April Hot Take: How to Engage Your Dream Customers With Empathy
Porsche and Honda both make cars. They do NOT have the same brand story. They are not selling to the same people. Customers buy from them for very different reasons - not simply "because I need a car." Your business, no matter what industry you are in, needs to understand this.
People often ask me, "How the heck did you, as a brand strategist, come to now be an empathy advocate, author, and speaker?" And I tell them the truth: Empathy has been the success secret of my marketing career.
Marketers get this. You can't influence or persuade someone - or build right-fit offerings for them - if you…
The skinny
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