Figure’s Brett Adcock Sold Investors A Humanoid Future. Now He Has To Build It.

Forbes Daily Briefing · Oct 9, 2026 · 7m

Brett Adcock has spent the past decade turning tomorrow into money. He made his first $30 million the old-fashioned way: building and then selling job website Vettery for $110 million in 2018. Everything since has come from putting a present-day price on a future-day product. In 2021, he took the air taxi outfit Archer Aviation public via SPAC, raising $858 million at a $1.7 billion valuation before its aircraft had flown a single commercial flight. He persuaded investors to value Figure at $39 billion while its humanoid robots were still working small-scale factory pilot projects and tightly…