Latest / #WisdomOfWomen Show / Is Your Company Culture Helping or Hurting Growth? Jennifer Yates Reveals the Power of Values-Based Leadership

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Is Your Company Culture Helping or Hurting Growth? Jennifer Yates Reveals the Power of Values-Based Leadership · #WisdomOfWomen Show

0:00
Welcome
0:01
to
0:01
the
0:01
Wisdom
0:01
of
0:02
Women
0:02
Show.
0:03
Business
0:04
is
0:04
the
0:04
most
0:05
powerful
0:05
innovative
0:06
force
0:06
in
0:07
the
0:07
world.
0:07
And
0:07
with
0:07
visionary
0:08
women
0:09
leaders
0:09
at
0:09
the
0:09
helm,
0:10
we
0:10
can
0:10
lead
0:11
in
0:11
both
0:12
impact
0:12
and
0:13
profit.
0:14
Today's
0:14
world
0:15
needs
0:16
the
0:16
wisdom
0:17
of
0:17
women
0:18
in
0:18
business.
0:20
This
0:20
is
0:20
why
0:21
we
0:21
are
0:21
here
0:22
to
0:22
help
0:23
women
0:23
grow.
0:25
Are
0:26
you
0:26
already
0:27
a
0:28
successful
0:29
visionary
0:29
woman
0:30
founder
0:30
leading
0:31
a
0:31
high,
0:31
high
0:32
impact
0:33
company?
0:34
The
0:34
Wisdom
0:35
of
0:35
Women
0:35
show
0:36
is
0:36
designed
0:37
just
0:38
for
0:38
you.
0:39
We
0:39
are
0:39
a
0:40
community
0:41
of
0:41
women
0:41
founders,
0:42
investors
0:43
and
0:44
leaders
0:44
who
0:45
want
0:45
to
0:45
see
0:46
you
0:47
rise.
0:49
Join
0:49
us
0:49
as
0:50
we
0:50
unlock
0:50
opportunities
0:52
and
0:52
prosperity
0:53
for
0:54
women
0:54
led
0:55
enterprises.
0:56
The
0:56
future
0:57
of
0:57
business
0:58
is
0:59
women.
1:00
Are
1:00
you
1:00
ready?
1:06
Welcome
1:07
to
1:07
the
1:07
Wisdom
1:08
of
1:08
Women
1:08
Show.
1:09
We
1:09
are
1:09
dedicated
1:10
to
1:10
amplifying
1:11
the
1:11
voices
1:12
of
1:13
women
1:13
in
1:14
business.
1:15
A
1:15
new
1:15
model
1:16
of
1:16
leadership
1:17
is
1:17
emerging
1:17
and
1:18
we
1:18
are
1:18
here
1:18
to
1:18
amplify
1:19
the
1:19
voices
1:19
of
1:20
women
1:20
leading
1:21
the
1:21
way.
1:22
I
1:22
am
1:22
your
1:22
host,
1:23
Coco
1:23
Sellman,
1:24
five
1:24
time
1:24
founder,
1:25
impact
1:25
investor
1:26
and
1:26
creator
1:26
of
1:26
the
1:27
Force
1:27
for
1:27
Good
1:27
system.
1:28
Thank
1:28
you
1:29
for
1:29
joining
1:29
us
1:29
today
1:30
as
1:30
we
1:30
illuminate
1:31
the
1:31
path
1:32
for
1:32
unlocking
1:33
opportunity,
1:33
opportunities
1:34
and
1:34
prosperity
1:35
for
1:35
women
1:35
led
1:36
enterprises.
1:37
The
1:38
voice
1:38
and
1:38
wisdom
1:38
of
1:39
women
1:39
is
1:39
needed
1:40
and
1:40
today
1:41
we
1:42
have
1:42
a
1:42
deeply
1:43
people
1:44
centered
1:46
guest
1:46
with
1:47
us.
1:48
Jennifer
1:49
Yates
1:50
is
1:50
the
1:50
founder
1:51
and
1:51
CEO
1:52
of
1:52
Rue.
1:53
R
1:54
O
1:54
U.
1:55
That's
1:55
right,
1:55
Roo.
1:56
Like
1:56
what
1:56
you
1:56
would
1:56
make
1:57
before
1:57
you.
1:58
Before
1:58
you
1:58
make
1:58
a
1:58
delicious
1:59
sauce
2:00
or
2:00
a
2:00
gravy,
2:01
Roo
2:01
is
2:02
a
2:02
company
2:03
dedicated
2:03
to
2:04
providing
2:04
restorative
2:05
and
2:06
human
2:06
first
2:07
business
2:08
operations.
2:09
With
2:09
a
2:09
career
2:10
spanning
2:10
four
2:11
entrepreneurial
2:11
ventures,
2:12
Jennifer
2:13
has
2:13
honed
2:14
a
2:15
unique
2:15
people
2:16
centered
2:16
approach
2:17
to
2:17
operations
2:19
focusing
2:19
on
2:20
bringing
2:20
cohesion,
2:21
adaptability
2:22
and
2:23
human
2:24
connection
2:24
to
2:25
every
2:25
project.
2:26
Her
2:26
background
2:27
is
2:27
as
2:27
eclectic
2:29
and
2:29
as
2:29
robust
2:30
from
2:32
driving
2:32
tractors
2:33
on
2:33
rice
2:34
farms
2:34
to
2:34
serving
2:35
as
2:35
a
2:35
VP
2:35
of
2:36
business
2:36
operations
2:37
and
2:37
teaching
2:37
as
2:38
a
2:38
university
2:38
lecturer.
2:40
Known
2:40
for
2:40
her
2:41
rebelliously
2:42
kind
2:42
leadership,
2:43
Jennifer
2:44
excels
2:44
in
2:45
change
2:45
management
2:46
by
2:47
empowering
2:47
team
2:48
members
2:49
to
2:49
become
2:50
self
2:50
sufficient,
2:52
engaged
2:53
and
2:53
aligned
2:54
with
2:54
company
2:55
goals.
2:55
Think
2:55
about
2:55
how
2:56
valuable
2:57
that
2:57
would
2:57
be.
2:57
Imagine
2:57
your
2:58
whole
2:58
team
2:59
self
2:59
sufficient,
3:00
engaged
3:00
and
3:00
aligned
3:01
with
3:01
company
3:02
goals
3:02
rules.
3:03
Rue's
3:04
mission
3:04
reflects
3:05
Jennifer's
3:06
belief
3:06
in
3:07
connection,
3:08
community
3:09
and
3:10
truly
3:11
human
3:11
centric
3:11
growth
3:12
for
3:12
companies
3:12
of
3:13
substance
3:13
and
3:14
scale.
3:15
So
3:15
happy
3:16
to
3:16
have
3:16
you
3:16
here,
3:17
Jennifer.
3:18
Thank
3:18
you
3:19
so
3:19
much
3:20
Coco
3:20
for
3:20
inviting
3:21
me
3:21
on.
3:22
I.
3:22
We
3:23
met,
3:24
we
3:25
bonded
3:26
and
3:27
I'm
3:27
just
3:28
so
3:28
glad
3:29
to
3:29
be
3:29
here,
3:30
seeing
3:30
you
3:30
face
3:31
to
3:31
face
3:31
and
3:31
having
3:31
a
3:32
lovely
3:32
conversation.
3:33
So
3:33
thank
3:33
you.
3:34
Yes,
3:35
we
3:35
got
3:35
to
3:35
meet
3:35
at
3:36
the
3:36
Entrepreneesta
3:37
Founders
3:38
Weekend
3:39
in
3:40
Orlando
3:41
in
3:42
April.
3:42
It
3:42
was
3:43
such
3:44
a
3:44
fun
3:45
experience,
3:45
right?
3:46
I
3:46
mean
3:47
such
3:47
a
3:47
wonderful
3:47
group.
3:48
It
3:49
really
3:49
was,
3:50
it
3:50
was
3:50
fabulous
3:51
and
3:51
it
3:51
was
3:52
actually
3:53
beyond
3:53
my
3:54
dreams.
3:54
I
3:55
thought
3:55
I
3:55
was
3:55
just
3:56
going
3:56
to,
3:56
you
3:57
know,
3:57
like
3:57
hang
3:58
out
3:59
and
4:00
I
4:00
learned
4:01
a
4:01
ton.
4:02
It
4:02
was
4:03
packed
4:03
with
4:04
hundreds
4:05
of
4:06
really
4:07
brilliant
4:08
business
4:08
women.
4:09
You
4:10
and
4:10
I
4:10
were
4:10
seated
4:11
together
4:11
at
4:11
the
4:12
same
4:12
table.
4:12
We
4:12
had
4:13
never
4:13
met
4:13
before
4:15
and
4:15
it
4:15
was
4:15
just
4:17
a
4:18
wonderful
4:18
weekend.
4:19
It,
4:19
it
4:20
was
4:20
inspiring
4:21
and
4:22
optimistic
4:24
and
4:25
just,
4:26
you
4:26
know,
4:26
and
4:26
educational
4:27
too.
4:27
I
4:28
loved
4:28
it.
4:28
Yeah,
4:29
it
4:29
was
4:29
wonderful.
4:30
And
4:30
it
4:30
was
4:30
fun,
4:31
fun,
4:32
fun,
4:32
fun,
4:33
fun.
4:33
You
4:33
know,
4:33
and
4:34
I
4:34
think,
4:34
I
4:34
think,
4:35
I
4:35
know
4:35
as
4:35
we
4:35
talk
4:35
about,
4:36
we'll
4:36
get
4:36
into
4:36
this
4:36
in
4:37
a
4:37
minute,
4:37
but
4:37
we
4:37
talk
4:37
about
4:38
things
4:38
being
4:38
people
4:39
centered
4:40
and
4:40
what
4:40
creates
4:41
actual
4:42
connection
4:43
and
4:43
growth.
4:44
Fun
4:44
is
4:44
one
4:44
of
4:44
those
4:45
things
4:45
that
4:45
sometimes
4:45
gets
4:46
forgotten.
4:47
And
4:48
boy,
4:48
when
4:49
there's
4:49
a
4:49
little
4:49
connection.
4:50
And
4:50
fun,
4:51
everything
4:52
changes
4:53
100%.
4:55
I
4:55
mean,
4:56
fun
4:57
and
4:58
food
4:59
is
4:59
a
4:59
factor
5:00
too.
5:00
I,
5:01
you
5:01
know,
5:02
we're
5:02
probably,
5:03
that'll
5:03
come
5:03
up,
5:04
but
5:04
that's
5:04
one
5:04
of
5:06
the
5:06
ways
5:06
I
5:07
connect
5:07
with
5:07
people
5:09
is
5:09
hear
5:10
what
5:10
they're
5:10
eating.
5:12
I
5:12
love
5:12
it.
5:13
Totally,
5:14
totally.
5:15
So
5:16
before
5:16
we
5:16
go
5:17
deeper
5:18
on
5:18
the
5:18
people
5:18
centered
5:19
piece,
5:19
I
5:20
just
5:20
love
5:20
to
5:20
hear
5:21
what
5:21
is
5:22
one
5:22
book
5:23
written
5:23
by
5:23
a
5:24
woman
5:24
that
5:25
has
5:25
significantly
5:26
influenced
5:27
your
5:27
life?
5:29
Okay,
5:30
so
5:31
I
5:31
actually
5:32
have
5:32
two
5:33
because
5:33
I
5:34
can't
5:34
decide.
5:36
So
5:37
one
5:37
is
5:37
a
5:37
very
5:38
popular
5:38
book.
5:39
It's
5:39
Glennon
5:40
Doyle's
5:40
Untamed.
5:41
I'm
5:42
sure
5:42
that's
5:43
come
5:43
up
5:43
before,
5:44
but
5:44
there
5:45
are
5:45
two
5:45
quotes
5:46
in
5:46
that
5:46
book
5:47
that
5:47
just
5:48
stopped
5:48
me
5:48
in
5:49
my
5:49
tracks.
5:50
I
5:50
read
5:51
this
5:51
book
5:52
right
5:52
before
5:53
I
5:53
started
5:53
my
5:54
business
5:55
and
5:55
I
5:56
knew
5:56
I
5:56
was
5:57
doing
5:57
the
5:57
right
5:57
thing.
5:58
So
5:58
Glennon
5:58
Doyle's
5:59
Untamed,
6:00
quote
6:00
number
6:00
one,
6:02
I
6:02
am
6:02
a
6:03
human
6:03
being
6:04
meant
6:05
to
6:05
be
6:05
in
6:06
perpetual
6:07
becoming.
6:09
If
6:09
I
6:10
am
6:10
living
6:11
bravely,
6:12
my
6:13
entire
6:13
life
6:14
will
6:14
be
6:14
a
6:15
million
6:15
deaths
6:16
and
6:16
rebirths.
6:18
That's
6:19
quote
6:19
number
6:19
one.
6:20
Beautiful.
6:22
So
6:22
basically
6:23
it's,
6:23
it's
6:24
saying
6:25
you
6:25
are
6:25
going
6:25
to
6:26
change
6:26
and
6:27
evolve
6:28
constantly.
6:29
And
6:29
that
6:29
is
6:30
okay.
6:30
Embrace
6:31
it.
6:32
The
6:33
other
6:33
quote
6:34
from
6:34
that
6:35
book
6:36
was
6:38
revelation
6:40
must
6:41
come
6:42
before
6:43
revolution.
6:44
Oh.
6:46
And
6:47
so
6:48
that
6:49
I
6:49
was
6:50
out
6:50
walking
6:50
my
6:51
dogs,
6:51
I
6:52
was
6:52
listening
6:52
to
6:53
this
6:53
book
6:54
and
6:54
I
6:54
was
6:54
out
6:55
walking
6:55
my
6:55
dogs.
6:56
When
6:56
that
6:56
second
6:56
quote
6:57
came
6:57
up
6:57
in
6:58
the
6:58
book,
6:59
I
7:00
stopped
7:00
in
7:00
my
7:00
tracks
7:01
because
7:02
I
7:03
had
7:03
realized
7:05
something
7:06
about
7:07
myself
7:08
which
7:08
was
7:09
I
7:09
want
7:10
to
7:11
have
7:11
a
7:11
one
7:12
to
7:13
many
7:14
effect
7:15
on
7:16
business.
7:17
Yes.
7:17
And
7:18
so
7:18
that
7:19
revelation
7:20
came
7:20
before
7:21
my
7:21
revolution
7:23
of
7:23
leaving,
7:25
you
7:25
know,
7:26
full
7:26
time
7:26
employment
7:27
to
7:27
go
7:28
out
7:28
on
7:28
my
7:28
own.
7:29
So
7:30
that
7:30
book,
7:31
there
7:31
was
7:31
one
7:32
other
7:33
aspect
7:33
of
7:33
that
7:34
book
7:34
that
7:34
was
7:35
really,
7:35
really
7:36
helpful
7:37
to
7:37
me
7:37
and
7:38
it's
7:38
a
7:38
trick
7:39
I
7:39
use
7:40
to
7:40
this
7:40
day.
7:41
So
7:42
Glennon
7:42
Doyle
7:42
was
7:43
going
7:43
through
7:44
a
7:44
decision
7:45
basically,
7:46
and
7:47
she
7:48
sat
7:48
with
7:49
herself
7:50
in
7:50
her
7:51
body
7:51
and
7:52
closed
7:52
her
7:52
eyes
7:53
and
7:54
imagined
7:56
what
7:56
she
7:56
would
7:57
do
7:58
if
7:58
she
7:58
had
7:58
said
7:59
yes
7:59
to
7:59
this
8:00
decision
8:01
and
8:01
what,
8:02
what
8:02
it
8:02
would
8:02
look
8:03
like
8:03
if
8:03
she
8:03
said
8:04
no.
8:05
And
8:07
she
8:07
listened
8:08
to
8:08
her
8:08
body's
8:09
way
8:09
of
8:10
reacting
8:11
to
8:11
each
8:11
of
8:11
those
8:12
answers.
8:12
So
8:12
she
8:13
said,
8:14
yes,
8:14
what
8:15
did
8:15
her
8:15
body
8:15
do?
8:16
And
8:16
if
8:16
she
8:16
said
8:16
no,
8:17
what
8:17
did
8:17
her
8:18
body
8:18
do?
8:19
I
8:20
use
8:20
that
8:20
tactic
8:21
every
8:22
time
8:23
I
8:23
make
8:23
a
8:23
big
8:24
decision.
8:24
I
8:24
imagine
8:25
I
8:25
close
8:26
my
8:26
eyes
8:26
and
8:26
I
8:27
imagine
8:27
myself
8:29
in.
8:29
In
8:30
the
8:30
situation,
8:31
whatever
8:32
answer
8:32
it
8:32
is.
8:34
And
8:36
I
8:36
remember
8:37
distinctly
8:39
the
8:39
first
8:39
time
8:40
I
8:40
used
8:40
it
8:40
was
8:41
when
8:41
I
8:41
was
8:41
considering
8:42
taking
8:42
on
8:43
a
8:43
certain
8:43
client
8:45
and
8:45
I
8:45
was
8:46
having
8:46
my
8:46
doubts
8:47
about
8:47
this
8:47
client.
8:48
So
8:48
I
8:48
sat
8:49
and
8:49
I
8:50
closed
8:50
my
8:51
eyes
8:51
and
8:51
I
8:51
said,
8:52
okay,
8:52
what
8:52
does
8:53
this
8:53
feel
8:54
like
8:54
if
8:55
I
8:55
say
8:55
yes?
8:57
And
8:58
I
8:58
got
8:59
nauseated?
9:00
Yeah.
9:01
And
9:01
my
9:01
body
9:02
told
9:02
me
9:03
what
9:03
the
9:03
answer
9:04
was.
9:05
So
9:05
I
9:05
got
9:05
those
9:06
three
9:06
things
9:06
from
9:07
that
9:07
book
9:08
and
9:09
I
9:10
loved
9:10
it.
9:10
It
9:11
really
9:12
helped
9:13
me
9:14
when
9:14
I
9:14
was
9:14
starting
9:15
my
9:15
business
9:15
and
9:15
is
9:16
something
9:16
I
9:16
lean
9:17
on
9:18
even
9:18
to
9:19
this
9:19
day.
9:20
The
9:20
second
9:21
book
9:21
is
9:22
by
9:22
a
9:22
smaller,
9:24
lesser
9:25
known
9:25
author,
9:26
Amanda
9:26
Crowell.
9:27
Dr.
9:28
Amanda
9:28
Crowell.
9:29
I'm
9:29
going
9:29
to
9:30
hold
9:30
up
9:30
the
9:30
book.
9:31
It's
9:31
called
9:32
Great
9:32
Work
9:33
and
9:34
the
9:34
subtitle
9:35
is
9:35
do
9:35
what
9:36
Matters
9:36
Most
9:37
Without
9:38
Sacrificing
9:39
Everything
9:39
Else.
9:43
That
9:44
book
9:44
helped
9:44
me
9:46
in
9:46
the
9:46
last
9:47
year
9:47
because
9:48
as
9:49
you
9:49
probably
9:50
know,
9:50
and
9:50
as
9:51
many
9:51
business
9:52
founders
9:53
and
9:53
leaders
9:54
know,
9:55
you
9:55
think
9:56
you're
9:56
going
9:56
to
9:57
do
9:57
one
9:57
thing
9:58
and
9:58
then
9:58
you
9:59
start,
10:00
maybe
10:00
you
10:00
pivot
10:01
or
10:01
you
10:02
start
10:02
going
10:02
down
10:03
a
10:03
different
10:03
path
10:04
for
10:04
whatever
10:04
reason,
10:05
and
10:05
you
10:06
start
10:06
to
10:06
confuse
10:07
yourself.
10:08
Am
10:08
I
10:08
doing
10:08
what
10:08
I
10:09
really
10:09
want
10:09
to
10:09
be
10:09
doing,
10:10
what
10:10
I
10:10
should
10:10
be
10:11
doing?
10:12
All
10:12
of
10:12
that
10:13
stuff,
10:13
all
10:14
of
10:14
us
10:14
go
10:14
through
10:15
it.
10:15
And
10:16
I
10:17
started
10:17
to
10:17
feel
10:18
an
10:18
existential
10:19
crisis,
10:20
like,
10:20
am
10:21
I
10:21
doing
10:21
what
10:21
I
10:21
should
10:22
be
10:22
doing?
10:23
You
10:23
know,
10:24
I
10:24
just
10:25
wasn't
10:25
sure.
10:25
And
10:25
so
10:26
I
10:26
picked.
10:26
I
10:27
heard
10:27
that
10:28
author
10:28
on
10:29
a
10:29
podcast
10:30
immediately
10:31
ran
10:32
out
10:32
and
10:32
got
10:32
the
10:32
book
10:33
started
10:34
reading
10:34
through
10:34
the
10:35
book
10:35
and
10:36
what
10:36
she
10:36
recommends
10:37
that
10:37
you
10:37
do
10:38
is
10:38
kind
10:38
of
10:39
rewind
10:40
back
10:40
to
10:40
your
10:41
childhood.
10:42
What
10:42
were
10:43
you
10:43
passionate
10:44
about
10:44
in
10:44
your
10:44
childhood?
10:45
What
10:45
were
10:46
some
10:46
themes
10:48
that
10:48
stick
10:49
with
10:49
you
10:50
from
10:50
your
10:50
childhood?
10:51
And
10:51
is
10:51
there
10:52
a
10:52
thread
10:53
between
10:54
your
10:55
childhood
10:56
activities
10:57
and
10:57
passions
10:58
to
10:59
today?
11:00
And
11:00
when
11:00
I
11:01
thought
11:01
back,
11:02
sure
11:03
enough,
11:04
there
11:05
were
11:05
threads
11:07
from
11:07
my
11:07
childhood
11:08
to
11:09
today,
11:09
and
11:10
I
11:10
realized
11:10
I
11:11
am
11:11
doing
11:12
what
11:12
I
11:12
should
11:12
be
11:13
doing.
11:14
So
11:14
that
11:15
was.
11:15
It
11:15
was
11:15
a
11:15
really
11:16
helpful
11:16
book
11:16
for
11:17
me.
11:18
I
11:18
love
11:18
that.
11:19
So
11:19
you've
11:20
given
11:20
us
11:20
two
11:21
real
11:22
pearls
11:22
here.
11:23
You've
11:23
given
11:23
us
11:23
Untamed
11:25
by
11:25
Glennon
11:26
Doyle
11:26
and
11:26
Great
11:27
work
11:27
by
11:27
Dr.
11:27
Amanda
11:28
Powell.
11:29
And
11:31
in
11:31
both
11:31
of
11:31
these
11:32
examples
11:32
and
11:32
the
11:33
stories
11:33
that
11:33
you.
11:34
Did
11:34
I
11:34
say
11:34
it
11:34
the
11:35
wrong
11:35
way?
11:36
Yeah.
11:36
Crowell.
11:39
Okay.
11:39
Thank
11:40
you.
11:40
And
11:41
the.
11:43
The
11:43
thing
11:43
that
11:43
I
11:43
love
11:44
about
11:44
your
11:44
examples
11:45
and
11:45
the
11:45
stories
11:46
that
11:46
you
11:46
put
11:46
around
11:46
them
11:46
is
11:47
this
11:48
part
11:48
of
11:48
what
11:49
we're
11:49
featuring
11:49
here
11:50
on
11:50
the
11:50
show?
11:51
Is
11:51
the
11:51
wisdom
11:51
of
11:51
women
11:52
and
11:53
how
11:53
the
11:53
voice
11:54
and
11:54
wisdom
11:54
of
11:54
women
11:56
is
11:56
really
11:57
unique
11:58
and
11:58
different
11:58
and
11:58
needed.
11:59
And
12:00
it
12:00
doesn't
12:00
have
12:01
to
12:01
be
12:01
just
12:01
a
12:02
woman
12:02
that
12:03
decides
12:03
to
12:04
listen
12:04
to
12:05
his
12:05
or
12:06
her
12:06
body
12:07
to
12:07
see
12:07
if
12:08
it
12:08
is
12:09
aligned.
12:10
It
12:10
doesn't
12:10
have
12:11
to
12:11
be
12:12
just
12:13
a
12:13
woman
12:13
who
12:14
sees
12:14
that
12:15
she's
12:15
not
12:15
just
12:16
a
12:16
series
12:16
of
12:17
milestones,
12:17
but
12:18
perpetually
12:18
becoming
12:19
right.
12:21
She
12:21
doesn't
12:21
have
12:22
to
12:22
be
12:22
just
12:22
a
12:22
woman
12:23
that
12:24
sees
12:25
that.
12:25
Intuition,
12:26
revelation,
12:27
discovery
12:28
has
12:28
to
12:28
come
12:29
before
12:30
revolution.
12:31
But
12:32
this
12:32
is
12:32
what
12:32
the
12:33
wisdom
12:33
of
12:33
women
12:33
and
12:34
leadership
12:35
is
12:35
about.
12:36
And
12:36
for
12:36
us
12:37
to
12:37
be
12:37
able
12:37
to
12:39
embody
12:39
that
12:40
and
12:40
bring
12:40
it
12:40
into
12:41
the
12:41
work
12:41
that
12:42
we
12:42
do
12:42
and
12:43
not
12:43
being
12:43
afraid
12:44
to
12:44
talk
12:45
to
12:45
our
12:46
teams
12:46
about
12:46
how
12:47
does
12:47
this
12:47
make
12:47
your
12:47
body
12:48
feel?
12:48
It
12:49
brings
12:49
the
12:49
wisdom
12:50
of
12:50
women
12:51
into
12:51
the
12:52
forefront
12:52
of
12:53
how
12:53
we
12:54
live
12:54
as
12:54
a
12:54
society.
12:55
And
12:56
I
12:56
think
12:56
it's
12:56
such
12:56
great
12:57
work
12:57
and
12:57
important.
12:58
And
12:59
so
12:59
you
13:00
have
13:00
had
13:00
this
13:01
very
13:02
exciting
13:03
and
13:04
rich
13:04
and
13:04
textured
13:06
life,
13:07
and
13:07
you've.
13:08
I
13:08
think
13:09
one
13:09
of
13:09
the
13:09
things
13:09
I.
13:10
I
13:10
really
13:11
love
13:11
about
13:12
connecting
13:13
with
13:13
you
13:13
is
13:13
how
13:14
you
13:14
have
13:15
this,
13:15
you
13:15
know,
13:16
from
13:16
punk
13:16
rock
13:17
and,
13:17
you
13:18
know,
13:18
rice
13:18
farming,
13:19
but
13:20
you
13:20
have
13:20
this
13:20
very,
13:21
very
13:21
solid
13:22
center
13:22
that
13:23
sort
13:23
of
13:23
weaves
13:24
it
13:24
all
13:24
together,
13:24
kind
13:25
of
13:25
like
13:25
what
13:25
you're
13:25
talking
13:26
about
13:26
in
13:26
this
13:26
book.
13:27
Great
13:27
work.
13:28
And
13:29
so
13:29
I'd
13:29
love
13:29
to
13:29
just
13:30
get
13:30
an
13:30
idea
13:31
of
13:31
what
13:31
led
13:32
you
13:32
to
13:32
create
13:33
Rue
13:34
and
13:34
the
13:34
story
13:35
of
13:35
the
13:35
name
13:36
Rue.
13:37
Oh,
13:38
you
13:38
know,
13:39
okay.
13:40
So
13:42
I
13:43
am
13:43
preparing
13:45
to
13:45
appear
13:46
here.
13:46
I,
13:47
of
13:47
course,
13:48
was
13:48
going
13:49
back
13:49
through,
13:50
you
13:50
know,
13:51
my
13:51
28
13:52
years
13:53
in
13:53
corporate
13:54
life
13:55
and,
13:55
you
13:56
know,
13:56
my
13:56
upbringing
13:57
and
13:58
everything.
13:58
And
13:59
I.
14:00
I
14:00
thought
14:00
to
14:00
myself,
14:01
I
14:01
can't
14:02
tell
14:03
the
14:03
story
14:04
of
14:04
28
14:05
years.
14:06
No,
14:06
no,
14:07
no.
14:08
So
14:08
how
14:08
do
14:08
I
14:09
condense
14:09
this
14:10
down?
14:10
And
14:10
what
14:10
are
14:11
the.
14:11
The
14:12
primary
14:13
themes
14:13
in
14:14
my
14:14
life?
14:15
And
14:16
I
14:17
boiled
14:18
it
14:18
down
14:18
to
14:20
I've
14:20
always
14:21
been
14:21
kind
14:22
of
14:22
a
14:24
seer,
14:25
an
14:26
evaluator,
14:28
a
14:28
surveyor.
14:30
So
14:30
I
14:31
see
14:31
things
14:32
in
14:32
the
14:33
landscape,
14:34
whatever
14:35
that
14:36
landscape
14:37
is,
14:37
whether
14:37
it's
14:38
truly
14:39
a
14:39
landscape,
14:40
a
14:41
human
14:41
landscape,
14:42
or
14:42
a
14:43
business
14:43
landscape,
14:44
all
14:44
of
14:44
it.
14:45
I
14:45
can
14:46
see
14:46
patterns
14:48
in
14:48
those
14:48
landscapes,
14:50
and
14:50
I
14:51
can
14:51
see
14:51
the
14:51
relationships
14:53
between
14:53
those
14:54
patterns
14:55
and
14:56
understand
14:57
why
14:57
they
14:57
exist.
14:58
So
14:58
that
14:59
surveyor,
15:03
evaluator,
15:04
and
15:04
seer
15:04
is
15:05
kind
15:05
of
15:06
encapsulates
15:07
theme
15:07
number
15:08
one.
15:09
Theme
15:09
number
15:09
two
15:10
is
15:12
just
15:13
in
15:13
my
15:13
nature.
15:14
I'm
15:14
kind
15:15
of
15:15
a
15:15
planner
15:16
and
15:17
an
15:17
optimizer
15:18
and
15:18
a
15:18
visionary.
15:21
But
15:21
I
15:21
will
15:22
say
15:23
I'm
15:23
also
15:23
a
15:24
human
15:24
dichotomy.
15:25
I'm
15:25
very
15:26
spontaneous
15:27
and,
15:27
you
15:27
know,
15:28
like,
15:28
I'm
15:28
not
15:29
one
15:29
of
15:29
those
15:29
people
15:29
that's
15:30
overly
15:30
planned.
15:31
So
15:31
I'm
15:31
kind
15:31
of
15:32
a
15:33
fluid
15:34
planner,
15:35
an
15:35
optimizer
15:36
and
15:36
visionary.
15:37
And
15:38
the
15:38
Other
15:38
thing
15:39
that
15:40
I
15:41
have
15:41
always
15:41
been
15:42
is
15:42
a
15:42
change
15:43
partner.
15:44
I'm
15:44
the
15:44
kind
15:44
of
15:45
person
15:46
who
15:47
is
15:48
able
15:48
to
15:49
inspire
15:49
others
15:50
and
15:50
bring
15:51
them
15:51
along.
15:52
So
15:52
like,
15:53
you
15:53
know,
15:53
going
15:53
back
15:54
to
15:54
this
15:54
book,
15:54
great
15:55
work,
15:55
I
15:56
was
15:56
thinking
15:56
about
15:56
my
15:57
childhood.
15:58
I
15:58
was
15:58
the
15:59
kid
15:59
in
15:59
the
15:59
neighborhood
16:00
who
16:00
wanted
16:00
to
16:01
put
16:01
on
16:01
plays
16:02
and
16:02
I
16:02
would
16:02
recruit
16:03
all
16:03
the
16:03
neighborhood
16:04
kids
16:04
and
16:04
we
16:04
would,
16:05
you
16:05
know,
16:06
build
16:06
a
16:06
stage
16:07
in
16:07
the
16:07
backyard
16:08
by
16:08
stringing
16:09
blankets
16:09
across,
16:10
you
16:10
know,
16:10
from
16:10
tree
16:11
to
16:11
tree,
16:11
bring
16:12
all
16:12
the
16:12
parents
16:13
in
16:13
and
16:14
do
16:14
some
16:14
kind
16:15
of
16:15
play
16:15
or.
16:16
When
16:16
I
16:16
was
16:16
a
16:16
cheerleader
16:17
in
16:18
high
16:18
school,
16:19
I
16:19
don't
16:20
know
16:20
how
16:20
I
16:20
did
16:20
this
16:21
in
16:21
rural
16:21
Louisiana,
16:22
but
16:22
I
16:22
convinced
16:23
my
16:23
fellow
16:24
cheerleaders
16:25
that
16:25
we
16:25
must
16:26
do
16:26
skits
16:26
at
16:27
every
16:27
pep
16:27
rally.
16:28
They
16:29
thought
16:29
I
16:29
was
16:29
cuckoo
16:30
banana
16:30
pants,
16:31
but
16:32
I
16:32
did,
16:32
I
16:33
brought
16:33
them
16:33
along
16:33
and
16:34
we
16:34
did
16:34
these
16:34
skits
16:35
and
16:35
then
16:36
the
16:36
school
16:36
looked
16:37
forward
16:37
to
16:38
pep
16:38
rallies
16:39
with
16:39
our
16:39
skits
16:40
and
16:40
like
16:40
giving
16:41
away
16:41
a
16:41
spirit
16:42
stick
16:42
and
16:43
all
16:43
of
16:43
this
16:43
stuff.
16:44
So
16:44
I've
16:45
always
16:45
been
16:45
able
16:46
to
16:47
lead
16:48
people
16:49
through
16:49
change
16:49
by
16:50
bringing
16:50
them
16:50
along
16:51
and
16:51
making
16:51
them
16:52
a
16:52
part
16:52
of
16:52
the
16:52
change.
16:53
So
16:53
it's
16:53
those
16:54
three
16:54
things.
16:55
The
16:55
seer,
16:56
the
16:57
planner
16:57
and
16:58
visionary,
16:58
and
16:59
the
16:59
change
16:59
agent
17:00
or
17:00
change
17:01
age
17:01
partner.
17:04
So
17:04
how
17:05
I
17:05
got
17:06
here
17:07
is
17:08
I
17:08
spent
17:08
28
17:09
years
17:09
in
17:09
corporate
17:10
with
17:10
all
17:11
kinds
17:11
of
17:11
titles
17:12
you
17:12
can
17:12
imagine.
17:13
Yeah.
17:14
From
17:14
statistician
17:15
to
17:15
project
17:16
manager
17:16
to
17:16
product
17:16
manager
17:17
to,
17:17
you
17:17
know,
17:18
this
17:18
and
17:18
that.
17:19
And
17:19
ended
17:20
up
17:20
at
17:20
my
17:21
last
17:21
job
17:21
in
17:21
corporate
17:22
as
17:22
a
17:22
VP
17:22
of
17:23
business
17:23
operations.
17:25
That's,
17:26
that's
17:26
all
17:27
interesting,
17:28
but
17:29
every
17:31
client
17:33
in
17:33
my
17:34
past
17:34
would
17:35
reach
17:36
out
17:36
to
17:36
me
17:36
to
17:36
ask
17:37
me
17:37
questions
17:38
like,
17:38
well,
17:38
how
17:39
do
17:39
you
17:39
do
17:39
this?
17:40
Can
17:40
you
17:40
advise
17:40
us
17:41
in
17:41
that?
17:42
Or
17:42
this
17:42
or
17:42
whatever.
17:43
And
17:44
so
17:44
I
17:44
realized
17:45
at
17:45
the
17:45
end
17:46
of
17:46
my
17:47
corporate
17:47
or
17:48
full
17:48
time
17:49
employment
17:49
stint,
17:51
you
17:51
know,
17:52
there's,
17:53
there
17:54
are
17:54
questions
17:55
that
17:55
clients
17:55
need
17:56
help
17:57
answering
17:57
and
17:58
they're
17:58
coming
17:59
to
17:59
me
17:59
already.
18:00
Maybe
18:00
there's
18:01
something
18:01
in
18:01
this.
18:02
I
18:03
think
18:03
I'm
18:03
going
18:03
to
18:03
go
18:03
out
18:03
on
18:04
my
18:04
own.
18:04
And
18:04
as
18:04
I
18:05
talked
18:05
about
18:05
with
18:05
the
18:05
Glennon
18:06
Doyle
18:06
book,
18:07
I,
18:08
I
18:08
had
18:09
that
18:09
revelation.
18:11
Beyond
18:11
that,
18:12
you
18:13
know,
18:13
there's
18:13
kind
18:13
of
18:14
the
18:14
appendix
18:15
to
18:15
my
18:15
story,
18:16
which
18:16
is
18:16
I
18:17
have
18:17
been
18:17
a
18:18
four
18:18
time
18:18
founder
18:19
or
18:19
co
18:19
founder.
18:20
So
18:20
20
18:21
years
18:21
ago
18:22
I
18:22
left
18:22
full
18:23
time
18:23
employment
18:23
to
18:24
open
18:24
my
18:24
own
18:25
retail
18:25
store.
18:26
I
18:26
had
18:27
never
18:27
done
18:27
retail
18:28
before,
18:28
but
18:28
I
18:28
figured
18:29
it
18:29
out
18:29
and
18:29
had
18:30
this
18:30
store.
18:32
I
18:32
had
18:33
both
18:33
successes
18:34
and
18:34
failures
18:34
in
18:35
that
18:35
when
18:35
the
18:35
store
18:36
closed
18:36
because
18:37
one
18:37
of
18:37
the
18:38
failures
18:38
was
18:39
a
18:39
financial
18:39
failure,
18:40
I
18:40
couldn't
18:41
keep
18:41
it
18:41
open.
18:42
And
18:42
I
18:43
can
18:43
talk
18:43
about
18:43
that
18:44
later.
18:44
But
18:45
from
18:45
that
18:46
came
18:47
the
18:47
next
18:48
thing
18:48
I
18:48
did
18:48
which
18:49
was
18:49
co
18:50
founding
18:50
an
18:50
interactive
18:51
arts
18:52
fair
18:52
that
18:52
ran
18:52
twice
18:53
a
18:53
year
18:53
for
18:53
seven
18:54
years.
18:55
I
18:57
was
18:57
in
18:57
a
18:57
punk
18:58
rock
18:58
band
18:59
which
19:00
was
19:00
basically
19:01
a
19:02
business.
19:03
Yes,
19:04
it
19:04
was
19:04
a
19:04
business,
19:05
it
19:05
was
19:05
a
19:05
community.
19:06
It
19:07
was
19:08
saying
19:09
yes
19:09
and
19:09
trying
19:10
something
19:10
new.
19:11
I
19:11
didn't
19:11
know.
19:12
I
19:12
played
19:12
violin
19:13
in
19:13
elementary
19:14
school,
19:14
but
19:14
I
19:14
didn't
19:15
know
19:15
how
19:15
to
19:15
play
19:15
electric
19:16
bass,
19:16
much
19:17
less
19:17
play
19:17
and
19:18
sing,
19:18
much
19:19
less
19:20
play,
19:20
sing
19:21
and
19:21
write
19:22
music
19:23
and
19:23
write
19:23
lyrics.
19:24
I
19:24
did
19:25
all
19:25
of
19:25
that.
19:25
I
19:26
learned.
19:26
So
19:26
you
19:26
kind
19:27
of
19:27
learn
19:27
as
19:27
you
19:28
go.
19:28
And
19:29
I
19:29
did
19:29
that
19:29
for
19:29
10
19:30
years.
19:30
It
19:30
was
19:31
great
19:31
fun.
19:33
And
19:33
then
19:34
I
19:34
also
19:35
said
19:36
yes
19:36
recently
19:37
to
19:38
co
19:38
found
19:38
and
19:39
co
19:39
host
19:39
a
19:40
podcast
19:41
about
19:41
e
19:41
commerce.
19:42
Again,
19:43
not
19:43
something
19:44
I
19:44
knew
19:45
much
19:45
about
19:45
going
19:46
in,
19:47
but
19:47
my
19:47
co
19:48
host
19:48
said
19:49
to
19:49
me,
19:50
you
19:50
bring
19:51
good
19:51
energy
19:51
and
19:52
you
19:52
ask
19:52
really
19:53
good
19:53
questions
19:53
and
19:54
I
19:54
want
19:54
to
19:54
do
19:54
this
19:55
with
19:55
you.
19:55
And
19:55
I
19:55
said,
19:56
sure.
19:56
I
19:56
mean
19:57
we
19:57
had
19:58
known
19:58
each
19:58
other
19:58
or
19:59
have
19:59
known
19:59
each
19:59
other
20:00
for
20:00
20
20:00
years,
20:01
so
20:01
it
20:01
was
20:01
easy.
20:02
So
20:03
outside
20:04
of
20:05
like
20:05
corporate
20:06
life,
20:06
I
20:07
have,
20:07
I
20:07
do
20:07
have
20:08
a
20:08
very
20:08
rich
20:10
other
20:11
life
20:12
that
20:13
feeds
20:13
all
20:14
of
20:14
that.
20:14
I'm
20:14
a
20:14
creative
20:15
person.
20:16
I
20:16
need
20:16
to
20:17
exercise
20:17
that
20:18
creativity.
20:19
I'm
20:19
also
20:19
a
20:20
beauty
20:20
school
20:20
dropout.
20:21
I
20:21
like
20:21
working
20:22
with
20:22
my
20:22
hands
20:23
and
20:23
doing
20:23
things
20:24
there.
20:24
I
20:24
just,
20:26
if
20:27
I
20:27
get
20:27
the
20:28
urge
20:28
to
20:29
do
20:29
something,
20:30
I'm
20:30
going
20:30
to
20:31
explore
20:31
it
20:31
and
20:31
learn
20:32
about
20:32
it.
20:32
I'm
20:32
an
20:33
explorer
20:33
by
20:34
nature.
20:34
I'm
20:34
going,
20:35
yeah,
20:36
I
20:36
want
20:36
to
20:36
learn
20:37
about
20:37
the
20:38
landscape.
20:39
Yeah,
20:39
that's
20:40
wonderful.
20:40
And
20:41
you
20:41
know,
20:41
and
20:41
that,
20:42
that
20:42
makes
20:42
you
20:42
such
20:42
a
20:43
wonderful
20:43
partner
20:44
for
20:44
founders
20:44
because
20:45
you
20:46
have
20:46
both
20:47
experience
20:47
as
20:47
a
20:47
founder
20:48
and
20:48
that
20:49
often
20:49
missing
20:50
corporate
20:53
structure,
20:55
infrastructure
20:56
lessons
20:56
a
20:56
lot.
20:57
You
20:57
know,
20:57
the
20:57
pedigree
20:58
of
20:58
working
20:59
in
20:59
companies
20:59
that
21:00
have
21:00
had
21:00
a
21:00
long
21:00
time
21:01
to
21:01
figure
21:01
out
21:01
how
21:01
to
21:01
do
21:02
things.
21:02
And
21:02
whether
21:02
you
21:02
decide
21:03
to
21:03
do
21:03
it
21:03
the
21:03
same
21:03
way
21:04
or
21:04
you
21:04
decide
21:04
to
21:05
do
21:05
it
21:05
differently
21:06
is
21:06
up
21:06
to
21:06
you.
21:06
But
21:06
it
21:07
gives
21:07
you
21:07
that,
21:08
that
21:08
other
21:09
experience
21:09
of
21:10
not
21:10
just
21:10
having
21:11
to
21:11
create
21:11
everything
21:11
all
21:12
by
21:12
yourself
21:13
and
21:14
knowing
21:14
how,
21:15
how
21:15
others
21:16
make
21:16
it
21:16
work.
21:17
Right.
21:17
Other
21:18
companies
21:18
do
21:18
it.
21:19
And
21:19
so
21:19
that
21:19
corporate
21:20
experience
21:20
I
21:20
think
21:20
is
21:21
a
21:21
wonderful
21:21
background
21:22
for
21:22
this
21:23
creative
21:24
person
21:25
that
21:25
you
21:25
are.
21:26
So
21:26
if
21:26
you,
21:27
I
21:27
mean
21:27
I
21:27
love
21:27
the
21:27
story
21:28
about,
21:28
you
21:28
know,
21:28
just
21:29
that's
21:29
on
21:29
your
21:29
website
21:30
talks
21:30
about
21:30
why
21:31
you
21:31
named
21:31
your
21:32
company
21:32
Roo.
21:34
Yes.
21:36
So
21:36
I
21:37
am
21:37
from
21:37
rural
21:38
Louisiana.
21:39
I
21:39
grew
21:39
up
21:40
on
21:40
a
21:40
rice
21:40
farm.
21:41
That's
21:41
the
21:41
tractors
21:42
and
21:42
all
21:42
of
21:43
that.
21:44
And
21:44
if
21:45
you
21:46
have
21:46
never
21:46
been
21:46
to
21:47
Louisiana,
21:47
first
21:48
of
21:48
all,
21:48
I
21:48
suggest
21:49
going
21:49
it
21:49
is
21:50
like
21:50
visiting
21:51
a
21:51
different
21:52
country.
21:54
And
21:54
the
21:55
food
21:55
there
21:56
is
21:56
incredible
21:58
and
21:58
it's
21:58
important.
22:00
And
22:00
most
22:01
food
22:01
in
22:02
my
22:02
part
22:02
of
22:02
Louisiana,
22:03
which
22:03
is
22:03
the
22:04
southwest
22:05
side
22:05
of
22:05
the
22:05
state,
22:06
is
22:07
roux
22:08
based.
22:09
So
22:09
a
22:09
roux
22:10
is
22:11
flour
22:11
and
22:12
fat
22:12
and
22:13
it's
22:13
cooked
22:14
almost
22:15
to
22:15
burnt.
22:16
So
22:17
it
22:17
Usually
22:18
in
22:19
Louisiana.
22:19
But
22:20
there
22:20
are
22:20
different
22:20
levels
22:21
of
22:21
roux.
22:21
So
22:23
that's
22:24
another
22:25
add
22:25
on
22:25
to
22:26
the
22:26
story.
22:26
So
22:27
you
22:27
can
22:27
cook
22:28
roux.
22:29
A
22:29
light
22:29
roux
22:30
that
22:30
isn't
22:30
cooked
22:31
very
22:31
much
22:32
creates
22:33
a
22:33
different
22:34
outcome
22:34
than
22:34
the
22:35
roux
22:35
that's
22:35
cooked
22:36
almost
22:36
to
22:36
burn,
22:37
and
22:37
that
22:37
can
22:38
create
22:38
a
22:38
different
22:38
flavor
22:39
and
22:39
outcome.
22:41
What
22:41
I
22:42
love
22:42
about
22:43
besides
22:45
that
22:45
roux
22:46
is
22:46
the
22:46
start
22:47
of
22:48
so
22:48
many
22:49
delicious
22:49
foods,
22:51
is
22:51
that
22:51
it
22:52
takes
22:54
ingredients
22:55
that
22:56
you
22:56
already
22:57
have,
22:58
very
22:58
simple
22:59
ingredients,
23:00
and
23:00
builds
23:01
upon
23:02
them
23:02
for
23:03
something
23:03
wonderful.
23:04
So
23:04
if
23:04
you
23:04
think
23:05
about
23:05
that
23:05
in
23:05
business,
23:07
you
23:07
can
23:08
start
23:08
with
23:09
what
23:09
you
23:09
already
23:10
have
23:10
and
23:11
then
23:11
expand
23:12
and
23:12
build
23:12
into
23:12
something
23:13
wonderful.
23:14
The
23:14
other
23:14
thing
23:15
about
23:15
Rue
23:16
is
23:16
it
23:16
is
23:17
a
23:17
structural
23:20
foundation,
23:22
a
23:22
thickening
23:23
agent,
23:25
and
23:25
it
23:26
provides
23:26
cohesiveness.
23:27
So
23:28
I
23:28
wanted
23:28
to
23:29
name
23:29
my
23:29
company
23:31
after
23:32
something
23:33
that
23:33
represented
23:34
exactly
23:35
what
23:36
I
23:36
bring,
23:37
which
23:37
is
23:38
that
23:39
structure
23:39
and
23:40
the
23:40
cohesiveness
23:41
and
23:41
that
23:42
binding
23:43
material.
23:44
I
23:44
just
23:45
happen
23:45
to
23:46
use
23:47
my
23:48
human
23:50
centered
23:50
and
23:51
human
23:52
connection
23:53
and
23:53
my
23:53
ability
23:53
to
23:54
make
23:54
those
23:54
connections
23:55
to
23:55
provide
23:56
that
23:56
foundation
23:57
in
23:57
the
23:57
scaffolding
23:58
for
23:59
those
23:59
better
24:00
outcomes.
24:01
Also,
24:01
it
24:01
is
24:02
a
24:02
nod
24:03
to
24:03
my
24:03
upbringing
24:04
in
24:04
rural
24:05
Louisiana
24:05
to
24:06
name
24:06
something
24:06
Rue.
24:07
Also,
24:08
I
24:09
love
24:10
the
24:12
letter
24:13
O
24:14
or
24:14
circles.
24:15
I
24:16
love
24:16
circles.
24:17
I
24:17
always
24:17
have.
24:18
I'm
24:19
wearing
24:19
circles
24:20
in
24:21
my
24:21
earrings.
24:22
I
24:23
have
24:23
circles
24:24
tattooed
24:24
on
24:25
me.
24:25
I
24:26
love
24:26
circles.
24:27
Plus,
24:27
it's
24:28
like
24:28
a
24:28
little
24:28
hug.
24:29
And
24:30
then
24:30
I
24:30
also
24:31
love
24:32
X's.
24:32
I'm
24:33
Generation
24:34
X.
24:35
It's
24:36
Generation
24:36
X
24:37
is
24:37
the
24:38
generation
24:38
that
24:39
kind
24:40
of
24:40
was
24:40
the
24:40
first
24:41
one
24:41
that
24:42
bucked
24:42
the
24:43
status
24:43
quo.
24:44
So
24:44
it.
24:44
It
24:45
speaks
24:45
a
24:45
little
24:46
bit
24:46
to
24:46
my
24:46
rebel
24:47
nature.
24:48
I'm
24:49
not
24:49
so
24:50
rebellious
24:51
that
24:51
I'm
24:51
like
24:52
off
24:52
the
24:52
rails.
24:53
But
24:54
I
24:54
am
24:54
also
24:55
not
24:55
one
24:56
to
24:56
think
24:57
that
24:58
the
24:58
way
24:59
we're
24:59
doing
24:59
it
24:59
now
25:00
is
25:00
the
25:00
right
25:01
way
25:01
just
25:01
because
25:02
that's
25:02
the
25:02
way
25:02
we've
25:03
always
25:03
done
25:03
it.
25:03
I'm
25:04
going
25:04
to
25:04
think
25:04
creatively
25:05
and
25:05
try
25:05
to
25:05
bring
25:06
something
25:06
a.
25:07
So
25:08
that
25:08
is
25:09
how
25:09
I
25:09
named
25:10
my
25:10
company
25:10
Rue.
25:12
That's
25:12
beautiful.
25:13
You
25:13
know,
25:13
and
25:14
I.
25:14
It's.
25:16
I
25:17
think
25:17
what's.
25:17
What's
25:17
exciting
25:18
and
25:19
important
25:19
for
25:19
everyone
25:20
listening
25:20
is
25:21
it's
25:21
great
25:22
to
25:22
hear
25:22
about
25:22
it
25:22
for
25:23
Rue
25:24
and
25:24
for
25:24
you,
25:25
but
25:25
it's
25:26
also
25:26
a
25:26
best
25:27
practice
25:27
for
25:28
any
25:28
company
25:29
that
25:29
has
25:29
a
25:29
desire
25:30
to
25:30
grow
25:31
with
25:31
substance
25:31
and
25:32
scale.
25:32
If
25:32
you
25:33
can
25:33
create
25:34
a
25:35
meaningful.
25:37
A
25:37
whole
25:38
repertoire
25:38
of
25:39
stories,
25:39
but
25:39
a
25:40
meaningful
25:40
story
25:41
behind
25:41
the
25:41
name
25:42
of
25:42
your
25:42
company.
25:43
A
25:43
meaningful
25:43
story
25:44
behind
25:44
the
25:45
symbols,
25:46
the
25:46
circles,
25:46
the
25:47
X's
25:47
in
25:47
your
25:48
company,
25:48
it
25:49
allows.
25:49
It's
25:50
not
25:50
just.
25:50
It's
25:51
not
25:51
just
25:51
because
25:52
Jennifer
25:52
likes
25:53
these
25:53
things.
25:54
It's
25:54
because
25:54
it
25:54
creates
25:56
a
25:56
mystery,
25:57
it
25:57
creates
25:57
a
25:58
story.
25:58
It
25:58
creates
25:59
a
26:00
special
26:00
sauce
26:01
that
26:01
your
26:01
people
26:02
can
26:02
then
26:02
come
26:03
together
26:03
and
26:03
creates
26:03
it
26:04
creates
26:04
structure.
26:05
Right.
26:05
Connection.
26:07
So,
26:07
and
26:08
I
26:08
really
26:09
fully
26:09
believe,
26:10
Jennifer,
26:10
it's
26:11
things
26:11
like
26:11
this,
26:11
it's
26:12
these
26:12
types
26:13
of
26:13
elements
26:14
that
26:15
allow
26:17
companies
26:17
to
26:17
become
26:18
great
26:19
and
26:20
companies
26:20
that,
26:21
you
26:21
know,
26:21
start
26:21
with
26:22
very
26:22
little.
26:23
You
26:23
don't
26:23
need
26:24
anything
26:25
to
26:25
be
26:25
able
26:25
to
26:26
connect
26:26
with
26:26
your
26:26
employees.
26:27
Right.
26:27
You
26:27
just
26:28
need
26:28
to
26:28
have
26:29
connection
26:30
and
26:30
you
26:30
need
26:31
to
26:31
have
26:31
purpose.
26:32
So
26:33
you
26:33
focus
26:34
on
26:34
understanding
26:35
employees,
26:37
motivations
26:38
and
26:38
work
26:38
styles
26:39
as
26:39
key
26:40
to
26:40
project
26:41
success
26:41
and,
26:42
you
26:42
know,
26:43
company
26:44
growth.
26:44
So
26:45
what
26:45
are
26:45
some
26:46
practical
26:47
steps
26:47
leaders
26:48
can
26:48
take
26:48
to
26:49
foster
26:49
a
26:50
people
26:51
centric
26:51
and
26:53
restorative
26:54
culture?
26:55
Yes,
26:57
so
26:59
that
26:59
is
26:59
a
26:59
big
27:00
question.
27:00
It's
27:01
a
27:01
big
27:01
question.
27:02
I'm
27:02
going
27:02
to
27:02
answer
27:02
it
27:03
in
27:04
several
27:04
different
27:05
ways
27:05
and
27:06
several
27:06
different
27:07
threads.
27:08
So
27:09
one
27:09
of
27:09
the
27:10
things
27:10
that
27:12
if
27:12
you
27:12
want
27:13
to
27:13
build
27:14
a
27:14
people
27:14
centric
27:15
organization,
27:17
what
27:17
you're
27:17
really
27:18
saying
27:18
is
27:19
that
27:19
you
27:20
value,
27:21
you
27:21
value
27:22
people,
27:22
so
27:23
it
27:23
becomes
27:24
one
27:24
of
27:24
your
27:24
values.
27:25
Yes.
27:26
Now
27:26
companies
27:27
do.
27:29
Many
27:30
companies
27:30
have
27:31
values.
27:31
And
27:33
I
27:33
think
27:34
many
27:35
companies
27:36
actually
27:36
make
27:36
the
27:37
mistake
27:37
of
27:37
just
27:39
writing
27:40
the
27:40
values
27:41
out,
27:41
putting
27:41
it
27:41
in
27:42
a
27:42
picture
27:42
frame
27:42
on
27:42
the
27:43
wall
27:43
and
27:43
telling
27:44
people,
27:44
these
27:44
are
27:45
our
27:45
values
27:45
and
27:46
everyone
27:47
do
27:47
it.
27:49
It
27:50
is
27:50
so
27:50
much
27:51
more
27:52
than
27:52
just
27:53
the
27:54
poster
27:54
of
27:55
values.
27:56
So
27:56
I
27:56
want
27:57
to
27:57
talk
27:57
through
27:59
some
28:01
real
28:02
tactics
28:02
that
28:03
companies
28:03
can
28:03
use
28:04
to
28:05
live
28:05
and
28:06
breathe
28:06
their
28:07
values
28:08
no
28:08
matter
28:08
what
28:09
they
28:09
are.
28:09
But
28:10
let
28:10
you
28:10
know,
28:11
company,
28:12
excuse
28:12
me,
28:13
people
28:13
centric
28:14
value
28:16
is
28:17
one.
28:17
And,
28:18
but
28:18
this
28:19
approach
28:20
goes
28:20
to
28:20
any
28:21
value.
28:21
And
28:21
then
28:21
I'll
28:21
get,
28:22
I'll
28:22
slide
28:23
more
28:23
into
28:24
the
28:24
people
28:24
part.
28:26
So
28:26
the
28:26
first
28:26
thing
28:27
that
28:28
you
28:28
could
28:29
do
28:29
with
28:30
values
28:30
is
28:31
obviously
28:31
communicate.
28:32
So
28:33
that
28:33
is
28:33
the
28:33
poster.
28:34
Talk
28:34
about
28:35
your
28:35
values.
28:36
But
28:36
that
28:36
is
28:37
explicit
28:38
communication.
28:39
I
28:39
am
28:40
telling
28:40
you
28:41
my
28:42
value
28:42
is
28:43
human
28:43
centered.
28:44
But
28:44
I'm
28:45
not
28:45
sharing
28:46
with
28:46
you
28:46
the
28:46
implicit
28:47
communication
28:49
kind
28:49
of
28:50
that,
28:51
the
28:52
human
28:52
environment
28:53
interaction
28:55
of
28:56
that
28:56
value.
28:57
So
28:57
you
28:57
have
28:58
to
28:58
have
28:59
signals
29:00
or
29:01
unspoken
29:03
communication
29:04
of
29:04
what
29:05
that
29:05
means
29:06
to
29:07
people.
29:07
So
29:08
I'll
29:08
give
29:08
you
29:09
an
29:09
example.
29:09
Recently
29:10
I
29:10
kind
29:10
of
29:11
told
29:11
you
29:11
a
29:12
hint
29:12
of
29:12
this
29:12
in
29:13
the,
29:13
the
29:13
preamble
29:14
before
29:14
we
29:14
started
29:15
recording.
29:16
But
29:16
recently
29:17
I
29:17
was
29:17
at
29:18
a
29:18
music
29:18
festival
29:19
overseas
29:21
and
29:22
I
29:23
was
29:23
there,
29:23
I
29:23
was
29:24
sight
29:24
unseen.
29:25
Like
29:25
I
29:25
just
29:26
shows
29:26
showed
29:27
up
29:27
at
29:27
this
29:27
music
29:27
festival
29:28
and
29:29
I
29:29
left
29:30
there
29:30
thinking,
29:31
oh
29:31
my
29:31
gosh,
29:32
I
29:32
got
29:33
their
29:34
company
29:34
values.
29:35
How
29:35
did
29:35
I
29:36
get
29:36
it?
29:36
I
29:37
didn't
29:37
see
29:37
a
29:37
poster
29:38
anywhere
29:39
around
29:39
the
29:39
festival
29:40
that
29:40
said,
29:40
we
29:40
believe
29:41
in
29:41
accessibility,
29:42
we
29:42
believe
29:43
in
29:44
sustainability,
29:46
we
29:46
believe
29:47
in
29:47
belonging.
29:48
But
29:48
I
29:48
walked
29:49
away
29:49
thinking
29:49
that
29:50
how
29:50
did
29:50
I
29:51
get
29:51
it?
29:51
It
29:52
was
29:52
the
29:52
human
29:53
environment
29:53
interaction.
29:54
I
29:54
picked
29:54
up
29:55
on
29:55
the
29:55
cues
29:56
and
29:56
the
29:57
signals.
29:57
So
29:58
when
29:58
I
29:58
entered
29:59
the
29:59
area
30:00
to
30:00
see
30:01
a
30:01
band
30:02
play
30:02
in
30:03
the
30:03
back,
30:04
there
30:04
was
30:04
a
30:04
raised
30:05
platform
30:06
with
30:07
a
30:07
ramp.
30:08
That's
30:08
a
30:09
queue
30:10
There
30:10
was
30:11
a
30:12
porta
30:12
potty
30:12
at
30:13
the
30:13
bottom
30:13
of
30:13
that
30:14
that
30:14
was
30:15
accessible
30:17
for
30:18
people
30:19
perhaps
30:19
in
30:20
wheelchairs
30:20
or
30:21
any,
30:22
any
30:23
other
30:23
assisted
30:25
aid
30:26
there.
30:27
All
30:27
of
30:27
the
30:28
food
30:28
vendors
30:29
had
30:30
multiple
30:31
options
30:32
for
30:32
every
30:32
kind
30:33
of
30:33
dietary
30:34
restriction
30:34
you
30:35
could
30:35
think
30:35
of.
30:36
All
30:36
the
30:37
serving
30:37
containers
30:38
were
30:38
in
30:40
recompostable
30:41
materials.
30:43
This,
30:44
those
30:45
were
30:45
the
30:45
cues.
30:46
So
30:47
when
30:47
I
30:47
talk
30:48
about
30:48
communication,
30:49
it
30:50
isn't
30:50
just
30:51
explicitly
30:52
saying,
30:53
I
30:53
am
30:54
human
30:54
centered.
30:55
You
30:55
have
30:56
to
30:57
practice
30:58
what
30:58
you're
30:58
preaching
30:59
and
30:59
communicate
31:00
that
31:01
implicitly.
31:02
Yeah,
31:03
and
31:04
give
31:04
your,
31:05
give
31:05
your
31:05
team
31:05
the
31:06
cues.
31:06
Okay,
31:07
so
31:07
that's
31:08
big
31:08
giant,
31:08
number
31:09
one,
31:09
Communication,
31:10
implicit
31:10
and
31:11
explicit.
31:12
The
31:12
second
31:13
thing
31:13
is
31:14
provisioning
31:15
the
31:15
resources
31:16
and
31:16
the
31:16
tools
31:17
in
31:18
support
31:19
of
31:19
that
31:20
value.
31:21
So
31:21
you
31:21
can
31:22
say
31:23
we
31:24
value
31:25
mothers
31:27
at
31:27
work.
31:29
Well,
31:30
you
31:30
can
31:30
tell
31:30
me
31:31
that,
31:32
but
31:33
what
31:34
are
31:34
the
31:35
resources
31:36
and
31:36
the
31:36
tools
31:37
that
31:37
you
31:37
are
31:38
giving
31:39
working
31:39
mothers
31:40
to
31:40
show
31:41
them
31:42
and
31:42
everyone
31:42
else
31:43
that
31:43
that's
31:44
one
31:44
of
31:44
your
31:44
values?
31:45
Yes.
31:46
I
31:47
recently
31:47
heard
31:48
the
31:49
Chro
31:51
at
31:51
Etsy
31:52
speak
31:53
about
31:54
the
31:54
tools
31:55
they
31:55
give
31:55
for
31:56
parents.
31:57
Listen
31:58
to
31:58
this.
32:00
They
32:00
put
32:00
aside
32:01
a
32:02
budget
32:03
so
32:03
that
32:04
when
32:04
a
32:05
parent
32:06
goes
32:06
on
32:06
parental
32:07
leave,
32:08
a
32:09
manager
32:10
can
32:10
use
32:10
that
32:11
budget
32:11
to
32:12
A,
32:13
hire
32:13
a
32:13
temporary
32:14
replacement
32:16
or
32:16
B
32:17
pay
32:17
their
32:18
own
32:18
team
32:19
extra
32:20
for
32:21
putting
32:21
in
32:21
the
32:21
extra
32:22
work
32:23
while
32:23
that
32:23
mother
32:24
or
32:24
father
32:26
or
32:26
partner
32:27
is
32:28
out
32:30
on
32:30
leave.
32:31
Now
32:31
that
32:32
is
32:32
a
32:32
resource
32:33
and
32:33
a
32:33
tool
32:34
that
32:34
communicates
32:35
that
32:36
value.
32:37
So
32:38
provision
32:39
resources
32:39
and
32:39
tools.
32:40
There's
32:40
a
32:41
third
32:41
one
32:42
that
32:44
in
32:44
my
32:45
experience,
32:47
very
32:47
few
32:48
companies
32:49
actually
32:49
lean
32:50
into.
32:51
And
32:52
I
32:53
feel
32:53
like
32:54
this
32:54
one
32:55
is.
32:56
Well,
32:56
it
32:56
is,
32:56
it's
32:57
just
32:57
as
32:57
important
32:58
as
32:58
the
32:58
other
32:58
three.
32:59
And
32:59
I
32:59
will
33:00
say,
33:01
well,
33:01
I'll
33:02
tell
33:02
you
33:02
about
33:02
the
33:02
third
33:02
one,
33:03
then
33:03
I'll,
33:03
I'll
33:03
summarize
33:04
at
33:04
the
33:04
end.
33:05
The
33:05
third
33:05
one
33:06
is
33:08
curating
33:09
and
33:09
vetting
33:10
partnerships
33:11
that
33:12
support
33:12
your
33:13
values.
33:14
So
33:14
if
33:14
you
33:15
are
33:16
working
33:16
with
33:16
a
33:17
client,
33:17
if
33:18
you're
33:18
going
33:18
to
33:18
support
33:19
humans
33:20
at
33:20
work,
33:21
but
33:21
you're
33:21
working
33:22
with
33:22
a
33:22
client
33:23
that
33:23
is
33:24
abusive
33:25
to
33:25
your
33:25
workforce
33:26
in
33:26
their
33:27
communications
33:28
or
33:29
don't
33:30
some
33:30
other
33:30
way
33:31
they
33:31
don't
33:31
support
33:32
your
33:33
company
33:33
values,
33:34
you
33:35
must
33:35
say,
33:36
no,
33:36
that
33:36
is
33:37
not
33:37
a
33:37
partnership
33:38
that
33:39
communicates
33:39
your
33:40
values.
33:40
So
33:41
you
33:41
need
33:41
to
33:41
carefully
33:42
curate
33:43
and
33:43
vet
33:44
those
33:44
partnerships
33:45
and
33:45
only
33:46
sign
33:46
on
33:47
with
33:48
those
33:48
who
33:48
are
33:49
in
33:49
support
33:50
of
33:50
your
33:50
values.
33:52
So
33:53
in
33:53
summary,
33:54
no
33:56
one
33:57
of
33:57
those
33:57
prongs
33:58
communication,
33:59
provisioning
34:00
of
34:00
resources,
34:01
communicating
34:02
and
34:02
vetting
34:03
partnerships
34:03
can
34:04
act
34:04
alone
34:05
in
34:05
supporting
34:06
those
34:06
values.
34:06
They're
34:07
intertwined.
34:08
So
34:09
the
34:10
partnership
34:11
piece
34:11
is
34:11
implicit
34:12
communication.
34:13
The
34:13
resources
34:14
and
34:14
tools
34:15
are
34:15
implicit
34:16
communication.
34:17
Communicating
34:18
and
34:18
the
34:18
way
34:19
you
34:19
speak
34:19
to
34:20
people
34:20
on
34:21
your
34:21
team
34:22
is
34:23
both
34:23
explicit
34:24
and
34:24
implicit.
34:25
The
34:25
all
34:25
three
34:26
of
34:26
them
34:26
are
34:27
interlocked
34:27
with
34:28
one
34:28
another
34:28
and
34:29
one
34:29
can't
34:30
operate
34:30
or
34:30
communicate
34:32
your
34:32
Values
34:33
on
34:33
its
34:33
own.
34:36
That,
34:37
that
34:37
is
34:37
like
34:38
value.
34:39
That's
34:39
my
34:40
value
34:40
guidebook.
34:42
Yes.
34:43
So
34:44
I.
34:44
And
34:45
then
34:45
I
34:45
can
34:45
talk
34:46
more,
34:46
more
34:47
specifically
34:47
about
34:48
the
34:48
people
34:48
part
34:48
if
34:48
you'd
34:49
like.
34:49
But
34:49
I
34:49
want
34:50
to
34:50
pause
34:50
and.
34:51
Because
34:51
I
34:51
can
34:51
see
34:51
you
34:52
chomping
34:52
at
34:52
the
34:52
bit.
34:53
Well,
34:54
you
34:54
know,
34:54
I
34:54
think
34:55
it.
34:56
I
34:56
love
34:56
the
34:57
way
34:57
you've
34:57
laid
34:58
this
34:58
out
34:58
for
34:59
people
34:59
to
34:59
think
34:59
about
35:00
because
35:00
sometimes
35:01
it's
35:01
like
35:01
you
35:02
say,
35:02
everybody
35:02
thinks,
35:02
well,
35:03
I
35:03
have
35:03
values.
35:04
They're
35:04
on
35:05
my
35:05
website,
35:06
they're
35:07
on
35:07
the
35:07
wall.
35:08
And
35:10
there
35:10
is
35:10
a
35:10
very
35:11
big
35:11
difference
35:12
between
35:12
having
35:14
truly
35:15
infused
35:16
your
35:16
values
35:17
into
35:17
your
35:17
organization
35:18
and
35:18
your
35:19
practices
35:20
and
35:21
not.
35:23
And
35:23
when
35:24
you
35:24
do,
35:24
it
35:25
actually
35:25
creates
35:26
this
35:26
tremendous
35:27
momentum
35:28
within
35:29
the
35:29
organization
35:30
and
35:30
it,
35:30
and
35:30
it
35:31
fosters
35:32
loyalty
35:33
of
35:33
your
35:34
customers
35:34
and
35:35
your
35:35
employees.
35:36
And
35:36
people
35:37
will
35:38
like,
35:39
you
35:39
know,
35:40
run
35:40
through
35:41
walls
35:42
on
35:42
behalf
35:43
of
35:43
an
35:43
organization
35:44
that
35:45
it
35:45
feels
35:45
is
35:46
aligned
35:46
with
35:47
what
35:47
it
35:47
does,
35:47
what
35:48
it
35:48
says,
35:48
and
35:48
it's.
35:49
And
35:49
it
35:49
has
35:49
true
35:49
values
35:51
100%.
35:54
When
35:54
I
35:54
think
35:54
about
35:56
like
35:56
a
35:56
very
35:57
popular
35:58
company,
35:58
value
35:59
besides
35:59
people
36:00
is
36:00
trust.
36:01
We
36:02
trust
36:03
in
36:03
our
36:03
people,
36:04
we
36:04
trust
36:04
in
36:05
our
36:05
clients,
36:06
we
36:06
trust
36:06
in
36:06
our
36:07
product.
36:10
How
36:11
are
36:12
you
36:12
practicing
36:13
that
36:14
trust?
36:15
Right.
36:15
And
36:15
so
36:16
I
36:16
think
36:17
about,
36:17
for
36:18
example,
36:18
Warby
36:19
Parker
36:20
is
36:20
a
36:20
great
36:21
example
36:22
of
36:22
a
36:22
company
36:22
that
36:23
practices
36:23
trust.
36:24
Yes.
36:25
They,
36:26
if
36:26
you
36:26
order
36:27
from
36:27
Warby
36:28
Parker
36:28
try
36:29
on
36:29
at
36:29
home,
36:30
they
36:30
are
36:31
sending
36:31
you
36:31
a
36:32
box
36:32
of
36:33
five
36:34
glasses,
36:34
frames
36:36
the
36:37
box
36:37
to
36:37
ship
36:38
them
36:38
back
36:38
in.
36:39
The
36:40
ability
36:41
to
36:42
keep
36:43
them
36:43
at
36:43
home
36:44
to
36:44
try
36:44
on,
36:45
you
36:45
know,
36:45
yourself
36:46
for
36:46
over
36:46
X
36:47
number
36:47
of
36:47
days.
36:48
No
36:49
money
36:49
has
36:50
changed
36:50
hands.
36:51
Warby
36:52
Parker
36:53
is
36:53
telling
36:53
you,
36:55
I
36:55
don't
36:55
need
36:55
to
36:56
charge
36:56
you
36:56
money.
36:57
I
36:57
trust
36:58
you.
36:59
Potential
37:00
customer.
37:01
You're
37:01
not
37:01
even
37:01
a
37:01
customer.
37:02
Potential
37:03
customer.
37:04
I
37:05
trust
37:05
you
37:06
to
37:06
do
37:06
the
37:07
right
37:07
thing,
37:08
which
37:08
is
37:09
send
37:09
these
37:10
glasses
37:10
back,
37:12
you
37:12
know,
37:12
by
37:12
the
37:12
deadline.
37:14
When
37:14
you
37:15
are
37:15
trusted
37:16
to
37:16
do
37:16
the
37:17
right
37:17
thing,
37:18
not
37:18
only
37:19
do
37:19
you
37:19
feel
37:19
better
37:21
in
37:21
general,
37:22
but
37:23
that
37:23
trust
37:23
then
37:24
becomes
37:25
cyclical.
37:25
You
37:26
then
37:26
return
37:27
the
37:27
trust
37:28
back
37:28
to
37:28
Warby
37:29
Parker.
37:30
They
37:30
trusted
37:30
me
37:31
to
37:31
do
37:31
the
37:31
right
37:31
thing.
37:32
I'm
37:33
trusting
37:33
them
37:34
as
37:34
a
37:34
brand
37:35
to
37:36
do
37:36
the
37:36
right
37:36
thing.
37:37
And
37:38
so
37:38
then
37:38
it
37:38
becomes
37:39
a
37:39
cycle.
37:40
So
37:41
I
37:42
would
37:43
love
37:44
to
37:45
encourage
37:46
anyone
37:47
who's
37:47
listening
37:48
and
37:48
who
37:48
has
37:48
a
37:49
business
37:49
to
37:49
think
37:50
about
37:51
their
37:51
company
37:52
values
37:52
and
37:53
how
37:53
to
37:53
use
37:53
that
37:54
three
37:54
step
37:55
guidebook,
37:56
which
37:56
is
37:56
a
37:57
spoken
37:57
book,
37:58
to
37:59
really,
37:59
really
38:01
emphasize
38:02
and
38:04
live
38:05
each
38:05
one
38:05
of
38:05
their
38:06
values.
38:06
So
38:06
each
38:07
of
38:07
your
38:07
values,
38:07
if
38:08
you
38:08
have
38:08
three
38:08
or
38:09
five
38:09
values,
38:10
you
38:10
need
38:10
to
38:10
think,
38:11
how
38:11
am
38:11
I
38:11
communicating
38:12
it?
38:12
How
38:13
am
38:13
I
38:13
providing
38:13
the
38:13
resources?
38:14
How
38:14
am
38:15
I
38:15
curating
38:16
partnerships
38:17
around
38:18
each
38:18
of
38:18
those?
38:19
Yes.
38:19
You
38:20
know,
38:20
and
38:22
I
38:22
also
38:23
encourage
38:24
to
38:26
make
38:26
metrics
38:27
around
38:27
your
38:27
values.
38:28
Right.
38:29
Because
38:30
why
38:30
wouldn't
38:30
we
38:30
we
38:31
measure
38:31
everything
38:31
else
38:32
that's
38:32
considered
38:33
important.
38:34
So
38:35
how
38:35
do
38:35
you
38:35
create
38:35
measurements
38:36
around
38:36
trust
38:37
or
38:37
integrity
38:38
or
38:38
people
38:39
centeredness
38:40
or
38:40
employee
38:41
focus,
38:41
whatever
38:41
it
38:42
is,
38:42
like
38:42
how
38:42
do
38:43
measure
38:43
it?
38:44
And
38:45
so
38:45
I
38:46
fully
38:46
agree
38:47
we
38:47
can.
38:47
I
38:48
also
38:48
believe
38:49
that
38:49
you
38:49
said
38:50
three
38:50
to
38:50
five.
38:50
I
38:51
think
38:52
I,
38:52
when
38:52
I,
38:52
with
38:53
my
38:53
last
38:53
business
38:54
alum,
38:54
I
38:55
started
38:55
out
38:55
with
38:55
six.
38:57
And
38:57
it's
38:58
unwieldy.
38:59
If
38:59
you
39:00
cannot
39:00
remember
39:01
and
39:01
gosh,
39:02
your
39:02
team
39:02
can't
39:03
remember
39:04
what
39:04
your
39:05
values
39:05
are,
39:06
then
39:06
you
39:06
really.
39:06
They
39:06
don't
39:07
value
39:07
them
39:08
because
39:08
they
39:08
can't
39:08
name
39:09
them.
39:10
That's
39:10
right.
39:11
Right.
39:11
So
39:11
like
39:12
less
39:12
is
39:12
really
39:13
more.
39:13
Hard,
39:14
hard
39:14
to
39:15
do.
39:15
Right.
39:15
Because
39:15
we,
39:16
we
39:16
believe
39:17
everything
39:17
you
39:18
know.
39:18
Of
39:18
course
39:18
you
39:18
can
39:19
still
39:19
have
39:19
integrity
39:20
even
39:20
if
39:20
it's
39:20
not
39:20
one
39:20
of
39:20
your
39:21
core
39:21
values.
39:22
Right.
39:22
Like
39:23
what
39:23
is
39:23
it
39:23
you
39:24
really
39:24
need
39:24
in
39:24
order
39:25
to
39:25
create
39:26
this
39:26
particular
39:26
business
39:27
and
39:27
impact
39:28
in
39:28
the
39:28
world?
39:29
So
39:30
how,
39:31
let
39:31
me,
39:31
let
39:31
me
39:31
shift
39:31
the
39:32
conversation
39:32
a
39:32
little
39:33
bit
39:33
towards
39:34
one
39:34
of
39:34
the
39:34
things
39:35
our
39:35
listeners
39:36
are
39:37
constantly
39:38
doing
39:38
is,
39:39
is,
39:39
is
39:40
looking
39:40
for
39:41
growth.
39:41
Growth
39:41
is
39:42
so
39:42
much
39:42
of
39:42
a
39:42
piece
39:43
of
39:43
how,
39:44
how
39:44
we
39:44
can
39:46
do
39:46
all
39:46
the
39:46
things
39:47
complete.
39:48
The
39:48
vision
39:49
of
39:49
the,
39:49
of
39:49
the
39:49
business
39:50
is
39:50
you
39:50
need
39:51
to
39:51
have
39:51
enough
39:51
gross
39:51
profit
39:52
to
39:53
hire
39:53
the
39:54
best
39:54
team
39:54
to
39:55
create
39:55
the
39:55
best
39:56
product
39:57
to
39:58
fuel
39:58
the
39:59
next
39:59
level
39:59
of
39:59
marketing
40:00
and
40:00
sales.
40:01
So
40:01
how
40:02
can,
40:03
how
40:03
can
40:03
this
40:04
idea
40:05
of
40:07
people
40:07
centered
40:08
focus
40:09
help
40:10
with
40:10
growth?
40:11
Right.
40:12
So
40:12
many
40:12
of
40:12
our
40:12
founders
40:13
face
40:13
bottlenecks,
40:14
stalled
40:15
growth.
40:16
How
40:16
can
40:16
you
40:16
guide
40:17
clients
40:17
to
40:18
identify
40:18
and
40:18
resolve
40:19
these
40:19
issues
40:20
through
40:20
people
40:21
centered
40:21
operations?
40:24
I
40:24
love
40:24
this
40:25
question
40:25
because
40:26
a
40:27
company
40:30
is
40:31
really
40:32
only
40:32
as
40:33
good
40:33
as
40:33
its
40:34
people.
40:35
And
40:36
so
40:38
business
40:38
is
40:39
human.
40:39
It's
40:40
connection
40:41
and
40:41
it's
40:41
community
40:42
all
40:42
in
40:43
one
40:43
thing.
40:43
So
40:44
for
40:44
me,
40:45
the
40:46
path
40:46
to
40:46
growth
40:47
is
40:47
building
40:49
fortified
40:50
teams,
40:52
resilient
40:53
teams.
40:54
And
40:54
then
40:55
there's
40:55
one
40:55
other
40:56
thing.
40:56
So
40:56
I
40:56
want
40:56
to
40:57
go
40:57
through
40:57
the
40:58
fortified
40:58
and
40:59
the
40:59
resilient
40:59
teams
41:00
and
41:00
what
41:00
that
41:01
leads
41:01
to.
41:02
So
41:03
a
41:04
fortified
41:04
team,
41:05
what
41:05
does
41:06
that
41:06
really,
41:07
really
41:08
mean?
41:08
That
41:09
means
41:09
a
41:10
team
41:10
is
41:11
multidisciplinary.
41:13
It
41:14
is
41:16
a
41:16
team
41:17
with
41:17
complementary
41:18
skills.
41:19
So
41:20
this
41:20
skill
41:21
kind
41:21
of
41:21
overlaps
41:22
with
41:22
the
41:23
other
41:23
skill.
41:24
They're
41:24
not
41:25
exactly
41:25
the
41:26
same
41:26
expert,
41:27
but
41:27
they
41:27
have
41:28
adjacencies.
41:29
So
41:29
your
41:30
team's
41:30
multidisciplinary,
41:31
it's
41:32
complementary.
41:35
The
41:35
team
41:36
has
41:36
different
41:37
strengths,
41:38
different
41:39
interests
41:41
and
41:41
different
41:42
perspectives.
41:43
And
41:44
the
41:44
leader
41:46
needs
41:47
to
41:47
be
41:48
open
41:49
to
41:50
all
41:50
of
41:51
those
41:51
facets
41:52
of
41:52
a
41:52
team
41:53
and
41:53
desire
41:54
to
41:55
hire
41:55
those
41:56
multiple
41:56
facets
41:57
of
41:57
a
41:57
team.
41:58
So
41:58
that's,
41:58
that's
41:59
one
42:00
one
42:01
aspect
42:01
of
42:01
building
42:02
a
42:02
fortified
42:02
team.
42:04
The
42:04
other
42:05
one
42:05
is
42:05
more
42:06
tactical.
42:07
No
42:07
one
42:08
person
42:08
on
42:09
the
42:09
team
42:10
should
42:11
solely
42:11
own
42:13
a
42:14
set
42:14
of
42:15
skills
42:16
or
42:16
tasks.
42:17
So
42:18
you
42:18
need
42:18
to
42:19
cross
42:20
pollinate
42:21
with
42:22
knowledge
42:23
share
42:23
across
42:23
people.
42:24
Now,
42:24
there
42:25
may
42:25
be
42:25
a
42:26
specialist
42:27
on
42:27
the
42:27
team.
42:28
A
42:28
specialist
42:29
is
42:29
in
42:30
charge
42:30
of
42:30
this
42:31
one
42:31
thing,
42:32
but
42:33
there's
42:34
someone
42:34
else
42:34
who
42:35
kind
42:35
of
42:35
knows
42:35
what
42:36
that
42:36
specialist
42:36
does
42:37
and
42:37
is
42:38
trained
42:38
a
42:38
little
42:38
bit.
42:40
The
42:40
third
42:41
thing,
42:41
and
42:42
this
42:42
is
42:42
related,
42:43
is
42:43
there's
42:44
knowledge
42:44
sharing
42:45
and
42:45
communication
42:46
across
42:47
team
42:47
members.
42:48
And
42:48
I'm
42:49
going
42:49
to
42:49
give
42:49
an
42:49
example
42:50
in
42:50
a
42:51
second
42:52
after
42:52
I
42:53
go
42:53
through
42:53
the
42:53
resilient
42:54
piece.
42:54
So
42:54
the
42:55
first
42:55
step
42:55
is
42:55
a
42:55
fortified
42:56
team.
42:57
I
42:57
given
42:58
tactical
42:59
ways
42:59
to
43:00
build
43:00
that
43:01
team.
43:01
Multidisciplinary,
43:03
different
43:04
skills,
43:04
different
43:04
thoughts,
43:05
different
43:05
perspectives.
43:06
Be
43:07
open
43:08
to
43:08
that.
43:09
No
43:10
one
43:10
person
43:11
is
43:11
in
43:11
charge
43:11
of
43:11
one
43:12
thing.
43:12
There's
43:13
knowledge
43:13
sharing
43:14
and
43:14
communication
43:15
sharing.
43:16
Again,
43:16
there's
43:16
that
43:17
trust.
43:17
And
43:17
the
43:18
democratization
43:19
of
43:19
communication
43:20
is
43:20
really
43:21
important.
43:21
So
43:22
people
43:22
have
43:22
to
43:22
feel
43:23
comfortable
43:24
speaking
43:24
out
43:25
and
43:25
giving
43:25
their
43:26
advice
43:27
and
43:27
their
43:27
expertise.
43:28
Your
43:28
team
43:29
knows
43:29
they're
43:30
working
43:30
and
43:31
living
43:31
in
43:31
it
43:31
every,
43:32
every
43:32
single
43:33
day.
43:33
Ask
43:34
them
43:34
and
43:34
then
43:35
be
43:35
quiet
43:35
and
43:35
listen.
43:36
Okay,
43:37
so
43:37
resilient
43:38
built.
43:38
How
43:38
do
43:39
you
43:39
build
43:39
a
43:39
resilient
43:40
team?
43:42
A
43:43
re.
43:43
A
43:43
resilient
43:44
team
43:44
is
43:45
working
43:46
below
43:46
capacity.
43:48
Now
43:49
that
43:50
is
43:50
one
43:51
of
43:51
those
43:51
business
43:52
gotchas
43:53
because.
43:53
Right.
43:54
Yeah.
43:55
You
43:56
hire
43:56
someone
43:57
and
43:57
you
43:57
want
43:57
to
43:58
max
43:58
them
43:58
out
43:58
and
43:59
get
43:59
the
43:59
maximum
44:00
utilization
44:01
you
44:01
can.
44:02
But
44:02
what
44:03
happens
44:03
when
44:03
people
44:04
are
44:05
max?
44:07
Yeah.
44:07
Well,
44:08
besides
44:08
burnout,
44:09
there
44:10
is
44:10
no
44:10
room
44:10
for
44:11
innovation.
44:12
There's
44:12
no
44:13
room
44:13
for
44:13
experimentation
44:14
or
44:14
creativity.
44:16
There's
44:16
no
44:17
room
44:18
if
44:18
someone
44:19
goes
44:19
on
44:19
vacation
44:20
or
44:20
someone
44:21
is
44:21
suddenly
44:21
out
44:22
sick
44:23
or
44:23
something
44:24
happens.
44:25
So
44:25
you
44:26
always
44:26
want
44:27
your
44:27
team
44:28
to
44:28
be
44:28
operating
44:29
below
44:30
capacity,
44:31
make
44:32
room
44:32
for
44:32
creativity,
44:34
innovation,
44:36
being
44:37
nimble
44:38
and
44:39
for
44:39
something
44:40
to
44:40
happen
44:40
and
44:41
you
44:41
know,
44:41
someone
44:42
else
44:42
to
44:42
step
44:42
in.
44:44
Also
44:45
allow
44:46
for
44:46
mistakes.
44:47
How
44:47
do
44:47
we
44:48
learn,
44:49
you
44:49
know,
44:49
so
44:49
important.
44:50
Yeah.
44:51
So
44:51
that
44:52
is
44:52
building
44:52
the
44:53
resilient
44:53
part
44:53
of
44:54
the
44:54
team.
44:54
Yeah.
44:55
Now
44:55
I
44:55
said
44:55
there's
44:56
a.
44:56
Oh,
44:57
no.
44:57
I
44:57
was
44:58
just
44:58
going
44:58
to
44:58
say
44:58
how
44:58
hard
45:00
that
45:00
is.
45:01
Right.
45:02
When
45:02
you're,
45:04
when
45:04
you
45:05
get
45:05
to
45:05
a
45:05
point
45:06
and
45:06
you
45:06
have
45:06
a
45:06
certain
45:06
amount
45:07
of
45:07
cash
45:07
flow
45:08
and
45:08
you
45:08
have
45:08
a
45:08
certain
45:08
amount
45:09
of
45:09
people,
45:10
you
45:10
start
45:10
to
45:11
feel
45:11
a
45:11
little
45:11
bit
45:12
like
45:12
you
45:12
can
45:13
tolerate
45:14
people
45:14
making
45:15
mistakes.
45:15
But
45:15
when,
45:16
right
45:17
when
45:17
you
45:18
are
45:18
like
45:19
strapped
45:19
and
45:20
early
45:21
and
45:21
there's
45:21
no
45:22
time
45:22
for
45:22
mistakes,
45:23
you
45:24
start
45:24
to
45:24
do
45:24
everything
45:24
yourself.
45:25
And
45:26
of
45:26
course
45:26
that's
45:26
the
45:26
bottleneck.
45:27
But,
45:28
but,
45:28
but
45:28
it
45:28
is
45:29
you
45:30
you're
45:30
talking
45:31
about
45:32
here,
45:33
Jennifer,
45:35
really
45:36
big
45:37
hard
45:38
things.
45:39
Right.
45:39
Hiring
45:40
people
45:40
that
45:40
are
45:40
different
45:41
than
45:41
you.
45:42
Right.
45:43
With
45:43
different
45:44
opinions
45:45
that
45:46
operate
45:47
very
45:47
differently.
45:48
You're
45:48
a
45:48
self
45:49
starter
45:49
and
45:49
they're
45:50
like
45:50
applauding
45:51
analyst.
45:53
Like
45:53
that
45:53
is
45:54
hard.
45:54
It
45:55
is
45:55
not
45:55
easy
45:56
to
45:56
do
45:56
this.
45:57
So
45:58
I,
45:58
I
45:58
just
45:58
want
45:58
to
45:59
say
45:59
that
45:59
because
46:00
you're
46:00
saying
46:00
you're
46:00
talking
46:01
about
46:01
this
46:01
and
46:01
it's
46:01
not
46:02
like
46:02
we
46:02
can
46:02
all
46:02
just
46:02
go
46:03
do
46:03
it
46:03
because
46:03
it's,
46:04
it's,
46:05
it's
46:06
so
46:07
uniquely
46:07
hard.
46:08
And,
46:08
and
46:08
what
46:08
I
46:08
always,
46:09
what
46:09
I
46:09
would
46:09
encourage
46:10
everyone
46:10
listening
46:10
is
46:11
to,
46:11
is
46:11
to
46:12
not
46:12
just
46:12
nod,
46:13
I'm
46:13
doing
46:13
it.
46:14
I
46:15
agree.
46:15
But
46:16
see
46:16
where
46:16
you're
46:17
not
46:18
because
46:19
that's
46:19
where
46:19
you
46:19
have
46:20
the
46:20
opportunity
46:20
for
46:20
revelation.
46:22
Right.
46:22
And
46:22
revolution
46:24
is
46:24
in
46:24
these,
46:25
in
46:25
these
46:26
simple
46:27
concepts
46:27
that
46:28
are
46:28
very
46:28
hard
46:28
to
46:28
implement.
46:29
So
46:29
I'm
46:29
sorry,
46:29
keep
46:30
going.
46:30
You
46:30
were
46:30
going
46:30
to
46:30
say
46:31
the
46:31
next,
46:31
the
46:31
last
46:32
piece,
46:32
the
46:33
last
46:33
step.
46:34
And
46:35
the
46:35
last
46:35
step
46:36
kind
46:36
of
46:36
goes
46:36
hand
46:37
in
46:37
hand
46:37
with
46:37
what
46:37
you're
46:38
saying.
46:38
This
46:39
is
46:39
hard
46:39
work.
46:40
This
46:41
is
46:41
the
46:42
million
46:42
deaths
46:43
and
46:43
the
46:43
rebirths
46:45
and
46:45
allowing
46:46
people
46:46
to
46:47
make
46:47
mistakes
46:48
means
46:49
everyone
46:49
is
46:50
going,
46:50
you
46:51
know,
46:51
I'm
46:51
not
46:51
saying
46:52
let
46:52
them
46:52
make
46:52
a
46:53
mistake
46:53
and
46:53
then
46:53
just
46:54
sweep
46:55
it
46:55
under
46:55
the
46:55
rug.
46:56
Learn
46:56
from
46:57
it
46:57
and
46:58
evolve
46:58
past
46:59
it.
46:59
And
47:00
because
47:01
that
47:01
is,
47:01
that's
47:02
where
47:02
the
47:02
growth
47:03
happens.
47:04
So
47:04
the
47:05
third
47:05
thing,
47:06
and
47:06
this
47:06
is
47:06
the
47:07
really,
47:08
really
47:09
difficult
47:10
peace
47:11
for
47:11
leaders.
47:13
Leaders
47:13
of
47:13
any
47:14
kind.
47:14
Whether
47:14
you're
47:15
a
47:15
founder
47:15
or
47:16
you're
47:16
the
47:17
manager
47:17
of
47:17
a
47:17
team,
47:20
you
47:21
need
47:22
to
47:23
operate
47:24
from
47:24
the
47:25
mindset
47:27
that
47:27
you
47:27
want
47:28
to
47:28
be
47:29
and
47:29
are
47:32
replaceable.
47:33
Yes.
47:35
Yes.
47:37
How
47:37
can
47:38
you
47:38
make
47:39
room
47:40
for
47:40
growth
47:42
on
47:42
your
47:43
team
47:44
if
47:44
you
47:46
don't
47:46
operate
47:47
from
47:47
the
47:47
mindset
47:48
that
47:48
you
47:49
are
47:50
and
47:50
want
47:50
to
47:50
be
47:51
replaceable?
47:52
You
47:53
want
47:53
your
47:53
team
47:54
to
47:54
come
47:55
in
47:55
and
47:55
fill
47:56
in
47:56
your
47:56
shoes.
47:56
If
47:56
you
47:57
are
47:57
a
47:57
founder
47:58
and
47:58
coco,
47:58
you
47:59
said
47:59
this
47:59
in
47:59
your
47:59
intro,
48:00
you're
48:01
a
48:01
serial
48:02
founder.
48:03
I
48:04
have
48:04
founded
48:05
and
48:05
co
48:05
founded
48:05
multiple
48:06
things.
48:07
Founders
48:08
are
48:08
visionaries.
48:09
You
48:09
need
48:10
to
48:10
make
48:10
room
48:11
to
48:12
move
48:12
on
48:13
to
48:13
the
48:13
next
48:13
idea
48:14
because
48:14
you're
48:15
going
48:15
to
48:15
have
48:15
it.
48:16
The
48:16
next
48:16
innovation,
48:17
the
48:18
next
48:18
this
48:18
or
48:19
that.
48:20
And
48:20
you
48:20
can't
48:21
do
48:21
it
48:21
if
48:22
you
48:22
don't
48:22
empower
48:23
your
48:24
people
48:24
to
48:25
fill
48:25
in
48:27
where
48:27
you
48:28
were
48:28
once
48:29
doing
48:30
everything.
48:31
So
48:32
you
48:33
need
48:33
to
48:34
build
48:34
up
48:34
your
48:35
team
48:36
for
48:37
your
48:37
spot.
48:38
Then
48:39
that
48:39
person
48:40
is
48:40
filling
48:40
in
48:40
your
48:41
spot.
48:41
What
48:41
about
48:42
their
48:42
spot?
48:42
Exactly.
48:43
And
48:43
it's
48:44
a
48:44
chain
48:44
reaction.
48:45
And
48:45
pretty
48:46
soon
48:46
people
48:47
start
48:47
filling
48:48
in
48:48
the
48:49
next
48:50
vacated
48:50
spot
48:51
above
48:51
them
48:52
and
48:52
you
48:52
want
48:53
them
48:53
to
48:53
be
48:53
ready
48:54
for
48:54
that.
48:55
So,
48:56
so
48:56
important.
48:57
It's
48:57
so
48:57
important.
48:58
And
48:58
it's
48:58
also
48:59
when
48:59
I've
49:00
gone
49:00
through
49:01
the
49:02
process
49:02
of
49:02
exiting
49:05
you're
49:05
the
49:06
value
49:06
of
49:06
your
49:06
company
49:07
is
49:07
nothing
49:08
if
49:08
the
49:08
if.
49:08
If
49:09
your
49:09
buyers
49:10
believe
49:10
that
49:11
you
49:11
are
49:11
a.
49:12
You
49:13
are
49:13
the
49:13
business.
49:14
Right.
49:14
You
49:15
need
49:15
to
49:16
step.
49:16
You
49:16
need
49:16
to
49:17
make
49:17
sure
49:17
that
49:17
company
49:18
can
49:18
operate
49:18
without
49:18
you.
49:19
That's
49:19
the
49:20
being
49:20
able
49:20
to
49:20
install
49:21
a
49:21
leadership
49:21
team
49:23
that
49:23
can
49:23
function
49:23
without
49:24
you
49:24
is
49:24
how
49:25
you
49:25
make
49:25
sure
49:25
you
49:26
that
49:26
your
49:26
company
49:26
is
49:27
sustainable.
49:28
Right.
49:29
And
49:29
for
49:29
and
49:30
for
49:30
managers
49:31
and
49:31
that
49:31
type
49:31
of
49:31
thing.
49:33
I've
49:33
seen
49:33
more
49:34
hap.
49:35
I,
49:35
I
49:35
believe
49:35
that
49:36
it
49:36
happens
49:36
more
49:36
with
49:36
women
49:37
than
49:37
with
49:37
men.
49:38
I,
49:38
I,
49:38
this
49:38
is,
49:39
I
49:39
don't
49:39
have
49:39
data
49:39
to
49:40
support
49:40
it,
49:40
but
49:40
my
49:40
hunch
49:41
is
49:41
this.
49:42
We
49:42
get
49:42
too
49:43
t,
49:43
we
49:43
get
49:44
too
49:45
connected
49:45
and
49:45
protective
49:47
nurturing
49:47
our,
49:48
what
49:48
we
49:48
do
49:48
and
49:48
how
49:49
we
49:49
do
49:49
it
49:50
and
49:50
you
49:51
know,
49:51
nurturing
49:52
our
49:52
teams
49:52
and
49:53
protecting
49:53
people
49:54
that
49:55
we
49:55
don't
49:56
allow
49:56
ourselves
49:57
to
49:57
elevate
49:58
and
49:58
allow,
49:59
you
49:59
know,
49:59
and
49:59
it's,
50:00
it's
50:00
a
50:00
part
50:01
of
50:01
what
50:01
we
50:01
do
50:02
and
50:02
men
50:02
do
50:02
it
50:02
too.
50:03
But
50:03
I
50:03
think
50:03
we
50:03
have
50:04
a
50:04
tendency
50:04
to
50:04
become
50:05
so
50:05
responsible
50:06
for
50:07
the
50:07
work
50:07
we
50:07
do
50:08
that
50:08
we
50:08
feel
50:09
that
50:09
it's,
50:10
there's
50:10
something
50:10
wrong
50:11
with
50:12
us
50:12
delegating
50:13
and
50:13
leaving
50:13
it
50:13
on
50:13
to
50:14
somebody
50:14
else.
50:15
I
50:15
think
50:15
you're
50:16
making
50:16
a
50:16
really
50:17
interesting
50:17
point
50:17
because
50:18
I
50:18
bet
50:18
there
50:19
is
50:20
a
50:21
gendered
50:22
kind
50:23
of
50:24
approach
50:25
to,
50:27
to
50:28
whether
50:29
you
50:29
are,
50:29
it
50:30
feel
50:30
like
50:30
you
50:31
can
50:31
operate
50:31
from
50:31
a
50:32
replaceable
50:32
point
50:33
of
50:33
view.
50:33
So
50:34
what
50:34
you're
50:34
saying
50:35
is
50:35
women,
50:36
you
50:36
know,
50:37
they
50:37
want
50:37
to
50:37
nurture
50:38
and
50:38
help
50:39
and
50:39
be
50:39
there
50:40
in
50:40
support,
50:41
but
50:42
sometimes,
50:43
you
50:44
know,
50:44
you
50:44
have
50:44
to
50:45
let,
50:46
let
50:46
the,
50:46
the
50:47
others
50:47
leave
50:47
the
50:48
nest.
50:49
I,
50:49
I
50:49
have
50:50
encountered
50:51
men
50:52
who
50:53
are
50:54
approaching
50:54
it
50:55
from
50:55
a
50:55
different
50:55
point
50:56
of,
50:57
in
50:57
a
50:57
different
50:58
rationale
50:59
and
50:59
you
50:59
know,
51:00
whether
51:00
it,
51:01
it
51:01
doesn't
51:01
even,
51:02
we
51:02
don't
51:03
have
51:03
to
51:03
talk
51:03
about
51:03
it.
51:03
But
51:04
I
51:04
do
51:04
think
51:05
for
51:06
a
51:07
part
51:08
of
51:08
nurturing.
51:09
If
51:10
you
51:10
think
51:10
about
51:10
what,
51:11
you
51:11
know,
51:11
the
51:12
kind
51:12
of
51:12
the
51:12
teenagers.
51:13
Right.
51:13
Well,
51:14
teenagers
51:15
and
51:15
the
51:16
teacher
51:16
model.
51:17
The
51:17
teacher
51:17
model
51:18
is
51:18
I
51:18
do.
51:19
We
51:20
do.
51:21
You
51:21
do.
51:22
So
51:23
I
51:23
can
51:23
do
51:23
it
51:24
at
51:24
first.
51:24
Then
51:24
we
51:25
do
51:25
it
51:25
together.
51:26
You
51:26
learn
51:26
about
51:27
it
51:28
and
51:28
then
51:29
you
51:29
do,
51:29
you're
51:30
empowered
51:30
to
51:30
do
51:31
this
51:31
thing
51:31
and
51:32
there's
51:32
a
51:32
trust.
51:33
So
51:33
part,
51:34
if
51:34
you,
51:34
if
51:35
you
51:35
as
51:35
a
51:36
woman,
51:36
not,
51:37
you
51:37
know,
51:37
you,
51:38
the
51:38
collective,
51:39
as
51:39
a
51:39
woman
51:41
feel
51:42
this
51:42
responsibility
51:43
to
51:43
nurture
51:44
and
51:44
care
51:44
for
51:45
your
51:45
team,
51:46
the
51:46
best
51:47
thing
51:47
you
51:47
can
51:47
do
51:49
is
51:49
the.
51:50
You
51:50
do.
51:51
Yeah.
51:52
And
51:52
yes.
51:53
Yes,
51:53
yes,
51:54
yes,
51:54
yes,
51:55
yes.
51:56
Empower
51:56
others.
51:57
Yes.
51:58
Don't
51:59
cover
51:59
them
52:00
up.
52:00
Yeah.
52:01
Oh,
52:02
Jen,
52:02
you've
52:02
just
52:03
given
52:03
us
52:03
a
52:04
whole
52:04
masterclass
52:05
on
52:05
culture
52:06
and
52:07
people
52:08
and
52:08
how
52:08
to
52:08
create
52:09
a
52:09
resilient
52:10
and
52:12
growth
52:12
oriented
52:13
organization.
52:15
You
52:15
know,
52:16
I,
52:16
we're
52:17
all
52:17
going
52:17
to
52:17
need
52:17
to
52:17
go
52:17
back
52:18
and
52:18
read
52:18
the
52:18
transcript
52:19
over
52:19
and
52:19
over
52:19
again
52:20
and
52:21
follow
52:21
it.
52:22
It
52:22
is
52:22
a
52:23
really
52:23
rich
52:23
playbook
52:24
that
52:24
you
52:24
have
52:25
offered
52:26
to
52:26
us
52:26
here
52:26
today.
52:28
Thank
52:28
you
52:29
for
52:29
your
52:29
wisdom.
52:30
So
52:32
how
52:32
can
52:32
our
52:32
viewers
52:33
and
52:34
listeners
52:35
learn
52:35
more
52:36
about
52:37
you
52:37
and
52:37
your
52:37
services?
52:38
How
52:38
can
52:38
they
52:39
get
52:40
more
52:41
connection
52:42
with
52:42
you?
52:43
I'm
52:44
going
52:44
to
52:44
give
52:44
you
52:44
four
52:45
places.
52:46
So
52:47
I
52:47
play
52:47
a
52:48
lot
52:48
on
52:48
LinkedIn.
52:49
I
52:49
share
52:49
this
52:50
kind
52:50
of
52:50
wisdom
52:51
there
52:52
on
52:52
the
52:52
regular.
52:53
So
52:53
my
52:54
LinkedIn
52:54
profile
52:55
is
52:55
Jennifer
52:57
A.
52:57
Yates
52:59
and
52:59
you
52:59
can
52:59
find
53:00
me
53:00
on
53:00
LinkedIn
53:01
and
53:01
connect
53:02
with
53:03
me
53:03
there.
53:04
The
53:05
second
53:05
place
53:06
is
53:06
my
53:07
website
53:08
which
53:08
is
53:09
workwithroo.com
53:10
it's
53:10
all
53:10
one
53:10
word
53:11
work
53:11
with
53:11
rue
53:12
and
53:13
on
53:13
the
53:13
top
53:13
of
53:14
my
53:14
website
53:14
and
53:15
at
53:15
the
53:15
bottom
53:16
there's
53:16
a
53:16
button
53:17
you
53:17
can
53:17
book
53:17
a
53:17
call.
53:18
It's
53:18
free.
53:19
I
53:19
love
53:19
meeting
53:20
people.
53:20
I
53:20
want
53:20
to
53:20
hear
53:21
your
53:21
story.
53:21
I
53:21
want
53:22
to
53:22
share
53:22
some
53:22
more
53:22
wisdom.
53:23
You
53:23
on
53:24
a
53:24
call.
53:25
Come
53:25
on,
53:25
book
53:26
a
53:26
call.
53:27
The
53:28
third
53:28
place
53:29
is
53:29
they're
53:30
kind
53:30
of
53:30
two
53:31
number
53:31
three
53:31
and
53:32
number
53:32
four
53:33
is
53:33
if
53:33
you
53:34
want
53:34
to
53:35
learn
53:36
more
53:36
about
53:37
the
53:37
way
53:37
I
53:37
think
53:38
and
53:38
use
53:39
this
53:39
kind
53:39
of
53:40
information,
53:42
I
53:42
have
53:42
a
53:42
more
53:43
long
53:43
form
53:44
blog
53:44
called
53:45
the
53:45
Gravy.
53:46
It's
53:46
the
53:47
Gravy
53:48
substack
53:50
and
53:51
I
53:51
have
53:51
a
53:52
shorter
53:52
form
53:53
newsletter
53:54
Drippings
53:56
which
53:57
is@roo.kit
54:00
kit.com.
54:03
so
54:04
any
54:04
of
54:05
those
54:05
four
54:05
places
54:06
you
54:07
can
54:07
get
54:08
my
54:08
wisdom,
54:09
get
54:09
my
54:10
little
54:10
nuggets
54:10
of
54:11
information
54:11
or
54:12
if
54:12
you
54:12
want
54:12
to
54:12
meet
54:12
me,
54:13
I
54:13
would
54:13
love
54:14
to
54:14
meet
54:14
you.
54:14
Book
54:15
a
54:15
call.
54:16
That
54:17
is
54:17
wonderful
54:17
and
54:18
so
54:18
generous.
54:18
All
54:19
these
54:19
different
54:19
ways
54:19
that
54:19
you're
54:20
feeding
54:21
your
54:22
experience
54:22
and
54:22
wisdom
54:23
into
54:23
the
54:23
community.
54:24
That's
54:25
wonderful.
54:26
Thank
54:26
you
54:26
Jennifer
54:27
for
54:28
joining
54:28
us
54:28
today
54:29
on
54:29
the
54:29
Wisdom
54:30
of
54:30
Women
54:30
Show.
54:31
Thank
54:31
you
54:31
for
54:31
illuminating
54:32
the
54:32
path
54:32
to
54:33
unlocking
54:33
opportunities
54:34
for
54:34
growth
54:34
and
54:35
prosperity
54:35
for
54:36
women
54:36
led
54:36
enterprises
54:37
everywhere.
54:38
We
54:38
value
54:39
your
54:40
experience,
54:41
your
54:41
wisdom
54:42
and
54:42
you
54:44
the
54:44
world.
54:45
You're
54:45
well?
54:46
Yes.
54:46
It's
54:47
been
54:47
so
54:47
fun
54:48
to
54:48
have
54:48
you.
54:49
The
54:49
world
54:50
is
54:50
made
54:50
better
54:51
by
54:52
women
54:52
led
54:52
business.
54:53
Let's
54:53
all
54:54
go
54:54
make
54:54
the
54:54
world
54:55
a
54:55
better
54:55
place.
54:56
Cheers.
54:59
Is
55:00
your
55:00
business
55:01
ready
55:02
to
55:02
accelerate?
55:03
Take
55:03
the
55:03
Business
55:04
Acceleration
55:05
Readiness
55:05
Assessment
55:06
today
55:06
and
55:07
find
55:07
out
55:07
now
55:08
at
55:09
wworceforgood.biz
55:15
quiz.
55:17
Take
55:17
the
55:17
five
55:18
minute
55:18
assessment
55:19
and
55:19
you
55:19
will
55:19
receive
55:20
an
55:20
instant
55:21
response
55:21
on
55:22
the
55:22
four
55:22
essential
55:23
areas
55:24
of
55:24
alignment
55:25
needed
55:25
for
55:25
business
55:26
growth.
55:27
You
55:27
will
55:27
also
55:28
receive
55:28
four
55:29
free
55:29
tools
55:30
specific
55:31
to
55:31
your
55:32
situation
55:33
to
55:33
help
55:33
you
55:34
and
55:34
your
55:34
team
55:35
accelerate
55:36
success
55:36
right
55:37
away.
55:38
Go
55:39
to
55:39
www.aforceforgood.biz
55:46
quiz
55:47
and
55:48
find
55:48
out
55:48
what
55:48
you
55:49
can
55:49
do
55:50
to
55:50
accelerate
55:51
impact,
55:52
scale
55:53
and
55:53
profit
55:54
today.