Latest / Found in AI: AI Search Visibility, SEO, & GEO
How Is AI Search Changing What Actually Works in SEO?
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What SEO still works in AI search, and what no longer does? The answer has less to do with rankings and far more to do with trust, authority, and how brands show up across the web.
In this episode of Found in AI, Cassie sits down with Pat Reinhart of Conductor to unpack why AI-driven search isn’t just changing SEO—it’s exposing which strategies were never built to last in the first place. The conversation breaks down why “ranking in ChatGPT” isn’t a real concept…
The skinny
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