The Success of Body Positive Branding | Shapermint CBO Siobhán Lonergan
Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to discuss the news, trends, and big ideas that are redefining commerce. In this episode, we spoke with Siobhán Lonergan, chief brand officer at Shapermint, about the role body-positive branding has played in the company's massive growth. We also spoke about how work-from-home culture brought on by the COVID-19 pandemic impacted the company's branding strategies as well as its goals for the future. Prior to joining Shapermint, Siobhán served in the same role at Thinx. She was also EVP…
The skinny
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