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Cracker Barrel Sells Maple Street Biscuits | Birmingham News
Cracker Barrel is shedding its Maple Street Biscuit spinoff, selling 16 locations to Biscuit Belly while keeping 35, aiming to focus on its core brand and boost profits after a rocky rebranding attempt that drew backlash—including from Donald Trump. The $36M purchase in 2019 didn’t pan out, as Maple Street contributed less than 2% of revenue. To further stabilize finances, Cracker Barrel also completed a $77M sale-leaseback deal on 26 stores to pay down debt, signaling a strategic pivot to strengthen the company’s long-term footing. Listen in comfort:Get a discount on a Soli Pillow…
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