Ramadan 2026: Why Your Customers are Spending More (But Choosing Differently)
Tim Elliott sits down with marketing and consumer behavior expert Dr. Sourjo Mukherjee of the University of Wollongong Dubai to decode the shifting commercial landscape of Ramadan 2026. With over half of GCC consumers planning to increase their budget, businesses must adapt to a more intentional, less impulsive audience. Discover the essential strategies for navigating this year’s regional market.
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