Latest / Skin Anarchy / Crafting Niche Fragrances Inspired by The Dominican Republic with Day Three Fragrances

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Crafting Niche Fragrances Inspired by The Dominican Republic with Day Three Fragrances · Skin Anarchy

• 0:00
  SPEAKER_01: Hey guys, welcome back to Super American Fragrance from my team.
• 0:03
  SPEAKER_01: I'm your host, Decta, and I'm really excited today because the brand I'm gonna introduce you to, I've been really loving the fragrances because they're very, I think, everyday wear and just kind of transport you.
• 0:13
  SPEAKER_01: I don't know if you guys love traveling, but I'm always trying to find scents that help me remind of places that you know I've been or like just journeys I've been on.
• 0:20
  SPEAKER_01: And I feel like this whole lineup of all the scents that I've tried by this brand have really resonated with me on that level.
• 0:26
  SPEAKER_01: So I can't wait to dive in.
• 0:27
  SPEAKER_01: So without further ado, I want to introduce you guys to the genius and the perfumer behind day three fragrances, Michael Paul.
• 0:33
  SPEAKER_01: Welcome to show my team.
• 0:34
  SPEAKER_00: How's it going?
• 0:35
  SPEAKER_00: Thanks so much for having me.
• 0:36
  SPEAKER_01: I'm really excited uh to dive in.
• 0:37
  SPEAKER_01: I would love to learn a little bit more about you because I know you have a really cool background that led you to creating a line in perfumery.
• 0:44
  SPEAKER_01: And I it's a really cool journey.
• 0:45
  SPEAKER_01: So if you could walk us down memory lane, I'd love to learn more.
• 0:48
  SPEAKER_00: Yeah, definitely.
• 0:48
  SPEAKER_00: Um for many years I was actually a close-up magician and I would travel all over the world doing close-up magic.
• 0:54
  SPEAKER_00: And um at one point I had um a trick in my act where I would at the end of the trick, I would fold up a cocktail napkin into a rose and I would give it to the person that was helping me out.
• 1:06
  SPEAKER_00: And it was pretty funny because um every time I would fold up this rose and hand it to my spectator, she would take the rose and she would smell it just as just it's what you do, right?
• 1:16
  SPEAKER_00: Like somebody hands you a flower, you smell it.
• 1:18
  SPEAKER_00: And so the joke became sorry, it doesn't smell like anything, it's just a napkin.
• 1:22
  SPEAKER_00: And the audience would get a little chuckle out of that.
• 1:24
  SPEAKER_00: But then I started to think, what would it be like if when she went to smell the flower, it smelled like her favorite flower?
• 1:31
  SPEAKER_00: And so I worked that out.
• 1:33
  SPEAKER_00: And in order to make that happen magic-wise, I needed to become aware of the scents of different flowers.
• 1:41
  SPEAKER_00: Um, because not everyone's favorite flower is rose.
• 1:44
  SPEAKER_00: And if my spectator says something like, My favorite flower is Lily and she smells the flower, it has to smell like that.
• 1:51
  SPEAKER_00: And so that started sort of um a hobby in perfumery.
• 1:55
  SPEAKER_00: And for me, that was very, very relaxing.
• 1:58
  SPEAKER_00: Like learning about perfumery and the scent of different flowers and and how to create the scent of various flowers was really relaxing.
• 2:05
  SPEAKER_00: So I would use it as sort of a meditation when I didn't want to think about magic or if something about magic was giving me trouble, I was creatively stuck.
• 2:14
  SPEAKER_00: I would just turn to perfumery and I would do something with that.
• 2:18
  SPEAKER_00: And so um, you know, when COVID happens, I I basically went out of business.
• 2:23
  SPEAKER_00: I I couldn't perform anywhere.
• 2:24
  SPEAKER_00: So we're sitting around the house, and my daughter picks up a strip from a perfume that I had made, and she said, Why don't you, why don't you just sell these?
• 2:33
  SPEAKER_00: And you know, like a good adult, like a good dad, I gave her all the reasons why that's completely impossible.
• 2:39
  SPEAKER_00: It's just not practical, you know.
• 2:40
  SPEAKER_00: I told her, you know, hey, I we don't have a team, I don't have a marketing budget.
• 2:45
  SPEAKER_00: It costs money to open a fragrance house, and we can't compete with all these other companies that are on the market.
• 2:51
  SPEAKER_00: And she was young at the time, I think she was 12 years old, and she looked at me and she said, Um, why do you have to compete?
• 2:57
  SPEAKER_00: And I said, That's interesting.
• 2:58
  SPEAKER_00: What do you mean by that?
• 3:00
  SPEAKER_00: Like it took it took me back a little bit.
• 3:02
  SPEAKER_00: And uh she said, Well, what if someone just wanted to buy this perfume?
• 3:05
  SPEAKER_00: Would you sell it to them?
• 3:06
  SPEAKER_00: And I said, Well, yeah, I guess so.
• 3:07
  SPEAKER_00: And she said, just do that.
• 3:08
  SPEAKER_00: And so uh day three fragrances was born.
• 3:11
  SPEAKER_01: That's brilliant.
• 3:12
  SPEAKER_01: Your daughter's brilliant.
• 3:13
  SPEAKER_00: Yeah, kids say the darndest things.
• 3:16
  SPEAKER_01: Yeah, really.
• 3:17
  SPEAKER_01: I mean, that's that's so fascinating because I know that we were speaking before the recording and we're talking a little bit about how it makes sense, right?
• 3:24
  SPEAKER_01: Like the magic side of perfumery.
• 3:26
  SPEAKER_01: I mean, for me as a consumer, I can tell you, you know, my experiences have always been somewhat magical.
• 3:30
  SPEAKER_01: You discover that perfect scent, or when you finally resonate and you really incorporate a perfume as your everyday wear, it's part of your everyday, you know, and it's because it elicits something in you, whether that's emotion, whether that's happiness or joy or whatever that neurocognitive response we have is, you know, it's just it is magic.
• 3:49
  SPEAKER_01: And so I just feel like it sounds crazy at first, but then it makes so much sense, you know, that you have this background and that you've created these because all of the fragrances that, you know, like I was saying, I think they're just such great daily options because they're not overwhelming, but it just goes really well with my fragrance profile, personally speaking.
• 4:05
  SPEAKER_01: So I want to ask you a little bit about that.
• 4:07
  SPEAKER_01: You know, what was the motivation behind and the vision, I guess, behind what you wanted to create overall as like the fragrance profile in your brand?
• 4:15
  SPEAKER_01: Like, did you have, you know, a preference for stronger scents versus not?
• 4:19
  SPEAKER_01: I mean, if you could walk us through that.
• 4:21
  SPEAKER_00: Sure.
• 4:21
  SPEAKER_00: So when we first launched, I had a couple of perfumes that I had made just based off of um various scent memories that I had.
• 4:29
  SPEAKER_00: And, you know, it's interesting you say perfume is like magic because when you smell a perfume, it can really take you back to an experience that you've had in your life and you can really relive that moment, good or bad, when that smell triggers that that memory.
• 4:44
  SPEAKER_01: Yeah.
• 4:44
  SPEAKER_00: And so it's it's so powerful to be able to create a perfume or a scent that elicits a positive memory.
• 4:51
  SPEAKER_00: And so I was working from um scent memories that I had, and then I did a fragrance for my mother-in-law, and that's really kind of what kicked off the day three hype train, if you will.
• 5:03
  SPEAKER_00: Um, because I I had an experience where I just didn't have uh a relationship with my mom.
• 5:09
  SPEAKER_00: And when I met my wife, my wife is Dominican, and Dominican families are well, they're very family-oriented, you know, that that's just the culture.
• 5:17
  SPEAKER_00: Yeah, and so um, whenever we would go over to her mom's house, her mom sort of would take me in and make me part of that family.
• 5:26
  SPEAKER_00: And, you know, we would go over the house and she would sit me down, she'd serve me a coffee with some Dominican cake and with brown sugar.
• 5:32
  SPEAKER_00: And I began to associate these smells with the feeling of like a mother's love, like having a mom again.
• 5:38
  SPEAKER_00: So for me, it was really powerful.
• 5:40
  SPEAKER_00: And I decided, you know, let's do a perfume for your mom.
• 5:43
  SPEAKER_00: And so we created La Tasita de Cafe, which is our coffee fragrance, and it's based on the scent of her house and and her coffee.
• 5:53
  SPEAKER_00: And we decided we love this perfume so much.
• 5:56
  SPEAKER_00: Let's enter it into a contest.
• 5:59
  SPEAKER_00: There's these um Art and Of Faction Awards, and they're like the Oscars of perfumery.
• 6:04
  SPEAKER_00: We we really didn't expect to become a finalist even, but you know, just for the heck of it, let's submit.
• 6:10
  SPEAKER_00: And we became a finalist.
• 6:11
  SPEAKER_00: We went out to LA and we ended up winning the Art and Old Faction Award for this perfume.
• 6:16
  SPEAKER_00: And so that's when people started to discover us and sort of, you know, know our names.
• 6:21
  SPEAKER_00: We we had people calling from magazines and blogs and so on and so forth, and it was a little overwhelming for us, really.
• 6:27
  SPEAKER_00: And then um, what we really saw was that there was so much in the Dominican culture, so many scents and so many really awesome fragrances that haven't been explored in perfumery yet.
• 6:37
  SPEAKER_00: And so that's sort of been our company mission is to take these scents from the Dominican culture and people and just sort of translate them into perfume.
• 6:46
  SPEAKER_00: And uh so far it's worked out really well for us.
• 6:48
  SPEAKER_01: Yeah, I mean, I would say you're really killing it.
• 6:50
  SPEAKER_01: It's interesting what you explained, like that story, because it's like it reminds you, like the scents that I've experienced, for example, say less is one of my favorites in the line, by the way.
• 6:59
  SPEAKER_01: I love this fragrance.
• 7:00
  SPEAKER_01: And I because I gravitate more towards citrus and fresh scents.
• 7:03
  SPEAKER_01: And so when I experience say less for everyone listening, it's it's a citrus opening, right?
• 7:08
  SPEAKER_01: Really, really light and airy.
• 7:09
  SPEAKER_01: And it reminds me, I spent a lot of time in the Caribbean, so it reminded me a lot about what people smell like down there, like just in their homes, that watery vibe of the Caribbean, but at the same time, the culture of there too.
• 7:21
  SPEAKER_01: And I haven't smelled anything like it since there.
• 7:23
  SPEAKER_01: That's why I'm mentioning this because it's very different.
• 7:26
  SPEAKER_01: You know, I've lived a lot of places where it's by the water, but it's never been the same.
• 7:29
  SPEAKER_01: And I think when it comes to certain environments, those scents really do come with you as you go places, you know, and you can compare and contrast.
• 7:37
  SPEAKER_01: And like for me, say less reminds me specifically of that area, you know.
• 7:42
  SPEAKER_01: So that's why I'm like, I get it with the analogy that you gave, because it becomes cultural at one point, perfume, you know, and it becomes this part of you that's more than just, oh, I really like the scent, oh, I really like citrus notes or sweet notes or whatever.
• 7:54
  SPEAKER_01: No, it becomes a part of, you know, where does this make me resonate in terms of where I've been in life, you know, whether that's geographical or emotional.
• 8:01
  SPEAKER_01: And so on that note, I want to ask you, I know you said Dominican, but what was the thing you wanted to really bring to the forefront?
• 8:07
  SPEAKER_01: Did you want a more cleaner vibe or did you want a nice array of different, you know, kind of scents?
• 8:12
  SPEAKER_01: Like how did you approach that?
• 8:14
  SPEAKER_01: Because I think a lot of times perfumers stick to one thing.
• 8:16
  SPEAKER_01: That's what I've noticed.
• 8:17
  SPEAKER_00: Yeah, what we really wanted to do was be authentic as far as taking our emotions and translating them into perfume.
• 8:27
  SPEAKER_00: And one of the advantages of doing that is that you stand out from the crowd, you become a little bit different.
• 8:34
  SPEAKER_00: You know, if I was a perfumer and I said, okay, I want to develop um a jasmine fragrance.
• 8:40
  SPEAKER_00: Well, what goes great with jasmine?
• 8:42
  SPEAKER_00: And I start thinking about the notes and what would go good together and what would smell good, and it'd be very likely that I'd come up with something that smells like something else that's already been on the market.
• 8:51
  SPEAKER_00: But then if I start from a place of inspiration and I say, for example, my mom's coffee smells like this, and she serves it with this kind of cake and this, then I'm going to end up with a perfume that smells completely different, unless some other perfumer somewhere started with exactly the same inspiration.
• 9:10
  SPEAKER_00: And so what you find through the line is that some scents are a little bit darker and more dramatic, whereas others are lighter and fruitier because they're all based on different scent memories and they're all based on different inspirations.
• 9:23
  SPEAKER_00: And so sometimes you get where a perfumer starts to develop a particular style.
• 9:29
  SPEAKER_00: You can almost smell a perfume and know who the perfumer is because of the notes that he used or his style.
• 9:36
  SPEAKER_00: But I I feel like if you go through our line, each fragrance is really different from every other fragrance.
• 9:43
  SPEAKER_00: It's almost like you don't get that house feel to it.
• 9:45
  SPEAKER_00: You sort of everything is completely different.
• 9:47
  SPEAKER_00: And that's good because we like to think that there's something in the line for everybody.
• 9:50
  SPEAKER_01: Yeah, like that's actually why I asked you was this idea that, you know, it's great when perfumers usually do get this one thing, you know, like a vibe, like the thing they're doing, and that a lot of things end up smelling kind of the same.
• 10:03
  SPEAKER_01: Not the same exactly, but that's like a rendition, right?
• 10:05
  SPEAKER_01: And that's a wonderful thing.
• 10:07
  SPEAKER_01: There's nothing wrong about that.
• 10:08
  SPEAKER_01: I'm not saying anything negative, but what I really noticed about um, you know, your lineup is that there is something here for everybody, you know, and it's not something where they're extreme scents, they're really everyday, wearable scents, you know, just you feel comfortable in them.
• 10:23
  SPEAKER_01: You know what I mean?
• 10:24
  SPEAKER_01: Like it feels like it's like homey, you know, that's the best way I can describe it.
• 10:29
  SPEAKER_01: It's like home.
• 10:29
  SPEAKER_01: So that's uh that's that's why I'd asked you that.
• 10:32
  SPEAKER_01: Um, but you know, I'm curious because um I know that you didn't start from this like big, you know, network that you had in the fragrance industry and you know, just a lot of people that you knew that kind of guided you from the get-go.
• 10:44
  SPEAKER_01: So, like, how was that trying to navigate on your own, figure out this world of fragrance?
• 10:49
  SPEAKER_00: That's a great question.
• 10:50
  SPEAKER_00: It should have been really difficult.
• 10:52
  SPEAKER_00: Um, perfumery is notoriously difficult to get into.
• 10:56
  SPEAKER_00: Um, a lot of perfumery is kind of gate kept.
• 10:59
  SPEAKER_00: So it's not just uh acquiring materials, but also acquiring the techniques can be very, very difficult.
• 11:06
  SPEAKER_00: Um, but I I'm really kind of obsessive about when I get locked onto a subject, learning everything about it.
• 11:13
  SPEAKER_00: And so kind of I started my journey years and years ago while I was still a magician.
• 11:19
  SPEAKER_00: And um, so I have had a long time and a lot of study to get familiar with perfumery itself.
• 11:27
  SPEAKER_00: And then when we won the Art and Ole Faction Award, that's really kind of what put us in the spotlight for the rest of the industry.
• 11:34
  SPEAKER_00: So that that kind of broke us in.
• 11:37
  SPEAKER_00: It should have been much more difficult, but um, we're just very blessed to have won that award and sort of the industry found us, you know, instead of us having to work into it.
• 11:47
  SPEAKER_01: Yeah, no, that makes sense.
• 11:48
  SPEAKER_01: And I think it's because you've created something great, you know.
• 11:50
  SPEAKER_01: I mean, obviously, I mean, I think there's still room in the fragrance day.
• 11:54
  SPEAKER_01: When I do look at the fragrance industry, it's not so much saturated like the beauty industry is, in my opinion, because I feel like a lot of beauty brands, they struggle because they create something and they're like, it's, you know, it's hard to find that white space, if I if you know what I mean.
• 12:07
  SPEAKER_01: And I I know it is in the fragrance world as well, but um, I feel like in the fragrance world, there's still leeway to where if you create something really, you know, for lack of a better term, magical, you know, and it's it's gonna resonate with people, it's gonna catch their attention.
• 12:21
  SPEAKER_01: And that's exactly what I felt, you know.
• 12:23
  SPEAKER_01: Like I was mentioning say less earlier, which is literally my favorite scent in the whole lineup that I've tried.
• 12:28
  SPEAKER_01: And I when I the first time I smelled it, I was just like, this is perfect.
• 12:32
  SPEAKER_01: You know, even the the dry down is so homey, it feels like something you've worn for many, many years, you know.
• 12:39
  SPEAKER_01: And so that's where I think it's it's it's just amazing what you've created, you know.
• 12:44
  SPEAKER_00: I'm glad that you mentioned that.
• 12:45
  SPEAKER_00: One of the things that we really lock onto here at day three is that the perfume has to be easy to wear and it has to be quality.
• 12:53
  SPEAKER_00: When we release a scent, we want it to be really authentic to the inspiration that we had, and we want the perfume to be very wearable.
• 13:00
  SPEAKER_00: Um, there's just no sense in releasing something just for the sake of releasing it or releasing something that's not complete or something that's not going to resonate with the market.
• 13:10
  SPEAKER_00: Um, we never feel any pressure, like we have to put out a certain number of releases per year.
• 13:15
  SPEAKER_00: Um, if we have um a great inspiration and we can really nail it, then we'll do a release.
• 13:21
  SPEAKER_00: And if not, there's really no pressure on us.
• 13:23
  SPEAKER_00: I'm willing to wait as long as it takes for the inspiration.
• 13:27
  SPEAKER_00: Because at the end of the day, you'll buy something from day three, and we want to make sure that you love it and wear it because we don't really do any kind of advertising.
• 13:36
  SPEAKER_00: You know, everything's sort of word of mouth.
• 13:38
  SPEAKER_00: And, you know, if you get a day three perfume and you don't wear it, you're you're not going to talk about it.
• 13:43
  SPEAKER_00: We we sort of rely on people falling in love with the fragrances and then spreading the word themselves.
• 13:48
  SPEAKER_01: Yeah, that makes sense actually, because you know, I think that's how I've discovered my favorite sense as well.
• 13:53
  SPEAKER_01: Now that I think about it, if somebody recommended them or, you know, it's like kind of word of mouth.
• 13:58
  SPEAKER_01: Now, I mean, I I'm interested though, because a lot of times like niche perfumery and niche brands, like there's a a difference in cost, right?
• 14:08
  SPEAKER_01: And so I was wondering if you could speak a little bit from the business side, you know, why that's there and um what really goes into that, you know, that number that bigger.
• 14:16
  SPEAKER_00: Oh, definitely.
• 14:17
  SPEAKER_00: Yeah.
• 14:18
  SPEAKER_00: Um so at the end of the day, as you could probably imagine, it's um there's definitely a quality difference um between designers and niche.
• 14:27
  SPEAKER_00: And the reason for that is um what you you have a company that is like a fashion brand, and they decide, you know what, I need something else to sell my customers as sort of an add-on product.
• 14:41
  SPEAKER_00: And so a lot of these big name fashion companies will go to a perfume house um and hire a perfumer to create a perfume for them.
• 14:51
  SPEAKER_00: And then they write what's called a brief.
• 14:53
  SPEAKER_00: And so they'll they'll put in this brief, they'll say, okay, I want this to appeal to as many people as possible, and it has to come in at a particular budget and it has to be easy to sell.
• 15:04
  SPEAKER_00: And so the perfumer doesn't really have the freedom to do whatever he wants to do as an artist, he just has to put together the most likable thing for this fashion company who doesn't really care about the scent to begin with, they just need something else to sell.
• 15:20
  SPEAKER_00: And then he has to meet that budget.
• 15:23
  SPEAKER_00: And so you're not getting a lot of the high-quality oils that are imported from all over the world.
• 15:30
  SPEAKER_00: You're not getting the best of the best, you're just sort of getting what you can put together so that someone can make a profit on their end.
• 15:36
  SPEAKER_00: And so it's funny, you know, sometimes you'll see people say, Well, you know, I went to the mall and I smelled this high-end brand and that high-end brand without without really realizing that that company didn't produce the fragrance.
• 15:48
  SPEAKER_00: They hired somebody else to do it for a huge profit.
• 15:51
  SPEAKER_00: Uh, niche houses are a little bit different.
• 15:53
  SPEAKER_00: Niche houses, they give more control to the perfumer, and the perfumer is allowed to be an artist.
• 15:59
  SPEAKER_00: And so he'll take the most beautiful scents, regardless of the cost, and put together something magical.
• 16:07
  SPEAKER_00: And so you definitely pay the price difference between niche and designer.
• 16:13
  SPEAKER_00: But it's um, it's just funny how the market is uh people are so familiar with the designer names and the names of the fashion brands that they they really believe like that's the top of the top.
• 16:24
  SPEAKER_00: And so a lot of people don't realize that niche world exists, and it's such a cool thing to watch somebody discover like a niche perfume and they smell it for the first time.
• 16:34
  SPEAKER_00: You can see their eyes get wide, and it's it's like a whole experience.
• 16:37
  SPEAKER_00: They go, Wow, this is perfume.
• 16:40
  SPEAKER_01: Yeah, yeah.
• 16:42
  SPEAKER_00: You know, that there's the difference is you know, one side is letting the perfumer be an artist, and the other is just looking for something to sell.
• 16:50
  SPEAKER_01: That's yeah, I think that's so on point because it is, it's like an experience with niche perfumery.
• 16:56
  SPEAKER_01: It's absolutely like like what I was saying earlier, like, you know, it really does transform like your your whole experience is like very multifaceted.
• 17:04
  SPEAKER_01: You know, you're not you're really experiencing what this the brand founder or the perfumer wanted you to actually feel because they've poured themselves into it, you know.
• 17:12
  SPEAKER_01: I think that goes with like uh anything, right?
• 17:14
  SPEAKER_01: It's like people always say like people cook with love versus if you go to some, you know, giant restaurant that's used to making the same thing on the menu in 50 different locations, right?
• 17:23
  SPEAKER_01: I mean, it's a different quality that you're dealing with there.
• 17:26
  SPEAKER_01: And I think it definitely shows.
• 17:28
  SPEAKER_01: I mean, I think from what I've tried, you know, in terms of niche perfumery, it's always been very different.
• 17:34
  SPEAKER_01: It's never felt like, oh yeah, I smelled this, you know, by such and such a designer like five years ago.
• 17:39
  SPEAKER_01: You know, it's not like that.
• 17:40
  SPEAKER_01: Yeah.
• 17:41
  SPEAKER_01: I wanna, I wanna actually ask you about this terminology thing because I know with marketing things can get a little crazy, and I see it a lot in skincare and like beauty.
• 17:49
  SPEAKER_01: And this is the word like, for example, clean exists in, you know, a lot of these different industries.
• 17:54
  SPEAKER_01: And I I'm curious in terms of fragrance, what does natural or like clean, like these words, what do they really mean from the They really mean um absolutely nothing, to be honest with you.
• 18:07
  SPEAKER_00: Um you know, but we understand what people are asking for when they ask for a clean fragrance.
• 18:14
  SPEAKER_00: But other people will ask, are your fragrances natural?
• 18:17
  SPEAKER_00: Some people will say, Are they sustainable?
• 18:19
  SPEAKER_00: Are they organic?
• 18:20
  SPEAKER_00: Um and and everyone's kind of asking the same thing.
• 18:24
  SPEAKER_00: What they want to know is if I'm gonna put this product on my skin, is the quality going to be high enough so that it's gonna be safe for me and maybe even you know uh good for me as opposed to being toxic?
• 18:40
  SPEAKER_00: You know, I they want to know that you put enough care into the product so that it's skin safe and good for them.
• 18:48
  SPEAKER_00: Um but as far as being clean or or or natural, the the words don't really have a definition.
• 18:55
  SPEAKER_00: Like if you ask somebody, well, what do you mean by a natural fragrance?
• 18:57
  SPEAKER_00: Or what do you mean by a clean fragrance, they they're never really quite sure.
• 19:02
  SPEAKER_00: You know, uh they'll say, Well, I want something without chemicals in it, which as you as you realize, that's kind of funny actually, because everything is made of chemicals, you know.
• 19:11
  SPEAKER_00: Exactly.
• 19:12
  SPEAKER_00: Yeah, like a rose oil, for example, is is made up of more than 400 different chemicals that are all kind of come together to to make this rose oil, right?
• 19:24
  SPEAKER_00: Yeah, and so so you can't have anything without chemicals.
• 19:27
  SPEAKER_00: Literally, I'm I'm drinking a bottle of water right now and it's literally made up of hydrogen and oxygen, like everything.
• 19:33
  SPEAKER_00: Exactly.
• 19:33
  SPEAKER_00: You know, every everything is chemicals.
• 19:35
  SPEAKER_00: But but yeah, I think um, but it's a good thing.
• 19:37
  SPEAKER_00: I think it's a a good thing where the market is going and where the trend is at, where people are becoming more conscious of what they're putting on their skin and what they're putting in their bodies.
• 19:46
  SPEAKER_00: Uh, I think that's fantastic because you're gonna get a more educated consumer.
• 19:51
  SPEAKER_00: We're not there yet, to be honest with you, uh, as far as the the education is just not available for the public yet, but we're getting there, where we're trending in the right direction.
• 20:00
  SPEAKER_01: No, I think you're absolutely right.
• 20:01
  SPEAKER_01: It's great to ask those questions, but uh, you know what's funny is when I first heard clean in terms of fragrance, like clean fragrance, I literally didn't know what people are talking about because I've always used that word to describe like I guess now people say more aquatic fragrances.
• 20:15
  SPEAKER_01: I used to say clean, like for like something that smells like you just stood in the rain or you just walked out of a shower and you smell amazing.
• 20:23
  SPEAKER_01: That's what I used to say was clean fragrance.
• 20:25
  SPEAKER_01: And then all of a sudden this thing came onto my, you know, into my periphery of this, oh no, it's an actual term now, you know, and it was like, okay, but when you use a perfume or a fragrance, I mean you should know, right?
• 20:37
  SPEAKER_01: It's a chemical.
• 20:38
  SPEAKER_01: I mean, it has to be.
• 20:39
  SPEAKER_01: There's many, many chemicals coming together.
• 20:41
  SPEAKER_01: I just don't understand at one point where marketing takes over.
• 20:45
  SPEAKER_01: You know, I think everything, there's a there's definitely a justifiable cause for like asking these questions, but I think I lean more on the side of like, I'm here for the experience.
• 20:54
  SPEAKER_01: You know what I mean?
• 20:54
  SPEAKER_01: And I understand that.
• 20:56
  SPEAKER_01: And I don't know why that has to be hindered by marketing jargon that just it doesn't really mean anything, you know, because it you can't regulate it.
• 21:05
  SPEAKER_00: Right.
• 21:05
  SPEAKER_00: And you know, that's the unfortunate part is that a lot of um bigger companies have kind of um taken notice of the fact that people are interested in something that's better for their skin.
• 21:14
  SPEAKER_00: And so they use this term clean or they'll use the term natural, they'll slap it on their bottles.
• 21:19
  SPEAKER_00: And and what's funny is a lot of these companies that produce um like clean fragrance, um, what they're doing is they're kind of watering down their fragrances and they're making it like you said, kind of more aquatic and it smells like laundry because people will naturally assume, okay, that must be better for me uh because of the way it smells.
• 21:39
  SPEAKER_00: And you know, it's unfortunate that it's becoming more of a marketing term um than something with a real definition attached to it.
• 21:46
  SPEAKER_00: Uh, we are IFRA compliant, and IFRA is the organization that sort of handles the regulations for Europe.
• 21:53
  SPEAKER_00: And uh we're voluntarily we're in the US, and but we're voluntarily IFRA compliant.
• 22:00
  SPEAKER_00: And so we stick to the science and we use all skin safe materials.
• 22:05
  SPEAKER_00: We use natural materials wherever we can.
• 22:07
  SPEAKER_00: Um, but there's just some fragrance where if you use a particular natural, it's not good for your skin.
• 22:14
  SPEAKER_00: So for example, you know, we can't use grapefruit oil because if you put grapefruit oil on your skin and then you go out in the sun, it will burn you.
• 22:21
  SPEAKER_00: Like it's just not good for your skin.
• 22:23
  SPEAKER_00: And so then what we do is we'll turn to something that was made in a lab, but that is uh really safe and really easy on your skin.
• 22:31
  SPEAKER_00: So you get the same scent, but it's safer for you.
• 22:35
  SPEAKER_00: Um, the other thing we'll do is um instead of using natural musks, we'll use musks that were created in a lab because we don't want to see any animals harmed and we don't we don't think it's good to to obtain material from you know like an animal source if we can avoid it.
• 22:52
  SPEAKER_00: And so we'll use um like a synthetic musk.
• 22:55
  SPEAKER_00: But when you at the end of the day, when you get the product, you have something where the perfumer has thought through every step of you know what's safe for your skin, what's sustainable, you know, you're you're getting a quality product.
• 23:07
  SPEAKER_01: So I want to ask you something that I've always been curious about, and I feel like this really does kind of play to the word, you know, magic, because I at the end of the day, I find perfumes that have these synthetic ingredients, right?
• 23:20
  SPEAKER_01: But then there's also perfumes where I feel like they just smell synthetic.
• 23:24
  SPEAKER_01: Like, you know what I mean?
• 23:25
  SPEAKER_01: Like you can tell, like it's just not the level of quality that that I want.
• 23:29
  SPEAKER_01: So I guess my question is like, what is that balance?
• 23:31
  SPEAKER_01: Like between using synthetics, you know what I mean, and then natural sense.
• 23:36
  SPEAKER_00: Yeah, there's um very little difference uh in that um some of the synthetics, the way that they're obtained is you take a natural material and you isolate out a few different chemicals from it and you use those chemicals.
• 23:51
  SPEAKER_00: And like roses is a great example because as I was saying, there's so many chemicals that are present in rose oil.
• 23:58
  SPEAKER_00: But let's say I don't want all 400 of those chemicals in my formula.
• 24:02
  SPEAKER_00: Maybe I'll just take out the phenyl ethyl alcohol, which is one particular chemical that's in the rose oil that smells of roses, and but it has a very particular smell to it.
• 24:14
  SPEAKER_00: So I have that isolated out and I use that in my formula.
• 24:18
  SPEAKER_00: Well, someone may see the name phenyl ethyl alcohol and just go, wow, that's scary.
• 24:23
  SPEAKER_00: That's like a long chemical name.
• 24:25
  SPEAKER_00: I don't, you know, is that good for me?
• 24:27
  SPEAKER_00: And yeah, it was present in rose oil the entire time.
• 24:29
  SPEAKER_00: I just I just decided to use that part of the rose oil.
• 24:33
  SPEAKER_00: And what happens is depending on how you blend those things together, you have either a softer, smoother, more well-blended smell, which a lot of people will tend to associate with being natural, or you have something that's a little bit more harsh and screechy if the perfumer has something that's out of balance or something that's just hitting your receptors in kind of a weird way.
• 24:59
  SPEAKER_00: And we would say, like, oh, that smells synthetic.
• 25:02
  SPEAKER_00: So the irony is you could have something made of all naturals and it can smell very synthetic, believe it or not.
• 25:08
  SPEAKER_00: Or you can have something that's completely synthetic and can smell very natural depending on the skill of the perfumer.
• 25:14
  SPEAKER_01: That's so interesting.
• 25:15
  SPEAKER_01: I love how you're you I love the word screechy, by the way.
• 25:18
  SPEAKER_01: I feel like I need to use that now because that's perfect in describing what I was doing that feel.
• 25:24
  SPEAKER_01: It's so good, it's so satisfying to not have that word.
• 25:27
  SPEAKER_01: Thank you.
• 25:27
  SPEAKER_01: But no, I I feel like you know, that's where I'm I'm always so confused because I don't want to say synthetic.
• 25:33
  SPEAKER_01: You know what I mean?
• 25:34
  SPEAKER_01: That it smells synthetic.
• 25:35
  SPEAKER_01: I don't want to say that because I know there's so much quality that's made, you know, from the synthetic side of things, where yes, you have kind of isolated the scent that you're going for, you know, like you had mentioned with the rose.
• 25:46
  SPEAKER_01: But it's also something that makes me wonder like, you know, when you do naturally extract something like an, you know, from again the rose, do those other chemicals play a role in how the actual aroma of a rose comes out?
• 25:59
  SPEAKER_01: You know what I mean?
• 26:00
  SPEAKER_01: Yeah for the whole bacteria palette.
• 26:02
  SPEAKER_01: Yeah.
• 26:02
  SPEAKER_00: Part of what we do in perfumery is is we'll put together accords.
• 26:06
  SPEAKER_00: So a number of different materials together that when they come together, they smell like something else or something where the this the sum is greater than the parts.
• 26:16
  SPEAKER_00: Does that make sense?
• 26:17
  SPEAKER_01: Yeah, yeah.
• 26:18
  SPEAKER_00: So a rose accord might include something like phenyl ethyl alcohol, um, citronella, geraniol, and maybe a rose ketone like a damascone.
• 26:27
  SPEAKER_00: And you you put all these things together and you go, wow, that smells like a rose.
• 26:31
  SPEAKER_00: But now if I'm working with a perfume and I say, okay, I'm I'm I'm fitting this rose accord into my perfume, but I want it to lean a little bit more fruity and jammy instead of being just straight rose.
• 26:46
  SPEAKER_00: Well, then I can I can kind of increase and decrease the the different ratios of the chemicals in that accord to change and shape the way that that rose smells so that it fits in and it blends with my perfume.
• 26:59
  SPEAKER_00: And um, this happens with a lot of different flowers and or what's very interesting is there are a number of notes that um you have to make an accord for because there's no natural material, like mango is a good example.
• 27:13
  SPEAKER_00: There's no such thing as mango oil um put into a perfume.
• 27:17
  SPEAKER_00: And so what we do is take a number of different isolates and we put it together until it smells like mango, and then kind of fit it into the perfume.
• 27:26
  SPEAKER_00: It it's it's very much like figuring out a Rubik's cube, a very complicated Rubik's cube, you know, just pushing and pulling on those ratios until they're perfect.
• 27:34
  SPEAKER_01: You know, it's interesting what gets me, you know, the accord, I guess.
• 27:39
  SPEAKER_01: I I don't know if I'm correct in my terminology, but when people say spicy, like something has like a spicy opening, I never know what that means.
• 27:47
  SPEAKER_01: Like I don't understand that because I'm like spicy to me means something completely different.
• 27:51
  SPEAKER_01: You know what I mean?
• 27:52
  SPEAKER_01: So I just I've never understood these kind of like little that makes more sense now, though, when you explain accords, you know, with the the whole purpose of that.
• 28:00
  SPEAKER_01: Because it's again coming back to the point of how I was, you know, telling you, like, for example, with say less, I feel like it's an experience I'm having.
• 28:08
  SPEAKER_01: So it's not just that you put together these, you know, I have like, for example, I love citrus scents.
• 28:13
  SPEAKER_01: So it's not that you just combine citrus scents, it's that it is coming out in a different way than something else that I might have in my collection that's also classified as citrus, you know.
• 28:22
  SPEAKER_01: So, but I yeah, it's just so fascinating to me how that works.
• 28:26
  SPEAKER_01: I mean, it's truly like watching a flower blossom.
• 28:29
  SPEAKER_00: It's so interesting.
• 28:30
  SPEAKER_00: Um, scent is somewhat subjective.
• 28:33
  SPEAKER_00: So you we might smell the same thing and and find different ways of describing that that one thing.
• 28:40
  SPEAKER_00: So, you know, I think it's perfectly okay to use a word like synthetic.
• 28:44
  SPEAKER_00: If that's a descriptor that you choose to use because that's how you feel about the perfume, I think that that communicates an idea very clearly, whether or not it's technically synthetic, it just doesn't really make too much of a difference because you're describing the way something smells.
• 28:58
  SPEAKER_00: And, you know, same with the word spicy, if if you choose not to use that word, because that's that's just not a word that you would use to describe that perfume.
• 29:07
  SPEAKER_00: I think it's great when people find their own ways to sort of describe perfumes.
• 29:11
  SPEAKER_00: One of the fun things that that I get to do is watch on our social media as people make comments on our perfume and they find new and interesting ways of describing things that I had never thought of before.
• 29:22
  SPEAKER_00: And I go, that's really interesting, you know, and it's that's what makes sense so much fun is it's it's so individual, it's so personal, it's so subjective.
• 29:30
  SPEAKER_01: Yeah, it really is.
• 29:31
  SPEAKER_01: And you know, I one of my questions is actually, you know, about this experience, because people always say, you know, you can spray your fragrance anywhere, right?
• 29:39
  SPEAKER_01: I mean, you can spray it on your skin or your clothing or your hair, and it's always going to give you a different experience.
• 29:44
  SPEAKER_01: And I'm really curious, why do you think that is?
• 29:47
  SPEAKER_01: I mean, what is it about most fragrances that really give that, you know, different experience based on like clothing or skin or you know, any other part of your body that you're spraying it on?
• 29:58
  SPEAKER_01: Like what kind of contributes to that?
• 30:00
  SPEAKER_00: That's a great question.
• 30:01
  SPEAKER_00: Um, so so a lot of it has to do with the evaporation curve of the materials.
• 30:07
  SPEAKER_00: And so if you spray something on your clothes, um the the alcohol and the oils evaporate at different rates than if you were to spray it on your skin, um, because there's a tendency for those oils to get caught up in the fibers of your clothing.
• 30:23
  SPEAKER_00: Um, same if you spray it in your hair, your your hair fibers will actually hold on to certain oils.
• 30:30
  SPEAKER_00: And so it'll be a longer lasting scent, but it might smell slightly different.
• 30:36
  SPEAKER_00: And then you have um a natural body chemistry as well.
• 30:39
  SPEAKER_00: So when you spray something on your skin, um, there's a chance for the chemicals in your skin or the way that your your skin smells to interact with the perfume, and so you get a different feel from that.
• 30:51
  SPEAKER_00: That's why um different people can spray a perfume and it it'll smell different on different people.
• 30:56
  SPEAKER_00: It's always best when you're like shopping for a perfume to always get it on your skin and wear it for a full day and really see how it resonates with you.
• 31:05
  SPEAKER_00: Because sometimes smelling it on a paper strip, like if you're out shopping and you smell something that a sales associate has given you, sometimes it's different than the experience you'll get from wearing it on your skin.
• 31:15
  SPEAKER_01: That's so interesting.
• 31:16
  SPEAKER_01: And you know, it makes me wonder because you had mentioned the award-winning fragrance in your line, you know, La Tacita de Cafe.
• 31:23
  SPEAKER_01: Like I use this on my hair when I like when I spritz it on my hair.
• 31:26
  SPEAKER_01: It gives me the most amazing all-day wear because it's always there.
• 31:31
  SPEAKER_01: It's lingering, but it's very different when I spray it on my skin.
• 31:34
  SPEAKER_01: You know, it's almost more like sweeter on my skin, you know?
• 31:37
  SPEAKER_01: And I don't really gravitate towards like sweet fragrances, so I love it on my hair.
• 31:41
  SPEAKER_01: It just smells perfect, you know?
• 31:43
  SPEAKER_01: And I'm so interested.
• 31:45
  SPEAKER_01: Yeah, like I really, really enjoy it.
• 31:47
  SPEAKER_01: And it it's such a unique scent to where it like really blends and it's great for layering, I feel like, for me when I do it that way, because you know, then I can enjoy everything.
• 31:55
  SPEAKER_01: And I don't know, it's just it's fascinating.
• 31:57
  SPEAKER_01: That's why I had to ask, like, how does that work?
• 31:59
  SPEAKER_01: Because I've I've always been curious about that.
• 32:01
  SPEAKER_01: And I think a lot of times that's also sometimes where I personally as a consumer, you know, going back to the synthetic conversation, I would was misinformed, right?
• 32:09
  SPEAKER_01: Because I thought synthetic fragrances, they would smell the same no matter where you spray them, you know, and for some reason I had that misconception.
• 32:16
  SPEAKER_01: Um, and I asked you about synthetics because of that, because it's like, why does it matter?
• 32:20
  SPEAKER_01: You know what I mean?
• 32:21
  SPEAKER_01: Does it matter if it's natural versus synthetic in the in regards to that experience?
• 32:25
  SPEAKER_01: So very cool.
• 32:26
  SPEAKER_01: You know, I wanted to, I wanted to actually round out the interview and and ask you a little bit about again the process of of creating the line and you know, any advice you can share for new entrepreneurs in the space.
• 32:36
  SPEAKER_01: I think fragrance is such a booming industry, and especially in the sense of like the creativity aspect.
• 32:41
  SPEAKER_01: So, like any advice you can share with anyone who would one day want to create their own fragrance line.
• 32:46
  SPEAKER_00: Yeah, there's gonna be two people who will want to create a fragrance line.
• 32:49
  SPEAKER_00: Um, there's the entrepreneur who will run the company and who wants to sell a fragrance, uh, which I think is fantastic.
• 32:57
  SPEAKER_00: And then you have um other people who want to be involved in the process, right, of actually blending everything together.
• 33:04
  SPEAKER_00: So those are your future perfumers.
• 33:07
  SPEAKER_00: Those may not necessarily be the same people.
• 33:10
  SPEAKER_00: You know, it's very difficult to be artistic and and put together a beautiful formula and then also have the mindset of being able to sell it.
• 33:20
  SPEAKER_00: I mean, I'm in a very fortunate spot where I get to be the perfumer for uh day three fragrances, and then my wife actually runs the company, my wife owns the company.
• 33:29
  SPEAKER_00: And so um it's sort of like having a superpower because she's exactly the opposite of me, right?
• 33:34
  SPEAKER_00: Like I'm very ADHD, and uh everywhere I go, it looks like a tornado hit that area because I'm just you know making messes and yeah, I'm the artistic one.
• 33:44
  SPEAKER_00: And so um it's difficult to pull off both.
• 33:49
  SPEAKER_00: But what I would say is if you were an entrepreneur and you were wanting to start a fragrance line, is to find a perfumer that you have a good rapport and communication with and work with that quality perfumer.
• 34:03
  SPEAKER_00: There, there's lots of opportunities to go out and purchase a fragrance that's already pre-made.
• 34:09
  SPEAKER_00: You can do something like a like a white label fragrance, and you'll never really get very far with that because you're not selling anything special.
• 34:18
  SPEAKER_00: Get a number of customers where you can fool them one time into buying a perfume.
• 34:23
  SPEAKER_00: And as soon as they they buy it and they spray it and they realize, okay, this is not special, they're not going to come back or they're not going to talk about your perfume.
• 34:30
  SPEAKER_00: I think that it's worth the investment of time and money and energy to find a perfumer who can do an amazing job, who can create something magical for you and and produce quality product so that you don't end up as an also ran.
• 34:48
  SPEAKER_00: You know, you can you can stand out in the industry.
• 34:50
  SPEAKER_01: That makes sense.
• 34:51
  SPEAKER_01: Also, like I feel like from the creativity aspect, that makes sense too, you know, where it's like you can kind of expand on your line at the at that point too.
• 34:59
  SPEAKER_01: It's not just cookie cutter ideas.
• 35:00
  SPEAKER_01: That's right.
• 35:01
  SPEAKER_00: Yeah, exactly right.
• 35:02
  SPEAKER_00: And especially if you're a person who you have an idea of what you want to sell, you know, what you want your fragrance to be like.
• 35:10
  SPEAKER_00: Sometimes having that communication with an artist who can help you achieve that exactly makes a big difference.
• 35:17
  SPEAKER_00: Um because at the end of the day, you're gonna have to communicate what that perfume is to your customer.
• 35:24
  SPEAKER_00: And you want something more interesting than just, well, it it smells good.
• 35:28
  SPEAKER_00: You can you can wear it all the time.
• 35:30
  SPEAKER_00: Lots of things smell good, but you want to have a good story, something interesting, uh a particular inspiration.
• 35:36
  SPEAKER_00: So when the person sprays it on, they know that they've got something special.
• 35:39
  SPEAKER_00: They can almost feel the story coming out as they spray the perfume.
• 35:42
  SPEAKER_00: And uh that I think is what's going to help new perfume companies stand out in the marketplace instead of just fading into the white noise.
• 35:50
  SPEAKER_01: That makes sense.
• 35:51
  SPEAKER_01: That's great advice.
• 35:52
  SPEAKER_01: And I hope everyone listening, um, if you are looking to get into, you know, creating your own brand or or into the fragrance world at all, it's really, really great advice.
• 36:01
  SPEAKER_01: So thank you so much for sharing that, Michael.
• 36:03
  SPEAKER_01: I really appreciate it.
• 36:04
  SPEAKER_01: And I really love day three fragrances, they're just a beautiful brand, and I found myself gravitating towards it more than a lot of the perfumes that I use, you know, just regularly.
• 36:14
  SPEAKER_01: So I think you really nailed it, you know?
• 36:16
  SPEAKER_01: Um, you definitely converted me as a customer on first first smell.
• 36:21
  SPEAKER_01: So a huge fan.
• 36:22
  SPEAKER_01: I really commend you for it, and I can't wait to see what you guys do next.
• 36:25
  SPEAKER_01: I think the whole the whole line is beautiful.
• 36:28
  SPEAKER_01: And I mean, is there anything on the horizon?
• 36:30
  SPEAKER_01: Any new launches or any new fragrances coming out?
• 36:32
  SPEAKER_00: Yeah, we've got a new summer, um, a new summer fragrance coming out called Escandolo, and it's going to be a very fresh, very bright green, sort of guava feeling uh fragrance that I am really excited for.
• 36:47
  SPEAKER_00: We I've been working on this for a very long, long time.
• 36:51
  SPEAKER_01: And um Oh my gosh.
• 36:53
  SPEAKER_00: Yeah, it's and you know, it's it's finished now, and every time I smell it, I just the it's almost a feeling of like getting emotional.
• 37:01
  SPEAKER_00: Like I'm I'm so excited for this release.
• 37:04
  SPEAKER_00: It's um it's based on the birth of uh bachata in the Dominican Republic.
• 37:09
  SPEAKER_00: Bachata is a dance, it's known as being a very um sensual, very passionate dance.
• 37:15
  SPEAKER_00: And um, I got to speak to somebody who was in the Dominican Republic at the time that bachata was becoming popular and it was outlawed in in DR.
• 37:25
  SPEAKER_00: The only places you can go to hear bachata were like the really uh low-end dive bars and the brothels.
• 37:31
  SPEAKER_00: And so the people who enjoyed this dance and who loved the music would go down to the dive bars on the beach and they would dance all night long.
• 37:39
  SPEAKER_00: And then when the bar closed down, everybody, the the band included in the singers, would go down onto the beach and they would continue playing and singing, and people would dance on the beach as the sun was rising.
• 37:52
  SPEAKER_00: And I I talked to this person and I was interviewing her, and she said it was the most amazing smell when the sun rose and hit the plants, the greenery that that was growing there on the beach.
• 38:03
  SPEAKER_00: She said, Because the oils would warm up and the whole the air would just fill up with this beautiful green tropical floral smell.
• 38:10
  SPEAKER_00: And so um we worked very closely with her to recreate that smell, and I'm so excited for this.
• 38:17
  SPEAKER_01: That sounds phenomenal.
• 38:19
  SPEAKER_01: Like I have to get my hands on that.
• 38:21
  SPEAKER_01: That's amazing.
• 38:22
  SPEAKER_01: Wow, so it's summer.
• 38:23
  SPEAKER_01: Summer is when it's coming out.
• 38:24
  SPEAKER_00: Yeah, June 1st is gonna be the actual release.
• 38:27
  SPEAKER_00: We're gonna be taking um pre-orders on May 1st, though I will tell you, do not do a pre-order.
• 38:32
  SPEAKER_00: Um because we insist that everybody that hasn't tried one of our perfumes try it on your skin first to see how it works with you.
• 38:42
  SPEAKER_00: Um, we do a pre-order because there are certain collectors who want everything that comes out from a fragrance house, and we try to get an idea of how many people are out there like that before we go into full production.
• 38:54
  SPEAKER_00: Um but yeah, wait till June 1st and pick up um at least a sample or discovery set.
• 39:00
  SPEAKER_00: What we do is we do um we put all of our fragrances in a discovery set and we sell it for$35.
• 39:07
  SPEAKER_00: And then when you buy one, we send you a discount code for$35 off any bottle.
• 39:12
  SPEAKER_00: So basically, you get to try all of the scents for free, more or less.
• 39:17
  SPEAKER_00: And um, we we really like going that route so that you can get your nose on everything and wear it on your skin and see how it feels on you before you buy a bottle.
• 39:26
  SPEAKER_01: That's so cool.
• 39:27
  SPEAKER_01: I love that.
• 39:27
  SPEAKER_01: I love that you guys have that uh built up because I feel like nobody goes into uh department stores anymore to try out scents, so that's a really cool way to experience it without, you know, before you commit.
• 39:38
  SPEAKER_01: I really encourage everybody listening, though.
• 39:40
  SPEAKER_01: You guys, this is like the real deal.
• 39:41
  SPEAKER_01: I really love day three fragrances.
• 39:43
  SPEAKER_01: I've loved, like I said, every single scent I've tried by the line has been a home run for me.
• 39:47
  SPEAKER_01: And I'm really I would say I'm pretty picky with my scents because for some reason my sense of smell is extremely strong.
• 39:54
  SPEAKER_01: I get that from my mother.
• 39:55
  SPEAKER_01: I can smell anything.
• 39:56
  SPEAKER_01: Literally, people complain about it in my life, and I I feel like that kind of, you know, it puts me in this bracket sometimes of where when I really end up loving it, it's because it's it's that good, you know, because I can't stand a lot of different scents that I've got.
• 40:09
  SPEAKER_00: But that's a blessing and a curse.
• 40:10
  SPEAKER_01: It really is kind of a curse sometimes.
• 40:12
  SPEAKER_01: I'm not gonna lie, but you know, a lot of times, yeah, it's a blessing because the the ones the fragrances I find that stay in my collection are there for life.
• 40:20
  SPEAKER_01: You know what I mean?
• 40:20
  SPEAKER_01: So, and I a few of yours are definitely there, by the way, Michael.
• 40:24
  SPEAKER_01: These are really great.
• 40:25
  SPEAKER_00: So much, yeah.
• 40:26
  SPEAKER_01: No, I mean it.
• 40:26
  SPEAKER_01: It's it's really beautiful what you've created, and I I love it.
• 40:29
  SPEAKER_01: So I I encourage everybody listening, check it out.
• 40:31
  SPEAKER_01: Let us know what you guys think.
• 40:32
  SPEAKER_01: If you have any questions about perfumery or fragrances, please chime in, let us know.
• 40:37
  SPEAKER_01: And um, maybe you can do a part two, Michael, and you can answer some questions for us.
• 40:40
  SPEAKER_00: I would love that.
• 40:41
  SPEAKER_00: This was a lot of fun.
• 40:42
  SPEAKER_01: So yeah, yeah, this was really cool.
• 40:44
  SPEAKER_01: I love this, and I I have so many more questions.
• 40:47
  SPEAKER_01: So thank you everyone for chiming in, and I will be back next time.
• 40:50
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