Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: An Interview with Elias Curtis and Michael A Forman, Professional Speaker
Transcript
- 0:17Welcome to Networking Unleashed, Building Profitable
- 0:20Connections, the show where relationships create
- 0:23opportunity, leadership creates influence, and
- 0:26purpose creates lasting impact. I'm your host,
- 0:30Michael Foreman. In today's world, success is
- 0:32often measured by revenue, titles, awards, and
- 0:36accomplishments. But what if success without
- 0:40purpose isn't success at all? What if the greatest
- 0:44challenge isn't building a business, but building
- 0:48one without sacrificing your values along the
- 0:51way? My guest today brings a refreshing perspective
- 0:54on leadership, mentorship, and personal growth.
- 0:58We're talking about how to build a successful
- 1:01business while staying true to who you are. how
- 1:05adversity shapes stronger leaders, and how some
- 1:09of life's meaningful victories happen beyond
- 1:11financial success. We'll also explore how authentic
- 1:15relationships become the foundation for both
- 1:19business growth and personal fulfillment. If
- 1:22you've ever wondered whether it's possible to
- 1:25grow your business, lead with integrity, and
- 1:28still find meaningful meaning in the journey,
- 1:32this episode is for you. I'd like to welcome
- 1:35to the podcast today, Elias, and why don't you
- 1:38give us a little cliff notes of how you got where
- 1:42you are today? Sure. Thank you for having me
- 1:45on, Michael. I appreciate that. And so just a
- 1:48little introduction about myself. My name is
- 1:50Elias Curtis. I'm a father. I'm a husband. I
- 1:54am a grandfather. And yeah, the journey has been
- 1:57very good. It's ups and downs, of course, as
- 2:00we walk with new things. But as far as the business
- 2:02side of things, I would say having the company
- 2:05for about 17 years, when my wife and I started
- 2:08it back in 2009, we just had a vision of just
- 2:12wanting to be able to help businesses with their
- 2:15brand design, logos, and websites and whatnot.
- 2:19Learning through a lot of that in the beginning.
- 2:21was important because to your point you're mentioning
- 2:23purpose right so it's okay what are we doing
- 2:25with our lives how's this fit and everything
- 2:28else we got going on our faith as well and so
- 2:31it was a very interesting journey I can tell
- 2:34you So Transform Design, back in 2009, we just,
- 2:37we started out in our home and I got really busy
- 2:41with work, with projects. And then we expanded
- 2:43out. I started hiring contractors to come alongside
- 2:46us to help us with projects. And then we got
- 2:50to a place where we did Onyx, right? So, okay,
- 2:52we have the pit, we have to expand, we have to
- 2:54do something different. And so we got into more
- 2:56services as far as like websites and SEO and
- 2:59marketing and really unpacking a lot of the...
- 3:03pain points that clients have, especially in
- 3:05the business world. So we targeted service -based
- 3:08businesses. We're like, okay, they're pretty
- 3:10straightforward with what they want. So that's
- 3:12where leads came in. And so, okay, this kind
- 3:15of works out the same way with our business.
- 3:16If we have somebody that we can work with, then
- 3:19we can build a working relationship and we can
- 3:22also see together with scaling and so forth.
- 3:25But yeah, there's just a lot of technical parts
- 3:27of that and what we're doing now currently. But
- 3:30yeah, it's been a great journey. Sounds great.
- 3:34Sounds wonderful. My wife does exactly what you
- 3:37do. She's been doing it for 40 years. Oh, wow.
- 3:41Okay. Yeah. And she moved up with the ranks of
- 3:45director, project management, and all this kind
- 3:48of stuff. And it wasn't until recently where
- 3:51she left that and she started her own. But my
- 3:55entire business was built with her behind me,
- 3:57with her giving me the right answers. But okay,
- 4:01so let me get some of these questions. Many people
- 4:04chase success at any cost. How can someone build
- 4:08a successful network and business without compromising
- 4:12their values? Yeah, I think it's important to
- 4:16stay true to yourself and what you believe, right?
- 4:19But also at the same time, know where you stand.
- 4:22As a person in a world or even in the market
- 4:24for talking business, what value are you bringing
- 4:27to the table, right? And so to your point, having
- 4:30a wife that helped and supported me even in business
- 4:33was very important and very good, right? Because
- 4:37I just think that motivation was helping me to
- 4:39go ahead and continue to work. Yes, we make the
- 4:42sacrifices, but we don't have to compromise our
- 4:45values in that process. So we plan things out.
- 4:48efficiently. We have our terms, we have our conditions,
- 4:51we have our policies and things in place to help
- 4:53with a lot of the prevention methods, if you
- 4:56will, to not get too caught up in a lot of different
- 4:58things that go against what we believe, number
- 5:02one. And number two, that possibly is not a good
- 5:04fit. So there has to be an alignment when it
- 5:07comes to working relationships. And so Flushing
- 5:11a lot of that out. We were doing that all before
- 5:13AI integration technology even started, right?
- 5:16So this is way back in 2000s, but early 2000s.
- 5:19And so working through that, it was like, wow,
- 5:22that's amazing having to do a lot of that manually.
- 5:26Looking back, I'm like, wow, we put in the work.
- 5:29But it was worth it because we really, not in
- 5:32a sense forced to work together, but we had to
- 5:34work together in order to succeed. And also,
- 5:36too, I noticed that you are a U .S. Air Force
- 5:39veteran. I respect that, man. And I appreciate
- 5:41your service and what you've done. My oldest
- 5:43son, he just got out of the Air Force, too. He's
- 5:46been in for eight years. So now he's in cybersecurity
- 5:48and doing well for himself. What did he do in
- 5:51the Air Force? He's a missiles engineer. He was
- 5:54into a lot of the automation, a lot of the technical
- 5:57engineering side of things. So he took a little
- 5:59bit of that into his career in cybersecurity.
- 6:01So that's helped him a lot. But yeah, it's been
- 6:05good. I was in for nine years, and I came out
- 6:09as a master sergeant. I was a security policeman,
- 6:12so I got to see all sorts of things. So how do
- 6:17you handle, because you work with your wife,
- 6:21how do you handle that work -life balance? How
- 6:26do you balance that? So it helps that we do work
- 6:30together, and so expectations are understood.
- 6:33As far as what our role and responsibility is,
- 6:35as far as finishing the home or in the business
- 6:37side of things. And so it really is being in
- 6:42agreement with what's important. Setting goals,
- 6:45setting expectations. We share same values and
- 6:48beliefs, so that helps a lot. And then just working
- 6:51through a lot of that as well. So as far as disconnecting
- 6:55the two, as far as a clean cut, you have to be
- 6:58intentional, right? I have to speak for myself.
- 7:03Plan date nights. Got to get away from the business.
- 7:06Go travel, whether you do a spa date or go out
- 7:10to a nice restaurant and just travel. Just do
- 7:13different things. Get away from the day -to -day
- 7:15work ethic. Because especially as business owners,
- 7:19we love to just jump into it and just work hard.
- 7:22And it's, oh man, we lose track of time. And
- 7:24about everything else. About everything else.
- 7:26You jump in and before you know it, it's 11 o
- 7:28'clock at night. Right, exactly. Where'd the
- 7:32day go? I know. And it does affect the marriage.
- 7:35It does affect the home. So it's definitely that
- 7:37balance, for sure. And that communication has
- 7:39to be open. Absolutely. Absolutely. Absolutely.
- 7:42How do personal values influence the types of
- 7:46relationships you build and the opportunities
- 7:49you attract? Yeah, first and foremost, as a believer
- 7:55in the Lord Jesus Christ, our faith is essential,
- 7:58right? When I'm working and I'm dealing with
- 8:01relationships or dealing with anyone at all,
- 8:03it's God first, right? My responsibility is to
- 8:05do good to everyone, everybody and to walk in
- 8:07love and walk in respect and that. So it's not
- 8:10always good and it's not always right, especially
- 8:13when it comes to working relationships. So I
- 8:16think setting expectations and just having that
- 8:18open communication with anyone saying, look,
- 8:20we may not share the same values. We may not
- 8:23even share the same beliefs. We may not even
- 8:24share the same goals, but. How can we work together
- 8:27to do something that's worthwhile in order to
- 8:30move this thing forward? So I'm always open to
- 8:32discussions about that without having to argue
- 8:35and debate, but to have a healthy conversation.
- 8:38Yeah, I think that's important. Are you, you're
- 8:41younger than I am, but I can tell. But do you
- 8:44remember the Brian song, the movie Brian song
- 8:48with Brian Piccolo, Gale Sayers? It sounds familiar,
- 8:52but if I haven't seen it. There's a verse. He
- 8:57goes, the Lord is first, my family is second,
- 9:00and I am third. And the name of the book was
- 9:03I Am Third. And a whole big thing on that. So
- 9:07it was right along the same lines of what you're
- 9:09talking about. Can people sense when someone
- 9:13is networking with an agenda versus networking
- 9:16with genuine intent? And what are the signs?
- 9:21Absolutely, yeah. We pick up on it. You can't
- 9:25hide it, right? Immediately. Right away, yeah.
- 9:29So they know if you're in it for the money, for
- 9:32just the sales, or they know that you're in it
- 9:34for them, right? So we always make it our aim
- 9:37to help others and to meet them where they're
- 9:41at, to close gaps, to fix systems, to really
- 9:45do high -quality work for our client base. And
- 9:49so genuine of it is so important. Knowing people
- 9:52is very important. That's like the first step,
- 9:53right? You got to get to know them first, right?
- 9:56And so listening helps a lot just to understand
- 9:58where they're coming from and just do what you
- 10:01can, do your best to work through that. You get
- 10:04to a place where it's, you know, we've done everything.
- 10:07We've talked about a lot of things, but yet things
- 10:10are just not working out. Then that's when, that's
- 10:13the discussion we have to do. When you go to
- 10:16a networking event, It's called having a servant's
- 10:19heart. You're looking to give and not looking
- 10:23to receive. You're looking to say, okay, how
- 10:26can I help whomever I'm talking to? How can I
- 10:29help you? And of course, there's a whole sequence
- 10:33of how you get to that point. First, you listen.
- 10:36You listen intently. You answer what they're
- 10:41saying. You're always concentrating on them.
- 10:44There's an 80 -20 rule. 80 % they should talk,
- 10:4720 % you should talk. And that 20 % should be
- 10:51thinking of questions to ask the 80%. So it's
- 10:54all about them. And by doing that, you'll get
- 10:59so much more out of it. Yeah, yeah. You've experienced
- 11:03adversity. How have life's challenges changed
- 11:08the way you build trust and connect with people?
- 11:13Yeah, it's just having a heart for people. It's
- 11:16you go through your own struggles, your own pains
- 11:18and your own suffering. But it's understanding
- 11:20that no matter how bad it feels, right? It's
- 11:24like we're not alone, even though we may feel
- 11:25it. But it is also something that is important
- 11:28to reach out to your point. It's better to give
- 11:31than to receive. So it's always putting the other
- 11:34person above you, which is humbling, right? It's
- 11:37a humility thing, but it is a virtue that is
- 11:41worth pursuing. And it does serve its purpose.
- 11:45and helping people to understand, okay, this
- 11:47person was actually for me, not against me, right?
- 11:51But adversity, yeah, we've tasted it so many
- 11:54times and so many different ways, right? Trials
- 11:56and tribulations, but whether it's caring for
- 11:59someone who's suffering or going through financial
- 12:01hardship, I can tell you in the beginning of
- 12:04our business was rough, right? I don't think
- 12:05we even made that much money in the first two
- 12:07years. And then it was really just... Working
- 12:10hard and over time and just to get to that place
- 12:12where, okay, we can now live off our business
- 12:15revenue now without having to go back to the
- 12:1795 job, right? And then over time, by the grace
- 12:20of God, it just went up and up. And then, of
- 12:23course, it dipped and we went through COVID and
- 12:25all this other stuff. But yet, we're still here.
- 12:28And so I'm thankful for that. Yeah, I did it
- 12:31backwards way. I was in the Air Force. I came
- 12:33out. I started my own business. I had restaurants,
- 12:37pizzerias. ice cream stores, all of that. And
- 12:41I got rid of all that and went corporate for
- 12:43about 15 years. And then I said, no, I'm going
- 12:48to stop that and go back on my own. So I kind
- 12:51of left the corporate world and went back on
- 12:53my own. And I'm 100 % happier for it. I can't
- 12:57work for anybody else. I think I'm too old. There's
- 13:01a lot of things changing out there too. A lot
- 13:04of things, a lot of things change. What role
- 13:06has mentorship? played in your journey? And how
- 13:10can professionals intentionally build relationships
- 13:13with mentors? Yeah, influence is leadership.
- 13:18So it's like you look for people who as well,
- 13:21okay, they're doing very well. So there's always
- 13:23a model to look at. For me and my church, our
- 13:27lead pastor, he's done a great job by grace of
- 13:30God to pour into my life, especially during the
- 13:33dark times, if you will. And it's just... changed
- 13:37me tremendously going through that process. And
- 13:39so, yeah, it's really, it's being mentored or
- 13:42in the church we call it discipleship. It's being
- 13:45mentored, but it's also being in a position to
- 13:46mentor others, right? So it's like, I'm being
- 13:49mentored. Okay, so who else can I mentor? So
- 13:52it should carry over from generation to generation.
- 13:55And I think for the younger people in your audience,
- 13:57I would say trust. Trust is huge. If you can
- 14:02build trust with people and they follow you and
- 14:05they believe what you're doing is worthwhile,
- 14:07then that's it, right? At least in the beginning.
- 14:12And I've seen that proven time and time again
- 14:14in the business context. When clients were leaving
- 14:17five -star reviews left and right all over the
- 14:20place over the years, it's okay. We've proven
- 14:22that we can do great work, right? Now they're
- 14:24putting a face to the work. It's okay. He's done
- 14:27very well and perhaps we'll follow him, but others
- 14:30won't. Right. Not everybody will do it, but that's
- 14:33part of it. And so we just want to be able to
- 14:35show what goodness looks like, what trust looks
- 14:38like and where we can go, which is a good place.
- 14:42Trust is a major factor. You never stop learning.
- 14:47Now, if you're lucky, I'm fortunate. I have a
- 14:50mentor and I'm an executive business coach. And
- 14:54here I am being coached by somebody else. And
- 14:57so I'm always looking for it. Now I have. a number
- 15:00of students, but you never want to stop learning.
- 15:06You never want to stop learning a different way.
- 15:08And you always have to be humble. And no matter
- 15:12how big and bad you get, you always have to remember
- 15:15where you came from. Mentoring is so important
- 15:20to me because I see where somebody else is thinking.
- 15:26I don't have yes men around me. I have people
- 15:28who say, You're an idiot. What are you doing
- 15:30that for? I'm like, okay. And then I have others
- 15:34that I can do that with. So to me, that's so
- 15:36very important. How do strong leaders create
- 15:40meaningful connections without relying on their
- 15:43title, position, or authority? It goes back to
- 15:48humility, right? It takes us right back there
- 15:52again, because it's like, we're not doing this
- 15:54for accolades and titles and recognition. and
- 15:58applauses of people and the fame which the world
- 16:01can give you and you can receive that kind of
- 16:05push yourself up there but strongly believe in
- 16:08the more strength right and so guys building
- 16:11it in building in us and allowing us to take
- 16:14place then i'm just like that's where he gets
- 16:17all the glory and i just trust him and thank
- 16:20him for it right so that's where we're heading
- 16:21right so staying home absolutely Okay, absolutely.
- 16:25Good piece of advice. What happens when someone's
- 16:29definition of success is based solely on achievement
- 16:32or financial results? And how does that affect
- 16:36relationships? Yeah, I think it comes down to
- 16:40a heart, the heart behind it. That's the goal
- 16:44is to be famous and to be accolades and to have
- 16:47success. And people are not part of that equation
- 16:50and care for them and doing well for them. then
- 16:54that's a very short -sighted thinking, right?
- 16:57It's very small. And even though it may be grandiose
- 17:00in one's mind, it's very short -thinking, short
- 17:03-sighted, if you will. So yeah, it's more than
- 17:06that, right? It comes down to significance, comes
- 17:10down to value, and it also comes down to purpose.
- 17:13So, and then ultimately legacy, right? So if
- 17:17I pass away, what am I leaving behind? What are
- 17:20people going to remember me by? So, you know,
- 17:23I'm intentional when it comes to that, at least
- 17:25nowadays. It wasn't always that way because I
- 17:28was very selfish for a long time. So it's like
- 17:30I think about me, right? Well, you got older,
- 17:33you got wiser and certain things had to happen
- 17:36to you. I'm a firm believer. Everything happens
- 17:39for a reason. You are where you are today because
- 17:42of who you were yesterday. And you had to get
- 17:46through that. to get to be the person who you
- 17:49are today. So it's very important. So, you know,
- 17:52when somebody asks you, if you were to change
- 17:54this or that in your life, how would you like
- 17:58that could happen? I said, well, if it changes
- 18:01the way that I am right now, don't do it. Don't
- 18:05take it out of my life. Because it took that,
- 18:08because you learn so much more from your failures
- 18:10than your successes, that don't change a thing.
- 18:14I lived it. I'm here, I'm living, but don't take
- 18:17that away. How can professionals align their
- 18:21networking efforts with a deeper sense of purpose
- 18:24instead of simply pursuing transactions? It goes
- 18:30to the why. Why am I doing this? And what am
- 18:35I doing it for? Or who am I doing it for? So
- 18:39these are questions we just have to ask ourselves.
- 18:41It's like a self -examination question. or introspection
- 18:44or whatever we do on the inside. It's the why.
- 18:48It's okay. I know I enjoy doing this. I love
- 18:51doing it and I'm good at it. Or perhaps I'm even
- 18:54gifted at it. So it's worth pursuing. If the
- 18:57desire is there, it's just a matter of just walking
- 18:59in that and seeing where it goes. But yeah, it's
- 19:03having a plan and having a purpose, but it's
- 19:06also knowing who is this for, right? Absolutely.
- 19:11Otherwise, why are you doing it? Yes. So why
- 19:14are you doing this? You're doing it just to make
- 19:16money. You can do anything just to make money.
- 19:19You can make money, but you have to see what's
- 19:21important to you. So, yeah. What qualities do
- 19:25you look for in relationships that have the potential
- 19:28to become long term partnerships? It's a good
- 19:32question. All right. So at the moment, we do
- 19:36have partnerships and clients that we've been
- 19:38working with for many years. So it goes back
- 19:41to trust. We can go through virtues and talk
- 19:44about what that looks like as far as a high quality
- 19:46relationship and especially in the context of
- 19:49business. But it is communication. It is hard
- 19:53work. It is discipline, right? It's being consistent
- 19:57over a long period of time because as we build
- 20:01a relationship with people in general, the longer
- 20:04you work together, the more you know more about
- 20:07each other, right? And so to continue to keep,
- 20:12That goal and objective in place helps out a
- 20:16lot, especially when it comes to expectations.
- 20:19So if I'm planning something out with a business,
- 20:21for example, and we're saying, hey, these are
- 20:24the goals that we have for over the next year,
- 20:27right? We don't necessarily have to go five,
- 20:2910 years, but okay, can we make it through this
- 20:31first year together as a business is working
- 20:34together and scaling together? Because if the
- 20:37answer is no. then the working relationship is
- 20:40not going to work, right? So for us, it's a very
- 20:42long -term solution, right? We solve problems
- 20:46in the market for businesses, but can we work
- 20:49together over the next year, right? We've been
- 20:51in business for 17 years. We plan to be in business,
- 20:54Lord willing, for another 10 more years. And
- 20:56we have ideas and plans about that. But the way
- 21:01things are going, we're still in this. And so,
- 21:04yeah, it's planning, seeing how we're aligned.
- 21:07big picture moves. Yeah. Consistency and persistence
- 21:12are the two main functions in business. If you
- 21:16over -deliver and under -promise, if you don't
- 21:21promise it, but you give them a lot, it's little
- 21:24things like that will show somebody else, all
- 21:27right, he's not just a one -trick pony. He's
- 21:30going to consistently do this and he's persistent
- 21:33in doing things correctly. Or I'm a military
- 21:37guy, so I conduct my meetings. I'm very simple.
- 21:41If you're on time, you're late. If you're early,
- 21:44you're on time. So I have people coming to the
- 21:48meeting right at 2 o 'clock, right at 1 o 'clock.
- 21:53I'm like, how can you prepare for this meeting?
- 21:57How can you do preparation work for this meeting
- 22:00if you're just coming in now? And after that,
- 22:05I was in a mortgage company and my brother and
- 22:08I started it. And we had, I think, 15 loan officers.
- 22:12And 15 minutes before the meeting, it was packed.
- 22:17Everybody was in there. Everybody was going over
- 22:19their notes. And it was very interesting because
- 22:23I only had to say it once. We have to say it
- 22:25once. Okay. So let's bring this podcast full
- 22:29circle. If a listener. wants to build a network
- 22:33that supports both professional success and personal
- 22:37fulfillment over the next 90 days, what one change
- 22:42would you encourage them to make? Wow, that was
- 22:47a loaded question, but I'll do my best to answer
- 22:49it. So 90 days. Yes, I could say come up with
- 22:54a plan and all those things, but it really is
- 22:57thinking deliberately through this. Take some
- 23:01time to really process what's going on, right?
- 23:05Because you're making a long -term commitment.
- 23:07We're talking business and we're serious about
- 23:09building a strong business that lasts throughout
- 23:12pandemics, if you will, right? We have to be
- 23:16very intentional as far as the plan, what we're
- 23:19doing. You have to ask questions, hard questions.
- 23:22Why am I doing this? What am I doing it for?
- 23:25And so forth. And really come to terms with that.
- 23:29And it's going to be very difficult if we just
- 23:31jump right into a business without really considering
- 23:34what's going on. So that's the point. You're
- 23:39so right. I can't even add on to that because
- 23:42you're so on point. If somebody wanted to contact
- 23:47you, wanted to be mentored by you, want to partner
- 23:50with you, how would they get a hold of you? Very
- 23:53easy to get a hold of me. So I have my website,
- 23:56transformdesign .com. I'm also on all the social
- 24:00media channels under Transform Design, LinkedIn,
- 24:03Alignable, all different networks. So yeah, you
- 24:06can feel free to even shoot me an email, elias
- 24:09at transformdesign .com. And yeah, I'll be happy
- 24:12to answer any questions and help navigate through
- 24:15any of these things. Perfect. Perfect. This conversation
- 24:20is a reminder that success is about more than
- 24:24numbers. At the end of the day, most people won't
- 24:27remember how many deals you closed, how much
- 24:30revenue you generated or how many awards you
- 24:33won. They'll remember you treated people, the
- 24:37lives you impacted and the relationships you
- 24:40built along the way. The strongest networks aren't
- 24:43built on transactions. They're built on trust,
- 24:46shared values and a genuine desire to help others
- 24:50succeed. Take one step this week. Reach out to
- 24:55someone in your network and with no agenda other
- 24:58than strengthening the relationship. Those are
- 25:01often the conversations that create the greatest
- 25:04opportunities. So if you found value in today's
- 25:07episode, make sure you like, follow and subscribe
- 25:10to Networking Unleashed, building profitable
- 25:12connections so you continue getting the best
- 25:15insights on networking and communication. And
- 25:18share this episode with someone who believes
- 25:20success should include both achievement and purpose.
- 25:24If you'd help strengthening your communication,
- 25:27building your stronger professional relationships
- 25:29and creating opportunities. through meaningful
- 25:33connections, visit michaelaforman .com. So until
- 25:36next time, lead with integrity, grow with purpose,
- 25:40and build connections that matter long after
- 25:43the business card game is gone. Elias, you're
- 25:47a great guest, and I just wish you all the luck
- 25:51in the world. Thank you. Appreciate it. Thank
- 25:53you for having me on, Michael. insights today.
- 26:03And of course, a big shout out to you, our amazing
- 26:06listeners, for tuning in and spending your time
- 26:09with us. If you're interested in my digital courses,
- 26:12being coached or having me come and talk to your
- 26:15company, just go to Michael and fill out the
- 26:19request form. Remember, networking isn't about
- 26:22being perfect. It's about being present. So take
- 26:26what you've learned today, get out there and
- 26:29make some meaningful connections. If you've enjoyed
- 26:32this episode, please don't forget to subscribe.
- 26:34Leave us a review and share it with someone who
- 26:38could use a little networking inspiration. Let's
- 26:41keep the conversation going. You can find me
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- 26:48foreman .com slash podcasts.