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Hy-Vee Shuts Down In-Store Bars | Is Experiential Retail Dying? · Omni Talk Retail

• 0:00
  Hy
• 0:00
  Vee
• 0:00
  plans
• 0:01
  to
• 0:01
  shutter
• 0:01
  most
• 0:02
  in
• 0:02
  store
• 0:02
  bars
• 0:03
  and
• 0:03
  to
• 0:03
  eliminate
• 0:04
  full
• 0:05
  service
• 0:05
  dining
• 0:05
  in
• 0:06
  some
• 0:06
  locations.
• 0:06
  According
• 0:07
  to
• 0:07
  Supermarket
• 0:08
  News,
• 0:08
  Hy
• 0:08
  Vee
• 0:08
  is
• 0:08
  shutting
• 0:09
  down
• 0:09
  all
• 0:09
  but
• 0:09
  a
• 0:10
  few
• 0:10
  of
• 0:10
  its
• 0:10
  in
• 0:10
  store
• 0:11
  bars
• 0:11
  while
• 0:11
  making
• 0:12
  further
• 0:12
  changes
• 0:13
  to
• 0:13
  its
• 0:13
  Market
• 0:13
  Grill
• 0:14
  dining
• 0:14
  facilities.
• 0:15
  Additionally,
• 0:16
  some
• 0:16
  Market
• 0:17
  Grill
• 0:17
  locations
• 0:17
  were
• 0:18
  full
• 0:18
  service,
• 0:18
  but
• 0:19
  now
• 0:19
  all
• 0:19
  will
• 0:20
  be
• 0:20
  limited
• 0:20
  service
• 0:21
  with
• 0:21
  all
• 0:21
  orders
• 0:22
  placed
• 0:22
  at
• 0:22
  the
• 0:23
  counter.
• 0:23
  The
• 0:23
  changes
• 0:24
  are
• 0:24
  designed
• 0:24
  to
• 0:24
  ensure
• 0:25
  consistency
• 0:26
  across
• 0:26
  the
• 0:26
  brand.
• 0:27
  Hy
• 0:27
  Vee
• 0:27
  spokesperson
• 0:28
  Tina
• 0:28
  Patoff
• 0:29
  said
• 0:30
  the
• 0:30
  changes
• 0:31
  come
• 0:31
  about
• 0:31
  three
• 0:31
  months
• 0:32
  after
• 0:32
  the
• 0:32
  midwestern
• 0:32
  grocery
• 0:33
  chain
• 0:33
  said
• 0:33
  that
• 0:33
  it
• 0:33
  would
• 0:33
  close
• 0:34
  all
• 0:34
  79
• 0:35
  Wahlburgers
• 0:35
  locations
• 0:36
  in
• 0:36
  its
• 0:36
  stores,
• 0:37
  replacing
• 0:38
  them
• 0:38
  with
• 0:38
  its
• 0:38
  Market
• 0:39
  Grill
• 0:39
  concept.
• 0:40
  Chris,
• 0:41
  two
• 0:41
  parter
• 0:41
  question
• 0:42
  for
• 0:42
  you
• 0:43
  here.
• 0:43
  First,
• 0:45
  what
• 0:45
  do
• 0:45
  you
• 0:45
  think
• 0:45
  the
• 0:46
  Hy
• 0:46
  Vee
• 0:46
  decisions
• 0:47
  to
• 0:47
  shut
• 0:47
  down
• 0:47
  its
• 0:48
  bars
• 0:48
  and
• 0:48
  shutter
• 0:48
  its
• 0:49
  full
• 0:49
  service
• 0:49
  restaurants
• 0:50
  says
• 0:51
  about
• 0:51
  the
• 0:51
  quote,
• 0:52
  experiential
• 0:53
  retail
• 0:54
  trend?
• 0:55
  And
• 0:55
  part
• 0:56
  two,
• 0:57
  this
• 0:57
  is
• 0:57
  our
• 0:57
  A
• 0:57
  and
• 0:57
  M
• 0:58
  put
• 0:58
  you
• 0:58
  on
• 0:58
  the
• 0:58
  spot
• 0:58
  question.
• 0:59
  Oh,
• 1:00
  they
• 1:00
  would
• 1:00
  like
• 1:00
  to
• 1:00
  know
• 1:01
  have
• 1:01
  that
• 1:01
  yet
• 1:02
  is
• 1:02
  this,
• 1:02
  is
• 1:03
  this
• 1:03
  a
• 1:03
  high
• 1:03
  V
• 1:04
  issue
• 1:04
  or
• 1:04
  a
• 1:05
  bar
• 1:05
  restaurant
• 1:06
  within
• 1:06
  a
• 1:06
  grocery
• 1:06
  store
• 1:07
  concept
• 1:08
  issue
• 1:08
  more
• 1:09
  broadly?
• 1:10
  Okay,
• 1:11
  wow.
• 1:11
  Okay.
• 1:11
  Two
• 1:11
  responses
• 1:12
  required.
• 1:13
  Okay,
• 1:13
  well
• 1:14
  I
• 1:14
  actually
• 1:14
  think
• 1:14
  my
• 1:15
  answer
• 1:15
  is
• 1:15
  the
• 1:15
  same
• 1:15
  for
• 1:15
  both.
• 1:16
  I
• 1:16
  think
• 1:16
  actually.
• 1:17
  Oh,
• 1:17
  all
• 1:18
  right.
• 1:18
  I
• 1:18
  think
• 1:18
  it,
• 1:19
  it's,
• 1:19
  it's,
• 1:20
  it's
• 1:20
  definitely
• 1:21
  a,
• 1:22
  it's
• 1:22
  a,
• 1:23
  you
• 1:23
  know,
• 1:23
  bar
• 1:23
  and
• 1:23
  restaurant
• 1:24
  inside
• 1:24
  of
• 1:24
  a
• 1:24
  grocery
• 1:25
  store
• 1:25
  issue.
• 1:25
  I
• 1:25
  think.
• 1:26
  I
• 1:26
  don't
• 1:26
  think
• 1:26
  this
• 1:26
  is
• 1:26
  okay
• 1:27
  issue
• 1:27
  at
• 1:27
  all
• 1:27
  because
• 1:27
  Hybe
• 1:28
  is
• 1:28
  more
• 1:28
  equipped
• 1:28
  than
• 1:29
  anyone
• 1:29
  to
• 1:29
  be
• 1:29
  able
• 1:30
  to
• 1:30
  make
• 1:30
  this
• 1:30
  work
• 1:31
  or
• 1:31
  as
• 1:32
  equipped
• 1:32
  as
• 1:32
  anyone
• 1:32
  to
• 1:32
  make
• 1:33
  this
• 1:33
  work.
• 1:33
  And,
• 1:34
  and
• 1:35
  to
• 1:35
  that
• 1:35
  point,
• 1:35
  I
• 1:36
  think
• 1:36
  it's
• 1:36
  really
• 1:37
  an
• 1:37
  indictment
• 1:38
  on
• 1:38
  the
• 1:38
  experiential
• 1:39
  retail
• 1:39
  trend
• 1:40
  in
• 1:40
  general,
• 1:40
  which
• 1:40
  is
• 1:41
  something
• 1:41
  I've
• 1:41
  railed
• 1:41
  about
• 1:42
  on
• 1:42
  this
• 1:42
  show
• 1:42
  a
• 1:42
  lot.
• 1:42
  I
• 1:42
  remember
• 1:43
  talking
• 1:43
  about
• 1:43
  yoga
• 1:43
  studios
• 1:44
  down,
• 1:44
  you
• 1:44
  know,
• 1:45
  out
• 1:45
  in
• 1:45
  the
• 1:45
  east
• 1:45
  coast,
• 1:45
  you
• 1:46
  know,
• 1:46
  in
• 1:46
  stores
• 1:46
  or
• 1:47
  wellness
• 1:47
  centers
• 1:47
  in
• 1:47
  grocery
• 1:48
  stores.
• 1:49
  And
• 1:50
  because,
• 1:50
  you
• 1:50
  know,
• 1:50
  I
• 1:51
  think
• 1:51
  for
• 1:51
  me,
• 1:52
  experiential
• 1:53
  as
• 1:53
  a
• 1:53
  term
• 1:54
  or
• 1:54
  a
• 1:54
  phrase
• 1:55
  is
• 1:55
  the
• 1:56
  most
• 1:56
  blowhard,
• 1:57
  overused
• 1:58
  phrase
• 1:58
  in
• 1:58
  our
• 1:59
  industry.
• 1:59
  I
• 1:59
  can't
• 2:00
  stand
• 2:00
  when
• 2:00
  I
• 2:00
  hear
• 2:01
  someone
• 2:01
  say
• 2:01
  it.
• 2:01
  I
• 2:01
  absolutely
• 2:02
  hate
• 2:02
  it.
• 2:03
  Yeah,
• 2:03
  it
• 2:03
  just
• 2:04
  drives
• 2:04
  me
• 2:04
  crazy.
• 2:04
  Like
• 2:04
  experiential
• 2:05
  meaning
• 2:05
  what
• 2:06
  I
• 2:06
  mean,
• 2:06
  it's
• 2:07
  so
• 2:07
  vague.
• 2:08
  It
• 2:08
  is,
• 2:08
  does
• 2:09
  it
• 2:09
  mean
• 2:09
  put
• 2:09
  a
• 2:09
  bar
• 2:10
  in
• 2:10
  it?
• 2:10
  Does
• 2:10
  it
• 2:10
  mean
• 2:10
  display
• 2:11
  my
• 2:11
  product
• 2:11
  a
• 2:11
  certain
• 2:12
  way?
• 2:12
  Like,
• 2:12
  what
• 2:13
  are
• 2:13
  you
• 2:13
  really
• 2:13
  trying
• 2:14
  to
• 2:14
  say?
• 2:14
  And
• 2:14
  it,
• 2:15
  when
• 2:15
  people
• 2:15
  say
• 2:15
  it,
• 2:15
  I'm
• 2:15
  kind
• 2:15
  of
• 2:16
  like,
• 2:16
  what
• 2:16
  are
• 2:16
  you,
• 2:17
  how
• 2:17
  much
• 2:17
  do
• 2:17
  you
• 2:17
  even
• 2:18
  know?
• 2:18
  Like,
• 2:18
  because
• 2:19
  it
• 2:19
  just
• 2:19
  doesn't
• 2:19
  mean
• 2:20
  anything.
• 2:20
  So
• 2:21
  at
• 2:21
  the
• 2:21
  end
• 2:21
  of
• 2:21
  the
• 2:21
  day
• 2:22
  you
• 2:22
  have
• 2:22
  to,
• 2:23
  and
• 2:23
  here's
• 2:23
  why
• 2:23
  I
• 2:23
  get
• 2:23
  back
• 2:24
  to
• 2:24
  the,
• 2:24
  to
• 2:24
  the
• 2:24
  question
• 2:24
  now
• 2:25
  at
• 2:25
  the
• 2:25
  end
• 2:26
  of
• 2:26
  the
• 2:26
  day,
• 2:26
  you
• 2:26
  have
• 2:26
  to
• 2:26
  answer
• 2:27
  why?
• 2:27
  As
• 2:27
  in,
• 2:28
  why
• 2:28
  come
• 2:28
  to
• 2:29
  the
• 2:29
  store
• 2:29
  and
• 2:30
  do
• 2:30
  the
• 2:30
  things
• 2:31
  that
• 2:31
  the
• 2:31
  store
• 2:31
  offers?
• 2:32
  And
• 2:33
  kudos
• 2:33
  to
• 2:33
  Hybe,
• 2:34
  because
• 2:34
  they're
• 2:34
  realizing
• 2:34
  that
• 2:35
  most
• 2:35
  people
• 2:36
  don't
• 2:36
  want
• 2:36
  a
• 2:37
  full
• 2:37
  service
• 2:37
  restaurant
• 2:37
  experience.
• 2:38
  Why
• 2:38
  they
• 2:38
  shop
• 2:38
  for
• 2:38
  groceries.
• 2:39
  They
• 2:39
  just
• 2:40
  don't,
• 2:40
  you
• 2:41
  know,
• 2:41
  and
• 2:41
  they
• 2:42
  don't
• 2:42
  want
• 2:42
  to
• 2:42
  go
• 2:42
  there
• 2:42
  for
• 2:42
  a
• 2:42
  drink.
• 2:43
  Like,
• 2:43
  they
• 2:43
  don't
• 2:44
  want
• 2:44
  to,
• 2:44
  like,
• 2:45
  I
• 2:45
  don't
• 2:45
  want
• 2:45
  to
• 2:45
  go
• 2:45
  to
• 2:45
  a
• 2:46
  bar
• 2:46
  to
• 2:46
  have
• 2:46
  a
• 2:47
  drink
• 2:47
  at
• 2:47
  a
• 2:48
  grocery
• 2:48
  store.
• 2:48
  You
• 2:49
  know,
• 2:49
  like,
• 2:49
  that's
• 2:49
  just.
• 2:49
  It's
• 2:50
  not
• 2:50
  a.
• 2:50
  This
• 2:50
  is
• 2:51
  not
• 2:51
  appealing.
• 2:52
  I
• 2:52
  think
• 2:52
  it's
• 2:52
  not
• 2:52
  appealing
• 2:52
  for
• 2:52
  most
• 2:52
  people
• 2:53
  and
• 2:53
  operationally
• 2:53
  it's
• 2:54
  probably
• 2:54
  not
• 2:54
  appealing
• 2:54
  for.
• 2:55
  For
• 2:55
  Hyvee
• 2:55
  either.
• 2:56
  So.
• 2:56
  And
• 2:56
  then
• 2:56
  the
• 2:57
  second
• 2:57
  point
• 2:57
  too,
• 2:58
  and
• 2:58
  this
• 2:58
  is
• 2:58
  where
• 2:58
  I
• 2:58
  want
• 2:58
  to
• 2:58
  get
• 2:59
  a
• 2:59
  little
• 2:59
  personal.
• 2:59
  The
• 3:00
  other
• 3:00
  point
• 3:00
  about
• 3:00
  this,
• 3:00
  when
• 3:00
  I
• 3:01
  read
• 3:01
  the
• 3:01
  headline
• 3:01
  too,
• 3:01
  is
• 3:02
  I
• 3:02
  think
• 3:02
  there's
• 3:02
  a
• 3:02
  point
• 3:02
  about
• 3:03
  consistency
• 3:03
  here.
• 3:04
  Stuff
• 3:05
  just
• 3:05
  gets
• 3:05
  really
• 3:06
  hard
• 3:06
  to
• 3:06
  manage
• 3:07
  the
• 3:07
  more
• 3:07
  variations
• 3:08
  there
• 3:08
  are
• 3:08
  that
• 3:09
  are
• 3:09
  out
• 3:09
  there.
• 3:09
  And
• 3:10
  I'm
• 3:10
  going
• 3:10
  to
• 3:10
  tell
• 3:10
  an
• 3:10
  anecdote.
• 3:11
  When
• 3:11
  I
• 3:11
  was
• 3:11
  at
• 3:11
  the
• 3:11
  Gap,
• 3:11
  I
• 3:11
  had
• 3:11
  a
• 3:12
  boss.
• 3:12
  His
• 3:12
  name
• 3:12
  was
• 3:12
  Jess
• 3:13
  Wilson.
• 3:14
  Jess
• 3:14
  Wilson.
• 3:15
  And
• 3:15
  I
• 3:15
  remember
• 3:16
  coming
• 3:16
  to
• 3:16
  him
• 3:16
  one
• 3:16
  day
• 3:16
  and
• 3:16
  I
• 3:17
  was
• 3:17
  like,
• 3:17
  super
• 3:17
  geeked
• 3:18
  up.
• 3:18
  And
• 3:18
  I
• 3:18
  was
• 3:18
  like,
• 3:19
  hey,
• 3:19
  my.
• 3:19
  I
• 3:19
  was.
• 3:20
  I
• 3:20
  was
• 3:20
  an
• 3:20
  inventory
• 3:21
  ass
• 3:21
  at
• 3:21
  the
• 3:21
  time.
• 3:21
  And,
• 3:22
  and
• 3:22
  my,
• 3:22
  my
• 3:23
  buyer
• 3:23
  for
• 3:23
  denim
• 3:24
  was
• 3:24
  like,
• 3:24
  he
• 3:24
  was
• 3:24
  going
• 3:24
  to
• 3:24
  create
• 3:25
  all
• 3:25
  these,
• 3:25
  like,
• 3:25
  different
• 3:25
  variations
• 3:26
  of
• 3:26
  denim
• 3:27
  jeans
• 3:27
  and
• 3:27
  washes.
• 3:27
  He's
• 3:28
  going
• 3:28
  to
• 3:28
  have
• 3:28
  white
• 3:28
  jeans
• 3:29
  and,
• 3:29
  you
• 3:29
  know,
• 3:30
  like,
• 3:30
  you
• 3:31
  know,
• 3:31
  ripped.
• 3:31
  I
• 3:31
  don't
• 3:31
  remember
• 3:32
  what
• 3:32
  it
• 3:32
  was,
• 3:32
  but
• 3:32
  like,
• 3:32
  ripped
• 3:32
  jeans.
• 3:33
  You
• 3:33
  go
• 3:33
  with
• 3:33
  the
• 3:33
  idea.
• 3:34
  He's
• 3:34
  like,
• 3:34
  you
• 3:34
  have
• 3:34
  all
• 3:34
  these
• 3:34
  different
• 3:35
  store
• 3:35
  groups.
• 3:35
  I
• 3:35
  need
• 3:35
  you
• 3:35
  to
• 3:36
  create
• 3:36
  all
• 3:36
  these
• 3:36
  segments
• 3:36
  of
• 3:37
  groups.
• 3:37
  We're
• 3:37
  going
• 3:37
  to
• 3:37
  send
• 3:37
  these
• 3:37
  jeans.
• 3:38
  And
• 3:38
  I
• 3:39
  walked
• 3:39
  into
• 3:39
  his
• 3:39
  office,
• 3:39
  super
• 3:40
  excited
• 3:40
  about.
• 3:40
  And
• 3:41
  he
• 3:41
  crapped
• 3:42
  on
• 3:42
  it.
• 3:42
  He's
• 3:42
  like,
• 3:42
  dude,
• 3:43
  Chris,
• 3:43
  like,
• 3:44
  how
• 3:44
  are
• 3:44
  you
• 3:44
  going
• 3:44
  to
• 3:45
  manage
• 3:45
  that?
• 3:45
  How
• 3:45
  are
• 3:45
  you
• 3:45
  going
• 3:45
  to
• 3:45
  tell
• 3:45
  the
• 3:46
  stores
• 3:46
  what
• 3:47
  products
• 3:47
  they
• 3:47
  have,
• 3:48
  you
• 3:48
  know,
• 3:48
  and.
• 3:49
  And
• 3:49
  how
• 3:49
  are
• 3:49
  you
• 3:49
  going
• 3:49
  to
• 3:49
  keep
• 3:50
  that
• 3:50
  all
• 3:50
  straight?
• 3:50
  How
• 3:50
  are
• 3:50
  they
• 3:50
  going
• 3:51
  to
• 3:51
  know
• 3:51
  what
• 3:51
  to
• 3:51
  display
• 3:52
  where,
• 3:52
  you
• 3:52
  know,
• 3:52
  across
• 3:53
  all
• 3:53
  these
• 3:53
  different
• 3:53
  groups
• 3:54
  of
• 3:54
  stores?
• 3:55
  And
• 3:55
  so
• 3:55
  I
• 3:55
  always
• 3:55
  think
• 3:56
  about
• 3:56
  that
• 3:56
  because
• 3:57
  there
• 3:57
  is
• 3:57
  a
• 3:58
  lot
• 3:58
  of
• 3:58
  talk
• 3:58
  about
• 3:59
  segmentation
• 4:00
  in
• 4:00
  the
• 4:00
  industry.
• 4:00
  And
• 4:01
  isn't
• 4:01
  the
• 4:01
  idea
• 4:02
  really,
• 4:02
  at
• 4:02
  the
• 4:02
  end
• 4:02
  of
• 4:02
  the
• 4:03
  day
• 4:03
  to
• 4:03
  scale
• 4:04
  one
• 4:04
  business
• 4:04
  model
• 4:05
  that
• 4:05
  works
• 4:06
  over
• 4:06
  and
• 4:06
  over
• 4:06
  again?
• 4:06
  And
• 4:07
  so
• 4:07
  that's
• 4:07
  why
• 4:07
  I
• 4:07
  wonder
• 4:07
  if
• 4:07
  Hybe's
• 4:08
  getting
• 4:08
  at
• 4:08
  here,
• 4:09
  because
• 4:09
  you
• 4:09
  start
• 4:09
  to
• 4:10
  get
• 4:10
  it.
• 4:10
  When
• 4:10
  you
• 4:10
  start
• 4:10
  to
• 4:10
  get
• 4:10
  into
• 4:11
  situations
• 4:11
  where
• 4:11
  every
• 4:12
  store
• 4:12
  looks
• 4:12
  different,
• 4:13
  it
• 4:13
  calls
• 4:14
  into
• 4:14
  question
• 4:14
  the
• 4:14
  idea
• 4:15
  of
• 4:15
  real
• 4:16
  scalability.
• 4:17
  At
• 4:17
  least
• 4:17
  it
• 4:18
  does
• 4:18
  to
• 4:18
  me.
• 4:18
  An
• 4:18
  Anyway,
• 4:19
  but
• 4:19
  yet
• 4:20
  we
• 4:20
  hear
• 4:20
  executives
• 4:20
  all
• 4:21
  the
• 4:21
  time.
• 4:21
  I
• 4:21
  can
• 4:21
  think
• 4:21
  about
• 4:22
  some
• 4:22
  of
• 4:22
  them
• 4:22
  who
• 4:22
  probably
• 4:23
  are
• 4:23
  even
• 4:23
  listening
• 4:23
  to
• 4:23
  this
• 4:23
  podcast,
• 4:24
  who
• 4:24
  talk
• 4:25
  about
• 4:25
  making
• 4:26
  every
• 4:26
  single
• 4:26
  one
• 4:26
  of
• 4:27
  their
• 4:27
  stores
• 4:27
  different
• 4:28
  as
• 4:28
  a
• 4:28
  key
• 4:29
  piece
• 4:29
  of
• 4:29
  their
• 4:29
  strategy.
• 4:30
  And
• 4:30
  I
• 4:30
  just
• 4:31
  worry
• 4:31
  that
• 4:31
  that
• 4:32
  is
• 4:32
  fool's
• 4:32
  gold
• 4:33
  at
• 4:33
  the
• 4:33
  end
• 4:33
  of
• 4:33
  the
• 4:34
  day.
• 4:34
  So
• 4:34
  there
• 4:34
  are
• 4:35
  two
• 4:35
  parts
• 4:35
  to
• 4:35
  this
• 4:35
  one.
• 4:36
  I
• 4:36
  think
• 4:37
  bars
• 4:37
  and
• 4:37
  restaurants,
• 4:38
  full
• 4:38
  service
• 4:38
  restaurants,
• 4:39
  don't
• 4:39
  work
• 4:39
  in
• 4:39
  grocery.
• 4:40
  But
• 4:40
  also
• 4:40
  worried
• 4:40
  about
• 4:41
  you
• 4:41
  get
• 4:41
  too
• 4:41
  segmented
• 4:42
  with
• 4:42
  your
• 4:42
  stores
• 4:42
  here.
• 4:43
  They
• 4:43
  become
• 4:44
  really
• 4:44
  hard
• 4:44
  to
• 4:44
  manage
• 4:44
  and
• 4:45
  stay
• 4:45
  on
• 4:45
  top
• 4:45
  of.
• 4:46
  Yeah,
• 4:46
  no,
• 4:46
  I
• 4:47
  think
• 4:47
  that
• 4:47
  you
• 4:47
  hit
• 4:47
  on
• 4:48
  a
• 4:48
  really
• 4:48
  good
• 4:48
  point,
• 4:48
  Chris.
• 4:49
  I
• 4:50
  think
• 4:50
  if
• 4:50
  you
• 4:50
  look
• 4:50
  at
• 4:50
  the,
• 4:51
  the
• 4:51
  players
• 4:52
  that
• 4:52
  are
• 4:52
  winning
• 4:52
  in
• 4:52
  the
• 4:52
  grocery
• 4:53
  space
• 4:53
  right
• 4:54
  now,
• 4:54
  it's
• 4:54
  Sprouts,
• 4:55
  it's
• 4:55
  Aldi.
• 4:56
  And
• 4:56
  what
• 4:57
  are
• 4:57
  they
• 4:57
  doing?
• 4:57
  They're
• 4:58
  focusing
• 4:58
  on,
• 4:59
  you
• 4:59
  know,
• 4:59
  Aldi,
• 5:00
  we
• 5:00
  talked
• 5:00
  to
• 5:01
  their
• 5:01
  head
• 5:01
  of
• 5:01
  store
• 5:02
  construct
• 5:03
  at
• 5:03
  a
• 5:04
  few
• 5:04
  years
• 5:04
  ago
• 5:04
  at
• 5:04
  retail
• 5:05
  spaces
• 5:05
  and
• 5:05
  like,
• 5:06
  they
• 5:06
  have
• 5:06
  multiple
• 5:07
  formats.
• 5:07
  They're
• 5:08
  doing
• 5:08
  everything
• 5:08
  they
• 5:08
  can
• 5:09
  to
• 5:09
  keep
• 5:09
  the
• 5:10
  formats
• 5:10
  as
• 5:10
  consistent
• 5:11
  as
• 5:11
  possible
• 5:11
  so
• 5:12
  that
• 5:12
  their
• 5:12
  customers
• 5:12
  know
• 5:13
  exactly
• 5:13
  what
• 5:13
  to
• 5:13
  expect
• 5:14
  when
• 5:14
  they
• 5:14
  come
• 5:14
  in
• 5:15
  and
• 5:15
  they
• 5:15
  can
• 5:15
  maximize
• 5:16
  each
• 5:16
  of
• 5:17
  their,
• 5:17
  their
• 5:17
  store
• 5:18
  spaces.
• 5:19
  You
• 5:19
  look
• 5:19
  at
• 5:19
  sprouts,
• 5:20
  Sprouts
• 5:20
  is
• 5:21
  they
• 5:21
  don't
• 5:21
  even
• 5:21
  have
• 5:21
  windows.
• 5:22
  They
• 5:22
  are
• 5:23
  maximizing
• 5:24
  every
• 5:24
  square
• 5:24
  foot
• 5:25
  of
• 5:25
  that
• 5:25
  store
• 5:26
  and
• 5:26
  trying
• 5:26
  to
• 5:26
  do,
• 5:27
  see,
• 5:27
  we
• 5:27
  have
• 5:27
  stuff
• 5:28
  for
• 5:28
  sale
• 5:28
  so
• 5:28
  that
• 5:29
  they
• 5:29
  can
• 5:29
  bring
• 5:29
  new
• 5:30
  inventory
• 5:31
  in
• 5:31
  and
• 5:31
  that
• 5:32
  they
• 5:32
  can
• 5:32
  have
• 5:32
  the
• 5:33
  freshest
• 5:33
  inventory,
• 5:34
  the
• 5:34
  most
• 5:34
  consistent
• 5:34
  invent
• 5:35
  and
• 5:35
  just
• 5:36
  maximize
• 5:36
  the
• 5:37
  sales
• 5:37
  they
• 5:37
  can
• 5:37
  get
• 5:38
  out
• 5:38
  of
• 5:38
  that
• 5:38
  box.
• 5:38
  So
• 5:39
  I
• 5:39
  think
• 5:39
  what
• 5:39
  Hy
• 5:39
  Vee
• 5:40
  is
• 5:40
  doing
• 5:40
  here,
• 5:40
  when
• 5:40
  you
• 5:41
  look
• 5:41
  at
• 5:41
  the
• 5:41
  amount
• 5:41
  of
• 5:41
  space
• 5:42
  that,
• 5:42
  that,
• 5:43
  that
• 5:43
  those
• 5:43
  concepts
• 5:44
  are
• 5:44
  taking
• 5:44
  up,
• 5:44
  I
• 5:45
  think
• 5:45
  it
• 5:45
  makes
• 5:45
  a
• 5:46
  lot
• 5:46
  of
• 5:46
  sense
• 5:46
  that
• 5:46
  they're
• 5:47
  kind
• 5:47
  of
• 5:47
  reverting
• 5:47
  back
• 5:48
  to
• 5:48
  like,
• 5:48
  what's
• 5:49
  the,
• 5:49
  what
• 5:49
  do
• 5:49
  people
• 5:50
  really
• 5:50
  need?
• 5:50
  And
• 5:50
  that
• 5:51
  gets
• 5:51
  to
• 5:51
  your
• 5:51
  other
• 5:51
  point
• 5:52
  of
• 5:52
  like,
• 5:52
  do
• 5:52
  I
• 5:52
  need
• 5:53
  a
• 5:53
  full
• 5:53
  bar?
• 5:53
  Like,
• 5:54
  do
• 5:54
  I
• 5:54
  need
• 5:54
  to
• 5:54
  take
• 5:54
  up
• 5:55
  all
• 5:55
  of
• 5:55
  this
• 5:55
  space
• 5:55
  with
• 5:56
  a
• 5:56
  full
• 5:56
  bar
• 5:56
  here?
• 5:57
  Or
• 5:57
  will
• 5:57
  people
• 5:57
  still
• 5:58
  come?
• 5:58
  Is
• 5:58
  it
• 5:58
  just
• 5:59
  the
• 5:59
  grab
• 5:59
  and
• 5:59
  go
• 5:59
  food
• 6:00
  that
• 6:00
  they
• 6:00
  want?
• 6:00
  Is
• 6:00
  that
• 6:01
  how
• 6:01
  I
• 6:01
  can
• 6:01
  fulfill
• 6:02
  this
• 6:02
  need
• 6:02
  of
• 6:02
  like,
• 6:03
  walk
• 6:03
  up
• 6:03
  to
• 6:03
  the
• 6:04
  corner
• 6:04
  or
• 6:05
  walk
• 6:05
  up
• 6:05
  to
• 6:05
  the
• 6:05
  counter,
• 6:06
  order
• 6:06
  my
• 6:06
  food?
• 6:07
  If
• 6:07
  it's
• 6:07
  ready
• 6:07
  to
• 6:07
  go,
• 6:08
  will
• 6:08
  I
• 6:08
  go
• 6:08
  grab
• 6:08
  my
• 6:09
  milk
• 6:09
  and
• 6:09
  my
• 6:09
  eggs
• 6:09
  and
• 6:10
  I'm
• 6:10
  ready
• 6:10
  to
• 6:10
  go?
• 6:10
  Like,
• 6:11
  that
• 6:11
  serves
• 6:12
  a
• 6:12
  purpose.
• 6:12
  I'm
• 6:13
  not
• 6:13
  saying
• 6:13
  that
• 6:14
  I
• 6:14
  wouldn't
• 6:14
  love
• 6:15
  our
• 6:15
  own,
• 6:15
  you
• 6:15
  know,
• 6:15
  Jerry's
• 6:16
  food
• 6:16
  store
• 6:17
  to
• 6:17
  sell,
• 6:17
  you
• 6:17
  know,
• 6:17
  beer
• 6:18
  and
• 6:18
  wine
• 6:18
  and
• 6:18
  cocktails
• 6:19
  in
• 6:19
  addition
• 6:19
  to
• 6:19
  breakfast,
• 6:20
  but
• 6:20
  is
• 6:20
  it
• 6:20
  going
• 6:20
  to
• 6:20
  stop
• 6:21
  me
• 6:21
  from
• 6:21
  going
• 6:21
  there?
• 6:22
  Absolutely
• 6:23
  not.
• 6:23
  Like,
• 6:23
  this
• 6:23
  is
• 6:24
  still
• 6:24
  a
• 6:24
  place
• 6:24
  that
• 6:24
  I'm
• 6:25
  going
• 6:25
  to
• 6:25
  go
• 6:25
  that
• 6:25
  serves
• 6:25
  a
• 6:26
  need
• 6:26
  for
• 6:26
  me,
• 6:26
  and
• 6:27
  I
• 6:27
  think
• 6:27
  that
• 6:28
  you're
• 6:28
  right
• 6:28
  on
• 6:29
  that.
• 6:29
  Hy
• 6:29
  Vee
• 6:30
  is
• 6:30
  just
• 6:30
  looking
• 6:30
  at
• 6:31
  what's
• 6:31
  the
• 6:32
  minimum
• 6:33
  viable
• 6:33
  product
• 6:34
  we
• 6:34
  need
• 6:34
  to
• 6:34
  give
• 6:35
  our
• 6:35
  consumers
• 6:36
  to
• 6:36
  still
• 6:36
  make
• 6:36
  this
• 6:37
  a
• 6:37
  relevant
• 6:37
  shopping
• 6:38
  experience
• 6:38
  for
• 6:38
  them,
• 6:38
  and
• 6:38
  how
• 6:38
  can
• 6:39
  we
• 6:39
  take
• 6:39
  this
• 6:39
  floor
• 6:40
  space
• 6:40
  and
• 6:40
  really
• 6:41
  use
• 6:41
  that
• 6:42
  to
• 6:42
  maximize
• 6:42
  what
• 6:43
  we
• 6:43
  can
• 6:43
  sell
• 6:44
  from
• 6:44
  a
• 6:45
  grocery
• 6:45
  assortment
• 6:46
  standpoint?
• 6:47
  So
• 6:47
  I
• 6:47
  think
• 6:48
  that's
• 6:48
  where
• 6:48
  this
• 6:49
  is
• 6:49
  really
• 6:50
  change
• 6:51
  the
• 6:51
  game.
• 6:51
  Now,
• 6:51
  the
• 6:52
  experiential
• 6:52
  point,
• 6:53
  I
• 6:53
  don't
• 6:53
  know
• 6:53
  that
• 6:53
  I,
• 6:54
  I
• 6:54
  agree
• 6:55
  that
• 6:55
  this
• 6:55
  is
• 6:55
  like
• 6:56
  experiential
• 6:57
  as
• 6:57
  much.
• 6:57
  I
• 6:57
  think
• 6:58
  it's
• 6:58
  more
• 6:58
  about
• 6:58
  like
• 6:59
  the
• 6:59
  amount
• 6:59
  of
• 6:59
  sales
• 6:59
  that
• 7:00
  they
• 7:00
  could
• 7:00
  be
• 7:00
  doing
• 7:00
  in
• 7:01
  that
• 7:01
  footprint
• 7:01
  over
• 7:02
  like
• 7:02
  an
• 7:03
  experiential
• 7:03
  concept.
• 7:04
  But
• 7:05
  I
• 7:05
  do
• 7:05
  agree
• 7:05
  with
• 7:05
  you
• 7:06
  that
• 7:06
  it.
• 7:07
  The
• 7:07
  term
• 7:07
  is
• 7:07
  vague.
• 7:08
  I
• 7:09
  went
• 7:09
  through
• 7:10
  experiential,
• 7:11
  the
• 7:11
  baby
• 7:11
  out
• 7:11
  with
• 7:11
  the
• 7:11
  bathwater
• 7:12
  here.
• 7:12
  I
• 7:12
  still
• 7:12
  think
• 7:13
  that
• 7:13
  experiential
• 7:14
  is
• 7:14
  a
• 7:14
  term
• 7:14
  that
• 7:14
  can
• 7:15
  apply
• 7:15
  to
• 7:15
  good
• 7:15
  retail
• 7:16
  experiences.
• 7:16
  But
• 7:17
  for
• 7:17
  me,
• 7:17
  it's
• 7:17
  more
• 7:17
  about
• 7:18
  like,
• 7:18
  what
• 7:18
  are
• 7:18
  the
• 7:18
  memories
• 7:19
  that
• 7:19
  you
• 7:19
  have
• 7:20
  or
• 7:20
  what
• 7:20
  was
• 7:21
  good
• 7:21
  about
• 7:21
  that
• 7:21
  experience
• 7:22
  and
• 7:22
  how
• 7:22
  do
• 7:23
  you
• 7:23
  do
• 7:23
  that?
• 7:23
  And
• 7:24
  I
• 7:24
  think
• 7:24
  in
• 7:24
  this
• 7:24
  way,
• 7:25
  Hy
• 7:25
  Vee
• 7:25
  is
• 7:26
  really
• 7:26
  trying
• 7:26
  to
• 7:26
  just
• 7:26
  say,
• 7:27
  we're
• 7:27
  just,
• 7:27
  we're
• 7:27
  going
• 7:27
  to
• 7:27
  make
• 7:28
  it
• 7:28
  convenient
• 7:28
  for
• 7:28
  you
• 7:28
  to
• 7:28
  get
• 7:29
  a
• 7:29
  meal
• 7:29
  to
• 7:29
  go.
• 7:30
  That's
• 7:30
  all
• 7:30
  we
• 7:30
  need
• 7:30
  to
• 7:30
  do
• 7:31
  here.
• 7:31
  We
• 7:31
  don't
• 7:31
  need
• 7:31
  to
• 7:32
  like,
• 7:32
  provide
• 7:32
  a
• 7:33
  full
• 7:33
  restaurant
• 7:33
  environment.
• 7:34
  We're
• 7:34
  just
• 7:34
  going
• 7:34
  to
• 7:34
  give
• 7:34
  you
• 7:35
  that
• 7:35
  high
• 7:35
  quality
• 7:36
  and
• 7:36
  that
• 7:36
  convenience.
• 7:37
  But
• 7:38
  I'll
• 7:38
  give
• 7:38
  you
• 7:38
  the
• 7:39
  last
• 7:39
  word
• 7:39
  here.
• 7:40
  No,
• 7:40
  I
• 7:40
  think
• 7:40
  my.
• 7:41
  Well,
• 7:41
  my
• 7:41
  one
• 7:41
  retort
• 7:42
  would
• 7:42
  be
• 7:42
  like,
• 7:42
  just
• 7:43
  name
• 7:43
  one
• 7:43
  of
• 7:43
  those
• 7:43
  experiences.
• 7:44
  It's
• 7:44
  actually
• 7:44
  worked
• 7:45
  and
• 7:45
  rolled
• 7:45
  out.
• 7:45
  Like,
• 7:45
  I
• 7:46
  still.
• 7:46
  We've
• 7:46
  had
• 7:47
  this
• 7:47
  discussion
• 7:47
  before
• 7:47
  and
• 7:47
  I
• 7:48
  can't
• 7:48
  really.
• 7:49
  But
• 7:49
  then
• 7:50
  I
• 7:50
  think
• 7:50
  the
• 7:50
  other
• 7:50
  point
• 7:50
  I
• 7:50
  make
• 7:51
  is
• 7:51
  your
• 7:51
  point
• 7:51
  about
• 7:51
  Aldi
• 7:51
  is
• 7:52
  really
• 7:52
  good
• 7:52
  too,
• 7:52
  because
• 7:53
  especially
• 7:54
  from
• 7:54
  a
• 7:54
  prototype
• 7:54
  standpoint,
• 7:55
  I
• 7:55
  think
• 7:55
  it
• 7:55
  bolsters
• 7:56
  the
• 7:56
  case
• 7:56
  of,
• 7:56
  you
• 7:57
  know,
• 7:57
  they,
• 7:57
  they
• 7:57
  went
• 7:57
  into
• 7:58
  that
• 7:58
  agreement
• 7:58
  with
• 7:58
  Southeastern
• 7:59
  Grocers,
• 7:59
  I
• 7:59
  think.
• 8:00
  Right.
• 8:00
  And
• 8:00
  they
• 8:00
  ended
• 8:00
  up
• 8:01
  selling
• 8:01
  them
• 8:01
  back
• 8:02
  because
• 8:02
  they're
• 8:02
  like,
• 8:03
  these
• 8:03
  ones
• 8:03
  aren't
• 8:03
  going
• 8:03
  to
• 8:03
  work
• 8:03
  for
• 8:04
  us.
• 8:04
  Yep.
• 8:04
  You
• 8:05
  know,
• 8:05
  and
• 8:05
  that's
• 8:05
  a
• 8:05
  really
• 8:06
  smart
• 8:06
  way
• 8:06
  to
• 8:07
  think
• 8:07
  about
• 8:07
  things.
• 8:07
  And,
• 8:07
  and
• 8:08
  that's
• 8:08
  what
• 8:08
  business
• 8:08
  is
• 8:09
  about.
• 8:09
  It's
• 8:09
  about
• 8:09
  finding
• 8:10
  a
• 8:10
  model
• 8:10
  that
• 8:10
  scales
• 8:11
  everywhere.
• 8:11
  So
• 8:12
  if
• 8:12
  you,
• 8:12
  if
• 8:12
  you.
• 8:13
  So
• 8:13
  strategically,
• 8:14
  that's
• 8:14
  why
• 8:14
  I
• 8:14
  just
• 8:14
  get
• 8:14
  my
• 8:15
  head.
• 8:15
  I'm
• 8:15
  having
• 8:15
  trouble
• 8:16
  wrapping
• 8:16
  my
• 8:16
  head
• 8:16
  around,
• 8:16
  like,
• 8:17
  the
• 8:17
  idea
• 8:17
  of
• 8:17
  making
• 8:18
  every
• 8:18
  store
• 8:18
  different.
• 8:20
  Is
• 8:21
  that
• 8:21
  really
• 8:21
  what
• 8:21
  you
• 8:21
  want
• 8:21
  to
• 8:21
  do?
• 8:22
  Even
• 8:22
  if
• 8:22
  technology
• 8:23
  in
• 8:23
  theory
• 8:24
  allows
• 8:24
  you
• 8:24
  to
• 8:24
  do
• 8:24
  it
• 8:25
  right?
• 8:25
  Is
• 8:25
  that
• 8:25
  really
• 8:26
  what
• 8:26
  you
• 8:26
  want
• 8:26
  to
• 8:26
  do?
• 8:27
  Because
• 8:27
  that's
• 8:27
  going
• 8:27
  to
• 8:28
  be
• 8:28
  really
• 8:28
  hard
• 8:29
  to
• 8:29
  come
• 8:29
  back
• 8:29
  from
• 8:30
  if
• 8:30
  it
• 8:30
  doesn't
• 8:30
  work
• 8:31
  and
• 8:31
  you
• 8:31
  make
• 8:31
  a
• 8:31
  mistake.
• 8:32
  So.
• 8:32
  Right.
• 8:33
  Maybe
• 8:33
  focusing
• 8:34
  more
• 8:34
  on
• 8:34
  assortment
• 8:35
  like
• 8:35
  can,
• 8:35
  is
• 8:36
  that
• 8:36
  what
• 8:36
  makes
• 8:36
  your
• 8:37
  store
• 8:37
  more
• 8:37
  unique?
• 8:38
  Like,
• 8:38
  do
• 8:38
  you
• 8:38
  skew
• 8:39
  a
• 8:39
  little
• 8:39
  bit
• 8:39
  higher
• 8:40
  in
• 8:40
  one
• 8:40
  product
• 8:40
  versus
• 8:41
  another
• 8:41
  or
• 8:41
  something
• 8:42
  based
• 8:42
  on
• 8:42
  the
• 8:42
  demographics
• 8:43
  in
• 8:43
  and
• 8:44
  around
• 8:44
  your
• 8:44
  store?
• 8:44
  But
• 8:45
  yeah,
• 8:45
  from
• 8:45
  a,
• 8:46
  from
• 8:46
  an
• 8:46
  infrastructure
• 8:47
  standpoint,
• 8:48
  I
• 8:48
  think,
• 8:48
  I
• 8:49
  think
• 8:49
  those
• 8:49
  days
• 8:49
  are
• 8:50
  infrastructure
• 8:50
  100%.
• 8:51
  Yeah.