173 | Finding Value Beyond Business with Toks Aruoture

The Resilient Retail Game Plan - retail insights, retail trends and best practices · Nov 23, 2023 · 33m

We know that starting a business is not for the faint of heart. Even those who are full of confidence can sometimes be plagued with the fear of losing everything we have built.

In today's episode, I spoke with the inspiring Toks Aruoture, owner of the Baby Cot Shop. Toks has an incredible journey to share with us. After losing her store in the US she returned to the UK and reopened her business online with a goal to have a physical location on the high street. But despite achieving that dream, she still faced fear as she grew her business. Along the way, she learned that having a goal doesn't…