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Inside the Playbook: Lecrae on How Christian Radio Really Works
In this clip from The Manager’s Playbook, Lecrae breaks down how Christian radio really works and why gospel, Christian music, and mainstream radio operate in very different ways.
He explains the cultural divide between gospel and contemporary Christian music, how artists get boxed into categories, and how Christian radio can connect records to major touring opportunities like K-Love and Winter Jam.
Lecrae also talks about crossover strategy, artist adaptability, radio economics, payola, and why independent labels need to become trusted curators for their audience.
A valuable listen for…
The skinny
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