Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Why 8-Figure Brands Waste Days Finger-Pointing When Results Miss (And the Fix)
When results miss at an 8-figure or 9-figure ecommerce brand, a familiar pattern kicks in. Someone asks "why did we miss?" There is no clear owner. Every team points somewhere else. Days pass before anyone agrees on what happened, let alone what to fix.
Brian Sakansky, Profit Engine Manager at CTC, calls this the finger-pointing problem. It is not a personality issue. It is a structural one. And the structure most agencies use, where performance is measured by channel KPIs like ROAS or CPM, is exactly what creates it.
In this episode, Brian walks through how CTC's Prophit Engine eliminates…
The skinny
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