Ep. 2604 Surviving the Slowdown: Trends, Distribution Landscape & Competitive Advantage with Peter Yeung | Masterclass US Wine Market
Welcome to Episode 2604 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Peter Yeung, a leading wine business consultant, to discuss the current state of the wine industry and the national and regional trends shaping the US market. They explore today’s distribution landscape, the key challenges facing importers and producers, and how tariffs are affecting Italian wines in particular.
The conversation also touches on the so-called “Swiftie Effect,” wine labelling, and how Gen Z and millennials are changing the way wine is perceived and consumed.
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