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How Loom Changed Workplace Communication With Async Video
Episode 12 of Startup Stories explores how Loom turned the humble video message into a $1 billion communication tool. Lucas and Luna break down founder Joe Thomas's pivot from a failed screen-recording tool for developers to a product that replaced meetings across thousands of companies. They examine Loom's clever growth loop — every video sent embedded a subtle invitation to record your own — and how the company captured 25 million users without a traditional sales team. The conversation covers the decision to stay free for individual users while charging teams, the moment Loom…
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