How child ‘skinfluencers’ became a toxic beauty trend
The beauty industry has found a new audience: children. And it is using other children online – so-called “child skinfluencers” – to promote all kinds of skincare products.
Research by The Guardian’s consumer affairs reporter Sarah Marsh found teenage girls on TikTok, as well as Instagram and YouTube, showing their skincare routines, some having become “ambassadors” for major brands.
Some will be using products from a new and lucrative market segment – skincare produced for children – others might be demonstrating to other 10 or 12 year-olds the anti-ageing powers of retinols and strong…
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