Latest / Identity at the Center / #381 - Beyond Human: Taming the Wild West of Non-Human Identities with Steve Rennick
Transcript
- 0:04This is identity at the center. Welcome to the Identity of the
- 0:11Center podcast. I'm Jeff, and that's Jim.
- 0:13Hey, Jim. Hey, Jeff, how are you?
- 0:15Oh, not so bad yourself. Good, I got my Triceratops hat
- 0:19on today in honor of the Triceratops dinosaur.
- 0:24OK. Does that have any significance?
- 0:27No, I just thought it was a cool hat, and that's kind of like my
- 0:31thing everywhere. If I'm going to wear a hat, I
- 0:33think I should change it up every once in a while.
- 0:35Like your jackets at conferences, you always have
- 0:37different jackets that you're wearing.
- 0:39Yeah, that's a that was a very expensive hobby and we're going
- 0:43to a lot of conferences, so I haven't switched it up as much
- 0:47lately. But I don't know, I'm getting
- 0:49the urge to get back in there with the jackets.
- 0:52Well, you've worn hats at conferences.
- 0:54You wore the cowboy hat and ideniverse or this year I feel
- 0:57like you've wore. Did you wear a hat at Gardner
- 1:00last year? Because I remember we were
- 1:01sitting around the table talking with Head from Silver for and I
- 1:04remarked that you looked like a Vegas dealer or like an old
- 1:07timey casino dealer at the table.
- 1:10Yeah, that's a good one. So yeah, other than than wearing
- 1:15a different hat all the time, I've been working on something
- 1:19with one of my clients and helping them get ready for
- 1:24vendor demos. And I wanted to kind of bounce
- 1:27this off of you. And then we have a guest who is
- 1:30a practitioner and I'm sure he's going to have an opinion.
- 1:33So after we introduce him, we'll want to get his opinion on this.
- 1:36But the topic is, you know, what is your approach with vendor
- 1:41demos? Because I like to tell them,
- 1:43hey, specifically these are the things I want to see.
- 1:47Hopefully there's enough buffer time at the end that they want
- 1:50to do whiz bang things. But I'd like to, you know,
- 1:55structure the demo so that there's very little time for
- 1:59like slide Ware. Like if I have to sit through an
- 2:01hour presentation before you even share like a, a screen of
- 2:06your application, I'm I've lost interest.
- 2:09So I want to get on like you've got 20 minutes for slides if you
- 2:14if you really want to do them. Otherwise you can jump right in
- 2:17if you want to use that. I like to give specific use
- 2:20cases and then I don't like to score on 100 different aspects.
- 2:26I want to score on those use cases and then I want to score
- 2:30to be a reference point. You know, Now, if one vendor is
- 2:35like 10 miles ahead of the others, sure.
- 2:38But if you've got a cluster and they're pretty close, I think
- 2:42you use that information as you talk about, talk about it
- 2:45amongst your group. But I don't feel like you should
- 2:49say, oh, this vendor was a, a 4.5 and this one was a 4.6.
- 2:55We're going to go with the 4.6. Yeah, you covered a lot of
- 3:00ground there. So I think the first is what
- 3:02kind of demo is this? And to me, what you're
- 3:04describing sounds like an RFP demo of some sort where you
- 3:09know, the client is looking to purchase software of some sort
- 3:13or service and they kind of want to see how that works, which I
- 3:16think is very different than a demo of, hey, let me just learn
- 3:20about your product or your service or offering, whatever
- 3:22may be as could have generalized so.
- 3:24Right. Yeah.
- 3:25So not necessarily RFP, but like RFP style and yes, with the
- 3:31interest of purchasing something.
- 3:33OK, So that's the first part right is what is the purpose of
- 3:36the demo? Is it just general education
- 3:37become aware of something or is it an intent to buy right as we
- 3:41would say so I'm with you. I hate slides in demos.
- 3:44I want to see product, I want to see specifics.
- 3:46How does, how does your thing handle this thing right?
- 3:50Whatever that use case looks like.
- 3:51So I think you're pretty generous at 20 minutes of
- 3:54slides, I would say no more than 5-10 minutes tops.
- 3:58And I would score negatively if it takes you more than 10
- 4:01minutes to explain what your product does in slides because
- 4:03I'm not buying your slides, I'm buying your product.
- 4:06So let's see it work. And I'm with you, be
- 4:08prescriptive. I think vendors actually like
- 4:10this as well. Tell me what you want to see
- 4:13because otherwise it's like, OK, well, tell me about yourself,
- 4:15Jim. And it's like, OK, well, you
- 4:17wouldn't know, right? It's like all this stuff going
- 4:19on. So if you can be prescriptive,
- 4:21especially work with the vendor and say, hey, here's the things
- 4:24that are important to me, you need to show me at least these
- 4:27things. If we have extra time, great.
- 4:29Show me all the gravy or bells and whistles that you got that
- 4:32we didn't talk about that you think makes you special right in
- 4:35the space. Cool.
- 4:36But I need to see these 510 things, right?
- 4:40And so I think scripting that out for the vendor is super
- 4:43helpful for really everybody's OK.
- 4:44Can it do this? And don't pick easy stuff
- 4:47either. I would.
- 4:48That's right. You know, that's right.
- 4:50Can, you know, can your product create an active virtual crowd?
- 4:52Well, yeah. So can hundreds of others.
- 4:54Like, who cares? Like everybody could do that.
- 4:55Show me, you know, things that are of concern to me.
- 4:59I think we're going to have trouble with this.
- 5:01Show me how you address that in your solution.
- 5:04That kind of scenario. That's right.
- 5:05Yeah, I mean the demo, you have to assume multiple vendors are
- 5:09doing demos and how are you going to say 1 is better than
- 5:12the other? There's got to be some kind of
- 5:14differentiation. I even like to suggest to the
- 5:19folks who are involved with the scoring, you know, you user,
- 5:24user experience, security, things like administrative
- 5:28experience, like factor those into your answer as you're
- 5:32developing a score. I don't like to get too
- 5:34prescriptive on that because, you know, you might think
- 5:37security is more important. I might think user experience is
- 5:40more important and that's OK. Maybe that's why we were both
- 5:43part of the selection team. Yeah, for sure.
- 5:47And there may be some things you can change and some things that
- 5:49you can't, right. User experience, especially for
- 5:52buying a SAS product, you're buying the user experience like
- 5:55that's the way it works. So if you don't like that,
- 5:58there's variable what you can do, unless you're buying a
- 6:00solution that has like, you know, a million different bells
- 6:03and cogs and switches and stuff that you can kind of adjust.
- 6:06So yeah, I'm with you on that. I think, you know, at the end of
- 6:09the day, you want to pick a product that meets your needs
- 6:12both now as well as what you're, you're skating towards to right
- 6:17from a hockey analogy, right, where the puck is going, but you
- 6:21need it. But what you don't want to do is
- 6:22buy a product on promises. Oh, yeah, we'll be able to do
- 6:25that next quarter. Or yeah, that's on our road map
- 6:28for next year. Like, I would never assume that
- 6:32the product will do what it is until it's in, you know, general
- 6:35lease, it's in production. And I don't bank on promises.
- 6:39Yeah, no, absolutely. I mean, I think there is
- 6:42something to be said for road map items, but yeah, you don't
- 6:47want to put too much weight in them.
- 6:48Yeah. But if all your stuff is, if all
- 6:50your key use cases are road map items, how is it helping you
- 6:54right now or in the next 6 months, right?
- 6:56Yeah, maybe if it's, hey, this is something we're releasing
- 6:58tomorrow that's a little bit different.
- 7:00But are they going to nail it on the first try or is there going
- 7:03to be a bunch of patches and bugs you need to work through?
- 7:05Like, are you, are you paying to be a Guinea pig, you know, a
- 7:08tester of new functionality that that always concerns me.
- 7:12I mean, I remember going through this a long time ago through an
- 7:14IGA selection. And I won't name the company,
- 7:17but they were literally doing development on the product at
- 7:20night after I had feedback during the day before to say,
- 7:23Hey, can it do this? What about this?
- 7:25And it would show up with a new build of this on premise IGA
- 7:28solution was like, oh, we added it in last night.
- 7:31I'm like OK, so. I don't think or a bad thing,
- 7:34I'm not sure. Yeah, I, I, it's probably a
- 7:36little bit of both, because if, you know, I shouldn't be
- 7:39special, you know, I'm buying a product for identity governance.
- 7:44It's like, OK, should be able to do onboarding and offboarding
- 7:47and accessory. It was like, that should be
- 7:49basic stuff if I'm able to. Yeah.
- 7:51If I'm designing the product and they're fixing it overnight, I
- 7:53guess that speaks to the agility with which they respond to their
- 7:56customers. But why wasn't it there in the
- 7:581st place? This is the first time I've ever
- 8:00heard like basic things, you know, like that exceptionally
- 8:02agile methodology. Totally right, Steve, I, I agree
- 8:07with you guys too in, in terms, especially in terms of the
- 8:09market texture stuff, right? Nothing drives me more insane
- 8:12than when I show up to a demo call and we go through, you
- 8:16know, 20 slides of slide where what I typically do is I put
- 8:19them on the spot, right? I will, I will say I'm already
- 8:21aware of what your product does. Here are the use cases that I'm
- 8:24looking to to to implement by leveraging your product.
- 8:29Let's go through those use cases and then I usually tell them
- 8:33that I understand what your capabilities are and I
- 8:37understand what your competitors capabilities are.
- 8:39I want to hear from you what differentiates you from the
- 8:41competitors. We all know who they are sell me
- 8:44or where's. So usually that's a it's a, a
- 8:46good starting point. It kind of cuts through all that
- 8:48stuff and and, you know, gets us to a point where, you know, it's
- 8:51not necessarily a time waster for either side, which I, I
- 8:53think some do appreciate, right, that not everybody wants to go
- 8:57through all those slides. It's usually just a, you know, a
- 9:00standardized sales pitch that they have to do.
- 9:03Yeah, that's a great tip. I mean, because I think you can
- 9:05say, yeah, I don't need to be educated and I am.
- 9:09I already know what it is, right?
- 9:10If you're a salesperson coming in, you don't know what's your
- 9:14potential customer knows. So sometimes they started at the
- 9:17basics and it's like, yeah, yeah, yeah, I get it.
- 9:19I know, I know, I know. Like if you can tell them, it's
- 9:21like, hey, look, we're an experienced, I am group.
- 9:23You don't need to spend 20 minutes telling us the
- 9:26difference between authentication and
- 9:27authorization, right? Or whatever.
- 9:28Maybe. I love that, you know?
- 9:31Prescription. I have a shameless promotion for
- 9:33the Identity at the Center podcast sponsored sessions.
- 9:36If you are able to watch a sponsored session and educate
- 9:40yourself on that particular product, it does cut through
- 9:42most of those things. We were making a call, which I
- 9:44think I gave you guys that feedback early on.
- 9:46It's something that I really appreciated and enjoyed when I'm
- 9:48looking through those products. It it, it, you know, invaluable
- 9:52to me to to listen for 1/2 an hour, 45 minutes about what
- 9:55someone's product does. The elevator pitch gets done
- 9:57there and then by the time I'm getting to them, I'm educated
- 10:00about their product and we're having a relevant conversation.
- 10:03That's really kind of pushing us to the point where we can see is
- 10:05this viable for me or is this just, you know, something that's
- 10:09slide, right? Yeah.
- 10:12Thanks for that. Yeah.
- 10:14I think that's what's great about the sponsor sessions is
- 10:16that they actually some of them get more downloads than the
- 10:21regular sessions. And I think it's just for that
- 10:24reason that folks are out there in the market and they're always
- 10:28looking for solutions. If you can kind of filter things
- 10:32in or out based on a 45 minute podcast like that's awesome.
- 10:36That's a great use of time. Not not everyone has access to a
- 10:40gardener or a cooping or coal or a forester either, right?
- 10:43They don't have an analyst at hand that they can call and and
- 10:46that's not your financially available to a lot of people.
- 10:49So it's certainly something that could help them out and and
- 10:51definitely a tool I would suggest that the listeners or
- 10:54other practitioners would leverage.
- 10:57I'll disagree because you have access to Jim and me.
- 10:59So you know, you can, you can ping us on LinkedIn.
- 11:03For whatever reason, there's something in the water.
- 11:04I've got a bunch of like pings in the last week or so of like
- 11:07people who are in the product space and looking to develop
- 11:10something and they want like thoughts on kind of what they're
- 11:13thinking or validate market research or whatever it may be,
- 11:15right? Hey, I, if I have the time, I'm
- 11:17happy to, to share it with anybody out there.
- 11:19I will give you, you know, my two cents.
- 11:22It may not be valuable, but at least it'll be two cents.
- 11:25Well, with inflation, it's like hardly worth anything but.
- 11:28My $0.02 Canadian is worthless essentially, right?
- 11:33So you yourself are not worthless.
- 11:35You are. You are valued member of the
- 11:37team. And we really ought to get to
- 11:39introducing you, but I did want to pick on one thing that Jeff
- 11:42said, which was like, hey, what's it going to do for me in
- 11:45six months? And I kind of feel like
- 11:48especially in this day and age of software as a service, like
- 11:52you're paying for that service full price on day one, right?
- 11:57The day you sign the contract, the bills start coming and
- 12:01you've got to get something out in production quickly.
- 12:04And I think you put the vendor on the spot to say how do I get
- 12:07something up and get value from this product quickly like and
- 12:12and then you get an idea of what they think is quickly.
- 12:15Yeah, I mean time to time to market is not just for like
- 12:20products, it's also for your IAM program.
- 12:23You know, how do you get something out there?
- 12:24And not everything can have a three to five year program time
- 12:28to value, right? We're not talking about legacy
- 12:31IGA implementations anymore. Things have to.
- 12:33You have to be able to show value quickly.
- 12:36Yeah, here's a, you know, $1,000,000.
- 12:38I'll see you in three years. That doesn't cut it anymore.
- 12:41Yeah. Yeah.
- 12:43Why don't we go ahead and introduce you Steve formally
- 12:44since we've already got conversation going.
- 12:46So for people who don't know Steve, I'm not sure who who
- 12:49would that be because we see your covers all the time, but
- 12:51Steve Renick, he's a senior leader with for IM Architecture
- 12:54at CN. Not very easy for me to say.
- 12:56Steve, you've been with us a couple Times Now.
- 12:58I, I think we were counting before we hit record.
- 13:00I think it's your third and a half time on first time was way
- 13:05back at Gartner in 2023. So a couple years ago you were
- 13:08with us at identity squabble at Identiverse.
- 13:11Early this year you're, you're part of Jim's team.
- 13:14And then the and then today is 3 and then the half is a long time
- 13:17ago. We asked a bunch of people
- 13:18what's the difference between digital identity and identity
- 13:21and access management. So we played a clip that you
- 13:23graciously sent in and kind of had a conversation on that.
- 13:25So welcome back for the third and a half time, if that makes
- 13:30sense. Thank you.
- 13:31It's an absolute pleasure. I am the identity, the identity
- 13:34at the center fanboy. And so I'm I'm constantly
- 13:38listening and even when I found you guys, I think it was an
- 13:42interesting thing where I stumbled across it and I
- 13:46listened to an episode and I was immediately hooked.
- 13:48It really helped me to get a perspective of what other people
- 13:51were seeing and ask them questions about.
- 13:53And I was pretty early on in, in my identity journey, at least
- 13:57you know what I considered to be the identity journey at Siena.
- 14:00And I went back and I listened to every episode from the start
- 14:03to catch everything back up and then God level set and yeah, no,
- 14:07no, a lot of things have changed and adapted and adopted and, and
- 14:11you guys have done really well. So I'm proud to be here.
- 14:14I'm certainly proud to, to tell anybody I can about the value of
- 14:18the show. And I just appreciate everything
- 14:20you guys do. Well, I appreciate that.
- 14:23I always cringe when somebody says they went back and listened
- 14:26to early episodes 'cause, you know, they sound like crap.
- 14:29They sound like we didn't know what we're doing and that's the
- 14:31truth. The content I thought was good,
- 14:33but you know, the audio quality was definitely not there.
- 14:35And then we started doing video, I don't know, a year, year and a
- 14:38half ago at this point. So you've been early on with us.
- 14:41So definitely appreciate your support for the years we saw you
- 14:44at Adenoverse. You're part of the Adenos
- 14:46Squabble team. So that was your first time
- 14:48being part of, I think, you know, this kind of game show
- 14:51thing. And you know, we did one
- 14:53recently at Authenticate Fido Feud round two.
- 14:55Stay tuned. The video for that will be
- 14:57coming out hopefully by the end of the year.
- 15:00If you were there, you know how it ended.
- 15:02I won't spoil it any more than I already have and some other
- 15:04episodes that might be coming up, but it was a lot of fun.
- 15:07We've got other game shows that we're going to be pulling out
- 15:09for Ideniverse and DC later this year.
- 15:12I think it's November 19th and 20th if I recall.
- 15:15And then Gartner going to do another one as well, which is in
- 15:18both of them are called majority rules.
- 15:20So I'd actually tested this out at sale point navigate a couple
- 15:22weeks ago. It went pretty well.
- 15:24The the audience really liked it.
- 15:26I've got to work on some of the, you know, specifics around the
- 15:29questions, how it works out. If you're going to be at
- 15:31Ideniverse DC or Gartner in Grapevine, TX in December,
- 15:35please come check out the session.
- 15:37We have a new game show. It is audience participation.
- 15:39Use your phone to play. It's called Majority Rules.
- 15:42So we have a good time with that.
- 15:44So with that, all that said, what was it like being part of
- 15:49the losing team again for, you know, Jim, you're, you're over 2
- 15:54at this point with Family Feud style games, but tell me, take
- 15:57me behind the scenes, what was the strategy going in?
- 16:00I, I, I still struggle with the losing team side there.
- 16:03I think there's some controversy around a couple of the answers,
- 16:07and I know Mr. David Mahdi would agree with me that I think maybe
- 16:11one of those things could have shifted the tide in our favor.
- 16:14So I definitely think that it was a wonderful experience.
- 16:20The trial participation was great.
- 16:21Everybody was having fun. And I guess that that's the
- 16:24whole point. I really enjoyed it and I was
- 16:27excited to be up there in front of everybody.
- 16:30And, and we're right beside the Nhi Pavilion too.
- 16:33So there was lots of activity happening around and lots of
- 16:35people standing around and, and watching too, not just the, the
- 16:37seated participants, but the yeah, it, it was, it was a fun
- 16:41experience. I still say that, you know, we
- 16:43should have had a a ruling around the machine identity
- 16:45versus, you know, service accounts or whatever it was.
- 16:50Yeah, I think that's the hard part is, you know, you put
- 16:53judges on the spot and you know, we had judges there as well.
- 16:55And it's, this is so far happened in every game that
- 16:58we've done that's been like that where you're trying to
- 17:01interpret, OK, is this answer close enough to that one or how
- 17:05specific do we need to be? So it is a lot of fun.
- 17:08I, I certainly enjoy it. And I get a kick out of some of
- 17:10the answers that we get, you know, from people and sort of
- 17:12the reactions and stuff like that.
- 17:13So it was definitely a good time past that.
- 17:16What have you been up to, I guess since what was that June
- 17:19of this year? So it's been what, 3-4 months
- 17:21since then? Yeah, yeah, I've, I've had a
- 17:23couple of panels and speaking engagements and webinars and
- 17:27things pretty much all related to non human identities, which I
- 17:30think we're, we're going to touch on a little bit today.
- 17:32The hot topic. And and you know, obviously
- 17:34it's, it's something that that touches most infrastructures and
- 17:38organizations and, you know, very few I think are, are
- 17:41handling it in a, in a way that the we would, we would think
- 17:44would be, you know, a good way to handle it, right.
- 17:46I think a lot of it gets ignored and there's a lot of tech debt
- 17:49there. So, you know, trying to spread
- 17:51the word and, you know, get some ideas about how we might solve
- 17:54for those things as practitioners.
- 17:56So, yeah, so I did identity week America, which was a good
- 17:59experience. And then most recently, I
- 18:02attended Sector, which is Black Hat, NI Guess Toronto.
- 18:07So that was an interesting perspective for me.
- 18:09I got humbled a few times in a few sessions.
- 18:11We're deeply technical on the cyber side, but definitely
- 18:15learned a lot and and felt like it was really a worthwhile time.
- 18:19Good to crossover. I think if you stick just to the
- 18:22identity conferences, typically you'll see a lot of repeated
- 18:25content. I'm sure you guys see the same
- 18:27thing. You travel to a lot of those as
- 18:29well. But sometimes flipping in a
- 18:31cyber conference gives you a different perspective.
- 18:34And I'm really big on perspective, so it's a it's a
- 18:36good thing for me. So Steve, you played a role in
- 18:41the in the Mr. NHI, they lose some NHI workshop at Identivers
- 18:48and I thought it was a great event and I thought you're 1 of
- 18:53the highlights. I just First off, it's just like
- 18:56you had like a very powerful practitioner based perspective.
- 19:02So I don't want to answer my question for you, but my
- 19:04question is like what is? What do you figure is like the
- 19:09unique piece that you bring to the conversation?
- 19:13I I think in, in that particular instance, there's been a lot of
- 19:17vendor focus, right? So it seems like the vendors
- 19:19are, are the ones that are driving what we're learning
- 19:21about non human identities, right.
- 19:23And one of the biggest things that I see is that many of the
- 19:27solutions that, that are available to us as practitioners
- 19:31are things that are helping us to not necessarily remediate the
- 19:38tech debt, but make it a little bit better, right?
- 19:41So, you know, I think I, I used the terminology in some cases
- 19:44it's, it's like putting lipstick on a pig, right?
- 19:46So you have a bad tech debt problem, you've got an issue
- 19:49with something and we're going to make it a little bit better.
- 19:51So I would give you an example in the instance of, of having a
- 19:56service account, right? You might discover the service
- 19:58account, you might see the credential hasn't been rotated
- 20:00in, in X number of years. And that might be a compliancy
- 20:03issue. And now you need to find an
- 20:05owner and have that owner rotate the credential.
- 20:08Doing that visibility wise through an NHI solution is
- 20:11relatively easy. It's a centralized location
- 20:13where you can plug into all your different ID, PS and and and
- 20:16pull all those things in there and then see them.
- 20:19But realistically, if you don't address the root of the problem,
- 20:23which is why do you have the service account?
- 20:26Why isn't the credential being rotated on a regular basis?
- 20:30Is there something else that you could be doing that wouldn't
- 20:33require you to have the service account and have the trend flow
- 20:35rotated on a regular basis, IE something that isn't a static
- 20:38secret. You don't go through that
- 20:40checklist. You are basically just going to
- 20:42have to keep going back over and over and over and over again to
- 20:46solve for those things. Now there are portions of your
- 20:49environment where it's just unavoidable tech debt, it's
- 20:51legacy. It's something where, you know,
- 20:53you kind of have a a tear and I don't want to get too deep into
- 20:56it because I'm sure we'll we'll talk about it later.
- 20:58But like I kind of look at it like an approach of a tiered
- 21:00approach. If I have an account of this
- 21:03type. So I'll use the example of a
- 21:04Windows based service account. Tier one for me might be that it
- 21:09is the credential is vaulted in an enterprise solution and it is
- 21:12rotated automatically. So ownership is purely to say,
- 21:16do you need this life cycle wise?
- 21:18It's never to go and say, hey, it's audit time again, time for
- 21:22you to change the password, do this thing right.
- 21:24So you'd have that tier and then you're probably gonna have
- 21:26things that that don't support the automatic rotation.
- 21:29So in that instance, you're kind of getting down to the idea of,
- 21:31well, we need to rotate it at least once every 365 days if
- 21:35that's your policy. And here's how we do it in a
- 21:38streamlined fashion. Here is where you're where
- 21:41you're going to have to change that password.
- 21:44Here is all that information to make it easy on you when it
- 21:47comes time to do that. And you can plan those things
- 21:50ahead of time. And then of course, the, the,
- 21:51the last part is just, you know, you don't have the choice of
- 21:54doing that or no one can't find an owner.
- 21:56And you know, we kind of have to leave it as an exception.
- 21:58And then you you probably would look at compensating controls to
- 22:01to try and restrict what that service can can do so.
- 22:05You know, I, I feel like I realized why MHI is getting so
- 22:09much spotlight. I think, you know, zero trust
- 22:13got a lot of spotlight and then it got turned into a marketing
- 22:18buzz or marketing term. Same thing with AI And look,
- 22:23zero trust is no joke. I mean, as far as I'm concerned,
- 22:26it's one of the most significant things like architectural
- 22:30frameworks we have in cybersecurity.
- 22:33I think that obviously AI is a joke ether, but I don't think
- 22:37NHI is a joke either and I do see it popping up more in like
- 22:42marketing literature. The reason I'm bringing all this
- 22:45up is I think there is a big difference between Nhis and
- 22:50human identities. I feel like we've got a set of
- 22:54best practices around managing human identities, especially on
- 22:58the workforce side. Right?
- 23:00It's like there should be a a source of truth that like an HR
- 23:06system, you should use multi factor authentication.
- 23:09Well, let's just take those two examples and then the HI land.
- 23:13There is no multi factor authentication for the most
- 23:16part, right? There is some, I've seen some
- 23:18point solutions out there and they're neat, but for broad
- 23:22scale adoption it's not really probably going to happen in my
- 23:26opinion. System of record, I mean, who
- 23:30creates all their NHS and system of record?
- 23:32It's, it's just not even even if you did have a set of best
- 23:35practices, that wouldn't be one of them.
- 23:38So how do we solve this? I mean, I feel like there's a
- 23:44lot of smart people working on the problem, but it's such a
- 23:47hard problem. Yeah, well, I would say this.
- 23:52If you're walking around with a hammer for long enough,
- 23:54everything starts looking like a nail, right?
- 23:57And I think the issue is as identity practitioners, we are
- 24:00looking at all of these NHI issues with an identity lens on.
- 24:06And, and that identity lens has been primarily focused on
- 24:09workforce and human identities for a very long time.
- 24:13And, and I kind of want to go back to something else that you
- 24:15said in that too, is like, we feel like we have a pretty good
- 24:17grasp on, on human identities. I think most organizations still
- 24:21struggle with some of those things, right?
- 24:23They, they still struggle And, and it, it's been many, many
- 24:26years where we supposedly had the check box on those things,
- 24:29MFA everywhere And, and to your point, streamlined life cycle
- 24:33across your entire organization. The problem with NHIS is that
- 24:39they are so different in so many different ways.
- 24:41And I also want to say the NHI term is kind of really, really
- 24:46broad. And you know, we're, we're,
- 24:48we're kind of just throwing a bunch of stuff into that term
- 24:51when realistically the ones that we're probably talking about
- 24:54are, are, are kind of like the machine identities.
- 24:56And we also include personal access tokens and API keys and
- 25:00all those other things. And they're all going to be
- 25:01treated differently. And I think that's, that's one
- 25:03of the bigger differentiators for me is human identities are
- 25:05relatively easy to, to classify and keep in, in a category.
- 25:09But you're going to have sub categorizations of NHIS that are
- 25:13going to be treated entirely different in your, in your
- 25:15environment, not just from a life cycle perspective, but as
- 25:17you mentioned, an authentication and authorization perspective.
- 25:20So, you know, it's, it's vast and it's bigger than human
- 25:24identities or workforce identities.
- 25:26And we still haven't done all the things we need to do on, on
- 25:30that side. And now we're faced with, with
- 25:33all these things. And I, I think that's why we see
- 25:35it kind of tailing back a little bit.
- 25:37You're bang on. No system of truth, no source of
- 25:39record, no way to really do life cycle.
- 25:41How do you maintain ownership? How do we do the notion of least
- 25:45privilege for these things? And and, you know, make sure
- 25:48that that's somehow maintained over time.
- 25:50Life cycle for non human identities, you could argue in
- 25:54certain cases should not be directly tied to a human.
- 25:58There may be a human in a loop, but in the instance of an
- 26:01application or a container, why wouldn't you want to try and and
- 26:05and join those together? And that way when the life cycle
- 26:08of the application is over, IE you're sunsetting this
- 26:11application, all the non human identities that are associated
- 26:14with that application would subsequently be be sunsetted as
- 26:18well or, or decommissioned in that sense, right?
- 26:20Rather than this idea of, Oh yeah, well, we didn't use that
- 26:23app for the last two or three years, It's gone now.
- 26:27And I've pulled in an NHI solution and now I see that
- 26:30there's still 5 service accounts and three API keys and a bunch
- 26:33of other things that were associated with that.
- 26:35And they've just been sitting there for that that like the
- 26:37time, right? So.
- 26:39Yeah, I want to follow up on a point you made there, the term
- 26:43NHI. I also like this like become
- 26:46controversial, right? We had Felix on the show few
- 26:49months ago and he doesn't like the term.
- 26:52I almost kind of think it's like just a bucket, almost like, you
- 26:58know, for to help the human brain organize things.
- 27:02OK, you have humans and then you have not humans, just like you
- 27:05have employees and non employees.
- 27:08It's a non employee population. That means a lot of different
- 27:12things. But generally speaking, it does
- 27:14mean human beings. But when you get into the non
- 27:19human identities, you've got devices, you've got generally
- 27:24speaking, workloads, but even within workloads you've got
- 27:27service accounts and not service accounts.
- 27:30And the not service accounts have always been hard to manage.
- 27:34And now with like Terraform and things like that, it's just a
- 27:38whole new ball game. But I don't even think like
- 27:41machine identities. Maybe that's too general of the
- 27:43term. You're talking about devices
- 27:45because device and I here I am, Jeff Troy, I can't believe you
- 27:50using the term device identity, but here I am.
- 27:54I'm saying device identity because it's part of the Zero
- 27:57Trust framework, right? Like if I can match Steve up to
- 28:01the device I know Steve uses and they can pat, I can pat.
- 28:06Either it's a managed device or it's passed some kind of health
- 28:09check. I'm going to let Steve move
- 28:12forward and have access to this resource.
- 28:16And then also on machines I've got like thermostats and other
- 28:20things that you know, those are the ones I really don't think
- 28:23have identities. I think they just have accounts,
- 28:26they authenticate, they report data, etcetera.
- 28:29All right, I'm not going to go down that road, but let me.
- 28:33Jim, how can you have an account without an identity?
- 28:38Oh my gosh, we're not going to go into the chef because
- 28:42otherwise we will never get back to Steve and there's.
- 28:45A thought on the nomenclature though, right?
- 28:47Like so, so this, this idea, I don't think it matters, right?
- 28:50And this is just my opinion. I, I only bring up the NHI thing
- 28:54because it's a hot topic. Some people like it, some people
- 28:56don't. I'm kind of of the mindset as
- 28:58long as we're talking about it and it's bringing awareness to
- 29:02what that might mean in organizations from a
- 29:04practitioner's perspective, I don't care what you call it
- 29:07because the notion of sub classification is going to have
- 29:10to happen regardless. Further to what I was just
- 29:12saying before, right? You've got 10/20/30 fifty
- 29:17different types of non human identities and you know, your
- 29:20standards and and compliancy metrics for each one of those
- 29:26are going to be vastly different.
- 29:28So you're going to have to sub categorize all them.
- 29:30So call it all NHI if you want, and then sub categorize the, you
- 29:34know, the type of non human identity and then go from there.
- 29:37Because let's face it, when we get to the point where we're
- 29:39developing policy against these things, nomenclature does
- 29:43matter, right? So calling it an NHI is fine.
- 29:46But then, you know, a sub categorization explicitly
- 29:50calling out the type of non human identity is going to be
- 29:52critical because there's going to be differences in policy and
- 29:55and and compliancy requirements against each and everyone,
- 29:58right? So I'm going to just say
- 30:00something rare. I agree with Jim somewhat in
- 30:04that there is, I think the human brain likes to put things in
- 30:08buckets. So you get humans and you get
- 30:10non humans and then under humans you've got employees,
- 30:14contractors, partners, customers, citizens, blah blah
- 30:16blah, right? And on the non human side you've
- 30:19got machines, devices, agents, service accounts, like all that
- 30:24kind of stuff. So I want to try and simplify
- 30:27this for the people who are like, I don't know what the heck
- 30:30these guys are talking about anymore.
- 30:32So when we talk about Nhis, like what should people know about
- 30:37that? Are they just a alternative form
- 30:41of like a human identity? It's still an account.
- 30:43It still has a secret assigned to it, either a password or
- 30:47certificate or something. You still need to create them.
- 30:50You still need to remove them. You still need to change their
- 30:53authorizations. Is that too simple of a way of
- 30:56looking NHI or are there other things that as a practitioner I
- 31:01should know about NHI from your perspective Steve?
- 31:04I think it, I think that's OK, honestly, I think it's OK to
- 31:08simplify things and and then kind of dig deeper as you, as
- 31:11you get into it. You know, I would say that there
- 31:14are some instances where we're kind of talking about secrets
- 31:17and not necessarily identities when it comes to NHI.
- 31:20They, they just get blown together and we end up solving
- 31:23for it in one way because no one really wants to own secrets
- 31:26match, but overall in organizations anyway, right.
- 31:29So this is kind of bringing awareness to it and a lot of the
- 31:32NHI solutions are starting to focus heavily on secrets
- 31:34managers because they know that's where the information
- 31:37they need is, right? That's where the visibility is.
- 31:39And then subsequently being able to transition potentially
- 31:41between secrets managers where you need to is an added benefit
- 31:45to organizations. So like that's one thing I, I
- 31:48know it's kind of branching off of what you were asking, but it
- 31:50is one benefit that I'm seeing from some NHI solutions where
- 31:55historically it would be challenging to have a single
- 31:57pane of glass. I hate that I just said that
- 32:00related to secrets management, right?
- 32:02There used to be in the old days a notion that we would build it
- 32:07and they would come. So I am going to put an
- 32:10enterprise secrets manager in our company and everybody is
- 32:13going to come to it. And that's where they're going
- 32:15to get their secrets and that's where you're going to do their
- 32:16vaulting and everybody's going to come to it.
- 32:18We're all going to be happy and there's only one place to look
- 32:20there. They'll be nowhere else.
- 32:22That didn't last very long, right?
- 32:24Cloud came, SAS came, the expansion came, and even when it
- 32:28was located in OMCRAM, all kinds of shadow organizations that
- 32:33were doing secrets management in their own ways.
- 32:35So I think one of the things that inadvertently NHI solutions
- 32:38are looking to solve is that ability to just meet you where
- 32:42you are and as a practitioner or stakeholder related to that is
- 32:45incredibly important, right? So if I go to a developer and I
- 32:49say, Hey, guess what, you're operating in AWS right now and I
- 32:52know that you have a lot of features and functionalities
- 32:54that you like with with key manager, but I need you to come
- 32:58and use X solution. They're going to say no.
- 33:02And if they did say yes, they'd say yes for one or two things.
- 33:04And then they'd go around me and do it some other way.
- 33:07So the the the thing that it's solving for is a centralized
- 33:11location where you can have visibility into multiple secrets
- 33:14managers across your clouds, across your on Prem
- 33:16environments, and then being able to actually have visibility
- 33:20and and actually actually ability into each one of those
- 33:23things. So it's kind of an added benefit
- 33:25that that could be a selling feature for folks, you know, if
- 33:27they're looking to solve for that.
- 33:29But I think the the meeting and where they are really important
- 33:32and and again, it it the the point gets even further when
- 33:35you're talking about how to control non human identities or,
- 33:38you know, kind of rain them in which I assume we'll we'll chat
- 33:41about at some point here too. So.
- 33:43Well, I like that tenant of meeting people where they are
- 33:46because you're absolutely right. People are like water.
- 33:48They will float around the rock. The rock in this case is like an
- 33:51enterprise vault that nobody wants to use because it just
- 33:53sucks. What are some other things that
- 33:56you can think of? So what I'm thinking here is
- 33:58like, OK, if you could go back in time knowing what you know
- 34:01now and say, OK, we need to get a handle around NHI for our
- 34:05organization. What are like the first two or
- 34:07three steps that you would take that someone out there is
- 34:10listening today? And they're like, man, I don't
- 34:12even know where to start. Like how would I get through
- 34:14this? Like what are the first two or
- 34:15three things to think about to kind of get them started on
- 34:18their path? Yeah, I think, I think, you
- 34:21know, if, if you already have an environment that you've
- 34:23inherited and you can't start net new, that's the question,
- 34:27right. We're we're not talking about a
- 34:28net new Greenfield, we're talking about I have an
- 34:30environment that I need to address.
- 34:32I think visibility is key, right.
- 34:34You have to know what you're dealing with.
- 34:36And if you don't, you can't really address it in in the way
- 34:39that you'd need to. So getting something that can
- 34:41provide you visibility into what non human identities or service
- 34:46accounts that you have in your organization is, is, is a really
- 34:49good starting point. I would say the next one is tied
- 34:53to Jim's idea or the thing that he said earlier about there's no
- 34:56system or true source of record. So that's a real problematic
- 35:00thing. And we saw it early on with
- 35:02service accounts where they were just being created ad hoc.
- 35:05I need a service account. Great.
- 35:07You created a ticket. It came to the account
- 35:09management team and somebody provisioned that service account
- 35:13in an ad hoc way. So they did it this way for this
- 35:15account and the next one that came in, they did it a different
- 35:17way. There was no standardization or
- 35:19automation in place to say these are the attributes and things
- 35:22that I need to have for these service accounts to make them
- 35:25manageable over time. A reasonable description, an
- 35:28owner, absolutely classification within your directory, services
- 35:33like those would all be important things.
- 35:35If you don't do that, we hear this term all the time, your
- 35:39data is not clean, your identity gaze not clean.
- 35:41That one drives me a little bit crazy because I haven't met
- 35:44anyone yet who can tell me what clean identity data looks like.
- 35:47And, and that I can just take that and just make my data clean
- 35:50and then kind of walk away and retire, right?
- 35:53I love the idea of that, but I would love if someone could
- 35:57steer me in the right direction to even some documentation or
- 36:00something that says this is what it should look like.
- 36:03So it's, it's that, right? You're creating tech debt by
- 36:06doing things ad hoc. So that would be the second
- 36:08thing thing I would say is make sure that you have a
- 36:10standardized process for each type of non human identity that
- 36:13you're creating. Don't create things ad hoc.
- 36:16It may be in different locations, right?
- 36:18Because there are a lot of cooks in the kitchen.
- 36:20This is another issue with with non human identity creation is
- 36:24it's not just the identity team that's creating them.
- 36:26For service accounts in Active Directory, you kind of have an
- 36:28advantage because you could say this is how all accounts get
- 36:31created here and these are the people that can do it.
- 36:34Now you have cloud, now you have SAS, now you have local accounts
- 36:36on on various things and you know, it's it's very unwieldy.
- 36:41So the visibility will help with that.
- 36:42The classification would be something that you would have to
- 36:45address and then standardization of what it should look like in
- 36:49an ideal state for each one of those non human identity types.
- 36:53Steve, I love the way you talk about these things.
- 36:57You said you, you dropped the term agile like when you jumped
- 37:01into the the fray here, you dropped the term agile.
- 37:05And I think agile is great. I think scrum is great if it
- 37:09follows the scrum process, if it's just like, hey, we're just
- 37:14going to do 15 minute stand ups and then we're just going to go
- 37:18off and work on what we want. And it's just a way to not do
- 37:22project planning. I think it's crap.
- 37:25So why am I bringing that up? I also think this term source of
- 37:30record gets abused sometimes where people they'll say, OK,
- 37:34what's your source of record for your contractors?
- 37:37And some somebody will tell me Active Directory or you know,
- 37:42I'm sure I'll head, I'm like, that's not a system of record.
- 37:45You're just trying to bypass the process and not really manage
- 37:50the contractors and just put them into Active Directory.
- 37:53So I know it's kind of off topic, but because you brought
- 37:58up the system of record topic and all that, I wanted to get
- 38:01your opinion. Can Active Directory be a system
- 38:04of record? Can Active Directory be a system
- 38:08of record for non human identities?
- 38:12You know, it kind of lends me to the idea of that there would be
- 38:15something that would be providing it with information
- 38:20that we could build life cycle off of.
- 38:22I think it's a challenge to have it in Active Directory.
- 38:24I'm not sure Active Directory is the right place for that.
- 38:27I guess it could be if you had a streamlined automated process
- 38:31that said, here is our intake for these type of of accounts
- 38:35and that was followed to AT right.
- 38:38So this idea of, you know, we could even create a do it
- 38:41through your ITSM. I'm requesting a service account
- 38:44here, all the things that I need.
- 38:46Once that's once that's approved by whoever needs to approve it,
- 38:49and you'll have that chain as well.
- 38:51Then the provisioning happens at that point and subsequently
- 38:54there's a record that gets associated with that, that, you
- 38:58know, describes why it was requested and all that.
- 39:01It's great to have that system of record, but then like, how do
- 39:04you do it with updates, right? So if, if, if let's just say
- 39:07work day was my system of truth or source of record for human
- 39:10identities. If I change something in in work
- 39:13day, that's going to propagate out into everything else.
- 39:16If your if your source of record is the intake process would
- 39:20almost have to make the ITSM that right, So that if change
- 39:24happened there be reflected, that could be catastrophic if
- 39:27you're not careful with which attributes that you're changing,
- 39:30right. So let's just say it changed an
- 39:31attribute that you were doing automation with related to that
- 39:34account somewhere in your directory, IE and OU structure A
- 39:38tag or, or or whatever, and you would build things around that.
- 39:41And someone in the ITSM system said, oh, well, now we're going
- 39:45to update this attribute on these things.
- 39:46It could break a lot of stuff, so you really would have to keep
- 39:49track of dependencies, but I think it's doable.
- 39:51Would I recommend it? Probably not.
- 39:55Yeah, I think this is where and not all NH is are created equal.
- 39:59King account kind of come up right I think for service
- 40:02accounts. You should put it where you
- 40:05requested first, say what you want, it goes through some kind
- 40:09of quality check and then it gets provisioned service
- 40:13accounts. That makes sense, but there are
- 40:15other environments that need to spin up accounts more quickly or
- 40:19the account is already kind of preloaded major changing the
- 40:22password or something and it needs to be discovered.
- 40:26And I kind of feel like that's a large part of the NHI technology
- 40:32model is like start with discovery, see what what NHI or
- 40:38machine identities are out there already.
- 40:42It's do you agree with that? Is it like a discover first?
- 40:45Or does it just is it a not all NH is are built the same and
- 40:50different different folks? Is the question related to like
- 40:54what would you recommend companies start with?
- 40:56Like is, is kind of like, here's the first thing you do,
- 40:59visibility is the first thing you do and then kind of move on?
- 41:01Is that is that yeah, I, I feel like education is the first
- 41:06step, right? So I, I think you have to
- 41:09educate your stakeholders in terms of what you're doing,
- 41:12right? You have to define what a non
- 41:14human identity is and why it's important to you and them,
- 41:17right, because they may not understand that they know the
- 41:19things that they need to do in their environments.
- 41:21And and you know, you kind of know from your identity lens
- 41:24what you need to accomplish from an NHI perspective.
- 41:27So I think, you know, having those discussions and getting
- 41:29everybody on the same page in terms of what it all means is
- 41:32probably step one. Step 2 is 100% visibility,
- 41:36right? Like, well, there's a people
- 41:39part of that too, right? So I think you get the idea of
- 41:42here's what we're going to call it across the board, but then
- 41:45you have stakeholders and I really like what Felix had said
- 41:49previously about this. So I'm, I'm going to, to not
- 41:52steal his Thunder, but you know, kind of leverage what he had
- 41:56said previously. And that is creating a working
- 41:58group of the, the people that are going to be involved in this
- 42:02is critical. I don't think you want to do it
- 42:04if you, if you don't have all of your stakeholders at the table.
- 42:08And it shouldn't be in the notion of we are doing this.
- 42:12And here's what your piece of it is.
- 42:13It should be tell us what you're doing.
- 42:16You have to come into that with open eyes and open ears and
- 42:20listen, listen to them about what they need or why they're
- 42:23doing the thing they're doing right now.
- 42:25It can't be you're doing a bad thing.
- 42:27We need to fix the bad thing. You know that that's never well
- 42:30received. But what is well received is
- 42:32when you walk into the room, you say, you know, it looks like you
- 42:35guys are spending a lot of extra time provisioning these non
- 42:38human identities and rotating secrets.
- 42:40Look, I'd love to help. Can you talk me through why
- 42:43you're doing the things that you are right now?
- 42:45And then maybe we can come up with something better.
- 42:46I'm looking at an NHI solution that, you know, may have
- 42:49something that would benefit you.
- 42:51Let's talk right? It's, it's a, it's a far more
- 42:54effective way of getting people on board with what you're doing
- 42:57when you're listening and not telling, right.
- 43:01So, you know, I would say that that's the people part
- 43:04visibility. We talked about, you know, you
- 43:06got to connect everything in otherwise you're, you know,
- 43:08you're, you're you're going to miss parts of your environment.
- 43:10And you know, we kind of got into the idea of the
- 43:13classification, different types of non human identities.
- 43:16And then you have the idea of posture management around those
- 43:18two, right? So I've discovered them all.
- 43:21What's bad about them? What's good about them?
- 43:23You know what, what, what are the immediate problems, right?
- 43:26You're going to have to level aside on that once you see
- 43:29everything, because you can't Unsee it, right?
- 43:31Like you're going to be looking at something and there's going
- 43:34to be a lot of critical issues that are going to come up.
- 43:36This hasn't been rotated in five years.
- 43:38This has admin access to this thing or that thing.
- 43:41And like, once you know that you can't unknown it and you were
- 43:45going to have to address it. And if that is at a large scale,
- 43:48you're going to have to eat the elephant in consumable chunks
- 43:51because it's not going to be reasonable for you to say, well,
- 43:53we're going to remediate everything because you really
- 43:55don't even know what you're dealing with.
- 43:57So that visibility side and then that categorization, the idea of
- 44:00doing some kind of detection response related to it would
- 44:03also be good. And then, you know, your your
- 44:05table stakes like credential rotation, vaulting, certificate
- 44:10management, you know, fill in the blank.
- 44:12And then, of course, the last part, which would be like, how
- 44:15do I get rid of them when I don't need them?
- 44:16How do I know when I don't need them?
- 44:17How do I know when they're dormant?
- 44:19What metrics do I use? Because it's not necessarily
- 44:21like a service account where you can just go to Active Directory
- 44:24and say 1 was the not that this is, you know, a die hard thing
- 44:28that you should base all your metrics off of, but it's a
- 44:30reasonable metric. When was the last time it logged
- 44:32in? When did it log on
- 44:33interactively? What can I see in the logs that
- 44:35tell me that it might be dormant?
- 44:37Right? It's a bigger challenge when you
- 44:40kind of get things that are spread out into now you're
- 44:42talking about potentially local accounts in the SAS environment,
- 44:45not just the Federated ones that you have and stuff that an
- 44:48administrator corrected or a local account on a server
- 44:50somewhere, right? These are all difficult things
- 44:52to to to deal with. So figuring out life cycle from
- 44:55those based on what you see in a centralized location at least
- 44:59gives you a head start. Sorry, I kind of rambled on
- 45:02there. No, it's a lot of good stuff
- 45:04going on. I feel like there's so much we
- 45:06can cover here. And it, I have to take a step
- 45:08back sometimes because it's like, OK, how do we, you know,
- 45:10how are we going to address this?
- 45:12And I, I keep thinking about urgency and speed and fear and,
- 45:20you know, and, and some, and some more of that is why do you
- 45:23think NHI is so hot right now? Because every conference has had
- 45:28a thing about it. It seems like there is a new
- 45:30product every 20 minutes coming out that is like going to solve
- 45:33our NHA problems. And my thought process is, look,
- 45:37this is not a new new problem. This has been around forever.
- 45:39We've we've had non human identities forever, right?
- 45:43Even service accounts and probably mainframe accounts and
- 45:46punch cards before that, right? All kinds of stuff.
- 45:49But I think what's driving it for me, and I'm curious if you
- 45:51agree or have a different perspective, is this explosion
- 45:55of AI and AI doing everything and all these agentic AIS and
- 46:03things, not people, things that are going to need accounts to do
- 46:08things on behalf of other things or people.
- 46:12And the fear of, Oh my gosh, this, this scenario where we're,
- 46:17yeah, we have a good handle on our service accounts.
- 46:18It's these 150 in our organization all of a sudden
- 46:22becomes exponential because there's so many things that are
- 46:26going to start talking to each other, especially from that
- 46:28agentic perspective. And I'm curious if that fear you
- 46:31think is what's driving, you know, the, the hotness of HI
- 46:35right now or if it's something else.
- 46:36I think it's a couple of things. I think, I don't think it's a
- 46:40pat on the back for us, but I think when you think about how
- 46:44threat actors typically attack companies now, they don't break
- 46:49in, they log in, right? And we've done a much better job
- 46:52because of awareness over the last 567 years in terms of
- 46:57getting MFA in front of things of all different types, like
- 47:01some FAS better than no MFA, you know, argue amongst yourselves.
- 47:06But because we've done a decent job with that, it's kind of
- 47:09forced people into the shadows. And by people, I mean the people
- 47:11that want to do bad things, right?
- 47:13If you can't easily log into an account, well, then, you know,
- 47:18move on to the next easiest thing and it's ripe for the
- 47:22picking. When we think about non human
- 47:24identities, right? They're they don't have MFA
- 47:27against them as, as, as Jim mentioned earlier, it's, it's,
- 47:30you know, there are some solutions that can do things
- 47:32like that, but for the most part they don't have it because it,
- 47:34it, it would be really impossible to implement because
- 47:37there's nobody to, to attest to, you know, that or, or answer to
- 47:40the, the multi factor authentication.
- 47:42So you have that portion of it and then you have the fact that
- 47:44they're over, they're, they're over privileged in most cases,
- 47:48right. When you think about it, when
- 47:50someone installed an application and they set a service account
- 47:52in the old days, what did they tell you they needed because
- 47:55they didn't know what they needed?
- 47:56Just give it domain admin and we'll figure it out from there.
- 48:00So traditionally, and it still happens today, we give more
- 48:04permission than we need because we don't want to go through the
- 48:07effort of understanding what, what that is.
- 48:09So my point here is if it's not easy for threat actors to to, to
- 48:14get through human accounts, it's going to be really easy there
- 48:17for them to do these things because there's no MFA.
- 48:20So they don't have that hurdle. And often times these have the
- 48:23privilege that they need to either create other identities
- 48:27or tokens or things like that in your environment.
- 48:30We're seeing more breaches happen that way.
- 48:32So I think it's a combination of the two.
- 48:33I think AI has improved their ability to do things from a
- 48:39nefarious perspective. It's made it much easier to find
- 48:41those things. It's made it much easier to
- 48:43exploit those things, not just fishing campaigns and things
- 48:46like that, although they've improved significantly as well.
- 48:49But I think the fact that Nhis are typically right for the
- 48:53picking because of the way that they're configured and managed
- 48:56and, you know, there is no real life cycle against them.
- 48:58It's easy for them to find one of those to exploit.
- 49:01And then again, the privilege helps them just to to to move
- 49:04laterally and do more things that they need to do an
- 49:07environment. So I don't think we see quite we
- 49:10see a lot of breaches being tied to non human identities.
- 49:14There's probably, you know, a couple new ones every day.
- 49:16There's probably hundreds that we don't see, right.
- 49:18It's just that same old story where it's happening.
- 49:20But we're, you know, we're not talking about it.
- 49:23So, yeah, that that that would be, you know, kind of why I
- 49:26think it's, it's a hot topic right now And, and you know why
- 49:29it needs to be addressed. The problem existed, but it used
- 49:31to be super easy to get credentials.
- 49:33Now it's harder to get credentials from humans,
- 49:35arguably, but it's easy to get these and, and they're not
- 49:39within your four walls anymore, right?
- 49:41We don't have the castle and Moat anymore.
- 49:44We've opened that up and now identity is at the center.
- 49:48Shameless plug. And, and, and so we're able to
- 49:52exploit that in any number of ways.
- 49:53And it's not just a human identity, it's not human
- 49:55identities and machine identities through every
- 49:57infrastructure. Well, thanks for the plug.
- 50:02You know, I'm just kind of thinking about the the whole
- 50:06topic of, you know, kind of that escalation to the service
- 50:12accounts. And This is why, I mean, I think
- 50:14it's just so critical what you're talking about.
- 50:17And probably, you know, I'd like to always have within our show
- 50:20kind of things that are actionable that people can take
- 50:24away. If you're not thinking about
- 50:25those service accounts that have been around for a long time that
- 50:29are probably over provision, like you got to get those under
- 50:34control. Like that's got to be one of
- 50:36your high priority items for this year.
- 50:38Doesn't really take generally doesn't take a lot of budget,
- 50:41something that you can do without budget.
- 50:44The hard part is your starting point.
- 50:48Your starting point is someone created that account back in the
- 50:5190s and nobody showed it off since.
- 50:53SO. Yeah.
- 50:56Jeff and I were preparing for a resilience and recovery show
- 51:00today where this, you know, it's the standard escalation path
- 51:03that starts with what you talked about.
- 51:06The bad guys don't break in, they log in and then they tried
- 51:10to take over an account with weak credentials, no MFA or get
- 51:14a help desk account and just reset the password.
- 51:16So, you know, you almost have to think about that.
- 51:20It it's, it's, it's a challenge to as a practitioner in an
- 51:23organization because it's not glamorous, right?
- 51:25When you go back to your management and you say, hey,
- 51:27listen, I got to assign three people to go through all these
- 51:31non human identities and find owners and remediate them and
- 51:35change the passwords and find where they are and not break the
- 51:37business. And that's going to take me 6
- 51:39months to a year to do that for the, you know, 1000 NHIS that we
- 51:43have that we're dealing with. That's not something that that
- 51:47people typically are like, yeah, OK, great.
- 51:49Here's a pat on the back and here's the money to do that.
- 51:51It's, it's more like, why do we need that?
- 51:54Like, why, why can't we just have AI do that or, you know,
- 51:57fill in the blank, right? It's not glamorous.
- 51:59And so I think that because it's hard work and it's not something
- 52:03that's that's shiny and, and showcasing it gets ignored a
- 52:06lot. Well, we won't worry about that.
- 52:09But you know, it's, it's OK. We, we, we don't want to take
- 52:11the risk of breaking the business versus the risk of, of,
- 52:15you know, the potential security breach for your password.
- 52:17That's 8 characters and reused 20 different times for 20
- 52:21different accounts in the organization, and no one's
- 52:23changed it for 12 years, right? Yeah, it's unfortunate that even
- 52:27comes back to passwords that don't everyone say the word
- 52:29password again, but. Yeah, we're not there yet.
- 52:32Yeah, we're getting there though, right.
- 52:34It's there's a, there's a lot of improvement.
- 52:36You said something earlier too, and I wanted to circle back on
- 52:40it because it was a really good point.
- 52:43And and it's it's basically this notion of like, how do we
- 52:47provision these things or, or or create them in a way that's
- 52:51that's, you know, standardized for us.
- 52:53And again, here's the lens, the the the traditional I am lens
- 52:57were like, bring it into one place and have everybody come to
- 52:59us and we'll take care of provisioning.
- 53:00And then we know what's going to be done, right.
- 53:03You're essentially crippling the business in productivity at that
- 53:06point too, right. So the challenge with non human
- 53:08identities is like you're going to have to allow them to be
- 53:11created in all of those different places in order for
- 53:15you to to to maintain your level of efficiency, effectiveness in
- 53:20those organizations. Allowing your engineers, your
- 53:22users or whomever to do things at the speed in which they need
- 53:25to do them. So, you know, tailing off
- 53:28something where you can talk to them about what you're
- 53:30provisioning them this way. Now standardize that or create
- 53:34in an automated fashion, but do that in your area, like a
- 53:36governance model for those things in each one of those
- 53:39areas is is a challenge, but it's something that needs to be
- 53:42done. And, and Jim, when you were at
- 53:45the non human identity workshop, I said something in one of
- 53:49those, those sessions and it was the term NHI, whack a mole.
- 53:55And that's what ends up being happening here, right?
- 53:57Is you, you fix the problem or you see the problem, you
- 54:01identify it and you remediate it.
- 54:02And then it just comes back again or a new one pops up
- 54:05because it's being created ad hoc in these environments,
- 54:07right? So you'll get a grasp on that
- 54:09idea of how can we meet them where they are?
- 54:12How can we not impede the, the speed of business, but create
- 54:17things in an automated fashion so that we're not playing NHL
- 54:20whack A mole forever? I think is, is, is part of the,
- 54:24the thing that that is a challenge to solve for now,
- 54:27clouds, maybe you have a cloud team and maybe that cloud team
- 54:30has a governance model. Talk to them, tell them that you
- 54:33know this is an issue for they should be a stakeholder.
- 54:35They should have a seat at the table.
- 54:36They should describe to you why they're creating those.
- 54:39You're developers, CICD, you, you have to know what they're
- 54:42doing 'cause the problem is, I think Felix brought it up.
- 54:45Half the time people come to the identity teams and say, here's a
- 54:49problem that I have and we say, yeah, let's create you a service
- 54:51account and, and, and move you on your way when there are
- 54:55better ways of doing it. So, you know, educating
- 54:57yourselves, we'll learn a lot by talking to them.
- 54:59And, you know, I think we should all, you know, be humbled once
- 55:02in a while, once in a while. And, and, you know, listen and
- 55:06look and learn about what you're ultimately hopeful to support
- 55:10and help with 'cause we're, we're all in this together.
- 55:12If you know, if, if we can help them out and make their lives
- 55:15easier, there's your, your KPI and your win that everybody
- 55:19wants to see. I made it such that developers,
- 55:22you know, I didn't impede them at all.
- 55:23And now they're doing things in a secure way.
- 55:25It's a win, right? I think those things are things
- 55:27that you need to address and and hopefully solve for
- 55:30collaboratively rather than thou shalt do it the way I say you
- 55:33should do it. Yeah, I mean, that doesn't work.
- 55:37This is a very similar challenge to what we saw when cloud
- 55:41platforms started showing up in the enterprise.
- 55:44It was like, Oh yeah, they've got a couple of EC2 instances.
- 55:48They use them for dev. A year later was like, Oh yeah,
- 55:52it's production and there's 100 servers.
- 55:55And it's like, oh, I better do something about this.
- 55:58I'm the identity practitioner. But if you just went in and
- 56:01kicked down the walls and said, hey, all, all accounts that you
- 56:06need have to go through service now and then they'll get
- 56:09provision. We have a 48 hour SLA.
- 56:12You're going to impede the business.
- 56:15You're going to be the become the most unpopular person in the
- 56:18department. So don't do that.
- 56:21But at the same time, you can't just say, OK, well, I got here
- 56:26too late. I'm not going to do anything.
- 56:28I think what you have to do is kind of what you're talking
- 56:30about this why I say, you know, there's an element of being
- 56:35political. You know, that sounds like such
- 56:37a dirty word these days. But, you know, shaking hands,
- 56:41kissing babies, but also just working with other people,
- 56:44seeing them as important peers. And you have to arrive at a
- 56:49solution together. Hey, we need to have visibility
- 56:52over the entire enterprise environment.
- 56:54We need to do XY and Z and then get them on board with what
- 56:59you're trying to accomplish and see if you can find a way to
- 57:02accomplish that. I think the same thing applies
- 57:05with NH is kind of we're getting to the table late because I
- 57:09think NH is started 20 years ago, 30 years ago, but they're
- 57:14they're much more prevalent now. So it is a bigger issue and we
- 57:18just can't go in and kick down the walls.
- 57:23The point I wanted to make also, I think earlier when we were
- 57:25talking about AI is we're talking about like this AI
- 57:29versus AII. Think of it as like spy versus
- 57:32spy. You know, we defend ourselves
- 57:34with AI. You know, it's, it is a foregone
- 57:39conclusion. Some people are going to get
- 57:41through the wall and hopefully AI can help prevent that as much
- 57:46as possible by identifying these like headless browsers or
- 57:50whatever it is about their contacts makes them look fishy
- 57:54or after they get in the door and they start doing weird
- 57:56things, shutting them off. That's AI for I am really, I
- 58:02want to ask you about I am for AI.
- 58:05So in other words, I've got these new business applications
- 58:08that are leveraging chat or Gemini, maybe it's a copilot.
- 58:13You know, I feel like copilot, it's kind of a Microsoft centric
- 58:17solution. So if you're on Ontra ID, it's
- 58:21like you just leverage that. But I don't think that's going
- 58:24to be enough for the business for most businesses.
- 58:27And I think they're going to build their own recipe on an in
- 58:32house AI platform. So it's going to get even
- 58:35trickier. Have you given this topic much
- 58:39thought? Do you have in your mind a a
- 58:41framework or an approach to doing IM for AII?
- 58:47Have a lot of opinions about this.
- 58:48It's probably not surprising. I think there's a lot of really
- 58:53good thought going out for this right now.
- 58:56One of the things that I, I kind of stick to here is the idea
- 58:59that that we're, we're new on all these things, right?
- 59:02Specifically related to a gentic AI in, in AI in general.
- 59:06And we're moving faster than we did with anything else, right?
- 59:09It's the worst it's going to be right now and it's only going to
- 59:12get better and it's only going to get more complex and more
- 59:14complicated. I hate to keep going back and
- 59:16playing the repeater, but you know, we talked a little bit
- 59:19earlier about like looking things through a traditional IM
- 59:22lens and maybe not looking at things as we should because this
- 59:26is not a use case that we've seen before.
- 59:28It's going to be vastly different than than what we've
- 59:31seen before. To your point, you know, there's
- 59:34a lot of underlying requirements and dependencies that we're
- 59:38going to see for a gentic AI specifically around data
- 59:42modelling, data classification, data loss, provincially data,
- 59:45data, data, data, data, right? If you don't have an
- 59:47understanding of what your data is and where it is, you're going
- 59:51to be in real trouble when you unleash an AI of any kind
- 59:55against it, right? Specifically around the
- 59:58authorization piece, because I think that we haven't solved for
- 1:00:01that one. That's one where.
- 1:00:05As an industry, we've focused primarily on authentication and
- 1:00:08we've kind of left authorization on its own right.
- 1:00:11We do it individually on an, on an application by application
- 1:00:13basis. In most cases.
- 1:00:15You know, it's really difficult to decouple that.
- 1:00:18You know, we, we, we, we don't spend much time focusing on
- 1:00:21that, although there are folks that are trying to do that now
- 1:00:24like Austin is a great example of, of people who are taking us
- 1:00:28the right way and, and trying to drive us forward.
- 1:00:30I bring this up because it's going to get much worse with a
- 1:00:33Gentic AI. Right now we have MCP, now we
- 1:00:36have a 2A. It's not just agents that have
- 1:00:38access to things, it's agents that have access to agents that
- 1:00:40have access to agents that have access to things and stuff.
- 1:00:44And they are going to do what they need to do to get their job
- 1:00:49done by whatever means they have, right.
- 1:00:52So it's not going to, it's not going to say, well, hang on a
- 1:00:54minute, you're asking for something that I probably
- 1:00:56shouldn't give you. It's going to say, Oh yeah, I
- 1:00:58have this information over there if you haven't put the correct
- 1:01:00guardrails on it. So where I was going with the
- 1:01:03idea of like using the, the IAM traditional IAM focus lens on a
- 1:01:08Gentek AI is we still haven't really gone down the road of
- 1:01:12developing protocols and standards specific to this
- 1:01:15because it's so new. We're trying to make it work
- 1:01:18with what we have, right? And we've gone through this
- 1:01:20exercise before, right? So we're trying to use Oauth,
- 1:01:23right? Awesome.
- 1:01:23So we've, we've appended Oauth. Now you know that we can do some
- 1:01:26extra things in it that we couldn't do before.
- 1:01:28And that's helping us with this use case of I'm going to operate
- 1:01:31on behalf of Steve to do this thing.
- 1:01:33So please use what Steve has access to as your guardrail for,
- 1:01:39for for what you need. But it's not fine grained
- 1:01:41enough. It's not control.
- 1:01:42It doesn't provide enough control for us to do the things
- 1:01:45that we need to do with the Genta Ki.
- 1:01:47So I think honestly, there are lots of really smart people
- 1:01:51creating a lot of really cool frameworks.
- 1:01:53Right before Identiverse Patrick Parker released, you know, a
- 1:01:57thought of his just like, you know, framework of, of what we
- 1:02:01could talk about. I don't know if you saw it, but
- 1:02:03you should check it out. And he called it area.
- 1:02:05I don't know if it's because that's where the conference was
- 1:02:08and he was being, you know, I don't know well enough to know
- 1:02:11if he made that correlation. I have to assume he did.
- 1:02:13But ARIAI don't know what the acronyms stand for.
- 1:02:16Somebody will be able to look it up.
- 1:02:17But it was this framework basically talking about just
- 1:02:20that, right? We're going to have to be able
- 1:02:22to identify these things with a with a very unique identifier
- 1:02:25that it says it's an agent. We're going to have to be able
- 1:02:28to do an authorization model that happens at at runtime.
- 1:02:31We can't do things that have been time with these things
- 1:02:33because we need them in the moment.
- 1:02:35We also have to have it be contextual, right?
- 1:02:38We can't have something change in the environment.
- 1:02:40And you say you have access to do all these things and now
- 1:02:43there's a vulnerability or a patch or, or, or something
- 1:02:46that's not available. We still allow you to access
- 1:02:48those things. So all of these things.
- 1:02:49And then for the agents themselves, you're going to have
- 1:02:52to have zero knowledge proofs and be able to do know that that
- 1:02:56whole who you are, who you say you are, that verification is
- 1:02:59going to have to happen between the agents.
- 1:03:00So there's a lot of moving parts in this and I think in pockets
- 1:03:04we're solving for it. But I suspect when, you know,
- 1:03:07talking to a few people in the industry who are much closer and
- 1:03:10much smarter than I am in in these spaces, they're telling me
- 1:03:14that it's coming relatively soon in terms of some some standards
- 1:03:17that we may be able to use to, to help build this out in a
- 1:03:19better way. So I don't really have like an
- 1:03:23exact framework that you should use for it.
- 1:03:26You know, I just really feel like the authorization pieces is
- 1:03:29is going to have to be a big part of whatever we solve for.
- 1:03:33And that Aria is agent relationship based identity and
- 1:03:38authorization. Thank you.
- 1:03:40I'll I'll find a link to it. It was a a LinkedIn post I think
- 1:03:43that I saw a while back, so I'll look for that and put that in
- 1:03:45our show notes here. I feel like we're just hitting
- 1:03:49the tip of the iceberg when it comes to authorization.
- 1:03:54That has been sort of like the shadow, you know, in the room
- 1:03:57for so long. And now there's finally some
- 1:04:00traction around trying to figure out.
- 1:04:02But I have a feeling we're in for decades of pain.
- 1:04:04And I, and I don't mean that like, you know, I literally
- 1:04:08decades of pain because think of how many applications you're
- 1:04:12using today and how many of them have, you know, long life
- 1:04:15cycles, ERP systems, Active Directory still around, right?
- 1:04:20Things like that. SAP, they're not going to go off
- 1:04:22and change their authorization model, which means we're going
- 1:04:25to be in this weird spot for the next probably few decades while
- 1:04:29we're figuring out what does a standard authorization model
- 1:04:33look like? Will we even get there?
- 1:04:34I have no idea, but I'm, I'm encouraged by folks that are
- 1:04:37working on things like off Zen, OPA, cedar, right, stuff like
- 1:04:41that. You know, if Aria takes off,
- 1:04:43right, that kind of thing. So definitely would want to get
- 1:04:46to that some point. I think one thing that gets
- 1:04:48slept on in that too is the audit side of it, right?
- 1:04:51The technology exists to be able to do policy based access
- 1:04:54control and, and you know, it's, it's pretty well documented.
- 1:04:57There's a lot of solutions out there that can do that for you.
- 1:04:59But when you have an auditor coming in that doesn't
- 1:05:02understand maybe how that works, it's going to take a lot of time
- 1:05:05for them to come around on, you know, that that actually makes
- 1:05:09sense, right? Like that.
- 1:05:10It's, it's, it's at the the at runtime, not at min time.
- 1:05:14So you're not looking for what role the person had or what
- 1:05:16permission they had. They have permission to do it,
- 1:05:18but they have to meet the criteria of the policy to be
- 1:05:20able to access the resource on set date and set time.
- 1:05:23So I, I really feel like, yeah, I mean, I get excited about it
- 1:05:27because I think that that's the way of the future.
- 1:05:30And let's face it, if we can do something that eliminates the
- 1:05:33idea of having to do campaigns, certifications or, or anything
- 1:05:37else, the rubber stamping that, you know, we all adore so much
- 1:05:41and and everyone loves doing, you know, I'm all for it.
- 1:05:46But I think to your point earlier, Jim, too, like if we're
- 1:05:50really going to adopt A zero trust methodology in our
- 1:05:53environments, we can't, we can't do things that have been time.
- 1:05:57We can't, we can't go back to this notion of you just have
- 1:06:00standing privilege everywhere. I don't think the notion of 0
- 1:06:03standing privilege is achievable.
- 1:06:05But I think where you can, you should do things like just in
- 1:06:08time provisioning or you should do policy based access control
- 1:06:12of some kind so that there is some kind of context or
- 1:06:15something that says you can't access it now and something's
- 1:06:17changed and now you can't, right?
- 1:06:19Versus this always on permission.
- 1:06:22So I will disagree slightly in that I do think 0 standing
- 1:06:27privilege is achievable, but not yet because it requires, you
- 1:06:32know, data and it requires automation for it to be there.
- 1:06:36And frankly, most companies aren't even there yet.
- 1:06:38So I think it's kind of like this continuous identity thing
- 1:06:41is part of 0 standing privileges, is part of zero
- 1:06:44trust. All these things require good
- 1:06:47data, clean data, right? Sparkly clean.
- 1:06:50It requires timely data and it requires orchestration and
- 1:06:54automation for it to work. Are we going to get there?
- 1:06:57I think so. I think we don't.
- 1:06:58I don't think we have a choice. I think we have to go there.
- 1:07:01But I live in the now and I know that there are still companies
- 1:07:04out there still taking fax requests right, to onboard, you
- 1:07:08know, a dockworker somewhere, right?
- 1:07:11Not that that's a, you know, which if I think it's happened,
- 1:07:14right. So I think there's a lot of that
- 1:07:16that that's still out there. Yeah, the only thing I was
- 1:07:19thinking on the zero sending privilege piece is that it feels
- 1:07:23like it's a striving for excellence or striving for
- 1:07:26perfection. I think it's OK to strive for
- 1:07:29that. You may never get there, but you
- 1:07:33certainly probably start with like if you're trying to strive
- 1:07:36for fitness excellence and you have to lose 30 lbs, you start
- 1:07:41with losing 30 lbs, right? And if you don't lose all 30 lbs
- 1:07:45and you only lose 20 lbs, man, you've made a huge difference.
- 1:07:49So that's that's kind of the only thing I really have to say
- 1:07:53about it because I do believe it's where we want to be.
- 1:07:57I think it solves a lot of the problems.
- 1:07:59But I also kind of agree with Steve that like if you aren't
- 1:08:05going to be happy until you're 100% there, or like if you
- 1:08:09really think you're going to get 100% there, you're probably
- 1:08:13going to be retired before hopefully.
- 1:08:16What do people typically do when they want to get to 100% of
- 1:08:19anything? They hide things, right?
- 1:08:22Oh, well, that's got that wasn't in scope for this particular
- 1:08:24thing, right? I mean, we see that just to kind
- 1:08:27of get past audits and things like that.
- 1:08:29It happens all the time. Not, I'm not saying that I agree
- 1:08:32with it, I'm just saying that it does happen.
- 1:08:34So and then the other part too is, is the, the frictionless
- 1:08:37part, right? So it's great to say we're going
- 1:08:40to have a 0 standing privilege. You must go through this to be
- 1:08:42able to get that privilege. If that privilege takes a week
- 1:08:45to to the you're, you're done, right.
- 1:08:47You're from a UX perspective, people aren't going to tolerate
- 1:08:50that. They may have to tolerate it,
- 1:08:52but your feedback from your constituents is going to be just
- 1:08:55awful. Now this identity program
- 1:08:57implemented this thing and now it takes me a week to get access
- 1:08:59to things. Whereas, you know, like I said,
- 1:09:01mentioned that the policy based stuff that's done at runtime, if
- 1:09:05you meet the criteria of the policy to get access to the
- 1:09:08resource, you get it. If you don't meet the criteria
- 1:09:09or the context, you don't, you know it, it, it sounds simple,
- 1:09:14but the prerequisites to get to that point are exactly the same.
- 1:09:17And this is, I'm, I'm circling back again, but the same issues
- 1:09:20that we run into for authorization historically
- 1:09:23related to IGA programs, IE Jeff's favorite role based
- 1:09:28access control that everybody wants to have.
- 1:09:30The prerequisites are the same. You still need the same data.
- 1:09:33You still need to do all the same heavy lifting in order to
- 1:09:36be able to implement the runtime or policy based access control
- 1:09:40as you need as you did before. There's still no mechanism for
- 1:09:43us to go in and say, I understand what every role,
- 1:09:47permission and entitlement means in all 500 of my applications
- 1:09:51that are vastly different because different administrators
- 1:09:53created them in different models in every every single one.
- 1:09:56That still has to be business readable for it to be something
- 1:09:58that we can even put into a policy and there has to be
- 1:10:01change control around it. So if we're building a policy
- 1:10:04after something that's an authorization model that exists
- 1:10:06in applications, ABCD and E, and someone makes a change in those
- 1:10:11and it breaks the policy, well then you're in trouble too.
- 1:10:14So there's a lot of prerequisites that I don't make
- 1:10:16it. I don't want to make it seem to
- 1:10:17folks like we're saying, hey, just go ahead and do policy
- 1:10:20based access control. It's a wonderful miracle thing
- 1:10:23that you just wave a magic wand and it solves your role based
- 1:10:25access control problem because it's not.
- 1:10:27You still have to do the heavy lifting and the hard work.
- 1:10:30Well, to do a policy, you have to have data to support those
- 1:10:33policies. So, and I'll always get clean
- 1:10:35data back to the data, Clean data, sparkling data.
- 1:10:39All right, we're well over an hour, so she'll probably start
- 1:10:41to wrap things up. Steve, what's your favorite
- 1:10:45dinosaur? I'll go, yeah, I can see you by
- 1:10:51Jim's hat, what his might be. I don't want to give anything
- 1:10:53away here, but that's that's pretty fancy.
- 1:10:55I'm going to just take the easy route and say Tyrannosaurus Rex
- 1:10:59'cause it was the, you know, the, the, the bad ass of the
- 1:11:02dinosaur world. So I'll take that one.
- 1:11:05The bad ass with the short arms. Yeah, yeah.
- 1:11:09Jim, is is the Triceratops your favorite or is that just the hat
- 1:11:13you wear because that's a team you like?
- 1:11:15No, it's actually just a golfing hat.
- 1:11:17It's not a team that I like. So I knew you're going to ask
- 1:11:21this question, right? So I kind of had some time to
- 1:11:23come up with an answer. I really just picked the hat
- 1:11:26because I thought it was cool looking.
- 1:11:28But then I was thinking, OK, going to the gym and I had this
- 1:11:33whole story. So I would never pick T Rex.
- 1:11:35His arms are so small. Like, you got to work your arms,
- 1:11:38bro. The triceratops I got a lot of
- 1:11:42respect for. He's like this short fire plug
- 1:11:45guy who puts like £500 on his back and squats it 10 times.
- 1:11:51So yeah, I'm all about the Triceratops.
- 1:11:55All right, well, I'm going to go with the chicken.
- 1:11:57Chickens are delicious and they are a dinosaur.
- 1:12:01They're actually from the same family of a try of a
- 1:12:04Tyrannosaurus Rex. Really, I I, I feel like I want
- 1:12:08to change my answer now to something, some dinosaur that
- 1:12:11could fly too, because I think that would be a pretty cool
- 1:12:13thing. So, you know, maybe or
- 1:12:15something. Yeah, Pterodactyl, something
- 1:12:16like that too. So they put chicken out and
- 1:12:18chicken. Are delicious.
- 1:12:19I love wings so, you know, crack me off some of those whenever
- 1:12:23you feel like it. Pterodactyl.
- 1:12:25Wings. Yeah, so if you didn't learn
- 1:12:26anything today at all, just take away that chickens are part of
- 1:12:29the theropod family, which is part of the Tyrannosaurus Rex
- 1:12:32family to kind of lineage and descendancy.
- 1:12:34So, you know, Steve, we're on the same page for the most part.
- 1:12:38Everyone should have AI. Everyone should have AI
- 1:12:41dinosaurs. All right, let's go ahead and
- 1:12:44wrap it up for this week. Steve, thank you so much for
- 1:12:46spending the time with us. I feel like we could have gone
- 1:12:48in so many different directions and hopefully people are still
- 1:12:51listening to this because I think we had a lot of really
- 1:12:54good conversation towards the end there too as well.
- 1:12:55So I'll put a link in our show notes to your LinkedIn
- 1:12:59connection information so people can reach out.
- 1:13:02I'll put a link for Patrick Parker's thing around Aria and
- 1:13:05that whole thing so people can kind of check that out.
- 1:13:08Let's see what else. We're on the web, IDC
- 1:13:10podcast.com, we're on YouTube, IDC, podcast.tv.
- 1:13:14We'll take it right to it. We are almost at 1000
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- 1:13:18don't, we don't advertise. It's all word of mouth and
- 1:13:21hopefully people continue to check that out.
- 1:13:23And yeah, do all that stuff, fun stuff for us, like, like and
- 1:13:26subscribe. We've got a bunch of conferences
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- 1:13:31next week. So by the time people are
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- 1:13:35So if you're hearing this and you're in Orlando, stop by at
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- 1:13:40in I guess Washington, DC, but it's really more like Maryland
- 1:13:44National Harbor, whatever that is.
- 1:13:46We'll be there. And then Gartner in Grapevine,
- 1:13:48TX for the year. So lots of discounts for
- 1:13:50everything. So go to
- 1:13:50ourwebpageidcpodcast.com. You'll see all the current
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- 1:13:58that out. So all right, with that, we'll
- 1:14:00go ahead and leave it for this week.
- 1:14:02Thanks everyone for watching and or listening and we'll talk with
- 1:14:05you all the next one. You've been listening to
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