Latest / B2B Marketing: The Provocative Truth
AI isn’t killing B2B agencies – it’s exposing what clients really value with Annabel Atchison of IONOS Group
A few months ago, Annabelle Atchison posted something many agencies would probably rather not confront. The Head of Communications and Product Marketing at IONOS Group had just built her own media-radar tool – covering markets, journalists and potential pitch angles – in around ten minutes, for pennies.
So she called on agencies, and any others willing to listen, to tell their clients honestly how AI was already changing the work their retainers paid for. Not eventually. Now.
When Benedict asks how many of her own agencies contacted her afterwards, the answer is none. That post became the…
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