Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning
How LVMH Turned Heritage into a Luxury Moat
In this episode, Lucas and Luna examine how LVMH has built an unbreachable competitive advantage through brand heritage and vertical integration. Using the specific case of Louis Vuitton's 19th-century trunk-making origins, they trace how Bernard Arnault assembled a portfolio of over 75 luxury houses — from Dior to Tiffany — and maintained scarcity while scaling revenues past €86 billion in 2025. They discuss the 'brand pyramid' strategy, the role of artisan apprenticeships in preserving craft, and why LVMH's moat is less about patents and more about intangible assets like…
The skinny
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