over indexes on it.
• 50:59
  Speaker 5: But there's a relatability because they've never seen somebody talk
• 51:03
  Speaker 5: about finance. They never heard somebody sound this educated when
• 51:06
  Speaker 5: it comes to business, and it's like, oh wait this, yeah.
• 51:13
  Speaker 1: Gotta get their attention.
• 51:14
  Speaker 4: Yeah, I gotta pull up in the fano at least
• 51:18
  Speaker 4: said that. Don't think you could do it.
• 51:21
  Speaker 6: Just don't even like even in relationships, right, i'vember telling
• 51:24
  Speaker 6: people like, Yo, the girl you're gonna get with the
• 51:26
  Speaker 6: chain on is the same girl you can get without
• 51:28
  Speaker 6: the chain on. Really, to be honest with you, but
• 51:30
  Speaker 6: you don't feel confident in yourself. That's the insecurity that
• 51:34
  Speaker 6: you have. But that chain is gonna lead to you
• 51:37
  Speaker 6: getting rob potentially, that change is going to lead to
• 51:40
  Speaker 6: you having to get insurance on it. You gotta protect it.
• 51:42
  Speaker 6: You gotta look over your shoulder, look at look at
• 51:44
  Speaker 6: You're gonna end up spending more money than the actual
• 51:46
  Speaker 6: chain costs. Right, So it's just like little stuff like that,
• 51:49
  Speaker 6: Like once you really get secure, it's maturity. Once you
• 51:52
  Speaker 6: get mature, it's all right. I just want to just
• 51:53
  Speaker 6: stash the money. I just want to just grow the money.
• 51:55
  Speaker 6: I want to do this. I ain't really. You can
• 51:57
  Speaker 6: do nice things, have nice stuff, but that's not my
• 52:00
  Speaker 6: primary focus. My primary focus is not to get money
• 52:03
  Speaker 6: and just throw it in the strip club.
• 52:05
  Speaker 1: Happens. It happens.
• 52:06
  Speaker 5: That principle. You're talking about the largest allocation, and most
• 52:09
  Speaker 5: wealth managements don't do this. Investment is the second largest allocation. Right,
• 52:13
  Speaker 5: we talk about fifty five percent spending, and that's not
• 52:15
  Speaker 5: for frivolous spending. And obviously the cost of living goes up,
• 52:17
  Speaker 5: your mortgage, your rent, your bills, that student loan debt,
• 52:20
  Speaker 5: all those types of things going to spending. But the
• 52:22
  Speaker 5: next thing is invest right, Like that has to be
• 52:25
  Speaker 5: a principle. We have to look at it like that's
• 52:27
  Speaker 5: our phone bill. We happen to have our brokers account.
• 52:29
  Speaker 5: We have to invest in the wealthiest companies in the
• 52:31
  Speaker 5: world because we know long term, this is what the
• 52:33
  Speaker 5: wealthiest people do, and this is how we're going to
• 52:35
  Speaker 5: create it for ourselves. The next thing is savings, because yes,
• 52:39
  Speaker 5: we need reserves. Right, we don't want to go into
• 52:41
  Speaker 5: a situation where we're like, yeah, we spent our money,
• 52:43
  Speaker 5: we've invested our money. What happens there if there's an emergency.
• 52:46
  Speaker 5: The first thing you're gonna do is you can go
• 52:48
  Speaker 5: back to your investment and say, all right, well, let
• 52:49
  Speaker 5: me take from that because it feels like it's discretionary.
• 52:52
  Speaker 5: Now that's there to grow wealth long term. Your savings
• 52:54
  Speaker 5: is for your emergencies if anything comes up, and then
• 52:57
  Speaker 5: obviously charitably we want to give back.
• 53:00
  Speaker 3: That's the sharing. Part of sharing is charity. It ain't
• 53:02
  Speaker 3: just family friends here.
• 53:03
  Speaker 6: But that's charity kind of if you look at it
• 53:05
  Speaker 6: from that standpoint too. But can we talk aout.
• 53:07
  Speaker 1: Mental health real quickly.
• 53:08
  Speaker 6: That's a big part too that you think we should
• 53:11
  Speaker 6: we should talk about as far as when you start
• 53:12
  Speaker 6: getting money, like it's not really talked about a lot.
• 53:15
  Speaker 1: They should.
• 53:15
  Speaker 6: They should have like mental health professionals for people that's
• 53:20
  Speaker 6: just getting money, especially in sports. Yeah, every aspect because
• 53:25
  Speaker 6: there's so many different things that you got to go
• 53:26
  Speaker 6: through mentally that you don't You can't prepare yourself for.
• 53:30
  Speaker 3: I was thinking about that, uh you know when I
• 53:33
  Speaker 3: was I was listening to Mark Zuckerberg on Joe Rogan
• 53:36
  Speaker 3: and even guys like Elon Mustin, who prepares them to
• 53:39
  Speaker 3: be multi billionaires with that much power over the world.
• 53:44
  Speaker 1: You don't.
• 53:44
  Speaker 3: And that's why you just starting and just think whatever
• 53:48
  Speaker 3: you want.
• 53:49
  Speaker 5: And try to figure out how to conquer, like even.
• 53:51
  Speaker 6: Me, like I got insomnia. I just started getting insign
• 53:54
  Speaker 6: Like that's just like bad, Like I mean.
• 53:57
  Speaker 4: Like I'm making so much money, can't sleep?
• 54:00
  Speaker 5: Count of money? Count of money. That trauma is real,
• 54:05
  Speaker 5: it's and it's not a conversation that's had. Right, Like,
• 54:07
  Speaker 5: how many times have you talked about financial trauma in
• 54:10
  Speaker 5: your household? That's not trauma? Is not even something just
• 54:13
  Speaker 5: like we're not talking about right, you speak on that
• 54:15
  Speaker 5: all the time, and I think it's important. But financial
• 54:17
  Speaker 5: trauma is important too, right, Like we grow up saying
• 54:21
  Speaker 5: save your money, save your money, save your money. The
• 54:23
  Speaker 5: wealthy do the opposite, right, They invest day invest Right,
• 54:27
  Speaker 5: we talk about, hey, let's create a business account, an
• 54:30
  Speaker 5: open a bank account, we go to check cashing, right,
• 54:33
  Speaker 5: we put money under our bet. This is these are
• 54:35
  Speaker 5: trauma responses. Right. There's obviously somewhere we don't trust something.
• 54:39
  Speaker 5: Either it's the system, the banking system. We don't trust
• 54:42
  Speaker 5: ourselves with the money, or we're trying to we don't
• 54:44
  Speaker 5: want people to know we have it. That type of
• 54:46
  Speaker 5: trauma never gets spoken about. And it's real, you know
• 54:49
  Speaker 5: what I'm saying. These are real things that are happening
• 54:51
  Speaker 5: on an everyday basis. But the first thing is to
• 54:53
  Speaker 5: understand where the trauma comes from, which is the recognition part.
• 54:57
  Speaker 5: How do we overcome it? How do we change that thing?
• 54:59
  Speaker 6: You start think and weird ship like why white billionaires
• 55:01
  Speaker 6: have a fatuation against the rappers.
• 55:04
  Speaker 4: That's weird.
• 55:05
  Speaker 1: It's weird.
• 55:06
  Speaker 4: The music is good music.
• 55:10
  Speaker 6: The music slagh it's one thing to like of music.
• 55:12
  Speaker 6: But I'm just saying if you're if you're a white billionaire, right,
• 55:15
  Speaker 6: and you appreciate black culture, I can appreciate that. But
• 55:18
  Speaker 6: if you only surround yourself with rappers and entertainers, well,
• 55:23
  Speaker 6: that tells me that you don't really value black culture.
• 55:25
  Speaker 4: You will give you some example, gives an example.
• 55:27
  Speaker 6: You only you only value black culture from an aspect
• 55:30
  Speaker 6: of their hair to entertain you, Because if you really
• 55:33
  Speaker 6: value black culture, you would have to make a mallory there.
• 55:36
  Speaker 6: You can have, you know, the senator from X, Y and.
• 55:40
  Speaker 2: Z White Party.
• 55:42
  Speaker 1: No, it's not about that, but I.
• 55:48
  Speaker 4: Don't know why we do.
• 55:51
  Speaker 6: It's not Mike Rubin. It's a lot of people though,
• 55:54
  Speaker 6: it's a lot of them.
• 55:55
  Speaker 1: It's a lot of them. They might not be billionaires,
• 55:58
  Speaker 1: but they're close to it.
• 55:59
  Speaker 6: It's a lot of them, and it's weird and it is,
• 56:02
  Speaker 6: and it's weird how the rappers look.
• 56:04
  Speaker 1: At them because they would never do that for a
• 56:06
  Speaker 1: black billionaire.
• 56:07
  Speaker 2: Well, you know what, like what the little baby tell
• 56:08
  Speaker 2: you about when when you ask him about people, saying,
• 56:10
  Speaker 2: he's always around Mike Grop.
• 56:12
  Speaker 1: Give them information and all that. No, no, I appreciate it.
• 56:16
  Speaker 6: I'm just saying that, Okay, if you're a white billionaire,
• 56:19
  Speaker 6: you have nothing in common with.
• 56:22
  Speaker 1: Tie Dollar Sign.
• 56:23
  Speaker 6: You have nothing in common with a gang member from Compton,
• 56:27
  Speaker 6: you have nothing in common. Right, So what I'm saying
• 56:29
  Speaker 6: is that, Okay, you appreciate this music, but if you
• 56:33
  Speaker 6: embrace black culture, embrace all of black culture, because then
• 56:37
  Speaker 6: it starts to look weird. And now you start to
• 56:39
  Speaker 6: just put on a pedestal which some would deem the
• 56:41
  Speaker 6: worst parts of elements of our culture, and you're highlighting
• 56:44
  Speaker 6: it and you're you're amplifying messages that's not beneficial. So
• 56:50
  Speaker 6: it's like, and like I said, I mean, if you're black,
• 56:53
  Speaker 6: you're looking up to somebody who has more money than you.
• 56:56
  Speaker 6: I can appreciate that they're giving you information, but it's
• 57:00
  Speaker 6: weird too, like you know what I mean, Like I wonder.
• 57:03
  Speaker 3: If it's the white person's fault or is it our
• 57:04
  Speaker 3: fault for making making that so cool?
• 57:07
  Speaker 6: It's both Donald Trump. This is how Donald Trump became popular.
• 57:10
  Speaker 6: He used black culture and he got filthy rich off
• 57:14
  Speaker 6: of it with real estate and all of that too.
• 57:16
  Speaker 6: But I'm saying that's how he became like real celebrity
• 57:18
  Speaker 6: and then he turned into the one.
• 57:19
  Speaker 3: Eighties because nobody told these rappers to mention Donald Trump
• 57:22
  Speaker 3: and all they records.
• 57:23
  Speaker 4: Nobody told these rappers to put the.
• 57:25
  Speaker 6: Name songs after. It goes both ways, it goes both ways.
• 57:29
  Speaker 6: It's predatory practice that.
• 57:32
  Speaker 4: Kanye hugged him in the White House and said, you're
• 57:34
  Speaker 4: like my.
• 57:34
  Speaker 1: Dad, Kanye.
• 57:43
  Speaker 5: Go back to the eighties though, right, Like there's this
• 57:45
  Speaker 5: up and coming fighter from Brooklyn who's tearing up the scene,
• 57:48
  Speaker 5: right who decides that he's on manageer.
• 57:51
  Speaker 4: Don King Donald Trump, Donald Trump. First, I don't remember that,
• 57:55
  Speaker 4: go look it up. So he manages him.
• 57:57
  Speaker 5: He decides that, like, you're up been coming, in fact,
• 57:59
  Speaker 5: you're to fight at all of my all your fights
• 58:01
  Speaker 5: are gonna be with.
• 58:02
  Speaker 2: Atlantic City down at the Trump.
• 58:05
  Speaker 5: So he already sees like, here's the entertainment, here's a culture.
• 58:08
  Speaker 4: This guy, got that not good business.
• 58:10
  Speaker 5: I'm not saying it's not.
• 58:12
  Speaker 6: If it's it's a difference between having good business and
• 58:15
  Speaker 6: using something as a marketing strategy to boost your evaluation
• 58:19
  Speaker 6: and you really have no infatuation with the situation at all,
• 58:22
  Speaker 6: or you're only hyper focused on one particular area. There's
• 58:26
  Speaker 6: a question that needs to be asked because it's a
• 58:28
  Speaker 6: pattern that continues to happen, and when it's it's happened
• 58:33
  Speaker 6: at least twenty times over the last fifteen years with
• 58:37
  Speaker 6: different people.
• 58:37
  Speaker 4: You're not wrong, But I see it both ways, and
• 58:39
  Speaker 4: I tell you why.
• 58:40
  Speaker 6: They're not hip hop. They didn't grow up and they're
• 58:42
  Speaker 6: not hip hop. They're not like no, but there's a
• 58:44
  Speaker 6: lot of buying I'm not buying it.
• 58:45
  Speaker 4: No, I agree. But it's all about what we choose
• 58:47
  Speaker 4: to make cool.
• 58:48
  Speaker 3: Because there's a lot of billionaires that like to be
• 58:50
  Speaker 3: around y'all now because the culture made y'all cool. And
• 58:53
  Speaker 3: it's the same thing with the artists, it's the same
• 58:54
  Speaker 3: thing with the athletes. So it's really kind of up
• 58:56
  Speaker 3: to us, like what do we make cool and our culture?
• 58:59
  Speaker 5: You know, I think what's separates us as and shout
• 59:02
  Speaker 5: out to everybody that we've got information from. But when
• 59:04
  Speaker 5: we get information, we giving it back to y'all. Like
• 59:07
  Speaker 5: that's the first right, We're not just sitting there, but
• 59:09
  Speaker 5: like yo, because we want to look cool or we
• 59:11
  Speaker 5: want to go to your party. Now, what's the information? Like,
• 59:13
  Speaker 5: give it to us in a real time so we
• 59:15
  Speaker 5: can disseminate it and give it back to more people
• 59:17
  Speaker 5: to help them.
• 59:18
  Speaker 2: Don't hug me from the back. But like you said,
• 59:23
  Speaker 2: they were wrestling, just wrestling said, it's what makes my
• 59:28
  Speaker 2: business cool. You know what I mean. I can own
• 59:31
  Speaker 2: any type of business, but when you're part of it
• 59:34
  Speaker 2: makes it cool. Right, Like let's think of jerseys, right,
• 59:37
  Speaker 2: We've never owned any jerseys, but we always made it
• 59:39
  Speaker 2: cool where jerseys is selling out when mitchellane I don't
• 59:43
  Speaker 2: even know who to owner Mitchellanees was. I've never seen
• 59:45
  Speaker 2: that guy in my life, and they made it cool.
• 59:49
  Speaker 5: He's just talking about. But also with.
• 59:54
  Speaker 4: E y L, having billionaires added investmentst helps E y L.
• 59:59
  Speaker 3: It helps the culture to the sense a while with
• 1:00:01
  Speaker 3: two cool black dudes want to hang with Corny at.
• 1:00:03
  Speaker 6: What I'm saying is that we have a wide spectrum
• 1:00:04
  Speaker 6: of everybody. We've talked to rappers. We've talked to astronauts.
• 1:00:08
  Speaker 6: We've talked to the vice president, We've talked to CEO
• 1:00:11
  Speaker 6: of companies. We've talked to literally every single spectrum, every
• 1:00:16
  Speaker 6: single spectrum. We're not just only focused on rappers because
• 1:00:21
  Speaker 6: we're a business platform. That would be weird if we
• 1:00:24
  Speaker 6: were a business platform and the only requirement to get
• 1:00:26
  Speaker 6: on our show is that you had to be a rapper,
• 1:00:28
  Speaker 6: you had to be an athlete, then that that's questionable.
• 1:00:31
  Speaker 1: It's questionable, right.
• 1:00:34
  Speaker 4: Yes, to a certain extent.
• 1:00:36
  Speaker 3: The only reason I say to a certain extent is
• 1:00:38
  Speaker 3: because they have to be introduced, because we're not putting
• 1:00:40
  Speaker 3: these people on it.
• 1:00:41
  Speaker 4: We're not putting Like I love to make a mallord.
• 1:00:43
  Speaker 3: We try to amplify to make every chance we get,
• 1:00:45
  Speaker 3: you know, like we got the podcast with black banks,
• 1:00:47
  Speaker 3: you got I got books with Black privilege Publishing.
• 1:00:51
  Speaker 6: Do a better job of researching. You're a billionaire, you
• 1:00:53
  Speaker 6: got you got you worth a one hundred million dollars.
• 1:00:55
  Speaker 6: You got research department, do a better job of researching.
• 1:00:58
  Speaker 6: Because you've researched this person who was a non rapper
• 1:01:00
  Speaker 6: from Mississippi who had a buzz.
• 1:01:02
  Speaker 1: You've researched this person.
• 1:01:03
  Speaker 3: But it doesn't have But okay, you're right, But doesn't
• 1:01:05
  Speaker 3: have to be beneficial to both parties though.
• 1:01:07
  Speaker 6: But that's what I'm saying. What is the beneficial part
• 1:01:09
  Speaker 6: of it? You're you're leaching off of a culture, right,
• 1:01:12
  Speaker 6: How is that beneficial? Who's the beneficial for? What do
• 1:01:15
  Speaker 6: the benefit somebody? If somebody is using your culture to
• 1:01:20
  Speaker 6: benefit themselves, who's that beneficial for?
• 1:01:23
  Speaker 1: You said?
• 1:01:24
  Speaker 6: You said it's beneficial for both parties. How's it beneficial
• 1:01:26
  Speaker 6: for the other party. Where's the other party benefiting from?
• 1:01:29
  Speaker 3: Well, in the case I'm only using this one example
• 1:01:31
  Speaker 3: my exactly in the case of I don't want to
• 1:01:34
  Speaker 3: keep saying Mike, in the case he yo me, twenty
• 1:01:40
  Speaker 3: thousand dollars investing this, you'll get your biggest return, which
• 1:01:43
  Speaker 3: he did, and lid's what yo me.
• 1:01:46
  Speaker 4: Let's start this reform. I saw what happened with your situation.
• 1:01:49
  Speaker 3: Let's start this thing called reform, and let's help get
• 1:01:51
  Speaker 3: other black men and black women out of prison, which.
• 1:01:53
  Speaker 6: He did eight million. How much did Mike group insvaluation go.
• 1:01:56
  Speaker 5: Off BI from twenty twelve to twenty twenty four. How
• 1:02:00
  Speaker 5: much you think of them?
• 1:02:01
  Speaker 4: Oh, like I think it was like four billion. It
• 1:02:03
  Speaker 4: was a lot.
• 1:02:04
  Speaker 5: Try twenty six billion.
• 1:02:05
  Speaker 4: It was twenty six billion.
• 1:02:06
  Speaker 5: He was worth seven to eight billion. Then he's worth
• 1:02:10
  Speaker 5: thirty something now wrestling.
• 1:02:12
  Speaker 4: Do you think that? Do you think that just because
• 1:02:14
  Speaker 4: of an association with hip hop helps?
• 1:02:17
  Speaker 1: What I'm saying is Elon Musk.
• 1:02:18
  Speaker 5: Does you know prior to that? Did you know who
• 1:02:20
  Speaker 5: he was prior to it?
• 1:02:22
  Speaker 6: No, Elon must put two hundred million dollars into a
• 1:02:24
  Speaker 6: political campaign.
• 1:02:25
  Speaker 1: It's a lot of money.
• 1:02:26
  Speaker 3: Absolutely, he made two hundred billion from it.
• 1:02:30
  Speaker 6: It's a good investment. Who really won? Who benefited? Who
• 1:02:34
  Speaker 6: benefited from that situation?
• 1:02:36
  Speaker 3: Both Elon and now Donald Trump is President of the
• 1:02:40
  Speaker 3: United America president, and Elon's gonna continue to benefit of
• 1:02:44
  Speaker 3: Donald Trump.
• 1:02:45
  Speaker 4: They got that Dolde ship now.
• 1:02:46
  Speaker 3: Which is supposed to clean up and make your own up,
• 1:02:48
  Speaker 3: clean up government regulation. Exactly, They're gonna be making up shit.
• 1:02:51
  Speaker 3: He's gonna make it easier for him to do business
• 1:02:53
  Speaker 3: all over the world.
• 1:02:53
  Speaker 1: Donald Trump was gonna win with without Elon.
• 1:02:55
  Speaker 4: I don't know about that.
• 1:02:58
  Speaker 6: April, I want to I went to I went to
• 1:03:01
  Speaker 6: DC in April when Joe Biden was still running spoke
• 1:03:04
  Speaker 6: to the head of the Democratic Party coalition whatever. They
• 1:03:09
  Speaker 6: asked me how I funk about the situation. I said,
• 1:03:10
  Speaker 6: there's no way that Trump loses. I don't see it.
• 1:03:13
  Speaker 6: There's no way that Trump loses.
• 1:03:15
  Speaker 3: There's no But you know why you felt like that
• 1:03:17
  Speaker 3: because over the last couple of years, when Elon Musk
• 1:03:20
  Speaker 3: started to shift the the narrative on X and started
• 1:03:24
  Speaker 3: to amplify so many different right wing talking points, and
• 1:03:27
  Speaker 3: having the largest media platform in the world with X,
• 1:03:30
  Speaker 3: you couldn't compete with that.
• 1:03:31
  Speaker 5: He's not even the largest media platform. But he had
• 1:03:32
  Speaker 5: the foresight to say, I need a media platform, and
• 1:03:35
  Speaker 5: once I got it, I'm taking in private.
• 1:03:37
  Speaker 6: But I'm just They just felt I'm talking about just
• 1:03:39
  Speaker 6: on Instagram, I'm just black people. I'm talking about black
• 1:03:41
  Speaker 6: people in the barbershop. They like, I'm rocking with Trump.
• 1:03:43
  Speaker 3: Last two years they amplified conservative messaging and Joe Biden
• 1:03:48
  Speaker 3: was like, yeah, I agree with that.
• 1:03:51
  Speaker 4: He was done.
• 1:03:51
  Speaker 6: So Trump was favored to win regardless. Yes, so Elon
• 1:03:55
  Speaker 6: helped the situation, But did he really get him elected?
• 1:03:58
  Speaker 1: Might not?
• 1:03:58
  Speaker 10: He helped a lot.
• 1:04:01
  Speaker 1: Do you think he would have got elected without.
• 1:04:05
  Speaker 3: Heiden went every swing state bro I'm not.
• 1:04:10
  Speaker 4: I'm not.
• 1:04:10
  Speaker 5: I'm not just few in that.
• 1:04:11
  Speaker 4: I'm just saying we can't act like.
• 1:04:14
  Speaker 5: Because of the messaging it helped him.
• 1:04:15
  Speaker 2: Hell yeah he has.
• 1:04:16
  Speaker 5: I mean Fox that has just as many on social media.
• 1:04:21
  Speaker 3: No ex is bigger than Fox period in terms of
• 1:04:23
  Speaker 3: what discributing news easily.
• 1:04:26
  Speaker 6: And yes, what's a social media pla? All right, okay,
• 1:04:29
  Speaker 6: Elon mus right, And so if you just thinking like
• 1:04:32
  Speaker 6: how he would think, do you think that he really
• 1:04:35
  Speaker 6: did this because he wants to champion Donald Trump? Or
• 1:04:37
  Speaker 6: do you think he did this because he wants total control,
• 1:04:40
  Speaker 6: do whatever he wants and he sees a pathway to
• 1:04:42
  Speaker 6: become a trillionaire.
• 1:04:43
  Speaker 5: Above abs Absolutely, I think he believes he's Tony Stark
• 1:04:50
  Speaker 5: in real life.
• 1:04:53
  Speaker 4: Does not care about Donald Trump in any way shape before.
• 1:04:56
  Speaker 5: So that's the only way to to to try to
• 1:04:58
  Speaker 5: throw a curve, how to separate them from each other, right,
• 1:05:02
  Speaker 5: try to figure out how they can say disparaged things.
• 1:05:05
  Speaker 5: But I don't see it happening.
• 1:05:06
  Speaker 3: But then it'll just be another welcome rich man will
• 1:05:09
  Speaker 3: come in and donate money to the Republican Party. Like
• 1:05:11
  Speaker 3: it's just wild to me, Like everybody's acting like Elon
• 1:05:14
  Speaker 3: is the bad guy in this situation. When this has
• 1:05:16
  Speaker 3: been happening in American politics forever, Elon's just the person
• 1:05:19
  Speaker 3: showing his face.
• 1:05:20
  Speaker 4: George Sorrow's just got a medal of freedom two weeks ago.
• 1:05:22
  Speaker 5: Guys, remember when he was the Boogeymans, Remember.
• 1:05:25
  Speaker 4: When George Thruss was the boogeyman for American politics. He
• 1:05:29
  Speaker 4: just got a medal of freedom from Biden two weeks ago.
• 1:05:31
  Speaker 1: He did it at the highest level, the highest.
• 1:05:35
  Speaker 3: That's usually what happens. Somebody shows you the way and
• 1:05:39
  Speaker 3: you come along. That's usually what happens.
• 1:05:42
  Speaker 2: They got a book out right now, Yeah, they do.
• 1:05:45
  Speaker 5: This is part of the book.
• 1:05:46
  Speaker 2: You Deserve to be rich out right now. Make sure
• 1:05:49
  Speaker 2: y'all get it. What is the next invest Fest?
• 1:05:52
  Speaker 1: August?
• 1:05:53
  Speaker 6: We announced the date yet, but we'll be back this
• 1:05:55
  Speaker 6: summer atl Yeah.
• 1:05:57
  Speaker 8: You know, producers said, if you're looking for a man,
• 1:06:00
  Speaker 8: come to invest fast.
• 1:06:01
  Speaker 4: Is that true?
• 1:06:02
  Speaker 6: Oh? Yeah, it's a great thing. As far as like women,
• 1:06:04
  Speaker 6: there was a whole thread on. Yeah, there's a whole
• 1:06:08
  Speaker 6: threat about like women trying to find but vice versa two.
• 1:06:11
  Speaker 1: Yeah, Look, you gotta think about it.
• 1:06:13
  Speaker 6: Who comes to invest with people that want to get
• 1:06:15
  Speaker 6: this stuff in order. People that's already has their stuff
• 1:06:17
  Speaker 6: in order. People that's entrepreneurs, people that's invested, people that's responsible.
• 1:06:21
  Speaker 5: People that's looking for a life partner.
• 1:06:23
  Speaker 1: So yeah, that's that's the way right there. We might
• 1:06:25
  Speaker 1: have a speech, we have.
• 1:06:26
  Speaker 3: A out of the communities and more way on before
• 1:06:29
  Speaker 3: we go to my last question. One guest that we'll
• 1:06:31
  Speaker 3: never get to see on ey l wish I, which
• 1:06:34
  Speaker 3: I just think it's a travesty, is the lay great
• 1:06:36
  Speaker 3: Nipsey Hustle. But y'all did the conclusion in the book
• 1:06:39
  Speaker 3: Loaded Base is one of my favorite Nipsey records.
• 1:06:42
  Speaker 4: Break that down, you.
• 1:06:43
  Speaker 6: Know, Nipsey hustle with somebody that was a great inspiration
• 1:06:45
  Speaker 6: for us and somebody that we targeted. We wanted to
• 1:06:47
  Speaker 6: have Nipsey has like when we first started, and unfortunately,
• 1:06:50
  Speaker 6: you know, that couldn't happen. But it's just crazy how
• 1:06:52
  Speaker 6: life works because we developed such great relationships with every
• 1:06:55
  Speaker 6: single person, like saying his brother saying, like that's really
• 1:06:57
  Speaker 6: my brother, Like I call him in the fires. You're good,
• 1:07:00
  Speaker 6: Like that's bro. Like Lauren London came to invest Fast
• 1:07:04
  Speaker 6: Cobby Supreme, his whole entire team, like Dave Grows everybody
• 1:07:08
  Speaker 6: and they all said the same thing, like if Nip
• 1:07:11
  Speaker 6: was here, he would right, you wouldn't just do an
• 1:07:13
  Speaker 6: interview like y'all would have some He loved.
• 1:07:17
  Speaker 1: It meant a lot.
• 1:07:17
  Speaker 6: It meant a lot to kind of incorporate him in
• 1:07:20
  Speaker 6: the in the book in some way, some somehow his
• 1:07:23
  Speaker 6: legacy because he played a part too. As far as
• 1:07:25
  Speaker 6: the entrepreneurship wave, Like there's been a few people Rick
• 1:07:28
  Speaker 6: Rossy Champion Entrepreneurship, Nipsey Hustle Champion Entrepreneurship Jay. Of course
• 1:07:35
  Speaker 6: that's that goes without saying. So Nip man, you know,
• 1:07:40
  Speaker 6: it's just a great mind and just somebody who I
• 1:07:43
  Speaker 6: used to listen to his interviews more than I listened
• 1:07:45
  Speaker 6: to the music. I listened to interviews. I'm like, damn, Like,
• 1:07:48
  Speaker 6: dude is really smart, like he gets it told my
• 1:07:50
  Speaker 6: cryptocurrency ownership. I P all that type. So I'm like,
• 1:07:54
  Speaker 6: he's not like he was college educated like off the street.
• 1:07:57
  Speaker 6: So yeah, r I P and that man definitely want
• 1:08:00
  Speaker 6: to incorporated him.
• 1:08:01
  Speaker 5: I'm glad you caught that man because that hip hop
• 1:08:04
  Speaker 5: is still who we are at our hearts, and so
• 1:08:06
  Speaker 5: having load of basis is one of the chapters is
• 1:08:08
  Speaker 5: one of those things having an A side and the
• 1:08:09
  Speaker 5: B side was one of those things having illmatics. Font
• 1:08:12
  Speaker 5: was one of those things just because of the music
• 1:08:14
  Speaker 5: means so much of us and those people meant so
• 1:08:16
  Speaker 5: much to us that we figured out, look, yeah, this
• 1:08:18
  Speaker 5: is a book about financial education, but like nah, hip
• 1:08:22
  Speaker 5: hop has status core and that was the way to
• 1:08:24
  Speaker 5: pay how much of those people.
• 1:08:25
  Speaker 4: I do feel like your negbook should be about the
• 1:08:27
  Speaker 4: more of the financial trauma and just you know, mentally
• 1:08:30
  Speaker 4: how being broke and being rich can impact you, because
• 1:08:34
  Speaker 4: you know, we've mentioned a couple of people here today
• 1:08:36
  Speaker 4: and it shows me that if you don't do the
• 1:08:38
  Speaker 4: work on yourself, you know, your talent can take you
• 1:08:40
  Speaker 4: where your character can't sustain you. Tru That's why it's
• 1:08:43
  Speaker 4: important to do the work.
• 1:08:44
  Speaker 5: Yeah, and you just asked us a question like that.
• 1:08:46
  Speaker 5: She was like, DoD, y'all feel the pressure of being
• 1:08:48
  Speaker 5: at this level of success. And when I went home
• 1:08:50
  Speaker 5: I thought about it. I'm like, right, yeah, we already
• 1:08:53
  Speaker 5: have certain characteristics. We're going to be financially disciplined, but
• 1:08:56
  Speaker 5: like nobody ever is thinking like, hey, at some point,
• 1:09:00
  Speaker 5: what if you go broke? Like the pressure of trying
• 1:09:03
  Speaker 5: not to go broke once you got it. That's a real,
• 1:09:05
  Speaker 5: a real thing that again nobody talks about, but we've
• 1:09:07
  Speaker 5: seen it happen over and over and it's a sob story.
• 1:09:10
  Speaker 5: But nobody cares for you, right, They waiting for you
• 1:09:13
  Speaker 5: to come back down. So yeah, pray for all a millionaires,
• 1:09:16
  Speaker 5: Pray for everybody that's building business and trying to create
• 1:09:18
  Speaker 5: wealth for themselves and their family. And there you have it.
• 1:09:20
  Speaker 4: You deserve to be rich and master the inner game
• 1:09:23
  Speaker 4: of wealth and claim your future. E y L. Rashad
• 1:09:26
  Speaker 4: and Troy Man appreciate.
• 1:09:27
  Speaker 3: You all always, great conversation.
• 1:09:30
  Speaker 5: Appreciate y'all.
• 1:09:31
  Speaker 4: That's right.
• 1:09:31
  Speaker 2: It's the Breakfast Club. Good morning, Wake that ass up
• 1:09:34
  Speaker 2: in the morning.
• 1:09:35
  Speaker 5: The Breakfast Club.