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Latest / Beyond Fulfillment Podcast

The Army Officer Who Didn't Think He Was an Entrepreneur (Then Built Two 9-Figure Exits)

Arick Goomanovsky did not dream of startups. He grew up in Uzbekistan, moved to Israel, and spent 15 years in the Special Forces—then stumbled into entrepreneurship by chance. The first pivot was trusting a friend’s bet on his unseen skills. The second was betting on himself again, when he had every reason to walk away.

Survival meant learning faster than the market could change. He leveraged military instincts to build elite teams and gut out 20-hour workdays, leading a cyber startup from scratch to a $250M exit in three years. Then he did it again—this time selling a product, riding market…

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