Latest / 70 80 / SETTANTAxOTTANTA: 1967. Nasce Playmen concorrente italiano di Playboy. Che arriverà a superarne la versione tricolore con 450.000 copie

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SETTANTAxOTTANTA: 1967. Nasce Playmen concorrente italiano di Playboy. Che arriverà a superarne la versione tricolore con 450.000 copie · 70 80

• 0:00
  At the UPS store, we ensure your small biz stands
• 0:02
  out with a variety of high -quality paper stock
• 0:04
  options, banners, posters for stores, and more.
• 0:06
  Most locations are independently owned. Product
• 0:07
  services, pricing, and hours of operation may
• 0:09
  vary. See Center for details. The UPS store.
• 0:11
  Be unstoppable. Come into your local store today
• 0:13
  and get your print on. At the UPS store, we understand
• 0:17
  the importance of a first impression. That's
• 0:19
  why we're here to help you put your best foot
• 0:20
  forward and be unstoppable with our printing
• 0:22
  services. With high -quality paper stock options,
• 0:26
  Banners, business cards, menus, and more. We
• 0:28
  make sure your small business stands out and
• 0:30
  your message reaches the masses. After all, we're
• 0:32
  the one -stop, print that pops store. Most locations
• 0:35
  are independently owned. Product services, prices,
• 0:37
  and hours of operation may vary. See Center for
• 0:39
  details. The UPS store. Be unstoppable. Come
• 0:42
  into your local store today and get your print
• 0:44
  on. Welcome to 70 per 80, the 7080 .it section
• 0:57
  dedicated to the depth of the topics discussed
• 0:59
  in the articles of the portal. We are with the
• 1:01
  director Massimo Lualdi who introduces the current
• 1:03
  topic. What are we talking about today? despite
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  the not so popular price of 500 lire, when a
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  salary of a worker was about 86 ,000 lire. I
• 1:41
  started this activity in 1967 and there was still
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  a situation of closure, very strong taboos, but
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  at the same time there was an underground ferment.
• 1:55
  Let us, with our intervention on the Italian
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  market, with this magazine that really led and
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  we have contributed a lot to the change of the
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  costumes, but not only the costumes, but also
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  the relationship between the couple, the relationship
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  between men and women. The woman started to understand
• 2:19
  and value herself. Technically, Playboy was a
• 2:23
  softcore magazine, in contrast with the hardcore
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  model like Leore, which focused on the high artistic
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  quality of the photographs, on the notoriety
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  of the models, on the accessories, culture, politics,
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  sport, cinema. I think we had a very large range
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  of theater and cinema artists, of girls and young
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  people who then became actresses. Because maybe
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  Lattuada, or Tintobrass and then later, or also,
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  I remember, important directors at the cellar.
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  They asked us to show our newspapers to choose
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  some girls. As a playboy, Playman took possession
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  of his girlfriend of the month, who was the number
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  one, none other than Brigitte Bardot, portrayed
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  while putting her hands on her breast. However,
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  at a short time, the magazine distanced itself
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  from the style of Playboy, especially in terms
• 3:11
  of models of femininity. The leaner and mature
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  women on Playman, the younger and younger ones,
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  those of the magazine of Hugh Marston Hefner,
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  called F. Despite the softcore content, Playman
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  did not go unpunished by the emperors and sequesters
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  of the period disposed by a magistrate. still
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  strongly repressive towards the nudity, to the
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  point that a real race for the purchase of the
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  items from the collectors took place before the
• 3:36
  judicial authority intervened with the kidnapping
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  of Rito. Among the names that gave but also acquired
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  notoriety by Playmen were Pamela Villoresi, Fatti
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  Bravo, the citate Brigie Bardot, Ornela Muti,
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  Amanda Lear, Lily Carati and Camille Keaton.
• 3:51
  In 1969, Playmen achieved an international scoop
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  by retrieving naked Jacqueline in Kennedy, then
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  wife of Aristotle and Onassis, in the pool of
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  their villa in the island of Scorpius. It was
• 4:02
  in the year 72, 79 -72, we had already left with
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  Playmen and Playboy did not arrive in Italy because
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  at that time we were going to buy in Switzerland.
• 4:12
  After a few years of our departure to Rizzoli,
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  I thought well to make an agreement with EFNER
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  and go out with Playboy and made a great advertising
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  campaign. of the value of hundreds of millions
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  at the time in 1972 and I had already had for
• 4:31
  a year the service of the HND, then Signora Onassis,
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  in hand and that service was provided in a box
• 4:40
  of a bank in Switzerland. When I finally saw
• 4:43
  all this great advertising campaign of Playboy
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  The magazine, as I said, did not only host female
• 4:55
  photos, but also interviews with the characters
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  of literature, cinema, art, politics and sport.
• 5:01
  With the advent of home video, the interest for
• 5:03
  erotic models, paper and chamois to completely
• 5:06
  collapse in the second half of the 90s with the
• 5:08
  birth of the web, thus bringing Playmen to closure
• 5:12
  in 2001. At the UPS store, we ensure your small
• 5:31
  biz stands out with a variety of high quality
• 5:33
  paper stock options, banners, posters for stores
• 5:35
  and more. Most locations are independently owned.
• 5:37
  Product services, pricing and hours of operation
• 5:38
  may vary. See Center for details. The UPS store.
• 5:41
  Be unstoppable. Come into your local store today
• 5:43
  and get your print on. At the UPS Store, we understand
• 5:46
  the importance of a first impression. That's
• 5:48
  why we're here to help you put your best foot
• 5:50
  forward and be unstoppable with our printing
• 5:52
  services. With high -quality paper stock options,
• 5:56
  banners, business cards, menus, and more, we
• 5:58
  make sure your small business stands out and
• 6:00
  your message reaches the masses. After all, we're
• 6:02
  the one -stop, print that pops store. Most locations
• 6:05
  are independently owned. Product, services, prices,
• 6:07
  and hours of operation may vary. See Center for
• 6:09
  details. The UPS Store. Be unstoppable. Come
• 6:12
  into your local store today and get your print
• 6:14
  on.