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Professional Development: The Keys To Use TikTok To Market Your Business · Earn Your Leisure

• 0:00
  Speaker 1: So TikTok and.
• 0:03
  Speaker 2: Your business. Okay, so we want to market it on TikTok.
• 0:07
  Speaker 2: It can be simple, it can be complex, as you
• 0:10
  Speaker 2: wanted to be right. You can use this platform, you know,
• 0:13
  Speaker 2: to make smaller introduction videos that connect with longer YouTube videos.
• 0:18
  Speaker 1: Okay. You can utilize it to do storytelling.
• 0:22
  Speaker 2: Storytelling is good no matter what platform you're you're on,
• 0:26
  Speaker 2: so that you can build your brand or you can
• 0:29
  Speaker 2: showcase testimonials.
• 0:30
  Speaker 1: It all just depends.
• 0:31
  Speaker 2: But just know it's all going to be super catchy.
• 0:36
  Speaker 2: It's just I like watching TikTok videos.
• 0:40
  Speaker 1: I just don't want it creates videos.
• 0:43
  Speaker 2: But I mean, just think about why you use it
• 0:46
  Speaker 2: or why you go on it. But people spend lots.
• 0:49
  Speaker 2: It is the number one platform.
• 0:52
  Speaker 1: Okay. Instagram is great.
• 0:54
  Speaker 2: Still, Facebook It's still great as well, but TikTok is
• 0:57
  Speaker 2: the number one platform when it comes to how many
• 1:00
  Speaker 2: people utilize TikTok every single day. Okay, you could go
• 1:04
  Speaker 2: look at the data, just search it and you'll find
• 1:07
  Speaker 2: that TikTok has is number one.
• 1:09
  Speaker 1: Okay.
• 1:11
  Speaker 2: A lot of users still use Facebook. Billions of people
• 1:13
  Speaker 2: still use Facebook. But again, this is one of the
• 1:18
  Speaker 2: platforms that is top rated and you know there are
• 1:21
  Speaker 2: businesses on there still, you know, killing it in the game, so.
• 1:26
  Speaker 1: So definitely make sure.
• 1:27
  Speaker 2: But it is going to be like your short form.
• 1:31
  Speaker 2: You're going to think about creating short form, right, think
• 1:34
  Speaker 2: about the attention span of people today, why they're on TikTok,
• 1:40
  Speaker 2: why are there most social medias were entertainment purposes, but
• 1:44
  Speaker 2: still a lot of people learn and through you know,
• 1:49
  Speaker 2: ads and through just creating good content, you're going to
• 1:53
  Speaker 2: gain followers.
• 1:54
  Speaker 1: And you know they'll purchase from you as well. Okay,
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  Speaker 1: so it's a different set.
• 1:59
  Speaker 2: That's going to be your your gen Z users who
• 2:04
  Speaker 2: are still in school. Right, So I'll talk about the
• 2:08
  Speaker 2: hours and and everything, right, but what is most important
• 2:11
  Speaker 2: is that you know and understand your audience. Just like
• 2:15
  Speaker 2: we just said, you have to understand your audience because
• 2:17
  Speaker 2: you're going to cater to them, okay, because you don't
• 2:22
  Speaker 2: want to be all over the place. Think about your goals.
• 2:25
  Speaker 2: So that was a great question to start us off.
• 2:27
  Speaker 2: So think about those goals. What TODAYA said in the chat,
• 2:31
  Speaker 2: Think about those goals. Think about who you're talking audiences
• 2:34
  Speaker 2: as well. So that's gonna gonna help you because sometimes
• 2:38
  Speaker 2: you might be be you might have a new course, right,
• 2:42
  Speaker 2: so you're going to think about your audience cater your
• 2:46
  Speaker 2: course to them. Okay, So just think about what it is,
• 2:50
  Speaker 2: your business goals, what you have coming out and and
• 2:53
  Speaker 2: your audience. All right, uh, TikTok fast placed, fast paced.
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  Speaker 1: Okay.
• 2:59
  Speaker 2: So that mean meaning that trends are gonna come and
• 3:02
  Speaker 2: are gonna go quickly.
• 3:04
  Speaker 1: Right. Uh, So that means that the interest is easily shifted. Okay.
• 3:08
  Speaker 2: You'll you'll need to use the analytics for TikTok, stay
• 3:12
  Speaker 2: up the stay up to date on the algorithms that change.
• 3:16
  Speaker 2: So you want to be relevant if you see a
• 3:18
  Speaker 2: challenge out, if something some news comes out, or whatever.
• 3:23
  Speaker 1: You want to.
• 3:23
  Speaker 2: Stay on top of the trends with with TikTok. Okay,
• 3:28
  Speaker 2: because it's like the fashion it's like the fashion scene. Right,
• 3:31
  Speaker 2: one season, something's in the next thing, next season, something's out.
• 3:35
  Speaker 1: Okay.
• 3:35
  Speaker 2: So breaking into an audience here is a little harder. However,
• 3:40
  Speaker 2: if you learn to collaborate with other people, that's a
• 3:45
  Speaker 2: great way to break into your audience. So if to
• 3:49
  Speaker 2: you all are in the transportation industry, you know.
• 3:52
  Speaker 1: That might be a good way our conversation do.
• 3:55
  Speaker 2: A lot you know, well, so just think of think
• 4:00
  Speaker 2: about what you can do with TikTok and don't forget
• 4:04
  Speaker 2: a big thing too with marketing on TikTok is you
• 4:10
  Speaker 2: need to market your TikTok page too on your other
• 4:13
  Speaker 2: social media because I see that's how I usually will.
• 4:19
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• 6:09
  Speaker 4: An illegal alien from Guatemala charged with raping a child
• 6:13
  Speaker 4: in Massachusetts. An MS thirteen gang member from Al Salvador
• 6:17
  Speaker 4: accused of murdering a Texas. Man of Venezuelan charged with
• 6:21
  Speaker 4: filming and selling child pornography in Michigan. These are just
• 6:25
  Speaker 4: some of the heinous migrant criminals caught because of President
• 6:29
  Speaker 4: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 6:32
  Speaker 4: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 6:37
  Speaker 4: crossings are at the lowest levels ever recorded, and over
• 6:41
  Speaker 4: one hundred thousand illegal aliens have been arrested. If you
• 6:44
  Speaker 4: are here illegally, your next you will be fined nearly
• 6:48
  Speaker 4: one thousand dollars a day, imprisoned, and deported. You will
• 6:52
  Speaker 4: never return. But if you register using our CBP home
• 6:56
  Speaker 4: app and leave now, you could be allowed to return legally.
• 7:00
  Speaker 4: You what's right, leaves now. Under President Trump, America's laws,
• 7:04
  Speaker 4: border and families will be protected. Sponsored by the United
• 7:08
  Speaker 4: States Department of Homeland Security.
• 7:09
  Speaker 2: Go follow somebody if I see that they they oh
• 7:12
  Speaker 2: they posted there the funny TikTok on their Facebook page.
• 7:16
  Speaker 1: I'm like, oh, this is funny.
• 7:17
  Speaker 2: They keep making these funny TikTok. So then I'll go
• 7:20
  Speaker 2: following it. But I'm not on TikTok as much. But
• 7:24
  Speaker 2: you will get my follow. You will get my follow
• 7:27
  Speaker 2: if I see it on a different platform, So make
• 7:29
  Speaker 2: sure you market.
• 7:30
  Speaker 1: It as well. Okay, all right, So those are some things.
• 7:37
  Speaker 2: So some things that you told do the market on TikTok,
• 7:41
  Speaker 2: you know, show off your new products, new services that
• 7:44
  Speaker 2: you offer. Anytime you can get testimonials, y'all. It's just
• 7:51
  Speaker 2: I mean, you know, some of y'all, some of us
• 7:53
  Speaker 2: been following for that three am testimonials on that weird channel,
• 7:58
  Speaker 2: like when and we done bought whatever product because they
• 8:03
  Speaker 2: had testimonial at the testimony. You were like, well, maybe
• 8:07
  Speaker 2: maybe this white handkerchief will work for me and clear
• 8:10
  Speaker 2: up all my debt. Like y'all know, y'all don't see that.
• 8:15
  Speaker 2: You're like, oh, let me get that that water and
• 8:18
  Speaker 2: let me sprinkle it on something, and you know what,
• 8:21
  Speaker 2: my business is just gonna take off.
• 8:22
  Speaker 1: So like because you see all these testimonials.
• 8:25
  Speaker 2: And so that convinces you that, oh I could do
• 8:28
  Speaker 2: this too, right, So definitely have the testimonials and because
• 8:33
  Speaker 2: that's gonna help.
• 8:34
  Speaker 1: That's gonna help. But you know, even for social media,
• 8:37
  Speaker 1: it helps you on.
• 8:37
  Speaker 2: Your website too, So continuing you know, to showcase to
• 8:41
  Speaker 2: showcase that.
• 8:42
  Speaker 1: Right.
• 8:43
  Speaker 2: So a lot of times I've seen where if I
• 8:46
  Speaker 2: post a testimonial about something, even my own personal testimonials,
• 8:49
  Speaker 2: people will backchonel me. They'll send you a DM asking
• 8:53
  Speaker 2: you about you know this.
• 8:54
  Speaker 1: And that or whatever. So it works.
• 8:58
  Speaker 2: You know people that may they may not like like
• 9:00
  Speaker 2: it or anything. You might not see it, but I
• 9:03
  Speaker 2: promise you you're gonna get those those d ms. People
• 9:06
  Speaker 2: are watching. They are watching, all right again. Collaborate with
• 9:10
  Speaker 2: other creators or other businesses. You are in a big
• 9:15
  Speaker 2: group right now. You're in the ey l U platform. Okay,
• 9:19
  Speaker 2: with all the opportunities we have. I put a post
• 9:23
  Speaker 2: for putting in your did I do Instagram? I don't
• 9:26
  Speaker 2: think I did Instagram? But putting in your different links,
• 9:28
  Speaker 2: your YouTube links, yeah, we all putting your YouTube links there,
• 9:33
  Speaker 2: your LinkedIn link links, so that we can go in
• 9:37
  Speaker 2: follow each other, like each other's favors, but also collaborate
• 9:41
  Speaker 2: in the meantime too. So look who's in class and
• 9:45
  Speaker 2: reach out to people to collaborate. I'm trying to get
• 9:49
  Speaker 2: a collaboration together. Well, actually, actually I.
• 9:52
  Speaker 1: Do have a collab going on, and we're.
• 9:55
  Speaker 2: Gonna be speaking at a conference next next month for
• 10:03
  Speaker 2: a whole tech conference. So and I got another collaboration
• 10:07
  Speaker 2: that I don't want to get together. So it's great
• 10:11
  Speaker 2: when you collaborate, you can go faster. That's only if
• 10:13
  Speaker 2: everybody's working together. So make sure you get with the
• 10:16
  Speaker 2: right the right perposon the right people so that you
• 10:21
  Speaker 2: know that y'all grow together.
• 10:24
  Speaker 1: Okay.
• 10:26
  Speaker 2: And then yeah, you want to make sure that you
• 10:29
  Speaker 2: link your other social media, your website, your shop. Make
• 10:33
  Speaker 2: sure you use your the link Okay, if you use
• 10:36
  Speaker 2: link tree or milkshake, they're different link apps of what
• 10:41
  Speaker 2: you want to get kind of like, if your website
• 10:43
  Speaker 2: is your one place where you want people to go,
• 10:45
  Speaker 2: that's fine, but make it somewhere where you can convert people.
• 10:48
  Speaker 1: Okay.
• 10:49
  Speaker 2: If your website is not ready, like ready ready, use
• 10:53
  Speaker 2: link tree, milkshake, you know, so then you can put
• 10:56
  Speaker 2: you know, where you want them to go.
• 10:57
  Speaker 1: Maybe it's a.
• 10:58
  Speaker 2: Lead e lead generator, okay, but you I only want
• 11:00
  Speaker 2: to make sure you link your social media or link
• 11:05
  Speaker 2: your your generator, your lead generators.
• 11:07
  Speaker 1: Okay. And that might change depending on what you're posting.
• 11:11
  Speaker 2: It might be you a twenty four hour post and
• 11:12
  Speaker 2: you're like, hey, I want you all you know, I'm
• 11:15
  Speaker 2: running a special right now, Hit the link, you know,
• 11:19
  Speaker 2: hit the link in the bio. And so it just
• 11:22
  Speaker 2: depends on what you're doing okay for your marketing.
• 11:27
  Speaker 4: An illegal alien from Guatemala charged with raping a child
• 11:31
  Speaker 4: in Massachusetts. An MS thirteen gang member from Al Salvador
• 11:35
  Speaker 4: accused of murdering a Texas man of Venezuelan charged with
• 11:39
  Speaker 4: filming and selling child pornography in Michigan. These are just
• 11:43
  Speaker 4: some of the heinous migrant criminals caught because of President
• 11:47
  Speaker 4: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 11:50
  Speaker 4: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 11:55
  Speaker 4: crossings are at the lowest levels ever recorded, and over
• 11:59
  Speaker 4: one hundred thousand illegal aliens have been arrested. If you
• 12:02
  Speaker 4: are here illegally, your next you will be fine nearly
• 12:06
  Speaker 4: one thousand dollars a day, imprisoned and deported, you will
• 12:10
  Speaker 4: never return. But if you register using our CBP home
• 12:14
  Speaker 4: app and leave now, you could be allowed to return legally.
• 12:17
  Speaker 4: Do what's right, leave now. Under President Trump, America's laws,
• 12:22
  Speaker 4: border and families will be protected. Sponsored by the United
• 12:26
  Speaker 4: States Department of Homeland Security,