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4x Founder Shreesha Ramdas on What to Do Before You Build Your Startup

When Shreesha Ramdas left Medallia after a $6.5B acquisition he decided it was time to reinvent.

At his 4th startup Lumber, before writing a single line of code, he hired a sales person and ran 200+ interviews across the industry to understand the real pain points. The interviews gave Shreesha the insight that though payments were a problem, it was neither big enough nor urgent.

But it was very difficult to hire workers, and even more difficult to retain skilled craft workers. In the U.S alone 41% of construction workers will retire in the next six years, leaving a massive gap in talent and…

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