Latest / Beyond Sovereignty / #033 - The Real Reason Your Salon Isn’t Thriving (And How to Fix It) 💡🚀

Transcript

#033 - The Real Reason Your Salon Isn’t Thriving (And How to Fix It) 💡🚀 · Beyond Sovereignty

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Every single organ in your body has its own imprints
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of memories that it stores. These unconscious patterns
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and programs and storage things in our body are taking up
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valuable real estate of success. Everything that is
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happening in your business is a direct reflection of everything that
0:18
is happening within you. Do you understand where I'm going with this? Are you reading between the
0:21
lines? It's not always about the marketing. It's
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your energy. All of these things that you are feeling are
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an invitation to grow or to stay suffering. Welcome
0:32
to a revolution in the hair industry. A space where being
0:36
banked and beautiful and creating massive global impact
0:40
is the new standard. I'm Blythe Lankford, and in
0:43
this podcast, I'm going to share with you the exact strategies and
0:47
insights that helped me transform my three salons into
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seven-figure businesses in under 12 months. If you're ready
0:53
to step into your power and grow your
0:57
wealth and be part of a movement that's changing the game
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globally, then, babe, you're in the right place. So let's get started. This
1:04
is why your salon isn't succeeding. I know you don't want to hear this, but
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you're welcome anyway. So my approach is completely different,
1:13
right, to everybody else's, I personally believe, because of
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being in the hairdressing industry for 25 years and actually going through all
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the shit that doesn't work, that really doesn't work
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and seeing what really prevents success. Now,
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all of us as salon owners always want to expand our business, grow
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our wealth, grow our profits, our turnover,
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grow our teams, grow our reach, grow our clients, just
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wanting to grow in every single area. And a lot of the time
1:43
when our figures don't match the amount of effort
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Like, what the fuck, oh my god, I'm trying everything, I'm
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doing all the things, the marketing, the this, the that, oh my god, my
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pictures are amazing, my Instagram's amazing, my staff are great, everything's amazing.
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Why hasn't my success changed? I'm doing all the
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mindset work stuff that my mentor and my coach told
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me to do. I got those, you know, trainers into the salon and we did like this
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mindset stuff with all this team, with all my team, but nothing's really
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changed long term. Now, why do you reckon that would be?
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I'm giving you a clue here. You're stuck up here. You're stuck
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up here. Where is your skills, baby? Your
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You are probably really kinesthetic and empathic. Your
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mind and your intellect are
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not the forefront of your guiding force. And
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you'd be like, bitch, I'm intellectual as fuck. Okay, great.
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If you are. And you're kinesthetic, baby.
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You work with your hands. You work with your intuition. When
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you are working with a client, you are gathering information, not
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just from what they say, but how they move their hands and
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what they're like, you know, a client's like, yeah, I only want my hair like
3:06
up to my bum. And they're pointing at their jaw length and
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you're like, got to read between the lines and figure out what the fuck
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they're actually talking about. Yeah, I want my hair blonde and they're showing you a picture of
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like a level six ash, you know, and you're like, bitch.
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Okay. You know, like we're psychic intuitives. We
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are not people of the mind. The mind is the
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end of our nervous system. Okay. It's
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the end of our nervous system. What is in
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front of our nervous system is our body. Our
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nervous system starts off, first of all, with our nose. When we smell something,
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then that creates a response and it sets off
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the other systems in the body. Then the brain is the final
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part of our nervous system that provides the information of
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how we're going to respond. When we're just doing mindset
3:57
work, we're working at the end of the nervous system. Hairdressers
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are, I believe, smarter than everybody
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else on the planet because we don't work at the end of our nervous system. We work through
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our bodies. The work that I do is
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helping people to grow within their bodies. No,
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I don't mean getting you fatter. Unless you want to, I'm really good at that too. What
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I mean is we work at releasing the unconscious programming
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that is stored in your cellular memory of your body. Every
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single organ in your body has its own imprints
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of memories that it stores. These memories
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that are stored are literally our
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unconscious programming, They're the behaviors that we hate. They're
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the parts of ourselves that we don't like. It's the parts of
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our past that we've shut down and just hid somewhere and hope
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that nobody looks at that. But these
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unconscious patterns and programs and storage things
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in our body are taking up valuable real estate of
5:02
success. What I mean is your body's got
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a certain amount of real estate available for all the things that you want. And
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if your body is filled up with all of the shit that you don't want, you
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ain't got no space. There is no rental
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property available within your body. There is no rental property
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available within your body. So you can do all the
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mindset work that you want, but it ain't
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going to land in your body. That's why you don't get sustainable results. So
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the work that I do is helping people tap into
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their body, release out the things that they don't even
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like, that they're holding so deeply onto, so
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that you can have valuable real estate that is taken up
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by the success that you want. Because you
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want success in all the areas, whether it's getting
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that banging body, whether it's getting banked, whether
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it is having a team that is happy and thriving, whether
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it is like more loving from your relationship. Whatever
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it is, you actually desire to have
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more space in your body so that you can receive all
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of the things that you actually desire. But when you
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are not in the place that you want, the real estate of
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your body is taken up by the things that you fucking
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And the more you try and control and force
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and change, you're actually storing and trapping
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So the work I do helps people to release these. Things
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that they don't really want out of their body with ease and grace
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and flow so it doesn't have to be gross and icky and
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stuckness and hard. It's
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hard holding on to them, babe. Haven't you realized that? Your
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suffering is caused by you holding
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on to all these things you don't even actually want. That's
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a little bit about what I do differently to other mentors
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in the industry. Not only do I work with you on your business,
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but also on your business within your body, because your
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body is your business. Everything that is happening in your business is
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a direct reflection of everything that is happening within you. What
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do you mean, Blythe? I've got a staff member that's doing, like, killing it. I've got a
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staff member that's doing shit. I've got an apprentice that's doing this. I've got this. I've
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got this. My marketing did it. Like, yeah. That's
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a reflection of you in your past. That's a reflection of you as a
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child. That's a reflection of your child. That's a reflection of
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a, you know, come on. I know I ain't telling you
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nothing new. I'm just highlighting the things that you are avoiding because
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you don't want to work on you. It's so much easier
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to do all this external work and never actually work
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on ourselves. But everything
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that you wish externally that you had that is not changing will
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not be changed or transformed for good if
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you don't work on yourself. So as
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a salon owner that is having
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all of these things going on within them, what your day-to-day can look
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like is, you don't even want to get out of
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Like it's a fucking, fuck, gotta go to fucking, fuck, work,
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fuck. It can start off like that. Or
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it could feel like, oh my god, I don't even have the energy for this, where's the fucking coffee, don't
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even talk to me, I haven't had a coffee. Don't even have a, I need a, fucking shut
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It could look like, oh my god, it's like six o'clock, I
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haven't had breakfast yet. How the fuck did that happen? Oh
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my god, I'm so fucking hungry, oh my god, I've got like mud mouth because I haven't even drunk enough
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It could look like... I cannot even look at the figures. Oh my God,
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I don't know how I'm going to pay all my bills. Holy fuck. Holy fuck. What
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am I going to do? What am I going to do? Just smile and pretend it's okay. Nobody will know. It's
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okay. Oh my gosh, I just won't pay super for this quarter again. I'll just
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be behind in my super so that I can pay all the debts off. It could look like that. Have
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we all been there before? It could look like... Shit.
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If you're a female salon owner or a gay
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salon owner, it could look like this. Baby, why
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can't you just be more like blah, blah, blah, blah? Babe, why can't
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you just be more like blah, blah, blah, blah? And you try and change your partner so
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much to the point where you don't
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even want to go out with this person, that you are actually in a relationship. And
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actually, you don't even know this person. You're just trying to create a being that
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is like the delusion in your mind rather than actually acknowledging the partner
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that you have, that is lovingly holding and supporting you
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Or it could look like drama.
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Drama. And you might have outgrown the drama that's within you
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because you're a salon owner. But you notice that there's drama going
9:57
on everywhere in the salon. Like, why are the fucking staff so
10:01
dramatic? Why did that chick just punch a hole in the wall? Is she
10:04
on ice? Or she just have an anger issue? Been there, have
10:07
you? What about, like, when, you
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know, people just forget to show up to work on a Monday and
10:14
they've got a full column of clients? Has that ever happened to you? I
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mean, these are things I'm remembering specifically from my past, so
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I'm sure that it's probably happened to other people out there. And if you say
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that it hasn't happened to you, you're just really lucky. I don't know, are you like Buddha's
10:28
baby or something? I don't know. But, you
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know, they're the kind of things that show up. Or it could be trying
10:37
to do everything yourself because you just can't
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be bothered to give another task to another staff member to
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fuck up. So rather than having anybody fuck up, you just do
10:47
it all yourself because then at least you can be in control and you know
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that the shit's going to get done. And you hate being responsible for
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people. And you hate being a control freak. Yet, if you don't control
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it, shit hits the fan and everything fucks up all the
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time. So, I don't know, it might look like
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any of those one things. Or it might also look like you
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in the morning going to put your makeup on or
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going to do your hair and looking at
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that person in the mirror and
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wondering Who the fuck
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you are? You don't even know yourself. And
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so rather than even getting to know yourself, you
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just put heaps more makeup on so that you don't actually have to look like your real
11:35
self. So that you can be somebody else. Because actually, you
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feel so unworthy. Unworthy for
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success. Or another one, you've gotten so
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much Botox so you don't even actually have to look like yourself anymore. because
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you actually hate who you are underneath all
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But you feel so confident with all the fucking surgeries. I know, babe. I've
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Fuck. I hated myself, too. I
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But I know the journey to get back to natural. I
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understand what it feels like when you actually hate
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how you look. And you'll do any
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amount of poison to make yourself feel better. These
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are just some of the pain points that we as hairdressing salon owners face,
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right? And then that overwhelming pressure. I remember turning
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to my mum one day, I've said this before in a previous episode, but I
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remember turning to my mum one day and just saying like, I think
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I'm having a heart attack. We were walking around the Bay Run
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in Sydney and she just looked at me with blank eyes and
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I could tell, because we're hairdressers, we're psychics, that in that moment she was like, That's
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how I feel every day, Blythe. And then I said to her, I'm like, actually,
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this is how I feel most days. And she was like, yep.
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And then changed the subject. How often do we do that?
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Where we actually most days feel
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so fucked, but we just got to keep on
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going because we don't know any other way. Well, these things
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that we are feeling are
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all signs that we've got some inner work to do. They
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are also all signs of the
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real estate that has been taken up in our body by all of these emotions,
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all of these experiences. So your body doesn't
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have the ability to receive success, wealth,
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maybe it's the fame and the fortune that you want. You
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don't have the capacity yet to
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be able to hold all of that. and
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it's you that is actually preventing your
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salon from growing. Don't
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worry, there's a cure, but just think about it for a
13:57
little bit longer. All of these
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things that you are feeling are an invitation to
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grow or to stay suffering. What
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do you want to choose? It's totally up to you. Now
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I don't want you to get to the place where I was at 27 having my
14:15
second salon that I just hit seven figures with, went
14:18
through extreme sexual abuse, treason
14:22
and blackmail. My boyfriend had
14:26
just fell pregnant with another woman and
14:30
then I've developed cancer. I
14:33
was not listening to what was already happening within my body. And
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so my internal world was
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giving me the anxiety, was giving me the pressure, was giving me the
14:44
feeling like I was having a heart attack most days. Yet I
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kept on showing up and doing my external work
14:51
so fucking well. I looked amazing. Go
14:54
back through my old feed. Oh my God, blonde hair, all the Botox,
14:58
the big lips. You wouldn't even recognize me, I was so fucking hot. Not
15:02
that I'm not hot now, just different, you know. But I
15:06
was very similar to a lot of people that are probably listening
15:09
to this. And like
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I said, I don't want you to get to the place that I went to because
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it's harder to turn it all around afterwards. It's
15:20
so much easier to prevent it all. So
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I had obviously this big catastrophic year.
15:28
Like all of these things happened within six months. That's so fucking
15:32
insane. Of course, we're dramatic. We do everything
15:36
10x, right? High achievers. Yay. If I'm going to fail, I'm
15:39
going to fucking fail while I'm fucking succeeding and fucking what
15:43
the fuck. You know, just all the what the fuckness. That
15:49
is what led me into the path of doing deep inner work. I'd
15:52
already been a coach. I'd already been doing lots of things like
15:56
a head trainer. I'd already trained, I think, a
15:59
thousand staff by this point, but I
16:03
needed to start training myself at a whole new level. So
16:07
I started the expedition of
16:10
the noob life of figuring out who the fuck I was underneath
16:14
all of my fucked upness and doing the
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deep inner work. So for me, I went through so many different protocols
16:22
and processes and trainings and healers and psychics and
16:25
sages and all the different yogic philosophies and
16:28
spiritual teachings and Flew with Tony Robbins for
16:31
a full year doing his leadership and relationship
16:35
and all of these different academies and university trainings with
16:39
Tony Robbins. Went and met the Dalai Lama over in India. Went
16:43
and got like hugs and stuff. Stayed in the same hotel as him. It was pretty sweet. And
16:47
then like learnt how to do blessings and deekshas and all of these amazing
16:51
tools. Became a naturopathic nutritionist. Learned all of, you
16:54
know, we don't do anything half. So I did like 10 trainings on that.
16:57
I did like five trainings on how to be a raw vegan chef. I
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did all these programs in detoxing. I learned all of these
17:04
things, mostly to heal myself because I was pretty fucked up. My state was
17:07
fucked, but I was so lucky
17:11
and I don't think I was lucky I was so blessed to have
17:14
built my salons to places where they were like financially sustainable
17:19
and they were able to give me the freedom to go and heal
17:22
myself and that's what I did and then from there I
17:25
when I came back my clients were literally like oh my god what have you done you're
17:29
so different please teach me and then I started to like that's
17:32
when I'd already started business coaching like I'd already trained in business coaching
17:36
and then I started to train in health coaching and started to support my
17:39
hairdressing clients in health as well. So they were coming into
17:42
my salons, getting like the best service because they've got a
17:45
health coach, a fucking naturopath, a fucking this, that and the other, you know, everything there
17:50
and supporting them in that way. I also had my own detox product brand, which
17:53
was pretty sweet too. So once I'd started to do this work, then
17:56
it completely shifted and changed. I fell
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in love with myself. like not
18:04
my external looks, okay, not my external looks
18:08
with Botox. I was able to stop getting all
18:11
of the injectables and I'm not saying you should get, stop getting injectables. I'm not saying you
18:15
should change at all. I'm just saying what changed for me internally
18:19
and then within my business. So I started
18:23
to accept myself. I started to be nurturing and loving
18:26
and kind to myself and start looking after
18:30
my health. And everything shifted
18:33
within my business. Everything shifted within my teams, my
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Like everything shifted. It went from being
18:47
a boss to having like family,
18:51
you know, where I cared so
18:55
much deeper about them and their wellbeing. And they felt
18:58
that. They had the most
19:02
amazing lives and I
19:05
wanted to be a huge part of that. I wanted to make sure that they had the lives that they really fucking
19:09
deserved. And so my responsibility went from
19:12
pressure and hustle and me being there all
19:16
the time and doing all of the things to like so
19:19
much more ease and grace and peace internally.
19:23
Because when you love yourself, it's peaceful on
19:27
the inside. It's beautiful. You don't have that pressure. You
19:31
don't have that lack of worth, the too muchness, the not enoughness. I'm
19:35
unlovable. I'm ugly. I'm broken. I'm fucked like
19:41
You can come back to completeness and when you have that within
19:45
yourself It's felt by everybody around you because
19:48
then they get to experience that within themselves as well And
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that's when you become a magnetic salon owner. That's
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when the energy in your business completely changes and
20:01
Your clients are attracted to you organically It's
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like the time, okay, so this started to happen when this happened in my
20:08
life. We would have clients, like this was in the Tony and Guy at
20:11
Chatswood, I own the Tony and Guy at Chatswood. I own Tony and Guy Chatswood, Parramatta,
20:15
and Sydney Central flagship salons that just, I never mentioned that.
20:18
But with the Chatswood salon, when
20:22
I was working in there, we'd have clients that would come in, they're like, oh my gosh, this is
20:25
a new salon. This is so beautiful. I've never seen it before. This
20:28
is amazing. When did you guys open? It's like, we've been here for 15 years.
20:34
They're like, I've lived in this area my whole life, I've never even seen you before now. It's
20:37
like, well, hi, glad that you're picking up on the
20:40
vibes that we've got here. Do you understand where I'm going with this?
20:43
Are you reading between the lines? It's not always about
20:47
the marketing. Yes, it helps. However,
20:52
it's your energy. And once you can open
20:56
up to receiving more and cleansing out
20:59
all the things that you don't need and require, the things that you
21:03
hate, you are magnetic and
21:06
it filters through your staff and it filters through the work that they
21:10
do and it filters to the external environment beyond
21:13
your salon and people are drawn in just by
21:22
It's effortless marketing because all you have to do is the inner work
21:26
on yourself. And so that's why I love, love
21:31
helping salon owners do the inner work. Because all
21:35
the things that you hate about yourself, you can fall in love with. You end up
21:41
I don't want to look different. You don't have to, babe. You can fall
21:44
in love with yourself and still look however you want on the outside. It's totally fine.
21:48
My experience is going to be different to your experience. It's going to be different to the next person's experience,
21:52
right? But when you do this inner work, you can create
21:56
space to receive. You
22:00
can melt into that. What else would you like to receive more in
22:03
your life? I don't know. You tell me. Pop it in the notes below. I'm really excited
22:06
to find out, actually. And once you've got this magnetic energy,
22:11
that is the time that you want to start creating rituals.
22:16
What, you witchy bitch? Yes, rituals. Because
22:20
rituals is just a fancy word for what every
22:23
single culture has already done. What every single religion, what
22:27
every single indigenous culture, every, what
22:30
I'm trying to say is all of your ancestors had rituals. Yes, you.
22:34
Yes, you baby. All of your ancestors had rituals. And it's
22:38
up to us to tune into these ancient
22:41
rituals. Bitch, you're a whack job. Okay. So what I'm trying to
22:45
say here is you're a natural born healer. Another
22:50
thing I learned from 25 years of hairdressing is 99.9% of
22:54
hairdressers are psychics. You know that though, don't you? But you just don't
22:57
want to tell anybody. But guess what? I know. And I'm
23:00
here to help you with that. And you still don't need to tell anybody that you're a fucking psychic.
23:04
It's OK. Just be Harry Potter undercover, OK? Like I
23:07
was. It's the best fun. It's the best fun. So
23:11
once you can tune into your magnetic energy and
23:15
really harness all of you, Yes, you
23:18
fucking sexy psychic. Then your salon
23:22
becomes magnetic and then you create these amazing rituals
23:26
that you... literally create. You just like, intuit
23:30
them from your ancestral wisdom. Because once you've done this internal
23:34
work and removed all the blocks, then you can create amazing
23:38
rituals. And you're like, Blythe, I don't know how to
23:41
create ancient rituals. I know because we haven't worked together yet.
23:44
It's part of the process, okay? And also,
23:48
you could also just get my rituals. I've got
23:51
a course on that. Like, if you, yeah, just reach out.
23:56
so we can create these beautiful sacred rituals. Like I said in
23:59
the previous episode, once you create a
24:02
hub, like make your salon a hub, a
24:06
beautiful hub, whatever you want to call it, a healing hub, a love temple,
24:10
a fashion forecasting warehouse, whatever
24:14
it is that you want to create that's this beautiful space of
24:17
yumminess and the energy is like cultivated in there. Oh,
24:20
you don't like that word, cult, but you're creating a cult, mate. Just get you over it. Once
24:24
you create this beautiful energy in there and all of your staff
24:28
understand who the fuck they are and what they're actually here for
24:31
and how to do these amazing rituals on your clients.
24:35
And I'm not talking about doing woo-woo whack shit,
24:39
I'm actually talking about doing ancient massage
24:45
and beautiful smells, you know like things that the Egyptians
24:48
would use to help people go into like calm states
24:52
or what the ancient Greeks would use to help people like
24:56
come into like great philosophic moments
25:00
or what the ancient Indians, yogis and philosophers
25:04
and saints and sages, Jesus, Yeshua, all of them,
25:07
they all use these sacred smells and resins
25:11
and beautiful things to enhance the experience. They
25:14
were working with nature, okay? They were working with different elements of nature
25:18
and bringing that into their salon and creating these amazing rituals. And then
25:21
they would provide healing to other people. And as a
25:24
salon owner, you get to create that. And you're
25:28
like, I don't want to do that shit. Babe, you're already doing it. You just unconsciously haven't just put a
25:31
name to it, you know? Now we're just going to put a name to what it is that you guys
25:35
already do and look at the process, the rituals that
25:38
you're creating and just expand on that so that you can draw in
25:43
all of these clients who are dying to
25:46
be your clients, who aren't yet your clients, right? Or
25:50
the clients that you do have, we're going to take their
25:54
experience to whole other realms that they've been waiting
25:57
to experience in your salon. So, once
26:01
you create more space within your body, then you can break
26:04
through these ceilings of wealth
26:08
of your ego that's keeping you stuck and not getting to
26:11
the success that you want. Help your teams get to the level of success
26:14
that they want so everybody's earning over six figures, so
26:18
that everybody is producing work that they fucking love, so
26:22
that your clients become raving fans and they talk to all of their friends and
26:25
family. And every time that they go anywhere, people are
26:28
like, oh my God, I fucking love your hair. Where did you get that done? And they are
26:36
Babe, Babe, you're already doing the
26:39
What if the clients were promoting you for free and
26:43
you didn't even have to ask them? That's what it means to be a magnetic salon
26:47
owner. And that's what you get to be. So once
26:50
you do the inner work, it allows your staff to organically
26:54
and naturally, because they're extensions of you. No, I'm not a narcissist. It's
26:57
actually a fact. They are extensions of you. Then the
27:01
work that you've done on yourself can allow them to
27:04
grow to the extra ceiling, the extra level and layer that you
27:08
want them to grow to. Because it is
27:11
your internal real estate all the work
27:15
that you're not doing, all the things that you're holding on to so
27:18
tightly that you're trying to control and don't want to yet change, that
27:22
are preventing your salon and your team from being
27:25
the epic leaders and having all the success that
27:30
you and all of them desire so
27:33
deeply, so fucking deeply. So
27:37
please, Be brave. Be
27:40
bold. Step into understanding yourself
27:44
at the greater depths so that you can take your salon, smash
27:49
your salon through the ceiling that you're currently at, and grow
27:52
to the level and the layer that you fucking desire.
27:56
Because, babe, you're worth it. You're
27:59
fucking worth it. Thank you for following me all the way to the end of
28:02
this episode, and I also want to invite you
28:05
to think about what behaviours,
28:10
what emotions constantly come
28:14
up for you that you try and avoid, that
28:17
you think are fucked, wrong, yuck, ick, oh
28:21
my gosh, I've just got to work through it, not even deal with that, push it
28:24
out of my mind. What are those things that you're
28:28
trying to push away, that you're trying to suppress? Because those are
28:31
actually the things that are keeping you stuck. And
28:35
the way that we first start to resolve them is
28:38
by bringing awareness to them. So once you can voice it, then
28:42
you're actually starting to transmute it, you're alchemizing it,
28:45
you're changing it, you're shifting it forever. I
28:49
invite you and I encourage you, my love, to
28:53
be vulnerable and let us know what these
28:57
things are that you are really finding uncomfortable because
29:01
they are taking up the real estate for your success. Drop
29:04
it in the notes below. Let us know or DM me. I'd love to know. And
29:08
if you want a mentor or the best coach in the industry, hello,
29:13
you can reach out, you can join my mastermind or even just let's get on
29:17
a call and tell me about your business, tell me about your staff, tell me what's going
29:20
on with you. Allow yourself to be seen by somebody that
29:23
can see you in your entirety. and can actually point
29:27
out some blind spots for you to grow. Whether you
29:30
work with me or not, it's irrelevant, but allow me to just share
29:34
with you what I see in you that could potentially 10x
29:37
your business, or 10x your health, or 10x
29:41
your self-worth. Because they're all one in the same, P.S. Much
29:45
love, beautiful people. Thank you so much for joining me on Soul Temple.
29:49
If this episode spoke to your soul, I would love your support with
29:52
a five-star review on Apple Podcasts and Spotify. And
29:55
don't forget, please subscribe on your favorite platform too. Don't let your
29:59
journey end here. Connect with me and my like-minded community of
30:02
beautiful souls at Blythe Blankford on all social platforms.
30:06
I look forward to diving with you deeper on your journey.